A Practical Guide To Event Promotion

Author : Nigel Jackson,Katie Angliss
Publisher : Routledge
Page : 257 pages
File Size : 54,8 Mb
Release : 2017-07-14
Category : Business & Economics
ISBN : 9781317426646

Get Book

A Practical Guide to Event Promotion by Nigel Jackson,Katie Angliss Pdf

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.

Author : Nigel Jackson
Publisher : Routledge
Page : 312 pages
File Size : 51,6 Mb
Release : 2013-10-28
Category : Business & Economics
ISBN : 9781136666575

Get Book

Promoting and Marketing Events by Nigel Jackson Pdf

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of audiences, and on how to use this to manage an event’s long-term reputation. The book focuses on core marketing and PR current theory specifically relevant to the events industry and introduces topics such as marketing strategy, the consumer, marketing PR and how to use the internet to promote events. It integrates a range of international case studies from small-scale events to mega-events to help show how theory can be applied in practice. It further includes inserts of interviews with practitioners in the field, to offer insight into the realities of event communication and to show how to overcome potential pitfalls. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. The book is essential reading for all students studying Events Management, and provides valuable reading for students, academics and practitioners interested in marketing and public relations in general.

Author : Emma Nolan
Publisher : Routledge
Page : 334 pages
File Size : 44,7 Mb
Release : 2017-11-28
Category : Business & Economics
ISBN : 9781317371281

Get Book

Working with Venues for Events by Emma Nolan Pdf

This is a book for aspiring event managers, providing both a theoretical and a practical guide to selecting and working with venues as part of the event planning process. The book explores the different types of venues available to event managers, from unique venues such as historical buildings and theatres to sporting and academic venues, analysing the specific characteristics, benefits and drawbacks that distinguish them. It also illustrates how venues function and are managed, incorporating key aspects of venue management including staffing, marketing, legislation, production, scheduling and administration. Sustainability, ethics and technology are also integrated throughout, along with a vast range of industry examples of different venue types and events from around the world. Comprehensive and accessible, Working with Venues for Events offers students an essential understanding of how event managers can successfully negotiate, work with and plan for a successful event in a variety of venue settings. This is an invaluable resource for anyone with an interest in events management.

Author : EventScotland
Publisher : Unknown
Page : 226 pages
File Size : 48,9 Mb
Release : 2006
Category : Special events
ISBN : 0955412609

Get Book

Events Management by EventScotland Pdf

Author : Meegan Jones
Publisher : Routledge
Page : 678 pages
File Size : 52,7 Mb
Release : 2017-12-06
Category : Business & Economics
ISBN : 9781315439709

Get Book

Sustainable Event Management by Meegan Jones Pdf

Across the world each year events of every shape and size are held: from community events, school fairs and local business functions through to the world’s largest festivals, music events, conferences and sporting events. As well as causing celebration and giving voice to issues, these public parties use up resources, send out emissions and generate mountains of waste. Events also have the power to show sustainability in action and every sustainably produced event can inspire and motivate others to action. Written by a leader in event sustainability management, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate and manage event sustainability issues and impacts and to use the event for good – it's for events of any style and scale, anywhere in the world. Now in its third edition, this is the indispensable one-stop guide for event professionals and event management students who want to adjust their thinking and planning decisions towards sustainability, and who need a powerful, easy-to-use collection of tools to deliver events sustainably.

Author : Philip Berners
Publisher : Routledge
Page : 236 pages
File Size : 41,9 Mb
Release : 2018-07-20
Category : Business & Economics
ISBN : 9781351045575

Get Book

The Practical Guide to Managing Event Venues by Philip Berners Pdf

This is a short, accessible and practical guide to running venues which are in the business of hosting events. Using honest guidance peppered with the author’s real-life situational anecdotes to contextualise the topics, the book is logically structured around the key stages of event management: pre-event, onsite and post-event. Topics covered include developing the client relationship, marketing, financial accountability, risk, interdepartmental communication, onsite procedures and post-event evaluation. This is a fundamental resource for all event management and hospitality students. It is also a book for anybody who manages a venue or is a venue event manager. The Practical Guide to Managing Event Venues makes the business of venue management appealing, understandable and achievable.

