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Author : E. Denig,A. van der Meiden
Publisher : Springer Science & Business Media
Page : 496 pages
File Size : 44,9 Mb
Release : 2013-11-11
Category : Language Arts & Disciplines
ISBN : 9789401705752
Selected Proceedings of the Xth Public Relations World Congress `Between People and Power', Amsterdam, June 3-7, 1985.
Author : E. Denig,Anne van der Meiden
Publisher : Unknown
Page : 494 pages
File Size : 50,8 Mb
Release : 1985
Category : Communication
ISBN : 9024732085
Author : Alison Theaker
Publisher : Routledge
Page : 575 pages
File Size : 49,5 Mb
Release : 2016-05-20
Category : Business & Economics
ISBN : 9781317487371
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.
Author : Krishnamurthy Sriramesh,Ansgar Zerfass,Jeong-Nam Kim
Publisher : Routledge
Page : 472 pages
File Size : 43,7 Mb
Release : 2013-06-07
Category : Language Arts & Disciplines
ISBN : 9781136159251
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.
Author : Judith Richter
Publisher : Zed Books Ltd.
Page : 211 pages
File Size : 50,9 Mb
Release : 2014-04-10
Category : Business & Economics
ISBN : 9781783602674
At a time when the gigantic transnationals have a huge impact on human health, the environment, working conditions and the economic prospects of nations, this book explores whether it is sufficient to continue to rely on industry self-regulation alone. Before widening her focus to the general issues, the author examines the now famous case of the infant food industry. Almost two decades after the introduction of the WHO/Unicef Code seeking to regulate the marketing of formula milk substitutes, an estimated one and a half million babies die unnecessarily every year as a result of formula feeding. How effective, therefore, has the Code been in changing industry behaviour? The author argues that a key question today is how to foster a political climate favourable to practical institutional arrangements for the better regulation of TNCs. Recognizing the tension between global governance on the one hand and the globalized free market on the other, she urges that close attention be given to corporate conduct and TNC compliance with what regulatory codes exist. A range of relevant questions is explored, including the roles of citizen action, national governments and international agencies. A host of public concerns - for example, job losses when industries migrate or the introduction of GM crops without public consultation - point to corporate regulation as a looming political issue. This book contributes to the debate about how powerful corporations can pay regard not only to the bottom line, but also take more seriously their social responsibilities.
Author : Janis Teruggi Page,Lawrence J. Parnell
Publisher : SAGE Publications
Page : 910 pages
File Size : 47,6 Mb
Release : 2017-11-30
Category : Language Arts & Disciplines
ISBN : 9781506358055
Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.
Author : Piet Lens,P. Westermann,M. Haberbauer,A. Moreno
Publisher : IWA Publishing
Page : 544 pages
File Size : 42,8 Mb
Release : 2005-09-30
Category : Science
ISBN : 9781843390923
The increasing demand for energy and the related environmental concerns are the main drivers for the strong interest in Biomass Fermentation towards usage in Fuel Cells. The integration of Biomass Fermentation (BF) and Fuel Cells (FC) technology creates a new and interdisciplinary research area. Due to their high efficiency Fuel Cells are therefore considered as a strategic technology for future energy supply systems. The fact that biomass is a renewable source of energy in combination with the most efficient energy conversion system (FC) makes this combination unique and advantageous. This book has a clear orientation towards making products of our waste. Biofuels for Fuel Cells comes at a time when this field is rapidly developing and there is a need for a synthetising book. The holistic and multidisciplinary description of this topic, including discussion of technological, socio-economic, system analysis and policy and regulatory aspects, make this book the definitive work for this market. Biofuels for Fuel Cells will cross-link scientists of all fields concerned with Biomass Fermentation, Fuel Upgrading and Fuel Cells at European and World level.
Author : John A Lent
Publisher : Routledge
Page : 313 pages
File Size : 49,7 Mb
Release : 2019-04-02
Category : Performing Arts
ISBN : 9780429719806
Dallas Smythe, George Gerbner, Herbert Schiller, James Halloran, Kaarle Nordenstreng- these five seminal figures form the backbone of current scholarship in critical communication. From policy research to television demographics and from economic globalization to cultural imperialism, their insights and discoveries have given both scholars and the
Author : J. Mallory Wober
Publisher : Routledge
Page : 282 pages
File Size : 45,9 Mb
Release : 2013-06-19
Category : Social Science
ISBN : 9781135037093
A critical review of the harms and benefits of television that also examines systems for maximizing television's benefits. The author breaks away from the conventional jargon of audience measurement and other traditional research methods, proposing instead new and alternative European and Australian methods of evaluating programming. Typical characterizations of the television screen – broadly defined to include television, home video, movies, games, programs and computers – as either the root of all social ills or the potential savior of society are reexamined. Wober's ultimately optimistic viewpoint seeks to trigger change in the way we think about and assess television and in turn ensure that screens will serve, rather than take advantage of, their users. Originally published in 1988, this thinking-piece concerns timeless issues still of import.
