6 Steps To Free Publicity

Author : Marcia Yudkin
Publisher : ReadHowYouWant.com
Page : 490 pages
File Size : 54,5 Mb
Release : 2008
Category : Industrial management
ISBN : 9781442976375

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6 Steps to Free Publicity (Easyread Comfort Edition) by Marcia Yudkin Pdf

"There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas-humor and creativity."--Booklist Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques-from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * Getting started-how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns ... that cost next to nothing! Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts.

Author : Marcia Yudkin
Publisher : ReadHowYouWant.com
Page : 542 pages
File Size : 45,5 Mb
Release : 2003
Category : Industrial publicity
ISBN : 9781442976405

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6 Steps to Free Publicity (Easyread Super Large 18pt Edition) by Marcia Yudkin Pdf

Author : Marcia Yudkin
Publisher : Unknown
Page : 0 pages
File Size : 52,5 Mb
Release : 2009
Category : Advertising, Industrial
ISBN : OCLC:1105922952

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6 Steps to Free Publicity, Third Edition by Marcia Yudkin Pdf

Author : Marcia Yudkin
Publisher : Red Wheel/Weiser
Page : 288 pages
File Size : 43,9 Mb
Release : 2008-09-22
Category : Business & Economics
ISBN : 9781601630278

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6 Steps to Free Publicity by Marcia Yudkin Pdf

Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques???from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fans online

Author : Marcia Yudkin
Publisher : Red Wheel/Weiser
Page : 288 pages
File Size : 45,5 Mb
Release : 2008-10-01
Category : Business & Economics
ISBN : 9781601639066

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6 Steps to Free Publicity, Third Edition by Marcia Yudkin Pdf

Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers: * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you’ll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!

Author : Anonim
Publisher : ReadHowYouWant.com
Page : 450 pages
File Size : 51,6 Mb
Release : 2024-06-23
Category : Electronic
ISBN : 9781442976696

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6 Steps to Free Publicity (Volume 2 of 2) (Easyread Super Large 24pt Edition) by Anonim Pdf

Author : Anonim
Publisher : ReadHowYouWant.com
Page : 330 pages
File Size : 47,8 Mb
Release : 2024-06-23
Category : Electronic
ISBN : 9781442976412

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6 Steps to Free Publicity (Volume 1 of 2) (Easyread Super Large 20pt Edition) by Anonim Pdf

Author : Marcia Yudkin
Publisher : Plume Books
Page : 244 pages
File Size : 43,5 Mb
Release : 1994
Category : Business & Economics
ISBN : 0452271924

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6 Steps to Free Publicity and Dozens of Other Ways to Win Free Media Attention for You Or Your Business by Marcia Yudkin Pdf

Written in the same engaging style the author brought to her highly successful Smart Speaking and He and She Talk, this savvy, start-to-finish guide shows the easiest, fastest, cheapest ways to get featured in newspapers, magazines, radio, or TV, how to create attention-getting tip sheets, letters, and press releases, and more.

Author : Marcia Yudkin
Publisher : Readhowyouwant
Page : 444 pages
File Size : 41,6 Mb
Release : 2009-03-30
Category : Business & Economics
ISBN : 1442976357

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6 Steps to Free Publicity by Marcia Yudkin Pdf

Much has changed since the first edition of this book appeared in 1994. The Internet, which then consisted primarily of e-mail, was still the province of techies, college professors, and adventurous businesspeople. Although I had an e-mail account from a teaching position I had recently quit, I was not yet online in any serious or concerted fashion. At the last minute, Deb Brody, my editor at Plume/Penguin, asked me to include something about online publicity and gave me the name of one of her other authors to interview. That discussion piqued my curiosity about promotional opportunities online, and very soon after I handed in the final manuscript of the first edition 6 Steps to Free Publicity, I dove into using the Internet for self-promotion. ---- Introduction

Author : Susan C. Awe
Publisher : Bloomsbury Publishing USA
Page : 305 pages
File Size : 43,7 Mb
Release : 2012-01-16
Category : Language Arts & Disciplines
ISBN : 9781598847871

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The Entrepreneur's Information Sourcebook by Susan C. Awe Pdf

For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small business—and in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.

