A Cannes Lions Jury Presents The Art Of Branded Entertainment

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A Cannes Lions Jury Presents: The Art of Branded Entertainment

PJ Pereira,Monica Chun,Jules Daly,Richard Dias,Samantha Glynne,Carol Goll,Gabor Harrach,Marissa Nance,Toan Nguyen,Luciana Olivares,Marcelo Páscoa,Misha Sher,Pelle Sjoenell,Jason Xenopoulos,Tomoya Suzuki
A Cannes Lions Jury Presents The Art of Branded Entertainment Book PDF

Author : PJ Pereira,Monica Chun,Jules Daly,Richard Dias,Samantha Glynne,Carol Goll,Gabor Harrach,Marissa Nance,Toan Nguyen,Luciana Olivares,Marcelo Páscoa,Misha Sher,Pelle Sjoenell,Jason Xenopoulos,Tomoya Suzuki
Publisher : Peter Owen Publishers
Page : 320 pages
File Size : 40,5 Mb
Release : 2018-06-14
Category : Business & Economics
ISBN : 9780720620597

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A Cannes Lions Jury Presents: The Art of Branded Entertainment by PJ Pereira,Monica Chun,Jules Daly,Richard Dias,Samantha Glynne,Carol Goll,Gabor Harrach,Marissa Nance,Toan Nguyen,Luciana Olivares,Marcelo Páscoa,Misha Sher,Pelle Sjoenell,Jason Xenopoulos,Tomoya Suzuki Pdf

A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising.Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers.For the past five years the Cannes Lions international Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror.Contributors to The Art of Branded Entertainment: Monica Chun, President of PMK.BNC; Jules Daly, president of RSA Films; Ricardo Dias, CMO of Anheuser-Busch InBev's Grupo Modelo in Mexico; Samantha Glynne, Global Vice President of Branded Entertainment at TV production giant FremantleMedia; Carol Goll, ICM Partners Global Head of Branded Entertainment; Gabor Harrach, the New York-based film and TV producer and former Head of Entertainment Content at Red Bull Media House; Marissa Nance, Managing Director for Multicultural Content Marketing & Strategic Partnerships at Media Superpower OMD; Toan Nguyen, partner at Jung von Matt/SPORTS; Luciana Olivares, CCO of Latina Media in Peru; Marcelo Páscoa, Head of Global Brand Marketing at Burger King; PJ Pereira, Founder and Creative Chairman of Pereira O'Dell; Misha Sher, Vice-President at MediaCom Worldwide; Pelle Sjoenell, Bartle Bogle Hegarty's Global Chief Creative Officer; Tomoya Suzuki, CEO of Stories International; Jason Xenopoulos, Chief Vision Officer and Chief Creative Officer of VML.

The Art of Branded Entertainment

Monica Chun,Jules Daly,Ricardo Dias (Film director),Samantha Glynne,Carol Goll,Gabor Harrach,Marissa Nance,Toán Nguyễn,Luciana Olivares,Marcelo Pascoa,Misha Sher,Pelle Sjoenell,Tomoya Suzuki,Jason Xenopoulos,PJ Pereira
The Art of Branded Entertainment Book PDF

Author : Monica Chun,Jules Daly,Ricardo Dias (Film director),Samantha Glynne,Carol Goll,Gabor Harrach,Marissa Nance,Toán Nguyễn,Luciana Olivares,Marcelo Pascoa,Misha Sher,Pelle Sjoenell,Tomoya Suzuki,Jason Xenopoulos,PJ Pereira
Publisher : Unknown
Page : 287 pages
File Size : 54,9 Mb
Release : 2018
Category : Advertising
ISBN : 0720620619

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The Art of Branded Entertainment by Monica Chun,Jules Daly,Ricardo Dias (Film director),Samantha Glynne,Carol Goll,Gabor Harrach,Marissa Nance,Toán Nguyễn,Luciana Olivares,Marcelo Pascoa,Misha Sher,Pelle Sjoenell,Tomoya Suzuki,Jason Xenopoulos,PJ Pereira Pdf

