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Author : Jackie Jarvis
Publisher : How to Books
Page : 0 pages
File Size : 52,6 Mb
Release : 2010-03-15
Category : Marketing
ISBN : 1845283961
Small businesses & self-employed.
Author : Jackie Jarvis
Publisher : Unknown
Page : 256 pages
File Size : 52,7 Mb
Release : 2008-02-01
Category : Electronic
ISBN : 0230636209
This book is for the many people who run their own small to medium sized business and who want to make them grow. This book sets out to be your own, pocket, marketing consultant without the expense. Not only does it offer some great ideas but it expla
Author : Jackie Jarvis
Publisher : How To Books
Page : 256 pages
File Size : 49,7 Mb
Release : 2009-10-15
Category : Business & Economics
ISBN : 9781848036840
The book sets out to be your own, pocket, marketing consultant - without the expense. Not only does it offer some great ideas but it explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately. Through a series of special response questions it cleverly gets across marketing ideas in combination with the vital thinking behind their application. Furthermore, it does so in a way that transfers 'ownership' of these strategies to you the business manager so that you feel thoroughly motivated and inspired to act. Whether you run a product or service-led business, it will help you to: - Understand your market place, your competition and your customer - Create a clear and focused business proposition - Develop credible marketing messages that attract your target customer - Decide on the most effective marketing methods for your business - Attract new customers, and boost business with existing customers - Build your business profile so that it's always working for you - Sell yourself and your business with ease and confidence - Complete your marketing plan and create a successful marketing system The ideas are presented separately in bite-sized chunks so that you can devote just a little thinking and reflection time to each one before - most importantly - making it all happen. Contents: About the Author; Prace; Chapter 1. Introduction; Chapter 2. How to get started - evaluating where you are now; Chapter 3. Getting clear about where you're going; Chapter 4. Understanding your marketplace and your competition; Chapter 5. Understanding your customer; Chapter 6. Creating solid foundations; Chapter 7. Getting the price right; Chapter 8. Developing your marketing message; Chapter 9. Determining your marketing methods; Chapter 10. Marketing methods that boost business with existing customers; Chapter 11. Marketing methods that attract new customers; Chapter 12. Profile building marketing; Chapter 13. Selling your services; Chapter 14. Completing your marketing plan; Chapter 15. The simple things that make a big difference; Chapter 16. Creating a marketing system; Chapter 17. Making it happen.
Author : Susan C. Awe
Publisher : Bloomsbury Publishing USA
Page : 305 pages
File Size : 50,7 Mb
Release : 2012-01-16
Category : Language Arts & Disciplines
ISBN : 9781598847871
For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small businessand in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.
Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 53,8 Mb
Release : 2011-03-04
Category : Business & Economics
ISBN : 9781118054451
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Author : Alex Genadinik
Publisher : Createspace Independent Publishing Platform
Page : 130 pages
File Size : 54,6 Mb
Release : 2015-11-26
Category : Business & Economics
ISBN : 1519556985
Do you have a local small business and want to know the most effective strategies for promoting it? If so, then this is the right book for you. In this book you will learn the most effective online and offline marketing strategies that every small local business should use to generate leads that eventually convert to clients. In this book you will learn about some of the top online marketing strategies for your local small business like SEO, the right way to do social media marketing, and even how to get publicity. You will also learn some of the top offline marketing strategies for your local small business or service like flier marketing, business card marketing, how to get on the radio, how to promote your business by creating a successful local event or workshop series, and many additional strategies. You will also learn top sales techniques to close sales and get the most out of the leads that come through your doors. If you are ready to truly grow your business, and make it a success, get this book, and let's begin your journey to making you an amazing marketer of your local small business and get the growth for it that you dream of.
Author : Veechi Curtis
Publisher : For Dummies
Page : 0 pages
File Size : 45,5 Mb
Release : 2013-02-11
Category : Business & Economics
ISBN : 1118222849
Ensure success when starting your small business with this must-have introductory guide Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence. Create your first business plan — discover how to develop smart business strategies and build a roadmap for success Learn the legal jargon — protect your ideas and register your business properly Market your business strategically — establish who your key customers are, research your rivals, and create a killer marketing plan Take the stress out of bookkeeping — ensure all of your admin is covered, from choosing accounting software to handling petty cash Master online marketing — explore different ways to reach customers with keyword optimisation and other online tools Open the book and find: Advice about being your own boss Secrets for matching sales goals to savvy marketing strategies Guidelines for keeping your finances in shape A step-by-step guide to profit margins Tips on using social media to promote your business Learn to: Decide what type of small business is right for you Put together a winning business plan Understand your financial and legal obligations Maximise your online presence
Author : Gerald Schwetje,Sam Vaseghi
Publisher : Springer Science & Business Media
Page : 178 pages
File Size : 52,7 Mb
Release : 2007-08-24
Category : Business & Economics
ISBN : 9783540752677
This book provides the essentials to write a successful business plan. The represented methods and best practices have been approved over many years in practice with many management consulting engagements. The book is beautifully structured, it has a pragmatic emphasis and an autodidactic approach. The reader gets acquainted with the skills and competencies as well as tools, required for the planning and development of the business plan project.
Author : Anonim
Publisher : Unknown
Page : 696 pages
File Size : 52,8 Mb
Release : 1987
Category : Bibliography of bibliographies
ISBN : STANFORD:36105117182803
Author : Matthew Toren,Adam Toren
Publisher : John Wiley & Sons
Page : 138 pages
File Size : 40,9 Mb
Release : 2011-08-02
Category : Business & Economics
ISBN : 9781118098585
Lessons in applying passion and perseverance from prominent entrepreneurs In the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They've also gathered insights from some of the world's most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples. Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book: Offers instruction in whether and how to seek investors Outlines the pros and cons of hiring employees and provides guidance on how to find the best outsourced workers Presents a comprehensive action plan for effective social media marketing Explains how to build an information empire and become an expert Small Business, Big Vision proves that with a flexible mindset, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in today's ever-changing business landscape.
Author : Rose Arny
Publisher : Unknown
Page : 1816 pages
File Size : 40,6 Mb
Release : 2003
Category : American literature
ISBN : UOM:39015054026961
Author : John P. Kotter
Publisher : Harvard Business Press
Page : 210 pages
File Size : 52,8 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781422186435
From the ill-fated dot-com bubble to unprecedented merger and acquisition activity to scandal, greed, and, ultimately, recession -- we've learned that widespread and difficult change is no longer the exception. By outlining the process organizations have used to achieve transformational goals and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work.
Author : Michael D. Hutt,Thomas W. Speh
Publisher : Unknown
Page : 438 pages
File Size : 51,7 Mb
Release : 2014
Category : Industrial marketing
ISBN : 9814510602
"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet."--Cengage website.
Author : John P. Kotter
Publisher : Harvard Business Press
Page : 198 pages
File Size : 43,8 Mb
Release : 1999
Category : Business & Economics
ISBN : 9780875848976
Widely acknowledged as the world's foremost authority on leadership, the author provides a collection of his acclaimed "Harvard Business Review" articles.
Author : Harry Beckwith
Publisher : Grand Central Publishing
Page : 157 pages
File Size : 46,5 Mb
Release : 1999-06-14
Category : Business & Economics
ISBN : 9780446930031
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.