A Comparison Of The Persuasive Effectiveness Of Online Statistics Vs Story Embedded Health Information

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Dissertation Abstracts International

Author : Anonim
Publisher : Unknown
Page : 700 pages
File Size : 42,5 Mb
Release : 2003
Category : Dissertations, Academic
ISBN : UOM:39015057953187

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Dissertation Abstracts International by Anonim Pdf

Abstracts of dissertations available on microfilm or as xerographic reproductions.

Presentation Zen

Author : Garr Reynolds
Publisher : Pearson Education
Page : 316 pages
File Size : 52,7 Mb
Release : 2009-04-15
Category : Business & Economics
ISBN : 9780321601896

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Presentation Zen by Garr Reynolds Pdf

FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Blockchain and Cryptocurrency: International Legal and Regulatory Challenges

Author : Dean Armstrong KC,Dan Hyde,Sam Thomas
Publisher : Bloomsbury Publishing
Page : 341 pages
File Size : 42,8 Mb
Release : 2022-11-21
Category : Law
ISBN : 9781526521668

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Blockchain and Cryptocurrency: International Legal and Regulatory Challenges by Dean Armstrong KC,Dan Hyde,Sam Thomas Pdf

Providing a comprehensive explanation of blockchain, cryptocurrency and the international regulation and challenges that apply, this book introduces the reader to the core topics, including: global regulation of blockchain and cryptoassets; the Internet of Things; the Right to be Forgotten and the right to erasure; environmental, social and governance metrics; smart contracts; initial coin offerings; data protection regulation; Decentralised Autonomous Organisations ('DAOs') and the Metaverse. Written by leading UK experts in cyber law, the Second Edition includes: - fungible and non-fungible cryptoassets ('NFTs') - remedy and tracing strategies - financial hygiene requirements that flow from anti-money laundering - counter-terrorist financing regulations. Explaining the fundamentals of blockchain and cryptocurrency in an accessible and understandable way, and sparking new thinking about how old problems can be solved in new ways, this book is essential reading for anyone wishing to have a wider understanding of this complex and evolving area of law. This title is included in Bloomsbury Professional's Cyber Law online service.

Stories Matter

Author : Rita Charon,Martha Montello
Publisher : Routledge
Page : 256 pages
File Size : 46,9 Mb
Release : 2004-04-16
Category : Medical
ISBN : 9781135957278

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Stories Matter by Rita Charon,Martha Montello Pdf

First published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.

Resources in Education

Author : Anonim
Publisher : Unknown
Page : 356 pages
File Size : 48,6 Mb
Release : 1998
Category : Education
ISBN : MINN:30000010540205

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Resources in Education by Anonim Pdf

Resistance and Persuasion

Author : Eric S. Knowles,Jay A. Linn
Publisher : Psychology Press
Page : 350 pages
File Size : 54,9 Mb
Release : 2004-02-26
Category : Psychology
ISBN : 9781135626389

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Resistance and Persuasion by Eric S. Knowles,Jay A. Linn Pdf

Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.

Social Science Research

Author : Anol Bhattacherjee
Publisher : CreateSpace
Page : 156 pages
File Size : 55,7 Mb
Release : 2012-04-01
Category : Science
ISBN : 1475146124

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Social Science Research by Anol Bhattacherjee Pdf

This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.

Digital Storytelling

Author : Joe Lambert,Brooke Hessler
Publisher : Routledge
Page : 220 pages
File Size : 43,9 Mb
Release : 2018-05-04
Category : Social Science
ISBN : 9781351266345

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Digital Storytelling by Joe Lambert,Brooke Hessler Pdf

In this revised and updated edition of the StoryCenter's popular guide to digital storytelling, StoryCenter founder Joe Lambert offers budding storytellers the skills and tools they need to craft compelling digital stories. Using a "Seven Steps" approach, Lambert helps storytellers identify the fundamentals of dynamic digital storytelling – from conceiving a story, to seeing, assembling, and sharing it. Readers will also find new explorations of the global applications of digital storytelling in education and other fields, as well as additional information about copyright, ethics, and distribution. The book is filled with resources about past and present projects on the grassroots and institutional level, including new chapters specifically for students and a discussion of the latest tools and projects in mobile device-based media. This accessible guide’s meaningful examples and inviting tone makes this an essential for any student learning the steps toward digital storytelling.

