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Author : Earl Shorris
Publisher : W. W. Norton
Page : 0 pages
File Size : 47,5 Mb
Release : 1994-10
Category : Selling
ISBN : 0393334082
If Adam is the archetype of man, and Eve of woman, then the serpent who sold the apple to Eve in the Garden of Eden was the first salesman: all culture and commerce flow from that act.
Author : Earl Shorris
Publisher : W. W. Norton & Company
Page : 425 pages
File Size : 55,5 Mb
Release : 2012-01-09
Category : Social Science
ISBN : 9780393065572
If Adam is the archetype of man, and Eve of woman, then the serpent who sold the apple to Eve in the Garden of Eden was the first salesman: all culture and commerce flow from that act. In this groundbreaking book on the nature and meaning of the sale, Earl Shorris takes us on a journey that starts in Eden and comes at last to a consideration of where we are and what we have become by the late twentieth-century, when selling finally became the dominant human activity. Shorris focuses on the perfection of this particular art in America, where the vast frontier with its isolated settlements cast the salesman in a heroic role: he was literally the bearer of culture, the source of a panoply of needed and wanted items, everything from parasols to plowshares. He was Prometheus. All of this changed dramatically in the years following World War II, when it dawned on manufacturers and sellers that the American economy was producing more goods than people wanted or needed. Demand would have to be created in order to sustain the expansion of markets, and then, as the economy became oversold, the role of the salesman changed: his task was now to kill the competition. The argument of this brilliant work draws on classical philosophy, contemporary politics, psychology, and economics; it is grounded in the author's long experience as an advertising executive and consultant to major corporations. His firsthand observations and interviews with salesmen of every description form the anecdotal bedrock of the narrative, which is further enlivened by a series of fictions in which salesmen practice aspects of their trade. Out of these stories and insights emerges a chilling new paradigm of human life in our times: that of Homo vendens. Shorris shows us how America became a nation of salesmen, and what this means to our economy, our politics, our culture, and our character—especially our freedom to live as dignified persons.
Author : Earl Shorris
Publisher : Harper Perennial
Page : 352 pages
File Size : 51,6 Mb
Release : 1996-01-01
Category : Business & Economics
ISBN : 0380726785
If Adam is the archetype of man, and Eve of woman, then the serpent who sold the apple to Eve in the Garden of Eden was the first salesman: all culture and commerce flow from that act. In this groundbreaking book on the nature and meaning of the sale, Earl Shorris takes us on a journey that starts in Eden and comes at last to a consideration of where we are and what we have become in late twentieth-century America, where selling has finally become the dominant human activity. Shorris focuses on the perfection of this particular art here in America, where the vast frontier with its isolated settlements cast the salesman in a heroic role: he was literally the bearer of culture, the source of a panoply of needed and wanted items, everything from parasols to plowshares. He was Prometheus. All of this changed dramatically in the years following World War II, when it dawned on manufacturers and sellers that the American economy was producing more goods than people wanted or needed. Demand would have to be created in order to sustain the expansion of markets, and then, as the economy became oversold, the role of the salesman changed: his task was now to kill the competition. The argument of this brilliant work draws on classical philosophy, contemporary politics, psychology, and economics; it is grounded in the author's long experience as an advertising executive and consultant to major corporations. His firsthand observations and interviews with salesmen of every description form the anecdotal bedrock of the narrative, which is further enlivened by a series of fictions in which salesmen practice aspects of their trade. Out of these stories and insights emerges a chilling new paradigm of humanlife in our times: that of homo vendens. Shorris shows us how America became a nation of salesmen, and what this means to our economy, our politics, our culture, and our character - especially our freedom to live as dignified persons.
Author : Leo Gough
Publisher : John Wiley & Sons
Page : 122 pages
File Size : 49,7 Mb
Release : 2004-01-16
Category : Business & Economics
ISBN : 9781841124988
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
Author : Stephen Brown
Publisher : SAGE
Page : 272 pages
File Size : 55,7 Mb
Release : 2001-06-07
Category : Business & Economics
ISBN : 9781446232309
`the finest writer in our field today' - Journal of Marketing `the great heretic' - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal `a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning `remarkably entertaining' - Public Library Journal `dazzling erudition' - European Journal of Marketing `instant classic' - Journal of Marketing Management · Has marketing moved from `new and improved' to `as good as always'? · Is old the new `new'? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field.
Author : Kalman Applbaum
Publisher : Routledge
Page : 296 pages
File Size : 41,8 Mb
Release : 2004-06
Category : Business & Economics
ISBN : 9781135943134
This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent genealogically.
Author : David W. Henderson
Publisher : Baker Books
Page : 360 pages
File Size : 44,8 Mb
Release : 1998-11-01
Category : Religion
ISBN : 9781441231628
A map of today's cultural landscape, guiding Christians toward more effective communication with the postmodern world.
