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Author : William Clifford Lawter
Publisher : Unknown
Page : 438 pages
File Size : 51,6 Mb
Release : 1994
Category : Technology & Engineering
ISBN : MINN:31951D00896702R
Outlines the history of Smokey Bear (a real bear, rescued from a forest fire & sent to the National Zoo), the famous poster, & the uniforms worn by the nation's forest service.
Author : Anonim
Publisher : Unknown
Page : 20 pages
File Size : 54,9 Mb
Release : 1985
Category : Forest fires
ISBN : MINN:31951002931388V
Author : Robin Bromley
Publisher : Dutton Juvenile
Page : 32 pages
File Size : 45,7 Mb
Release : 1996
Category : Advertising
ISBN : PSU:000047098275
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 54,8 Mb
Release : 1969
Category : Electronic
ISBN : OCLC:732664188
Author : Wendy Melillo
Publisher : Smithsonian Institution
Page : 233 pages
File Size : 54,5 Mb
Release : 2023-08-08
Category : Social Science
ISBN : 9781588342232
Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media. How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.
Author : Paul Robbins
Publisher : SAGE Publications
Page : 2736 pages
File Size : 48,5 Mb
Release : 2007-08-27
Category : Science
ISBN : 9781452265582
The Encyclopedia of Environment and Society brings together multiplying issues, concepts, theories, examples, problems, and policies, with the goal of clearly explicating an emerging way of thinking about people and nature. With more than 1,200 entries written by experts from incredibly diverse fields, this innovative resource is a first step toward diving into the deep pool of emerging knowledge. The five volumes of this Encyclopedia represent more than a catalogue of terms. Rather, they capture the spirit of the moment, a fascinating time when global warming and genetic engineering represent only two of the most obvious examples of socio-environmental issues.
Author : Brenda Peterson
Publisher : W. W. Norton & Company
Page : 324 pages
File Size : 44,5 Mb
Release : 2002-07-17
Category : Nature
ISBN : 9780393344394
"Peterson writes of nature with an intimacy that tugs at the reader's deep memory."—Orion This is the story of a life and spirit guided by animals. Brenda Peterson was raised in the High Sierras on a national forest lookout station, and wildlife had a daily, defining influence on her life. Peterson explores her deep connection with animals, from watching grizzlies in Montana's Rockies, to keeping Siberian huskies as pets in New York City, to her work for the restoration of wild wolves. Her lively storytelling bridges the worlds of human and animal, as she fascinates us with intimate stories of her studies of wild dolphins, whales, and orcas. Peterson reveals how animal bonds have enriched her life and led her toward a wider epiphany: As a species we cannot live without other animals. "[A] wealth of fascinating anecdotes and insights...[an] engaging memoir."—Publishers Weekly
Author : Stephen Brown,Sharon Ponsonby-McCabe
Publisher : Routledge
Page : 321 pages
File Size : 50,9 Mb
Release : 2014-06-27
Category : Business & Economics
ISBN : 9781134053834
Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.
Author : United States. Forest Service
Publisher : Unknown
Page : 8 pages
File Size : 45,5 Mb
Release : 1971
Category : Conservation of natural resources
ISBN : MINN:30000010174195
Author : Gary Cozzens
Publisher : Arcadia Publishing
Page : 176 pages
File Size : 47,9 Mb
Release : 2012-04-08
Category : History
ISBN : 9781614238270
In early May 1950 a massive forest fire spread through the Capitan Gap in the Capitan Mountains. A young black bear cub was found clinging to a tree with his paws singed and his mother nowhere in sight. That cub, later named Smokey Bear, was doctored and eventually sent to Washington, D. C. where he became the living symbol of fire prevention. Without a doubt, Smokey Bear is the most famous resident of Capitan, NM, but he is not the sole history of the area. In addition to a comprehensive chapter on Smokey Bear, Cozzens's history of Capitan will cover everything from the significant coal mining and ranching history of the area (Block Ranch was the largest in the country at the turn of the century), US Forest Service's involvement in the area, Civilian Conservation Corps history (one of the few CCC camps for women was located here), and the story of one of Capitan's most famous, but not so well-covered, citizens, George A. Titsworth.
Author : Anonim
Publisher : Unknown
Page : 224 pages
File Size : 43,8 Mb
Release : 1999
Category : Forest fires
ISBN : OSU:32435067401471
Author : Anonim
Publisher : Unknown
Page : 16 pages
File Size : 51,5 Mb
Release : 1993
Category : Advertising
ISBN : MINN:31951D019228862
Author : Andrea Waitt
Publisher : Dutton Juvenile
Page : 12 pages
File Size : 41,9 Mb
Release : 1998
Category : Juvenile Nonfiction
ISBN : PSU:000046471758
Two scratch-and-sniff stickers that smell like pine and smoke and six different textures for youngsters to feel make this abridged version of the tale of Smokey the Bear a wonderful reading experience. Full color.
Author : United States. Forest Service
Publisher : Unknown
Page : 16 pages
File Size : 50,8 Mb
Release : 1969
Category : Forest fires
ISBN : OCLC:37027810
Comic book telling Smokey's first thrilling adventure. A vast fire sweeps through the tinder-dry Lincoln National forest. A thousand woodland creatures flee in terror. Behind them in the fiery holocaust a bear cub is hopelessly trapped by the flames, with no chance for escape.
Author : Karen A. Signell
Publisher : Karen Signell
Page : 512 pages
File Size : 42,6 Mb
Release : 2014-08-21
Category : Advertising
ISBN : 0990618501
How does an intelligent wild bear manage life in captivity? This is the first novel about the real bear cub who survived a forest fire high in the New Mexican mountains to become the living representative of his namesake, Smokey Bear. Badly burned, alone and forlorn amidst the devastation after the fire, the cub is rescued by Game Warden Ray Bell. Smokey adapts to life in the home of Ray's family in Santa Fe, cavorting with the household puppy and cuddling with the four-year-old daughter. Before the little male bear becomes big enough to be dangerous, he must leave his human family. He is flown across the country to spend the rest of his long life at Washington's National Zoo. Authentic photographs and apt quotations enhance this heartwarming and bittersweet story, written for adults but with appeal for all ages.