Human Aspects of IT for the Aged Population. Applications, Services and Contexts

Author : Jia Zhou,Gavriel Salvendy
Publisher : Springer
Page : 583 pages
File Size : 55,5 Mb
Release : 2017-06-28
Category : Computers
ISBN : 9783319585369

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Human Aspects of IT for the Aged Population. Applications, Services and Contexts by Jia Zhou,Gavriel Salvendy Pdf

The two-volume set LNCS 10297 + 10298 constitutes the refereed proceedings of the Third International Conference on Human Aspects of IT for the Aged Population, ITAP 2017, held as part of HCI International 2017 in Vancouver, BC, Canada. HCII 2017 received a total of 4340 submissions, of which 1228 papers were accepted for publication after a careful reviewing process. The 83 papers presented in the two volumes of ITAP 2017 were organized in topical sections as follows: Part I: aging and technology acceptance; user-centred design for the elderly; product design for the elderly; aging and user experience; digital literacy and training. Part II: mobile and wearable interaction for the elderly; aging and social media; silver and intergenerational gaming; health care and assistive technologies and services for the elderly; aging and learning, working and leisure.

Digital and Social Media Marketing

Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Publisher : Springer Nature
Page : 337 pages
File Size : 53,5 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 9783030243746

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Digital and Social Media Marketing by Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi Pdf

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Basics Interactive Design: User Experience Design

Author : Gavin Allanwood,Peter Beare
Publisher : A&C Black
Page : 184 pages
File Size : 40,7 Mb
Release : 2014-04-24
Category : Design
ISBN : 9782940496136

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Basics Interactive Design: User Experience Design by Gavin Allanwood,Peter Beare Pdf

By putting people at the centre of interactive design, user experience (UX) techniques are now right at the heart of digital media design and development. As a designer, you need to create work that will impact positively on everyone who is exposed to it. Whether it's passive and immutable or interactive and dynamic, the success of your design will depend largely on how well the user experience is constructed.User Experience Design shows how researching and understanding users' expectations and motivations can help you develop effective, targeted designs. The authors explore the use of scenarios, personas and prototyping in idea development, and will help you get the most out of the latest tools and techniques to produce interactive designs that users will love.With practical projects to get you started, and stunning examples from some of today's most innovative studios, this is an essential introduction to modern UXD.

Making Data Talk

Author : David E. Nelson (M.D.),Bradford W. Hesse,Robert T. Croyle
Publisher : Oxford University Press, USA
Page : 340 pages
File Size : 41,8 Mb
Release : 2009
Category : Medical
ISBN : 9780195381535

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Making Data Talk by David E. Nelson (M.D.),Bradford W. Hesse,Robert T. Croyle Pdf

The authors summarize and synthesize research on the selection and presentation of data pertinent to public health and provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy makers and the press.

Narrative Comprehension, Causality, and Coherence

Author : Susan R. Goldman,Arthur C. Graesser,Paul van den Broek
Publisher : Routledge
Page : 332 pages
File Size : 55,9 Mb
Release : 1999-08-01
Category : Psychology
ISBN : 9781135666064

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Narrative Comprehension, Causality, and Coherence by Susan R. Goldman,Arthur C. Graesser,Paul van den Broek Pdf

This volume provides an excellent overview of the field of discourse processes, capturing both its breadth and its depth. World-renowned researchers present the latest theoretical developments and thought-provoking empirical data. In doing so, they cover a broad range of communicative activities, including text comprehension, conversational communication, argumentation, television or media viewing, and more. A central theme across all chapters concerns the notion that coherence determines the interpretation of the communication. The various chapters illustrate the many forms that coherence can take, and explore its role in different communicative settings.

Narrative

Author : Michael J. Toolan
Publisher : Psychology Press
Page : 278 pages
File Size : 49,8 Mb
Release : 2001
Category : Art
ISBN : 9780415231749

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Narrative by Michael J. Toolan Pdf

This classic text has been substantially rewritten. Narrative explores a range of written, spoken, literary and non-literary narratives. It shows what systematic attention to language can reveal about the narratives themselves, their tellers, and those to whom they are addressed. New material includes sections on gendered narrative, film narrative and a discussion of ways in which the internet and global television are changing conceptions of narrative.