Stop Listening To The Customer

Author : Adam Ferrier
Publisher : John Wiley & Sons
Page : 231 pages
File Size : 54,5 Mb
Release : 2020-02-03
Category : Business & Economics
ISBN : 9780730370574

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Stop Listening to the Customer by Adam Ferrier Pdf

Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable. Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to: • Avoid the pitfalls of drowning in customer data • Establish a strong, brand-led business • Develop a unique brand by embracing and leveraging your weaknesses • Define your brand • Get your customers to invest into you Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.

Author : Adam Ferrier
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 43,9 Mb
Release : 2020-01-17
Category : Business & Economics
ISBN : 9780730370628

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Stop Listening to the Customer by Adam Ferrier Pdf

The customer is not always right. Far from it. What the customer wants is often at odds with what is best for the business or brand. Adam draws on his years of creative agency experience, the wisdom of other voices, as well as marketing science to outline the dangers of listening to the customer too much and reveals what you can do about it. This book will show you how to build a strong brand or business.

Author : Matthew Bills
Publisher : Unknown
Page : 242 pages
File Size : 55,9 Mb
Release : 2019-03
Category : Electronic
ISBN : 0960063706

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Stop Listening by Matthew Bills Pdf

Stop Listening is an unapologetically blunt, autobiographical blueprint for those who strive to turn off traditional business, money, and life advice and replace it with real, raw, and achievable actions that will yield extraordinary results.

Author : Khalid Saleh,Ayat Shukairy
Publisher : "O'Reilly Media, Inc."
Page : 272 pages
File Size : 48,8 Mb
Release : 2010-11-01
Category : Computers
ISBN : 1449397697

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Conversion Optimization by Khalid Saleh,Ayat Shukairy Pdf

How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)

Author : Robin Schneider Larkin
Publisher : Northshire Bookstore
Page : 56 pages
File Size : 53,8 Mb
Release : 2016-04-04
Category : Self-Help
ISBN : 1605713082

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Stop Talking to Yourself and Start Listening by Robin Schneider Larkin Pdf

Robin Schneider Larkin knows what it is like to feel unhappy or unfulfilled and not know what to do about it. She knows what it is like to have everything and it not feel right. She believes the key to unlocking the mystery of fulfillment and happiness is within us if only we stop talking long enough to hear it. Learn how to unlock your true happiness with Stop Talking to Yourself and Start Listening.

Author : Alison Green
Publisher : Ballantine Books
Page : 304 pages
File Size : 48,9 Mb
Release : 2018-05-01
Category : Business & Economics
ISBN : 9780399181825

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Ask a Manager by Alison Green Pdf

From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Author : Dave Warawa
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 45,5 Mb
Release : 2014-08
Category : Selling
ISBN : 1500321370

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Shut Up! Stop Talking and Start Making Money by Dave Warawa Pdf