Author : Meegan Jones
Publisher : Routledge
Page : 412 pages
File Size : 43,6 Mb
Release : 2014-05-09
Category : Business & Economics
ISBN : 9781135035907

Get Book

Sustainable Event Management by Meegan Jones Pdf

Summary: "Public parties always have and always will be a part of the human story. Yet those who stage events have a social and environmental responsibility to reduce their impacts. Written by a leader in the field, this fully updated, practical, step-by-step guide leads readers through the key aspects of how to understand and manage the impacts of events of any type and scale. Readers are provided with checklists for action and tools for measuring performance and numerous examples and case studies from across the world are integrated throughout"--

Author : Shaz Smilansky
Publisher : Kogan Page Publishers
Page : 272 pages
File Size : 43,9 Mb
Release : 2009-02-03
Category : Business & Economics
ISBN : 9780749456078

Get Book

Experiential Marketing by Shaz Smilansky Pdf

Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketing era, which focuses on giving target audiences a fabulous brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, which are designed to bring brand personalities to life. This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners, and marketing students.

Author : Dayna Rothman,Maria Pergolino,Jon Miller
Publisher : Unknown
Page : 128 pages
File Size : 54,6 Mb
Release : 2012-12-10
Category : Electronic
ISBN : 0982981538

Get Book

The Definitive Guide to Event Marketing by Dayna Rothman,Maria Pergolino,Jon Miller Pdf

Author : Dina Gentile
Publisher : Jones & Bartlett Learning
Page : 170 pages
File Size : 42,5 Mb
Release : 2009-07-22
Category : Sports & Recreation
ISBN : 9781449633165

Get Book

Teaching Sport Management: A Practical Guide by Dina Gentile Pdf

Teaching Sport Management: A Practical Guide provides sport management educators with the techniques and tools they need to teach more effectively. Educators will learn about instructional strategies, incorporating technology into the classroom, developing a course, utilizing outcome assessment, and how to enhance learning through effective teaching. The ideas covered in this text can easily be implemented by first-time instructors or more experienced faculty.

Author : Angela Scriven,Gareth Morgan,James Woodall
Publisher : Elsevier Health Sciences
Page : 276 pages
File Size : 41,6 Mb
Release : 2023-08-09
Category : Medical
ISBN : 9780323883467

Get Book

Ewles and Simnett’s Promoting Health: A Practical Guide - E-Book by Angela Scriven,Gareth Morgan,James Woodall Pdf

The eighth edition of this seminal guide is designed to support public health practitioners in keeping up-to-date amid the rapidly changing, complex challenges and contexts facing population health in the twenty-first century. Suitable for both undergraduates and postgraduates across a range of professions, the Practical Guide provides theories, principles and competencies for effective health promotion in multiple settings. The book is organised into three parts, covering an overview of the public health landscape, the essentials of planning and management, and how to develop capabilities across a range of activities. The text has been fully updated to examine new issues facing public health, including restructuring of the UK sector post-European Union; COVID-19 and its public health impact and legacy; economic and cost of living influences on population health; and the role of the internet and social media misinformation. Includes promotion of healthier living, working with communities and effective communication Outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice Explores the increasing influence of the internet, both in terms of its use for health promotion and its negative influence on wellbeing and health Describes changes to the structure and organisation of public health in the UK, including the latest policies and national strategies Accessible writing style – makes it easy to learn and remember Case studies bring theory to life Practice points help readers structure study Latest evidence on the response to the COVID-19 pandemic – a permeating theme throughout the book All policy sections updated to reflect current policy frameworks and agendas New health data plus recent research on the comparative effectiveness of different approaches to health promotion and public health practice All case studies replaced with current scenarios; more global examples of public health and health promotion action Fully updated references and practice examples

