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42 Rules for a Web Presence That Wins (2nd Edition) by Philippa Gamse Pdf
Primarily designed for businesses which are not pure e-commerce companies, and that probably don't have the resources to deploy major enterprise software solutions and dedicated in-house technical teams, this volume explains business concepts, issues, strategies, and tactics for the Web.
42 Rules for Successful Collaboration (2nd Edition) by David Coleman Pdf
Whether you are a 5-person team or a 50,000 person company some of the same rules for successful collaboration apply. The more you share what you know the more it is worth; understanding a person's local context is more critical to successful collaboration than any technology you may use. Based on years of research, an encyclopedic knowledge of collaborative technologies, and a realization that collaboration is hard to do successfully, Mr. Coleman provides a holistic view on collaboration. Through a variety of contributions from his social networks, others have contributed their best rules for collaboration based on their experience. The holistic approach (People, Process and Technology) is the organizing principle for the book and each rule can be found in the appropriate section. Managers, CEOs, Venture Capitalists, or anyone that has to work with other people at a distance every day can get great benefit from this book. Readers of this book will walk away with a much better idea how to be successful in their interactions with others via the computer. It will help people who are on teams separated geographically, as well as managers and executives. The book filled with high-tech nuggets of wisdom for programmers and IT professionals. But it also has practical rules that apply to anyone who works with others.
The Best Digital Marketing Campaigns in the World II by Damian Ryan Pdf
In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.
42 Rules for Working Moms (2nd Edition) by Laura Lowell Pdf
Written by real working moms, '42 Rules for Working Moms (2nd Edition)' is a compilation of funny practical advice on how to survive as a 'working mom'. These real life experiences are fun, personal and sure to be appreciated by working moms everywhere. Gone are the sugar-coated nicey-nice images you just can't relate to. In 42 Rules of Working Moms (2nd Edition), you get real insights into what matters, what works, what doesn't, and why. Laura Lowell brought together a diverse group of working moms: different cultures, industries, ages, relationships and perspectives. The contributors possess years of experience balancing their personal and professional lives. They come together to share their hard-earned lessons with other working moms. 42 Rules for Working Moms (2nd Edition) is for any Mom who struggles with how to switch gears, or who wants to learn: What successful working moms know that you don't. Why it's ok to be selfish. Why we need to lose the guilt. Why you can never give up.
42 Rules to Jumpstart Your Professional Success (2nd Edition) by Bud Bilanich Pdf
Author Bilanich, The Common Sense Guy, has been helping people succeed for more than 30 years. He's spent the last 10 years studying successful people, cracking the code to success, and shares what he's learned in this guide.
42 Rules for Outsourcing Your Call Center by Geoffrey A. Best Pdf
Annotation A foundation for anyone considering outsourcing their call center, this volume provides a path for companies outsourcing their first call center with a logical sequence of steps for moving an existing operation to an outsourced organization.
Scenario Designer's Handbook (2nd Ed.) by Michael Dorosh Pdf
Scenario Designer's Handbook (ISBN 978-0-9782646-8-0) is intended as a reference for those interested in designing historical scenarios for the Advanced Squad Leader game system. The book features 240 full-colour pages with a variety of information to assist in force and terrain selection, including company, battalion and divisional break-downs of the major armies that participated in the Second World War. Additional chapters deal with scenario lay-out, publishing, researching, walk-throughs of the design process and discussion regarding the various components of ASL scenarios. The 2nd Edition includes an improved layout, additional information on various forces (Chinese, Finns, etc.) and revised appendices with updated map and overlay listing. Note the "discount" price on Lulu is the actual list price - this will not change.
Restaurant Success by the Numbers, Second Edition by Roger Fields Pdf
This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond. Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats—money-guy, restaurant owner, and restaurant consultant—Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author’s own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn’t easy, but this realistic dreamer’s guide helps set the table for lasting success.
42 Rules to Increase Sales Effectiveness by Michael Griego Pdf
Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, reduces the keys to sales effectiveness to 42 rules of successful salesmanship that apply to all selling efforts, from high-tech enterprise sales to the non-technology sales.
Nathan D. Zasler, MD,Douglas I. Katz, MD,Ross D. Zafonte, DO
Author : Nathan D. Zasler, MD,Douglas I. Katz, MD,Ross D. Zafonte, DO Publisher : Demos Medical Publishing Page : 1549 pages File Size : 53,9 Mb Release : 2012-08-27 Category : Medical ISBN : 9781936287277
Brain Injury Medicine, 2nd Edition by Nathan D. Zasler, MD,Douglas I. Katz, MD,Ross D. Zafonte, DO Pdf
With 25 new chapters, Brain Injury Medicine: Principles and Practice, 2nd Edition is a clear and comprehensive guide to all aspects of the management of traumatic brain injury.
42 Rules of Sensible Investing (2nd Edition) by Leon Shirman Pdf
In "42 Rules of Sensible Investing (2nd Edition)", Leon Shirman shares his practical insights on personal investment strategies and philosophies, and on picking winning stocks. These views are heavily influenced by successful long-term approaches used by modern investing legends, such as Benjamin Graham, Warren Buffett and Peter Lynch. The book provides a checklist of concise, practical, and sensible rules that are indispensable in assessing investment ideas. You will read about investing principles that can be used to evaluate your portfolio and immediately implement changes if necessary. Some rules are common sense advice. Some you may have already heard about. And some could definitely cause controversy: Why index funds perform better than most other actively managed funds How diversification can sometimes be a bad idea Why long term, investing in stocks is less risky than in bonds or bills Why it makes sense to stay invested at all times How simple process of stock picking is better than a complex one
The Entrepreneur's Information Sourcebook by Susan C. Awe Pdf
For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small businessand in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.