Have you been led to believe that sales success is about learning killer closing techniques and being the master of selling anything to anyone? It isn't. If you want to drive mega long-term sales, get buckets of repeat business and referrals and be the top producer in your company, SHUT UP! Stop Talking and Start Making Money will fast track your success. You don't have to be the best presenter or stunning public speaker. Your customers don't care what car you drive and designer clothes you own. Decision makers want to deal with Salespeople have learned to SHUT UP and stop selling them something they don't want to buy. They want to engage with Salespeople who get it! In this book, you will learn The Five Success Skills of Professional Salespeople in B2B (Business to Business selling) and B2C (Business to Consumer selling): Ask Great Questions - Get great answers to find the true needs of your client. Actively Listen - SHUT UP and hear what your customer is telling you. Paraphrase - Capture the meaning of what was said and confirm the message. Summarize the Customer's Full Needs - The master paraphrase! Project a Positive Personality - Have fun and enjoy the process! Sales success is not rocket science. Stop closing your customers and start connecting with them! Too many Salespeople blow a sale by focusing on their commission, bonus and ego. They rush the sales process to prove to their Sales Manager that they are filling their sales funnel with the required activity level in cold calls, appointments and presentations. The quality of your client engagements will make the biggest difference in your ability to be the Salesperson that clients want to do business with repeatedly! Are you are tired of clients who say "maybe" to only find them running away from your efforts to get a final decision? Are too many customers asking you to send them an email versus booking an appointment with you? Do your clients use a cheap competitor to beat you up on price and put the boots to you? SHUT UP! Stop Talking and Start Making Money will teach you how to lose fast with the wrong customers and win with the right ones by engaging with decision makers that meet your ideal customer profile and close themselves. You will learn to get rid of customer objections by countering them before they even enter your client's mind. Read the reviews from actual Salespeople who have seen great sales results from this book and its Five Star Reviews. SHUT UP! Stop Talking and Start Making Money is a practical guide of proven, consultative sales techniques to generate sales through trust, needs analysis and the use of social media for inbound marketing. The greatest skill in Professional Sales is the ability to listen, not talk. If you truly believe that, allow this book to give you the tools to gain confidence and develop your natural abilities. SHUT UP! Stop Talking and Start Making Money is based on the 30 years of practical experience of the author - Dave Warawa. SHUT UP! Stop Talking and Start Making Money also has a complete Social Media Guide for Professional Salespeople. Start using Facebook, Google+, LinkedIn, Twitter, YouTube and Blogging to drive inbound marketing. It's short, easy to read chapters are great for experienced sales veterans looking to reach out to new ways to grow business, as well as new Professional Salespeople looking to build a lifetime career in the industry. Stop trying to be successful in sales and start reaching the achievement levels of the top-producers today!

Author : Ron Karr
Publisher : Penguin
Page : 366 pages
File Size : 45,8 Mb
Release : 2003-01-13
Category : Business & Economics
ISBN : 9781101198537

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The Complete Idiot's Guide to Great Customer Service by Ron Karr Pdf

You're no idiot, of course. You skillfully manage your kids' temper tantrums, diplomatically handle office politics, and even pleasantly deal with your friends' bickering. But when it comes to handling customer service, you feel utterly lost. It's time to make great customer service an indispensable part of your daily operation! The Complete Idiot's Guide® to Great Customer Service teaches you how to create the "Service Difference"—service that genuinely pleases your customers and sets your organization apart from the pack.

Author : Josiane Feigon
Publisher : AMACOM
Page : 273 pages
File Size : 47,9 Mb
Release : 2021-10-12
Category : Business & Economics
ISBN : 9780814414668

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Smart Selling on the Phone and Online by Josiane Feigon Pdf

In an age of telesales and digital selling, this award-winning business book pinpoints the ten skills essential to high-efficiency, high-success sales performance based on the author’s TeleSmart 10 System for Power Selling. Bestselling author and TeleSmart Communications president Josiane Feigon equips salespeople with the powerful tools they need to open stronger, build trust faster, handle objections better, and close more sales when dealing with customers they can’t see face-to-face. In Smart Selling on the Phone and Online, you’ll learn how to: overcome ten different forms of “paralysis” and reestablish momentum; sell in sound bites, not long-winded speeches; ask the right questions to reveal customer needs; navigate around obstacles to get to the power buyer; and prioritize and manage your time so that more of it is spent actually selling. The world of selling keeps changing, and sales professionals are on the front line of innovation to keep profits flowing. Combining an accessible text with clear graphics and step-by-step processes, Smart Selling on the Phone and Online will help any rep master the world of sales 2.0 and become a true sales warrior.