Author : World Tourism Organization
Publisher : Unknown
Page : 168 pages
File Size : 51,8 Mb
Release : 2007
Category : Recreation
ISBN : MINN:31951D028188053

Get Book

A Practical Guide to Tourism Destination Management by World Tourism Organization Pdf

One of UNWTO's top sellers!!! This publication represents a major contribution to developing professionalism in the field of destination management. It is intended as a practical guide, showing how concepts of destination management may be translated into practice. Besides it will be of considerable interest to academics as we acknowledge the work of other experts and academic leaders who have contributed to the field of destination management. As the main purpose of Destination Management Organisations is to attract people to visit in the first place, this practical guide will explain through models, guidelines and snapshot case studies how to create a suitable environment and quality delivery on the ground and how to ensure that visitors' expectations are met at the destination.

Author : Adella Pasos
Publisher : Adella Pasos
Page : 37 pages
File Size : 53,8 Mb
Release : 2020-08-12
Category : Reference
ISBN : 9781648584695

Get Book

The Event Marketing Playbook - Everything You'll Ever Need to Know About Events by Adella Pasos Pdf

Are you interested in learning how event marketing can drastically improve your business and profits? Are you tired of getting nowhere fast? The event marketing playbook is a strategic guide that explains how to setup, promote and profit from events. Whether you are planning events for a nightclub, conference, trade show, executive retreat, golf outing, corporate or customer appreciation events, company dinner, holiday party, fundraising gala, team building events or even product launch events, this book will teach you how to create events that attract new customers, referrals and a consistent flow of sales that you can rely on. This book will teach you the importance of event marketing, reveal 26 ideas on how to get paid more money, and best practice examples and templates for the event planning process. If you want to learn everything you’ll ever need to know about event marketing, this is the book for you! What is inside of this book? >> Event Marketing Basics Benefits of Event Marketing 26 Ideas for Getting Paid More Event Marketing Goal Guide Examples of the Event Planning Process Sample Event Action Plan >> 3 Month Event Marketing Timeline Top 10 Ways to Generate Sales at the Event 5 Social Media Strategies for Event Promotion Top 3 Event Management & Ticketing Systems 10 Questions You Need to Ask Venues 21 Types of Venues Who Will Accommodate >>How to Attract Corporate Sponsors 15 Types of Staff You Need to Hire 11 Reasons Sponsors Will Give You Money 8 Strategies to Generate Massive Exposure Where to Hire Temporary Event Staff >> Top Revenue Generation Strategies 10 Ways to Increase Revenue on Event Day Over 15 Event Marketing Resources with Links FAQ's on Events and Getting Started

Author : Emma Nolan
Publisher : Unknown
Page : 244 pages
File Size : 42,9 Mb
Release : 2017-11-28
Category : Special events
ISBN : 1317371275

Get Book

Working with Venues for Events by Emma Nolan Pdf

This is a book for aspiring event managers, providing both a theoretical and a practical guide to selecting and working with venues as part of the event planning process. The book explores the different types of venues available to event managers, from unique venues such as historical buildings and theatres to sporting and academic venues, analysing the specific characteristics, benefits and drawbacks that distinguish them. It also illustrates how venues function and are managed, incorporating key aspects of venue management including staffing, marketing, legislation, production, scheduling and administration. Sustainability, ethics and technology are also integrated throughout, along with a vast range of industry examples of different venue types and events from around the world. Comprehensive and accessible, Working with Venues for Events offers students an essential understanding of how event managers can successfully negotiate, work with and plan for a successful event in a variety of venue settings. This is an invaluable resource for anyone with an interest in events management.

Author : Judy Allen
Publisher : John Wiley & Sons
Page : 277 pages
File Size : 51,9 Mb
Release : 2010-05-20
Category : Business & Economics
ISBN : 9780470963821

Get Book

Marketing Your Event Planning Business by Judy Allen Pdf

Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.