Public Relations And Communication Management

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Public Relations and Communication Management

Krishnamurthy Sriramesh,Ansgar Zerfass,Jeong-Nam Kim
Public Relations and Communication Management Book PDF

Author : Krishnamurthy Sriramesh,Ansgar Zerfass,Jeong-Nam Kim
Publisher : Routledge
Page : 472 pages
File Size : 55,8 Mb
Release : 2013-06-07
Category : Language Arts & Disciplines
ISBN : 9781136159251

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Public Relations and Communication Management by Krishnamurthy Sriramesh,Ansgar Zerfass,Jeong-Nam Kim Pdf

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Manager's Guide to Excellence in Public Relations and Communication Management

David M. Dozier,Larissa A. Grunig,James E. Grunig
Manager s Guide to Excellence in Public Relations and Communication Management Book PDF

Author : David M. Dozier,Larissa A. Grunig,James E. Grunig
Publisher : Routledge
Page : 277 pages
File Size : 45,9 Mb
Release : 2013-10-18
Category : Business & Economics
ISBN : 9781136688317

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Manager's Guide to Excellence in Public Relations and Communication Management by David M. Dozier,Larissa A. Grunig,James E. Grunig Pdf

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

Excellence in Public Relations and Communication Management

James E. Grunig
Excellence in Public Relations and Communication Management Book PDF

Author : James E. Grunig
Publisher : Routledge
Page : 681 pages
File Size : 42,9 Mb
Release : 2013-10-18
Category : Business & Economics
ISBN : 9781136691751

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Excellence in Public Relations and Communication Management by James E. Grunig Pdf

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

Strategic Public Relations Management

Erica Weintraub Austin,Bruce E. Pinkleton
Strategic Public Relations Management Book PDF

Author : Erica Weintraub Austin,Bruce E. Pinkleton
Publisher : Routledge
Page : 428 pages
File Size : 52,8 Mb
Release : 2006-11-06
Category : Business & Economics
ISBN : 9781135603632

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Strategic Public Relations Management by Erica Weintraub Austin,Bruce E. Pinkleton Pdf

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.

The Future of Excellence in Public Relations and Communication Management

Elizabeth L. Toth
The Future of Excellence in Public Relations and Communication Management Book PDF

Author : Elizabeth L. Toth
Publisher : Routledge
Page : 656 pages
File Size : 54,7 Mb
Release : 2009-03-04
Category : Business & Economics
ISBN : 9781135250690

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The Future of Excellence in Public Relations and Communication Management by Elizabeth L. Toth Pdf

The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.

Public Relations Leaders as Sensemakers

Bruce K. Berger,Juan Meng
Public Relations Leaders as Sensemakers Book PDF

Author : Bruce K. Berger,Juan Meng
Publisher : Routledge
Page : 365 pages
File Size : 48,6 Mb
Release : 2014-05-23
Category : Language Arts & Disciplines
ISBN : 9781317938194

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Public Relations Leaders as Sensemakers by Bruce K. Berger,Juan Meng Pdf

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.

Excellent Public Relations and Effective Organizations

James E. Grunig,David M. Dozier
Excellent Public Relations and Effective Organizations Book PDF

Author : James E. Grunig,David M. Dozier
Publisher : Routledge
Page : 774 pages
File Size : 46,7 Mb
Release : 2003-01-30
Category : Business & Economics
ISBN : 9781135692872

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Excellent Public Relations and Effective Organizations by James E. Grunig,David M. Dozier Pdf

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

Public Relations and Communication Management in Europe

Betteke van Ruler,Dejan Vercic
Public Relations and Communication Management in Europe Book PDF

Author : Betteke van Ruler,Dejan Vercic
Publisher : Walter de Gruyter
Page : 517 pages
File Size : 46,7 Mb
Release : 2008-08-22
Category : Language Arts & Disciplines
ISBN : 9783110197198

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Public Relations and Communication Management in Europe by Betteke van Ruler,Dejan Vercic Pdf

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Strategic Communications Management

Jon White,Laura Mazur
Strategic Communications Management Book PDF

Author : Jon White,Laura Mazur
Publisher : Addison-Wesley Longman
Page : 304 pages
File Size : 53,6 Mb
Release : 1995
Category : Communication in management
ISBN : PSU:000023541993

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Strategic Communications Management by Jon White,Laura Mazur Pdf

Examples of the best practices.