Author : Holly DeWolf
Publisher : Simon and Schuster
Page : 272 pages
File Size : 52,9 Mb
Release : 2009-08-24
Category : Art
ISBN : 9781440319389

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Breaking Into Freelance Illustration by Holly DeWolf Pdf

Build Your Own Thriving Illustration Business The boundaries between art, design and illustration are blurring, and with all the new opportunities for visual creatives, now is the perfect time to unleash your talent on the world! Breaking Into Freelance Illustration provides a step-by-step roadmap for promoting yourself and running your creative business. You'll find up-to-date advice about best business practices, ideas for new promotional tools, answers to common questions and words of wisdom and inspiration from top illustrators. This book shows you how to: Set up a home office and balance your professional and personal life Create a professional portfolio and promote your work online Search out and negotiate with potential clients Create your own brand and work with an agent Develop a fair and accurate system for pricing your work Network within the creative community Full of industry insight, this book is a down-to-earth guide that fills in the creative business blanks. If you've ever wanted to moonlight as an illustrator, start a full-time business, or simply see your work published, this book will give you the information you need to make it happen.

Author : Christina Daves
Publisher : Unknown
Page : 186 pages
File Size : 48,9 Mb
Release : 2020-01-07
Category : Business & Economics
ISBN : 1734053828

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The DIY Guide to FREE Publicity by Christina Daves Pdf

Landing media for your business is a game changer and completely up-levels your authority and credibility as well as exposing your brand to an exponential number of new potential clients and customers.Media today operates 24/7/365 and journalists need industry experts to source and quote. Whoever knows how to position themselves online as the most credible expert is the one the media is going to use. This book is designed to help YOU be the one the media reaches out to whenever they are researching a story and need someone like you who has the expertise to make it happen. The system I created, use and have taught to thousands of people, has resulted in over one billion views and over eight figures in sales from free publicity. From television shows like TODAY, Good Morning America, The View, MSNBC, CNN and local affiliates of NBC, CBS, ABC, and FOX to print publications like Entrepreneur, Forbes, Shape, Real Simple, and U.S. News and World Report; to newspapers like the Wall Street Journal, the Washington Post and USA Today to radio programs like Bloomberg and Today Show on Sirius XM.There is one thing I am absolutely certain of¿ If it's not YOU in the media, it will be one of your competitors. Many people will give you advice on how to get media exposure, but I walk the walk every single day in my own successful business so I know what works and what doesn't work. Ask yourself this one question: If you did nothing new for the next year to generate new leads or new business, would you be happy with the results? Imagine what landing just one media appearance will do for your business.

Author : Jay B. Lipe
Publisher : Chammerson Press LLC
Page : 262 pages
File Size : 46,7 Mb
Release : 2002
Category : Business & Economics
ISBN : 0972034501

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The Marketing Toolkit for Growing Businesses by Jay B. Lipe Pdf

This book is a straight-talking guide that walks you through the essentials of small business marketing. From marketing plans to targeting, from copywriting to branding, and from metrics to search engine positioning, the most essential tools for small business marketing are covered. After reading the book, you'll develop into a more confident marketer; able to take your company to the next level.

Author : Jeff Crilley
Publisher : Brown Books
Page : 132 pages
File Size : 41,6 Mb
Release : 2002-12
Category : Business & Economics
ISBN : 0972647406

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Free Publicity by Jeff Crilley Pdf

Finally, a working journalist shares the secrets of getting covered on the news! Whether you have a non-profit agency, whether you're a small business owner, an individual who wants coverage, or a PR pro, you'll learn the stuff that only those inside a newsroom know. Book jacket.

Author : Anonim
Publisher : Unknown
Page : 2248 pages
File Size : 53,8 Mb
Release : 1996
Category : American literature
ISBN : UOM:39015058373955

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The Cumulative Book Index by Anonim Pdf

A world list of books in the English language.