3g Marketing

Author : Tomi T. Ahonen,Timo Kasper,Sara Melkko
Publisher : John Wiley & Sons
Page : 358 pages
File Size : 48,5 Mb
Release : 2005-07-08
Category : Technology & Engineering
ISBN : 9780470011171

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3G Marketing by Tomi T. Ahonen,Timo Kasper,Sara Melkko Pdf

Next generation wireless is not about technology, it is all about marketing.... What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book. In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability. 3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support. Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.

Author : Eric Viardot
Publisher : Artech House
Page : 338 pages
File Size : 54,5 Mb
Release : 2004
Category : Business & Economics
ISBN : 1580537014

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Successful Marketing Strategy for High-tech Firms by Eric Viardot Pdf

Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.

Author : Luiz Moutinho
Publisher : World Scientific
Page : 924 pages
File Size : 40,8 Mb
Release : 2016-02-29
Category : Business & Economics
ISBN : 9789814689625

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Worldwide Casebook in Marketing Management by Luiz Moutinho Pdf

' Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc. Contents:Introduction to Case AnalysisConsumer Behaviour:San Pellegrino (Italy)Nintendo Wii (Japan)Zara (Spain)Branding:Lenovo (China)Red Bull (Austria)SingTel (Singapore)Marketing Communication:Foster''s (Australia)Google (The US)Walkers (The UK)TAG Heuer (Switzerland)Cirque du Soleil (Canada)Retailing:Currys (The UK)Cold Storage (Singapore)Marketing Programming:Microsoft (The US)National Australia Bank (Australia)Acer (Taiwan)Kerry (Ireland)Siemens (Germany)ING (Holland)Electrolux (Sweden)Strategic and Global Marketing:British Airways (The UK)Grundfos (Denmark)Petrobras (Brazil)Accor (France) Readership: Graduate students and researchers who are interested in marketing management. Key Features:Comprises of a large collection of case studies in marketing and managementCovers many different industries, well-known brands and companiesOffers studies on new trends and innovative marketing conceptsKeywords:Marketing Management;Innovation;British Airways;Red Bull;Nintendo;Google;Microsoft;Cacharel'

Author : Susan Sweeney,Andy MacLellan,Ed Dorey
Publisher : Maximum Press (FL)
Page : 200 pages
File Size : 53,5 Mb
Release : 2006
Category : Business & Economics
ISBN : 9781931644372

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3G Marketing on the Internet by Susan Sweeney,Andy MacLellan,Ed Dorey Pdf

For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.

Author : Robertson Adler
Publisher : A G Printing & Publishing
Page : 252 pages
File Size : 45,8 Mb
Release : 2023-01-04
Category : Business & Economics
ISBN : 8210379456XXX

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Internet Marketing A to Z by Robertson Adler Pdf

Getting Started The Right Way It is true that the world of Internet marketing seems daunting to most people. Not helping the fact is the steady development of this genre, where a lot of new techniques are being introduced with each passing day. Things do seem to be difficult on the face of it, marketers do seem to be doing a lot of technical things all the time… but if you scratch the surface, the truth of it becomes quite clear.

Author : Robert E. Hinson,David Mhlanga,Kofi Osei-Frimpong,Joshua Doe
Publisher : CRC Press
Page : 253 pages
File Size : 48,9 Mb
Release : 2024-08-02
Category : Business & Economics
ISBN : 9781040096079

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Social Media Marketing Management by Robert E. Hinson,David Mhlanga,Kofi Osei-Frimpong,Joshua Doe Pdf

This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be integrated in firms’ operational activities to create a competitive advantage. In emerging markets and developing economies (EMDEs), social media provides a technological solution to the economic challenges faced by governments, firms, and people at the bottom of the economic pyramid. Social media is often considered to be fundamentally changing the business paradigm and is increasingly integrated into the marketing function, and EMDEs seem to be quickly finding out that it offers them a relatively low-cost opportunity to potentially leapfrog the competition in developed markets. By using social technology to reach users in different market segments in ways that were impossible before, social sites such as Facebook and X (formerly Twitter) create tremendous new growth opportunities for businesses. As businesses embrace social media solutions however, some challenges emerge in the adoption, utilisation, integration, and implementation of social media systems and tools in EMDEs— hence the need to provide pathways to better integrate social media into the marketing activities of emerging market institutions. This book provides practical guidance on the use of social media in marketing management. It provides contemporary perspectives on social media marketing, and while it is aimed primarily at practitioners, it could also serve as teaching text for undergraduate and postgraduate teaching programmes.