"A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising.Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers.For the past five years the Cannes Lions international Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror.Contributors to The Art of Branded Entertainment: Monica Chun, President of PMK.BNC; Jules Daly, president of RSA Films; Ricardo Dias, CMO of Anheuser-Busch InBev's Grupo Modelo in Mexico; Samantha Glynne, Global Vice President of Branded Entertainment at TV production giant FremantleMedia; Carol Goll, ICM Partners Global Head of Branded Entertainment; Gabor Harrach, the New York-based film and TV producer and former Head of Entertainment Content at Red Bull Media House; Marissa Nance, Managing Director for Multicultural Content Marketing & Strategic Partnerships at Media Superpower OMD; Toan Nguyen, partner at Jung von Matt/SPORTS; Luciana Olivares, CCO of Latina Media in Peru; Marcelo Páscoa, Head of Global Brand Marketing at Burger King; PJ Pereira, Founder and Creative Chairman of Pereira O'Dell; Misha Sher, Vice-President at MediaCom Worldwide; Pelle Sjoenell, Bartle Bogle Hegarty's Global Chief Creative Officer; Tomoya Suzuki, CEO of Stories International; Jason Xenopoulos, Chief Vision Officer and Chief Creative Officer of VML."--ProQuest.

Art of Branded Entertainment

P. J. Pereira,Monica Chun,Jules Daly,Ricardo Dias,Samantha Glynne,Gabor Harrach,Carolin Goll,Marcelo Pascoa,Luciana Olivares,Marissa Nance,Toan Nguyen,Pelle Sjoenell,Misha Sher,Tomoya Suzuki,Jason Xenopoulos
Art of Branded Entertainment Book PDF

Author : P. J. Pereira,Monica Chun,Jules Daly,Ricardo Dias,Samantha Glynne,Gabor Harrach,Carolin Goll,Marcelo Pascoa,Luciana Olivares,Marissa Nance,Toan Nguyen,Pelle Sjoenell,Misha Sher,Tomoya Suzuki,Jason Xenopoulos
Publisher : Peter Owen Publishers
Page : 0 pages
File Size : 53,8 Mb
Release : 2018
Category : Business & Economics
ISBN : 0720620589

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Art of Branded Entertainment by P. J. Pereira,Monica Chun,Jules Daly,Ricardo Dias,Samantha Glynne,Gabor Harrach,Carolin Goll,Marcelo Pascoa,Luciana Olivares,Marissa Nance,Toan Nguyen,Pelle Sjoenell,Misha Sher,Tomoya Suzuki,Jason Xenopoulos Pdf

A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity. A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising. Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers. For the past five years the Cannes Lions international Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror. Contributors to The Art of Branded Entertainment: Monica Chun, President of PMK.BNC; Jules Daly, president of RSA Films; Ricardo Dias, CMO of Anheuser-Busch InBev's Grupo Modelo in Mexico; Samantha Glynne, Global Vice President of Branded Entertainment at TV production giant FremantleMedia; Carol Goll, ICM Partners Global Head of Branded Entertainment; Gabor Harrach, the New York-based film and TV producer and former Head of Entertainment Content at Red Bull Media House; Marissa Nance, Managing Director for Multicultural Content Marketing & Strategic Partnerships at Media Superpower OMD; Toan Nguyen, partner at Jung von Matt/SPORTS; Luciana Olivares, CCO of Latina Media in Peru; Marcelo Páscoa, Head of Global Brand Marketing at Burger King; PJ Pereira, Founder and Creative Chairman of Pereira O'Dell; Misha Sher, Vice-President at MediaCom Worldwide; Pelle Sjoenell, Bartle Bogle Hegarty's Global Chief Creative Officer; Tomoya Suzuki, CEO of Stories International; Jason Xenopoulos, Chief Vision Officer and Chief Creative Officer of VML.

