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Author : Museum of Television and Radio (New York, N.Y.)
Publisher : Unknown
Page : 64 pages
File Size : 40,9 Mb
Release : 1991
Category : Advertising
ISBN : IND:30000081684494
Author : Margaret A. Blanchard
Publisher : Routledge
Page : 785 pages
File Size : 52,6 Mb
Release : 2013-12-19
Category : History
ISBN : 9781135917425
The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.
Author : United States. Congress. House. Committee on Government Reform. Subcommittee on Criminal Justice, Drug Policy, and Human Resources
Publisher : Unknown
Page : 110 pages
File Size : 52,9 Mb
Release : 2000
Category : Psychology
ISBN : PURD:32754071817575
Author : Paul Rutherford
Publisher : University of Toronto Press
Page : 388 pages
File Size : 52,6 Mb
Release : 2000-01-01
Category : Business & Economics
ISBN : 0802083013
Rutherford shows how politics, social behaviour, and public morals have become subject to the philosophy and discipline of marketing.
Author : William Clifford Lawter
Publisher : Unknown
Page : 438 pages
File Size : 55,7 Mb
Release : 1994
Category : Technology & Engineering
ISBN : MINN:31951D00896702R
Outlines the history of Smokey Bear (a real bear, rescued from a forest fire & sent to the National Zoo), the famous poster, & the uniforms worn by the nation's forest service.
Author : National Research Council,Division of Behavioral and Social Sciences and Education,Commission on Behavioral and Social Sciences and Education,Panel to Evaluate Alternative Census Methods
Publisher : National Academies Press
Page : 108 pages
File Size : 44,9 Mb
Release : 1993-02-01
Category : Social Science
ISBN : 9780309049795
This volume examines the Census Bureau's program of research and development of the 2000 census, focusing particularly on the design of the 1995 census tests. The tests in 1995 should serve as a prime source of information about the effectiveness and cost of alternative census design components. The authors concentrate on those aspects of census methodology that have the greatest impact on two chief objectives of census redesign: reducing differential undercount and controlling costs. Primary attention is given to processes for data collection, the quality of population coverage and public response, and the use of sampling and statistical estimation.
Author : Jon Gregory Kosek
Publisher : Unknown
Page : 764 pages
File Size : 42,9 Mb
Release : 2002
Category : Electronic
ISBN : UCAL:C3482683
Author : Danielle Sarver Coombs
Publisher : Bloomsbury Publishing USA
Page : 322 pages
File Size : 46,7 Mb
Release : 2024-06-27
Category : Business & Economics
ISBN : 9798216170761
This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.
Author : Christine B. Williams,Bruce I. Newman
Publisher : Routledge
Page : 147 pages
File Size : 50,6 Mb
Release : 2014-06-11
Category : Political Science
ISBN : 9781317981329
Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it also considers the broader range of issue advocacy and lobbying. The selections expand beyond the U.S. context to offer a much needed comparative perspective. The volume includes material on the effects of new media and technology, posing questions about their direction and consequences for political actors and institutions, citizens and governmental systems. Collectively, the chapters illustrate the breadth and depth of a maturing field of inquiry, taking the reader through a retrospective and prospective examination of the intellectual grounding and scholarship that comprise political marketing. This book was published as a special issue of the Journal of Political Marketing.
Author : Jessica R. McCort
Publisher : Univ. Press of Mississippi
Page : 256 pages
File Size : 42,6 Mb
Release : 2016-04-28
Category : Literary Criticism
ISBN : 9781496806451
Dark novels, shows, and films targeted toward children and young adults are proliferating wildly. It is even more crucial now to understand the methods by which such texts have traditionally operated and how those methods have been challenged, abandoned, and appropriated. Reading in the Dark fills a gap in criticism devoted to children's popular culture by concentrating on horror, an often-neglected genre. These scholars explore the intersection between horror, popular culture, and children's cultural productions, including picture books, fairy tales, young adult literature, television, and monster movies. Reading in the Dark looks at horror texts for children with deserved respect, weighing the multitude of benefits they can provide for young readers and viewers. Refusing to write off the horror genre as campy, trite, or deforming, these essays instead recognize many of the texts and films categorized as "scary" as among those most widely consumed by children and young adults. In addition, scholars consider how adult horror has been domesticated by children's literature and culture, with authors and screenwriters turning that which was once horrifying into safe, funny, and delightful books and films. Scholars likewise examine the impetus behind such re-envisioning of the adult horror novel or film as something appropriate for the young. The collection investigates both the constructive and the troublesome aspects of scary books, movies, and television shows targeted toward children and young adults. It considers the complex mechanisms by which these texts communicate overt messages and hidden agendas, and it treats as well the readers' experiences of such mechanisms.