Author : Bernard T. Ferrari
Publisher : Penguin
Page : 211 pages
File Size : 41,8 Mb
Release : 2012-03-01
Category : Business & Economics
ISBN : 9781101560549

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Power Listening by Bernard T. Ferrari Pdf

Listening is harder than it looks- but it's the difference between business success and failure. Nothing causes bad decisions in organizations as often as poor listening. But Bernard Ferrari, adviser to some of the nation's most influential executives, believes that such missteps can be avoided and that the skills and habits of good listening can be developed and mastered. He offers a step-by-step process that will help readers become active listeners, able to shape and focus any conversation. Ferrari reveals how to turn a tin ear into a platinum ear. His practical insights include: Good listening is hard work, not a passive activity Good listening means asking questions, challenging all assumptions, and understanding the context of every interaction Good listening results in a new clarity of focus, greater efficiency, and an increased likelihood of making better decisions Good listening can be the difference between a long career and a short one

Author : JOBBER, DAVID
Publisher : McGraw Hill
Page : 980 pages
File Size : 55,9 Mb
Release : 2009-12-16
Category : Business & Economics
ISBN : 9780077139681

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EBOOK: Principles and Practice of Marketing by JOBBER, DAVID Pdf

EBOOK: Principles and Practice of Marketing

Author : Gray Keller
Publisher : AuthorHouse
Page : 215 pages
File Size : 49,6 Mb
Release : 2010-07-08
Category : Social Science
ISBN : 9781452037554

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Everyone Wants Your Money by Gray Keller Pdf

Do you ever feel tired of everyone wanting your money? Do you ever get frustrated from sorting through the many charity letters, requesting you for more money? Do you ever wonder if your donation really helps? If you answer yes, then you know the burdens that come from giving. Whether it is a small grassroots nonprofit in your hometown or national appeals on television to dial in your donation, then you understand that it takes wisdom and discernment to give responsibly. In todays world, the centrality of philanthropy is money, and specifically, your money is wanted. But what nonprofits need is not more money, but leadership. Philanthropic leadership is the tipping point if you are going to make a difference. Rather than raising more money, nonprofits need for you to rise up and lead. A philanthropic leader understands that money cannot and has not solved the worlds gravest problems within the developing world, nor does it create sustainability. Yes, money pays bills and produces salaries, but at the end of the day, nonprofits need you and your leadership more than they need your money. In Everyone Wants Your Money, Dr. Keller draws from his own experience of giving millions of dollars to charities, to working alongside other philanthropists globally. Wrestling with the burdens of giving to celebrating the joys of being a blessing, Keller explores the many facets of giving. From true stories of giving to scenarios of the conventional, counter, and creative future of philanthropy, this book outlines the heart of the philanthropic leader. Since the heart of philanthropy, the etymology of philanthropy is love of mankind, then every philanthropic leader understands that love changes lives through personal relationships. It is not money that nonprofit organizations need, but you. Will you be a blessing by becoming a philanthropic leader?

Author : Kevin Stirtz
Publisher : Stirtz Group LLC
Page : 83 pages
File Size : 44,8 Mb
Release : 2008
Category : Consumer behavior
ISBN : 9781605859521

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More Loyal Customers by Kevin Stirtz Pdf

Author : Jeanne Bliss
Publisher : John Wiley & Sons
Page : 318 pages
File Size : 41,6 Mb
Release : 2011-01-06
Category : Business & Economics
ISBN : 9781118046937

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Chief Customer Officer by Jeanne Bliss Pdf

Drawing on her first-hand experience at top companies as diverse as Lands’ End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering mediocrity to customers, and she offers a proven solution to break the cycle. Different divisions and departments in corporations can fail to communicate and act as a team—they create silos instead of a superior customer experience. Jeanne Bliss shows in stark detail how profits suffer when businesses focus on their organizational charts and not their customer relationships. This book provides leaders the tools and information they need to overcome organizational inertia and deliver a meaningful customer experience. The author includes diagnostics to determine if a company’s core strengths, metrics, and systems improve or harm customer relationships. With all these tools, leaders can address the organizational challenges they face with an exhaustive review of the Chief Customer Officer role and an evaluation to determine the right solution for their culture and company.

Author : David Jobber,Fiona Ellis-Chadwick
Publisher : McGraw Hill
Page : 864 pages
File Size : 48,7 Mb
Release : 2019-08-01
Category : Business & Economics
ISBN : 9781526847249

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EBOOK: Principles and Practice of Marketing, 9e by David Jobber,Fiona Ellis-Chadwick Pdf

EBOOK: Principles and Practice of Marketing, 9e