Author : Yamamoto, Gonca Telli
Publisher : IGI Global
Page : 292 pages
File Size : 52,5 Mb
Release : 2009-11-30
Category : Education
ISBN : 9781605669175

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Mobilized Marketing and the Consumer: Technological Developments and Challenges by Yamamoto, Gonca Telli Pdf

"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.

Author : Matt Haig
Publisher : Kogan Page Publishers
Page : 248 pages
File Size : 43,7 Mb
Release : 2002
Category : Business & Economics
ISBN : 0749437987

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Mobile Marketing by Matt Haig Pdf

Mobile marketing [using SMS - the short messaging service to send text messages via mobile phones] is emerging as a direct and powerful way to communicate with customers. This is the first book devoted exclusively to exploring the potential of this new medium.

Author : Alex Michael,Ben Salter
Publisher : Routledge
Page : 248 pages
File Size : 53,8 Mb
Release : 2006-08-11
Category : Business & Economics
ISBN : 9781136377853

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Mobile Marketing by Alex Michael,Ben Salter Pdf

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.

Author : SRINIVASAN, R.
Publisher : PHI Learning Pvt. Ltd.
Page : 404 pages
File Size : 44,6 Mb
Release : 2018-09-01
Category : Business & Economics
ISBN : 9789387472327

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CASE STUDIES IN MARKETING, SEVENTH EDITION by SRINIVASAN, R. Pdf

This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources. NEW TO THE SEVENTH EDITION In the present edition, the following cases have been thoroughly updated: • Ace Designers • BEML • BHEL • BPL • Gillette India • Infosys • Oracle • SAP • Standard Chartered Bank • Taj West End • HMT Watches • HMT Machine Tools These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and inter-national business. The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices. TARGET AUDIENCE • MBA • PGDM • MIB

Author : Sandeep Krishnamurthy
Publisher : IGI Global
Page : 366 pages
File Size : 48,7 Mb
Release : 2005-01-01
Category : Business & Economics
ISBN : 1591403731

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Contemporary Research in E-marketing by Sandeep Krishnamurthy Pdf

Annotation E-marketing is intrinsically interdisciplinary with academic researchers in many fields conducting research in the area. This book brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilisation of ideas and greater dissemination of key research concepts.

Author : Adrian Palmer
Publisher : Oxford University Press
Page : 575 pages
File Size : 41,9 Mb
Release : 2012-03-29
Category : Business & Economics
ISBN : 9780199602131

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Introduction to Marketing by Adrian Palmer Pdf

This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.

Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 392 pages
File Size : 45,5 Mb
Release : 2012
Category : Marketing
ISBN : 8131761398

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Case Studies in Marketing Management by S. Ramesh Kumar Pdf

Author : Taniar, David
Publisher : IGI Global
Page : 1176 pages
File Size : 50,6 Mb
Release : 2007-04-30
Category : Business & Economics
ISBN : 9781599040035

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Encyclopedia of Mobile Computing and Commerce by Taniar, David Pdf

The "Encyclopedia of Mobile Computing and Commerce" presents current trends in mobile computing and their commercial applications. Hundreds of internationally renowned scholars and practitioners have written comprehensive articles exploring such topics as location and context awareness, mobile networks, mobile services, the socio impact of mobile technology, and mobile software engineering.

Author : Pousttchi, Key,Wiedemann, Dietmar G.
Publisher : IGI Global
Page : 582 pages
File Size : 46,5 Mb
Release : 2009-11-30
Category : Computers
ISBN : 9781605660752

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Handbook of Research on Mobile Marketing Management by Pousttchi, Key,Wiedemann, Dietmar G. Pdf

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.