Branded Content and Entertainment in Advertising

María Rodríguez-Rabadán Benito
Branded Content and Entertainment in Advertising Book PDF

Author : María Rodríguez-Rabadán Benito
Publisher : Taylor & Francis
Page : 156 pages
File Size : 47,8 Mb
Release : 2023-06-23
Category : Business & Economics
ISBN : 9781000905588

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Branded Content and Entertainment in Advertising by María Rodríguez-Rabadán Benito Pdf

In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.

Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

Miguélez-Juan, Blanca,Bonales-Daimiel, Gema
Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape Book PDF

Author : Miguélez-Juan, Blanca,Bonales-Daimiel, Gema
Publisher : IGI Global
Page : 463 pages
File Size : 50,5 Mb
Release : 2023-01-09
Category : Business & Economics
ISBN : 9781668439722

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Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape by Miguélez-Juan, Blanca,Bonales-Daimiel, Gema Pdf

In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.

Hey Whipple, Squeeze This

Luke Sullivan
Hey Whipple Squeeze This Book PDF

Author : Luke Sullivan
Publisher : John Wiley & Sons
Page : 423 pages
File Size : 50,7 Mb
Release : 2022-02-23
Category : Business & Economics
ISBN : 9781119819691

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Hey Whipple, Squeeze This by Luke Sullivan Pdf

The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional. In this fully updated edition, you’ll explore: How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180˚ against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry.

Branded Entertainment

Jean-Marc Lehu
Branded Entertainment Book PDF

Author : Jean-Marc Lehu
Publisher : Kogan Page Publishers
Page : 292 pages
File Size : 55,7 Mb
Release : 2007
Category : Business & Economics
ISBN : 0749449403

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Branded Entertainment by Jean-Marc Lehu Pdf

Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.

Chasing the Monster Idea

Stefan Mumaw
Chasing the Monster Idea Book PDF

Author : Stefan Mumaw
Publisher : John Wiley and Sons
Page : 226 pages
File Size : 52,7 Mb
Release : 2011-03-31
Category : Business & Economics
ISBN : 9781118060704

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Chasing the Monster Idea by Stefan Mumaw Pdf

The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out. This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's "idea measurement" tools in the form of seven primary questions to gauge the potential of any idea. These seven questions are supported by real-world examples of ideas that succeeded in winning over their audience, as well as those that ignored the measurement and failed miserably. Features warnings and anecdotes from some of the world's most prominent creatives, marketing teams, and business professionals A proven method for determining if an idea will be a "big idea," or else will die a painful death Author is a respected industry expert whose Caffeine for the Creative Mind successfully reached an audience both in the creative community and beyond Want to get a better sense of what makes a successful idea, and how yours measures up? Start Chasing the Idea Monster and scoring big creative wins today!

Pick Me

Nancy Vonk,Janet Kestin
Pick Me Book PDF

Author : Nancy Vonk,Janet Kestin
Publisher : Wiley + ORM
Page : 296 pages
File Size : 49,9 Mb
Release : 2010-12-14
Category : Business & Economics
ISBN : 9781118040416

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Pick Me by Nancy Vonk,Janet Kestin Pdf

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichs this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

The Unplugging

Yvette Nolan
The Unplugging Book PDF

Author : Yvette Nolan
Publisher : Unknown
Page : 0 pages
File Size : 48,6 Mb
Release : 2014
Category : Drama
ISBN : 1770911324

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The Unplugging by Yvette Nolan Pdf

In this tale of survival, two women are exiled from their post-apocalyptic village because they have passed their child-bearing years.