Author : C.A. Vlek,G. Cvetkovich
Publisher : Springer Science & Business Media
Page : 339 pages
File Size : 54,5 Mb
Release : 2012-12-06
Category : Technology & Engineering
ISBN : 9789400924253
This book grew out of the conviction that the preparation and management of large-scale technological projects can be substantially improved. We have witnessed the often unhappy course of societal and political decision making concerning projects such as hazardous chemical installations, novel types of electric power plant or storage sites for solid wastes. This has led us to believe that probabilistic risk analysis, technical reliability analysis and environm,ental impact analysis are necessary but insufficient for making acceptable, and justifiable, social decisions about such projects. There is more to socio-technical decision making than applying acceptance rules based on neglige ably low accident probabilities or on maximum credible accidents. Consideration must also be given to psychological, social and political issues and methods of decision making. Our conviction initially gave rise to an international experts' workshop titled 'Social decision methodology for technological projects' (SDMTP) and held in May 1986 at the University of Groningen, the Netherlands, at a time when Cvetkovich spent a sabbatical there. The work shop - aimed at surveying the issues and listing the methods to address them - was the first part of an effort whose second part was directed at the production of this volume. Plans called for the book to deal systematically with the main problems of socio-technical decision making; it was to list a number of useful approaches and methods; and it was to present a number of integrative conclusions and recommendations for both policy makers and methodologists.
Author : Anonim
Publisher : Unknown
Page : 580 pages
File Size : 42,8 Mb
Release : 1985
Category : Electronic journals
ISBN : UOM:35128001877677
Author : Robert L. Heath,Gabriel M. Vasquez
Publisher : SAGE
Page : 824 pages
File Size : 43,8 Mb
Release : 2001
Category : Business & Economics
ISBN : 076191286X
The Handbook of Public Relations is another in the series of communication handbooks which has distinguished SAGE Publications. Like its companion handbooks, it offers a comprehensive and detailed examination of the topic. It gives students, scholars, and practitioners a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and the public. The Handbook is divided into five sections. Section one defines the field, seeking to explain the role public relations play in society. Section two examines the state of the practice by delving into the cutting edge issues of management, ethics, gender, evaluation, public relations education, and media. Section three challenges academics and practitioners to identify the best practices that shape the daily activities of practitioners. Section four looks at the fascinating and daunting challenges the new communication technology pose for scholars and practitioners. Section five takes a global view, examining theories in international public relations as well as the trends in practice that will shape the field in the coming years. No other book in public relations is as comprehensive in its inclusion of authors and its coverage of academic research, theory, and best practices. Global in scope, the book's contributors comprise an academic "who's who" of the public relations discipline. The Handbook offers one-stop shopping for the best insights into the definition of the field of public relations, the practice, and best practices. It has substantial insights into the impact of new communication technologies and the global challenges of international public relations. A must-have reference for libraries and practitioners, the book also is ideal for upper level and graduate study of public relations.
Author : Alan R. Freitag,Ashli Quesinberry Stokes
Publisher : Routledge
Page : 446 pages
File Size : 46,8 Mb
Release : 2009-01-13
Category : Business & Economics
ISBN : 9781134061280
This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/
Author : Hugh M. Culbertson,Ni Chen
Publisher : Routledge
Page : 465 pages
File Size : 53,8 Mb
Release : 2013-11-05
Category : Language Arts & Disciplines
ISBN : 9781136689307
As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations --particularly multi-national corporations--can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world. The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world--enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities--six documented in this book--now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication. This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world. Although existing books on international PR focus largely on ways in which western practitioners, employers, and clients can operate effectively in other countries, this volume views public relations in each country or region covered from the perspective of practitioners in that country. It contains six chapters designed to provide a theoretical anchor for the 14 country and region analyses. Given the intense interest in public relations education as a factor in professional enhancement, it also discusses issues and practices relating to education.
Author : Domonic A. Bearfield,Evan M Berman,Melvin J. Dubnick
Publisher : Routledge
Page : 3897 pages
File Size : 55,7 Mb
Release : 2020-08-14
Category : Political Science
ISBN : 9781000031621
Now in its third edition, Encyclopedia of Public Administration and Public Policy remains the definitive source for article-length presentations spanning the fields of public administration and public policy. It includes entries for: Budgeting Bureaucracy Conflict resolution Countries and regions Court administration Gender issues Health care Human resource management Law Local government Methods Organization Performance Policy areas Policy-making process Procurement State government Theories This revamped five-volume edition is a reconceptualization of the first edition by Jack Rabin. It incorporates over 225 new entries and over 100 revisions, including a range of contributions and updates from the renowned academic and practitioner leaders of today as well as the next generation of top scholars. The entries address topics in clear and coherent language and include references to additional sources for further study.