Author : Peter Roady
Publisher : Harvard University Press - T
Page : 321 pages
File Size : 50,7 Mb
Release : 2024-03-19
Category : History
ISBN : 9780674296930
A new history shows how FDR developed a vision of national security focused not just on protecting Americans against physical attack but also on ensuring their economic well-being—and how the nascent conservative movement won the battle to narrow its meaning, durably reshaping US politics. Americans take for granted that national security comprises physical defense against attacks. But the concept of national security once meant something more. Franklin Roosevelt’s vision for national security, Peter Roady argues, promised an alternate path for the United States by devoting as much attention to economic want as to foreign threats. The Contest over National Security shows how a burgeoning conservative movement and power-hungry foreign policy establishment together defeated FDR’s plans for a comprehensive national security state and inaugurated the narrower approach to national security that has dominated ever since. In the 1930s, Roosevelt and his advisors, hoping to save the United States from fascism and communism, argued that national security entailed protection from both physical attack and economic want. Roosevelt’s opponents responded by promoting a more limited national security state privileging military defense over domestic economic policy. Conservatives brought numerous concerns to bear through an enormous public relations offensive, asserting not just that Roosevelt’s plans threatened individual freedom but also that the government was less competent than the private sector and incapable of delivering economic security. This contest to define the government’s national security responsibilities in law and in the public mind, Roady reveals, explains why the United States developed separate and imbalanced national security and welfare states, with far-reaching consequences. By recovering FDR’s forgotten vision, Roady restores a more expansive understanding of national security’s meanings as Americans today face the great challenges of their times.
Author : Emi Moriuchi
Publisher : Business Expert Press
Page : 166 pages
File Size : 42,5 Mb
Release : 2019-04-04
Category : Business & Economics
ISBN : 9781948976794
Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers’ vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the companies’ marketing strategy. Brands and companies have enabled consumers to be producers of original content, cocreators for an existing brand, and curators for trending ideas in the marketing place. The author explains why it is even more important today that brands need consumers’ voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers’ psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively.
Author : John Wilmshurst,Adrian Mackay
Publisher : Elsevier
Page : 409 pages
File Size : 47,9 Mb
Release : 1999
Category : Business & Economics
ISBN : 0750615621
Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.
Author : Chicago Tribune Staff
Publisher : Agate Digital
Page : 195 pages
File Size : 50,9 Mb
Release : 2012-12-18
Category : Biography & Autobiography
ISBN : 9781572844339
From the second half of the twentieth century through today, no family has defined Chicago in the public's eye more than the Daleys. Between Richard J. Daley and his son, Richard M. Daley, a member of this prominent Bridgeport family served as the city's mayor for 43 out of a total 57 years from 1955–2011. When Richard M. Daley, also known as "Richie", made a surprise announcement in 2011 that he would not seek re-election, he had surpassed his father's record tenure of 21 years in office. Daley: A Retrospective explores the fascinating, storied career of Richard M. Daley: the longest-serving, and arguably, most important mayor in the city's own long, storied history. From Richie's childhood in his father's shadow to his infamous teenaged run-in with the law, this book begins with the earliest years in the life of Richard J. Daley's eldest son. It follows the rise of Daley's political career as a state senator and as the state's attorney through his 1989 election as mayor. The bulk of Daley: A Retrospective focuses on Daley's lengthy, imperial reign over Chicago politics, in which he developed his own unique and powerful personality. Transitioning from a perceived simulacrum of his father into one of the most dominant, idiosyncratic, and quotable individuals in American politics, Daley made his name by making bold moves, waging hard-fought battles, and forging commanding, if not celebrated, consensus between the multitudes of citywide officials and organizations. Comprised of 60 years of Chicago Tribune reporting, this story is unique to Chicago and told by none better than the reporters, editors, and notable commentators who covered Daley's entire career. Touching on race relations, education, gang violence, crime, environmentalism, gay marriage, local sports, and the murky world of Chicago politics, Daley: A Retrospective is a captivating read. It is the most up-to-date and comprehensive exploration of Mayor Richard M. Daley's legacy, and it will serve as a significant resource as Daley continues to be reexamined and reevaluated for years to come.
Author : National Research Council,Division of Behavioral and Social Sciences and Education,Commission on Behavioral and Social Sciences and Education,Panel to Evaluate Alternative Census Methods
Publisher : National Academies Press
Page : 239 pages
File Size : 44,5 Mb
Release : 1994-02-01
Category : Social Science
ISBN : 9780309051781
How do you count a nation of more than 250 million peopleâ€"many of whom are on the move and some of whom may not want to be counted? How can you obtain accurate population information for apportioning the House of Representatives, allocating government resources, and characterizing who we are and how we live? This book attempts to answer these questions by reviewing the recent census operations and ongoing research and by offering detailed proposals for ways to improve the census.