The Orenda

Joseph Boyden
The Orenda Book PDF

Author : Joseph Boyden
Publisher : Penguin Canada
Page : 256 pages
File Size : 50,7 Mb
Release : 2013-09-10
Category : Fiction
ISBN : 9780143189404

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The Orenda by Joseph Boyden Pdf

A visceral portrait of life at a crossroads, The Orenda opens with a brutal massacre and the kidnapping of the young Iroquois Snow Falls, a spirited girl with a special gift. Her captor, Bird, is an elder and one of the Huron Nation's great warriors and statesmen. It has been years since the murder of his family and yet they are never far from his mind. In Snow Falls, Bird recognizes the ghost of his lost daughter and sees the girl possesses powerful magic that will be useful to him on the troubled road ahead. Bird’s people have battled the Iroquois for as long as he can remember, but both tribes now face a new, more dangerous threat from afar. Christophe, a charismatic Jesuit missionary, has found his calling amongst the Huron and devotes himself to learning and understanding their customs and language in order to lead them to Christ. An emissary from distant lands, he brings much more than his faith to the new world. As these three souls dance each other through intricately woven acts of duplicity, small battles erupt into bigger wars and a nation emerges from worlds in flux.

How to do Better Creative Work

Steve Harrison
How to do Better Creative Work Book PDF

Author : Steve Harrison
Publisher : Pearson UK
Page : 226 pages
File Size : 52,6 Mb
Release : 2010-04-08
Category : Education
ISBN : 9780273742197

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How to do Better Creative Work by Steve Harrison Pdf

Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you. In fact, you'll see that everyone plays a crucial role in producing creative work that works: What it means to be creative, How to build a creative culture, How virtually all great work is underpinned by a simple problem/solution dynamic, How to use that dynamic to create your big marketing ideas, How to brief a creative team, How to use 'relevant abruption' to produce big creative ideas, How to simultaneously build a brand and get response, How to sell your work, How to run a creative department. All this is illustrated by some of the best advertising, direct and digital work ever produced, plus 12 case studies featuring ideas that have not only sold millions of pounds worth of products, but also won dozens of the world's most coveted awards. "Steve writes like he talks, with great intelligence, wisdom and common sense. He's one of the few people capable of looking at a notoriously self-obsessed industry and saying, "The Emperor has no clothes." And he's one of an even smaller number who can look at its problems and say, "here's how you fix it." Creative Work is as challenging as it is engaging. When I reached the end I felt like I wanted to continue the conversation, which is probably the highest compliment you can offer a book." - Jon Steel, author of Truth, Lies & Advertising and Perfect Pitch. "This is genuinely essential reading for anyone who wants to demystify the advertising creative process – and vastly more entertaining than your average business book. Harrison’s simple, commonsense approach makes you wonder why so many ad campaigns fail so spectacularly. Buy it, read it and learn from it!” - Larissa Vince, Campaign magazine. "This is a smart, straightforward and very special book. It affirmed so much I knew already, but my eyes were opened afresh to what is genuinely important about the work that we do. I came away with ten or twelve things I wanted to share with the rest of the team at glue and it also fortunately gave me some confidence that we’re getting a lot of this right already." - Mark Cridge, CEO, glue London. "Steve is one of the dying breed of creative directors that clients crave. He tells it like it is and delivers. How to do better creative work is a refreshingly honest must-read for any client, suit or creative who want to cut through the bullshit and produce great creative work that does the job. Harrison has the right to say what he likes about the ad industry - and he does!" - Charlie Smith, Head of Brand Marketing, Vodafone UK. "This book isn't just about how clients can help get the best work from their agency. I loved the insight into the thinking that goes on before the creative idea is had and realise it applies to every business that takes a creative approach to problem solving." - Paul Ferraiolo, President, Rolls-Royce Motor Cars, North America. “If, one day, my son tells me that he wants to be part of this business, I will make sure that he reads Steve ́s book and, if possible, find a way for him to spend a couple of hours with Steve himself” - Pablo Alzugary, President, Shackleton Madrid.

