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Author : Yamamoto, Gonca Telli
Publisher : IGI Global
Page : 292 pages
File Size : 55,5 Mb
Release : 2009-11-30
Category : Education
ISBN : 9781605669175
"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.
Author : Rodrigues, João M. F.,Ramos, Célia M. Q.,Cardoso, Pedro J. S.,Henriques, Cláudia
Publisher : IGI Global
Page : 535 pages
File Size : 52,7 Mb
Release : 2017-11-30
Category : Business & Economics
ISBN : 9781522529286
Tourism is one of the most rapidly evolving industries of the 21st century. The integration of technological advancements plays a crucial role in the ability for many countries, all over the world, to attract visitors and maintain a distinct edge in a highly competitive market. The Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications is a pivotal reference source for the latest research findings on the utilization of information and communication technologies in tourism. Featuring extensive coverage on relevant areas such as smart tourism, user interfaces, and social media, this publication is an ideal resource for policy makers, academicians, researchers, advanced-level students, and technology developers seeking current research on new trends in ICT systems and application and tourism.
Author : Goyal, Anita
Publisher : IGI Global
Page : 410 pages
File Size : 54,5 Mb
Release : 2013-10-31
Category : Business & Economics
ISBN : 9781466646728
Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.
Author : Lin, Angela
Publisher : IGI Global
Page : 256 pages
File Size : 55,5 Mb
Release : 2013-05-31
Category : Business & Economics
ISBN : 9781466640832
Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
Author : Li, Eldon Y.
Publisher : IGI Global
Page : 445 pages
File Size : 48,6 Mb
Release : 2013-05-31
Category : Computers
ISBN : 9781466640276
The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
Author : Anonim
Publisher : Archers & Elevators Publishing House
Page : 228 pages
File Size : 54,9 Mb
Release : 2024-06-28
Category : Antiques & Collectibles
ISBN : 9789394958302
Author : Rajagopal
Publisher : IGI Global
Page : 274 pages
File Size : 48,8 Mb
Release : 2013-05-31
Category : Business & Economics
ISBN : 9781466640955
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
Author : Hu, Wen-Chen
Publisher : IGI Global
Page : 337 pages
File Size : 52,5 Mb
Release : 2013-11-30
Category : Technology & Engineering
ISBN : 9781466647169
The development of new information and communication technologies has a considerable impact on the way humans interact with each other and their environment. The proper use of these technologies is an important consideration in the success of modern human endeavors. Multidisciplinary Perspectives on Telecommunications, Wireless Systems, and Mobile Computing explores some of the latest advances in wireless communication technologies, making use of empirical research and analytical case studies to evaluate best practices in the discipline. This book will provide insight into the next generation of information and communication technologies for developers, engineers, students, researchers, and managers in the telecommunications field.
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1426 pages
File Size : 44,7 Mb
Release : 2012-05-31
Category : Business & Economics
ISBN : 9781466615991
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Author : Group of Authors
Publisher : Czech Institute of Academic Education
Page : 249 pages
File Size : 48,6 Mb
Release : 2020-03-13
Category : Political Science
ISBN : 9788088203155
International Academic Conference on Teaching, Learning and E-learning International Academic Conference on Management, Economics and Marketing International Academic Conference on Transport, Logistics, Tourism and Sport Science
Author : Stavros Papakonstantinidis,Athanasios Poulis,Prokopis Theodoridis
Publisher : Business Expert Press
Page : 180 pages
File Size : 46,6 Mb
Release : 2016-01-22
Category : Business & Economics
ISBN : 9781631572579
In today’s highly cluttered digital marketing environment there is a great need for marketers to fully comprehend a new breed of consumers. This book introduces the rising trend of SoLoMo consumers who embrace an omnichannel marketing approach. Consumers are rapidly moving between channels and platforms, which is why marketers are finding it so difficult to implement an integrated marketing strategy. Today’s consumers can check into a store with the use of a geolocation service (Foursquare), redeem an offer that is available, and share their comment on that platform. Then immediately they can post an update on their Facebook timeline, referencing the retailer’s page. SoLoMo consumers have three basic characteristics: SOcial media engagement, LOcal findability, and smartphone MObility. The authors conceptualize this new marketing approach, and provide examples to illustrate the case. The SoLoMo phenomenon has completely changed the way marketers need to operate their campaigns, from the way they conceive of their relationship with the customer to the way they design and operate campaigns.
Author : Dadwal, Sumesh Singh
Publisher : IGI Global
Page : 532 pages
File Size : 52,7 Mb
Release : 2019-11-15
Category : Business & Economics
ISBN : 9781799801337
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Author : Allan J. Kimmel
Publisher : OUP Oxford
Page : 352 pages
File Size : 55,5 Mb
Release : 2010-06-03
Category : Business & Economics
ISBN : 9780191614040
These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms have never been less in control of their customer targets. This increasing connectedness of consumers provides a range of unique and promising opportunities for product and brand managers. Connecting With Consumers describes the various strategies and techniques that can be utilized to harness consumer influence. The book traces evolving developments in the consumer marketplace, considers their impact on the potential reshaping of the marketing profession, and describes the emerging set of tools that can enable marketers to respond to new marketplace realities. It provides, clear, up-to-date coverage of a number of topics currently on the minds of many: Web 2.0, word of mouth, buzz, the social web, social media metrics, customer engagement, viral and guerrilla marketing. The book critically assesses emerging marketing strategies and tools within the context of research and theory, and provides numerous applied examples to illustrate marketing successes and common pitfalls to avoid. It argues throughout for a more collaborative relationship between companies and consumers towards their mutual benefit. Although the balance of power has shifted to the consumer for each of the various aspects of the marketing process, collaboration is what the future of marketing likely will be all about. Marketers can avoid irrelevance in the face of change, but this will require a clear commitment to connecting with consumers rather than searching for ways to regain control over them. The book challenges marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant. This is the book for those who choose the first alternative.
Author : George Tesar,Jan Bodin
Publisher : World Scientific Publishing Company
Page : 528 pages
File Size : 54,7 Mb
Release : 2012-11-27
Category : Business & Economics
ISBN : 9789814489829
This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies. The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.
Author : Eleonora Pantano,Clara Bassano,Constantinos-Vasilios Priporas
Publisher : Routledge
Page : 130 pages
File Size : 43,5 Mb
Release : 2018-08-28
Category : Business & Economics
ISBN : 9780429837081
Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant. In this book, Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas describe this phenomenon as the 'consumer pull vs technology push' that forces marketing strategists to innovate to survive and thrive. It is a guide to the emerging approaches to marketing prompted by the impact of innovation and technology, in order to help students, scholars and practitioners work innovation and change to their best advantage. Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.