Author : Stephen Brown
Publisher : Routledge
Page : 279 pages
File Size : 45,6 Mb
Release : 2006-04-18
Category : Business & Economics
ISBN : 9781134209408
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. Consisting of sixteen chapters, divided into four loose sections, this key text covers: * a historical overview * the often acrimonious marketing/literature interface * the consumers of books (from book groups to bookcrossing) * a consideration of the tensions that both literary types and marketers feel. With something for everyone, Consuming Books not only complements the ‘how-to’ genre but provides the depth that previous studies of book consumption conspicuously lack.
Author : Jim Bell,Stephen Brown,David Carson
Publisher : Routledge
Page : 322 pages
File Size : 44,8 Mb
Release : 2003-09-02
Category : Business & Economics
ISBN : 9781134689255
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Author : John de Graaf,David Wann,Thomas H. Naylor
Publisher : Berrett-Koehler Publishers
Page : 289 pages
File Size : 53,6 Mb
Release : 2014-02-03
Category : Business & Economics
ISBN : 9781609949280
Previous editions of Affluenza described the early symptoms of the disease that led to a nearly fatal shutdown of all our financial systems in 2008. This new edition puts more focus on the behavior changes we need to make to be certain that the Great Recession does not become a prelude to something worse.
Author : James E. Chesher,Tibor R. Machan
Publisher : Hoover Press
Page : 332 pages
File Size : 44,9 Mb
Release : 2013-09-01
Category : Business & Economics
ISBN : 9780817996239
Chesher and Machan explore the cultural, philosophical, and theological sources of the bad reputation suffered by business in Western culture. They sample prominent opinion, from Plato to Galbraith, in an examination of the fundamental dichotomies of a society that seeks prosperity, yet disdains the processes by which prosperity is achieved.
Author : Helene M. Lawson
Publisher : Rowman & Littlefield
Page : 164 pages
File Size : 40,7 Mb
Release : 2000
Category : Business & Economics
ISBN : 0847698637
In this unique and lively ethnography of women who sell cars, sociologist Helene M. Lawson and the "ladies on the lot" take readers behind the scenes of one of the last bastions of a predominantly male workplace: the car dealership. Linking the women's own stories within the broader framework of gender and occupation, Lawson presents an engaging and important case study on the impact of gender differences and behavior in the workplace. In doing so, Ladies on the Lot makes an original contribution to the field and will be of interest for a wide variety of courses, including gender and occupations, the sociology of work, the sociology of women, and various courses in women's studies and qualitative methods.
Author : Sharon Drew Morgen
Publisher : Berrett-Koehler Publishers
Page : 278 pages
File Size : 52,6 Mb
Release : 1997-03
Category : Business & Economics
ISBN : 1576750175
Filled with in-depth examples of Buying Facilitation in action, Selling with Integrity details a practical questioning and listening process which facilitates buyers in understanding their complex buying environments.
Author : Leslie Savan
Publisher : Vintage
Page : 354 pages
File Size : 44,5 Mb
Release : 2006-10-10
Category : Language Arts & Disciplines
ISBN : 9780375702426
In this marvelously original book, three-time Pulitzer Prize finalist Leslie Savan offers fascinating insights into why we’re all talking the talk—Duh; Bring it on!; Bling; Whatever!—and what this reveals about America today. Savan traces the paths that phrases like these travel from obscure slang to pop stardom, selling everything from cars (ads for VWs, Mitsubishis, and Mercurys all pitch them as “no-brainer”s) to wars (finding WMD in Iraq was to be a “slam dunk”). Real people create these catchy phrases, but once media, politics, and businesses broadcast them, they burst out of our mouths as celebrity words, newly glamorous and powerful. Witty, fun, and full of thought-provoking stories about the origins of popular expressions, Slam Dunks and No-Brainers is for everyone who loves the mysteries of language.
Author : Michael D'Antonio
Publisher : Macmillan + ORM
Page : 490 pages
File Size : 40,5 Mb
Release : 2016-04-12
Category : Biography & Autobiography
ISBN : 9781250116963
Who is the man shaking up the GOP? What does he really stand for? How far will he go in his pursuit of power? This is THE TRUTH ABOUT TRUMP He is one of the world’s most successful businessmen—and a man who many Americans love to hate. So how did Donald Trump become a serious contender in the race for the country’s highest office? His critics think his run for president is a marketing campaign for the Trump brand. His supporters believe that he can make America great again. The only thing both sides can agree on is that Trump is a man whose appetite for wealth, attention, power, and conquest is insatiable. In this up-close-and-personal biography, author Michael D’Antonio draws upon extensive and exclusive interviews with Trump himself to present the full story behind this American icon—from his early life to the headlines of today. “Carefully reported and fair-minded.”—USA Today “A brisk and entertaining read.” —The Washington Post Previously published in hardcover as Never Enough.