Madison & Vine

Scott Donaton
Madison Vine Book PDF

Author : Scott Donaton
Publisher : McGraw Hill Professional
Page : 225 pages
File Size : 48,6 Mb
Release : 2004-07-21
Category : Business & Economics
ISBN : 9780071458443

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Madison & Vine by Scott Donaton Pdf

From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton-- who coined the term Madison & VineTM--lays out a case for why these industries will need to converge to survive, overcoming hurdles and creating business models based on content-commerce partnerships. Madison & Vine reveals how new technology is disrupting traditional business models, giving the consumer more control over the product. Donaton explains how these industries will need to overcome distrust, divergent agendas, and creative conflicts to form mutually beneficial alliances--or face the threat of extinction. Examines the factors that threaten business models of the advertising industry and nearly every entertainment industry sector Relates the glamorous inside stories of prominent Madison & Vine alliances "A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of "The Apprentice" and "Survivor" "Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate." --Harvey Weinstein, President, Miramax Films Corp. "Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging techno-centric world: read this book or be left behind."--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist "Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc. "Scott Donaton knows the most important thing there is to know about the media business and that's what's happening to the advertising business. In this sharp, witting, and prescient book, he imagines the future of our business. It's a new game."--Michael Wolff, author of Autumn of the Moguls and Vanity Fair columnist "If you work in the media businesses, this book might help you figure out what you ought to do with the rest of your life before it's too late."--Kurt Andersen, bestselling author, editor, and host of NPR's "Studio 360"

SAP Next-Gen

Bernd Welz,Ann Rosenberg
SAP Next Gen Book PDF

Author : Bernd Welz,Ann Rosenberg
Publisher : Springer
Page : 76 pages
File Size : 46,7 Mb
Release : 2018-04-04
Category : Business & Economics
ISBN : 9783319725741

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SAP Next-Gen by Bernd Welz,Ann Rosenberg Pdf

This book presents SAP Next-Gen, an innovation community for SAP Leonardo. It is intended for next generation business leaders, Chief Digital Officers, Chief Innovation Officers, Chief Information Officers and IT professionals who are defining the vision, strategy, technologies and organizational changes needed to drive their exponential enterprise and to innovate with purpose. The book opens with an introduction to turning bold ideas into reality with a purpose-driven mindset supporting the 17 United Nations Global Goals. Part 1 focuses on what’s at stake including Digital - The New Normal, Exponential Growth, and Innovation in the 21st century. Part 2 introduces readers to the SAP Next-Gen matchmaking model, and readers are invited to join SAP Next-Gen clubs for industries, technologies, and methodologies. Readers also learn about the Silicon Valleys of the world, make vs. buy vs. join, and where to learn more and get engaged with SAP Next-Gen. SAP Next-Gen is an innovation community for SAP Leonardo supporting SAP’s 355,000+ customers across 25 industries in 180+ countries. SAP Next-Gen enables customers and partners to connect with academic thought leaders, researchers, and students in the SAP Next-Gen network of 3,200+ educational institutions across 111 countries worldwide, as well as with startups, tech community partners, venture firms, purpose driven partners, and SAP experts.

Islands of Decolonial Love

Leanne Betasamosake Simpson
Islands of Decolonial Love Book PDF

Author : Leanne Betasamosake Simpson
Publisher : Arp Books
Page : 0 pages
File Size : 46,6 Mb
Release : 2013
Category : Canadian fiction
ISBN : 189403788X

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Islands of Decolonial Love by Leanne Betasamosake Simpson Pdf

In her debut collection of short stories, Islands of Decolonial Love, renowned writer and activist Leanne Simpson vividly explores the lives of contemporary Indigenous Peoples and communities, especially those of her own Nishnaabeg nation. Found on reserves, in cities and small towns, in bars and curling rinks, canoes and community centres, doctors offices and pickup trucks, Simpson's characters confront the often heartbreaking challenge of pairing the desire to live loving and observant lives with a constant struggle to simply survive the historical and ongoing injustices of racism and colonialism. Told with voices that are rarely recorded but need to be heard, and incorporating the language and history of her people, Leanne Simpson's Islands of Decolonial Love is a profound, important, and beautiful book of fiction.