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Author : Jackie Jarvis
Publisher : How to Books
Page : 0 pages
File Size : 46,6 Mb
Release : 2010-03-15
Category : Marketing
ISBN : 1845283961
Small businesses & self-employed.
Author : Jackie Jarvis
Publisher : Unknown
Page : 256 pages
File Size : 55,7 Mb
Release : 2008-02-01
Category : Electronic
ISBN : 0230636209
This book is for the many people who run their own small to medium sized business and who want to make them grow. This book sets out to be your own, pocket, marketing consultant without the expense. Not only does it offer some great ideas but it expla
Author : Jackie Jarvis
Publisher : How To Books
Page : 256 pages
File Size : 54,6 Mb
Release : 2009-10-15
Category : Business & Economics
ISBN : 9781848036840
The book sets out to be your own, pocket, marketing consultant - without the expense. Not only does it offer some great ideas but it explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately. Through a series of special response questions it cleverly gets across marketing ideas in combination with the vital thinking behind their application. Furthermore, it does so in a way that transfers 'ownership' of these strategies to you the business manager so that you feel thoroughly motivated and inspired to act. Whether you run a product or service-led business, it will help you to: - Understand your market place, your competition and your customer - Create a clear and focused business proposition - Develop credible marketing messages that attract your target customer - Decide on the most effective marketing methods for your business - Attract new customers, and boost business with existing customers - Build your business profile so that it's always working for you - Sell yourself and your business with ease and confidence - Complete your marketing plan and create a successful marketing system The ideas are presented separately in bite-sized chunks so that you can devote just a little thinking and reflection time to each one before - most importantly - making it all happen. Contents: About the Author; Prace; Chapter 1. Introduction; Chapter 2. How to get started - evaluating where you are now; Chapter 3. Getting clear about where you're going; Chapter 4. Understanding your marketplace and your competition; Chapter 5. Understanding your customer; Chapter 6. Creating solid foundations; Chapter 7. Getting the price right; Chapter 8. Developing your marketing message; Chapter 9. Determining your marketing methods; Chapter 10. Marketing methods that boost business with existing customers; Chapter 11. Marketing methods that attract new customers; Chapter 12. Profile building marketing; Chapter 13. Selling your services; Chapter 14. Completing your marketing plan; Chapter 15. The simple things that make a big difference; Chapter 16. Creating a marketing system; Chapter 17. Making it happen.
Author : Gillian Stellman,Vivienne Howse
Publisher : How To Books
Page : 114 pages
File Size : 46,5 Mb
Release : 2012-11-06
Category : Business & Economics
ISBN : 9781848030985
This book is a complete business package in book form. It contains a proven successful formula which eliminates the expensive trial and error period of setting up your own tutoring agency and guides you through every aspect of running your own business. More and more people are seeking a flexible lifestyle, which allow greater freedom while still earning a living. Reading this book will give you the courage to take the first step towards what is a viable and exciting venture.
Author : Ajay Ahuja
Publisher : How To Books
Page : 157 pages
File Size : 51,9 Mb
Release : 2014-02-20
Category : Business & Economics
ISBN : 9781848035966
If you can point and click a mouse, type on a keyboard and have a basic grasp of the English language then you can make a fortune on the internet if you know what to do. This book will show you exactly what to do. You will learn how to: * Build a website and go live in 1 hour * Accept online payments and set up statements to track your income * Drive traffic to your site by getting your site listed instantly with the major search engines like Yahoo and Google. * Earn up to GBP10 per click every time someone clicks on your site * Earn up to GBP115 every time someone fills out a form on your site * Get other web publishers to sell your stuff *Create a database of readers you can profit from every time you update your site * Have a chat room, forum and video forum on your website for free * Automatically send out an email everyday with no input from you * Incorporate a search box on your site that makes you money every time someone searches * Add ready-made articles about your chosen subject to your site completely free - simply copy and paste!
Author : Susan C. Awe
Publisher : Bloomsbury Publishing USA
Page : 305 pages
File Size : 40,5 Mb
Release : 2012-01-16
Category : Language Arts & Disciplines
ISBN : 9781598847871
For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small businessand in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.
Author : Lisa Spann
Publisher : How To Books
Page : 114 pages
File Size : 51,7 Mb
Release : 2014-05-15
Category : Business & Economics
ISBN : 9781845285593
Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential. This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes - Content management systems and why you need one - Effective search engine optimisation - Ensuring your website works on all browsers and devices - How to integrate social media into your website - Complying with legal requirements and general web standards Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.