Public Relations in Japan

Tomoki Kunieda,Yamamura Koichi,Junichiro Miyabe
Public Relations in Japan Book PDF

Author : Tomoki Kunieda,Yamamura Koichi,Junichiro Miyabe
Publisher : Routledge
Page : 186 pages
File Size : 42,7 Mb
Release : 2018-09-21
Category : Business & Economics
ISBN : 9781351797740

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Public Relations in Japan by Tomoki Kunieda,Yamamura Koichi,Junichiro Miyabe Pdf

Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.

How Strategic Communication Shapes Value and Innovation in Society

Betteke van Ruler,Iekje Smit,Øyvind Ihlen,Stefania Romenti
How Strategic Communication Shapes Value and Innovation in Society Book PDF

Author : Betteke van Ruler,Iekje Smit,Øyvind Ihlen,Stefania Romenti
Publisher : Emerald Group Publishing
Page : 208 pages
File Size : 47,5 Mb
Release : 2017-11-03
Category : Business & Economics
ISBN : 9781787430143

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How Strategic Communication Shapes Value and Innovation in Society by Betteke van Ruler,Iekje Smit,Øyvind Ihlen,Stefania Romenti Pdf

Let’s Talk Society – and the society we ́re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.

Marketing Communications Management

Paul Copley
Marketing Communications Management Book PDF

Author : Paul Copley
Publisher : Routledge
Page : 447 pages
File Size : 54,5 Mb
Release : 2007-03-30
Category : Business & Economics
ISBN : 9781136380433

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Marketing Communications Management by Paul Copley Pdf

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

Big Ideas in Public Relations Research and Practice

Finn Frandsen,Winni Johansen,Ralph Tench,Stefania Romenti
Big Ideas in Public Relations Research and Practice Book PDF

Author : Finn Frandsen,Winni Johansen,Ralph Tench,Stefania Romenti
Publisher : Emerald Group Publishing
Page : 216 pages
File Size : 45,8 Mb
Release : 2019-10-03
Category : Business & Economics
ISBN : 9781838675097

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Big Ideas in Public Relations Research and Practice by Finn Frandsen,Winni Johansen,Ralph Tench,Stefania Romenti Pdf

Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.

The Management Game of Communication

Peggy Simcic Brønn,Stefania Romenti,Ansgar Zerfass
The Management Game of Communication Book PDF

Author : Peggy Simcic Brønn,Stefania Romenti,Ansgar Zerfass
Publisher : Emerald Group Publishing
Page : 320 pages
File Size : 41,7 Mb
Release : 2016-09-05
Category : Business & Economics
ISBN : 9781786357151

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The Management Game of Communication by Peggy Simcic Brønn,Stefania Romenti,Ansgar Zerfass Pdf

The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike.

Applied Public Relations

Kathy Brittain McKee,Kathy Richardson,Larry F. Lamb,Marcie Hinton
Applied Public Relations Book PDF

Author : Kathy Brittain McKee,Kathy Richardson,Larry F. Lamb,Marcie Hinton
Publisher : Routledge
Page : 303 pages
File Size : 41,7 Mb
Release : 2010-03-17
Category : Business & Economics
ISBN : 9781135231514

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Applied Public Relations by Kathy Brittain McKee,Kathy Richardson,Larry F. Lamb,Marcie Hinton Pdf

Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. McKee and Lamb place special emphasis on public relations as a strategic management function that must coordinate its planning and activities with key organizational units - human resources, marketing, legal counsel, finance, and operations, among others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined, but also to understand the ethical implications of those choices. This second edition includes the following key features: New and updated cases Additional Professional Insight commentaries Expanded use of charts and photos An appendix with the PRSA Member Code of Ethics and the IABC Code of Ethics for Professional Communicators A companion website with resources for the student and the instructor. With its practical orientation and scope, Applied Public Relations is a useful text for courses on public relations management, public relations cases and campaigns, and integrated communication management.