Author : Hugh Gilmartin,John Richardson
Publisher : How To Books
Page : 236 pages
File Size : 43,8 Mb
Release : 2014-02-21
Category : Business & Economics
ISBN : 9781848034839
This is an entertaining but highly practical guide from the successful "Coffee Boys" authors that will enable you to open a coffee bar or sandwich bar that actually lasts and makes money. It presents a distillation of experience of the many dozens of coffee and sandwich businesses they have opened both personally and for clients. This work reveals and is based on the Great Formula (see six steps of contents) created by the authors within their own businesses and their consulting practice. It offers all the practical advice on location, raising finance, and devising a clear marketing plan.
Author : Deborah Penrith
Publisher : Robinson
Page : 173 pages
File Size : 47,5 Mb
Release : 2009-10-30
Category : Business & Economics
ISBN : 9781848036543
There is nothing more satisfying than owning a shop of your own. Whether it's a designer clothing store, an exciting florist, or something for practically everything, this book will guide you through all you need to know about opening your own retail business. It is aimed at anyone who has a dream or a practical idea. It includes case histories of hands-on shop owners, their advice and top tips. You will be able to browse through such topics as: - Choosing the best location - Finding finance in a dwindling market - Developing a business plan - Exploring the costs of setting up - Selecting the products you want to carry - Decoration, displays and shelving - Meeting the challenges of a new business - Getting your business noticed in an internet age - Turning your passion into a profitable business
Author : Ardi Kolah
Publisher : Kogan Page Publishers
Page : 304 pages
File Size : 55,7 Mb
Release : 2013-01-03
Category : Business & Economics
ISBN : 9780749464493
Whether you're new to sales or have at least one year's experience in selling, this book will leapfrog your selling skills and understanding of sales techniques to a more sophisticated, satisfying and more genuinely customer and client-oriented level. If you're more experienced, then this book provides a comprehensive refresher which uses fresh insights, the latest ideas and practical useable tools like checklists to help you sell more and sell better. Fully reference and researched, The Art of Influencing and Selling covers: The psychology of selling a product or service; the sales pipeline and how to ensure it's realistic; making an effective sales presentation; up-selling, cross-selling, cold-calling and warm calling; effective approaches to prospective customers and clients; how to interrogate a database of contacts to get more sales; how to write effective sales materials; the power of business networking; how to get senior level appointments in your diary and closing a sale and follow up. If you want to improve your sales performance by learning how to listen to your customer and client and collaborate with them profitably, The Art of Influencing and Selling is the book for you.
Author : David L. McKimmy
Publisher : WestBow Press
Page : 136 pages
File Size : 46,8 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781449736675
If you have spent too much money and time trying to discover the right marketing approach to growing your small business, this book will guide you in the right direction. I have spent the time and money to narrow down the correct marketing processes for any small business. I have discovered after interviewing many small business clients, the main reason for failure is not following through with the marketing process in place. If there is not immediate success, the owner will change gears and try something else, without ever really knowing if the marketing would have been a success. I have done the work, now take this book and put in place a great marketing system in your own business. Be thorough, be consistent, and most of all, be patient!
Author : Carolyn Tate
Publisher : John Wiley & Sons
Page : 341 pages
File Size : 46,5 Mb
Release : 2010-07-13
Category : Business & Economics
ISBN : 9781742469959
Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business
Author : Alex Genadinik
Publisher : Createspace Independent Publishing Platform
Page : 130 pages
File Size : 44,9 Mb
Release : 2015-11-26
Category : Business & Economics
ISBN : 1519556985
Do you have a local small business and want to know the most effective strategies for promoting it? If so, then this is the right book for you. In this book you will learn the most effective online and offline marketing strategies that every small local business should use to generate leads that eventually convert to clients. In this book you will learn about some of the top online marketing strategies for your local small business like SEO, the right way to do social media marketing, and even how to get publicity. You will also learn some of the top offline marketing strategies for your local small business or service like flier marketing, business card marketing, how to get on the radio, how to promote your business by creating a successful local event or workshop series, and many additional strategies. You will also learn top sales techniques to close sales and get the most out of the leads that come through your doors. If you are ready to truly grow your business, and make it a success, get this book, and let's begin your journey to making you an amazing marketer of your local small business and get the growth for it that you dream of.
Author : Annie Tsai
Publisher : John Wiley & Sons
Page : 136 pages
File Size : 48,6 Mb
Release : 2013-10-08
Category : Business & Economics
ISBN : 9781118770139
The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
Author : Consumer Dummies
Publisher : John Wiley & Sons
Page : 600 pages
File Size : 55,9 Mb
Release : 2016-05-06
Category : Business & Economics
ISBN : 9781119236931
6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top. 6 Books Inside... Setting Up Your Marketing Foundation Getting Started with Your Campaign Content Is King: Content Marketing Using Social Media Incorporating Traditional Marketing Measuring Results
