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Author : Richard W. Lewis
Publisher : PeriplusEdition
Page : 280 pages
File Size : 49,6 Mb
Release : 2005-10-15
Category : Art
ISBN : PSU:000057828695
CD-ROM contains: Videos of Absolut ads in Windows media, Quicktime, and Macromedia Flash formats.
Author : Victorino Matus
Publisher : Rowman & Littlefield
Page : 272 pages
File Size : 46,5 Mb
Release : 2014-07-01
Category : Cooking
ISBN : 9781493012633
It began as poisonous rotgut in Medieval Russia—Ivan the Terrible liked it, Peter the Great loved it—but this grain alcohol “without distinctive character, aroma, taste, or color” has become our uncontested king of spirits. Over a th
Author : Jamie Holmes
Publisher : Crown
Page : 338 pages
File Size : 43,6 Mb
Release : 2016-10-11
Category : Psychology
ISBN : 9780385348393
An illuminating look at the surprising upside of ambiguity—and how, properly harnessed, it can inspire learning, creativity, even empathy Life today feels more overwhelming and chaotic than ever. Whether it’s a confounding work problem or a faltering relationship or an unclear medical diagnosis, we face constant uncertainty. And we’re continually bombarded with information, much of it contradictory. Managing ambiguity—in our jobs, our relationships, and daily lives—is quickly becoming an essential skill. Yet most of us don’t know where to begin. As Jamie Holmes shows in Nonsense, being confused is unpleasant, so we tend to shutter our minds as we grasp for meaning and stability, especially in stressful circumstances. We’re hard-wired to resolve contradictions quickly and extinguish anomalies. This can be useful, of course. When a tiger is chasing you, you can’t be indecisive. But as Nonsense reveals, our need for closure has its own dangers. It makes us stick to our first answer, which is not always the best, and it makes us search for meaning in the wrong places. When we latch onto fast and easy truths, we lose a vital opportunity to learn something new, solve a hard problem, or see the world from another perspective. In other words, confusion—that uncomfortable mental place—has a hidden upside. We just need to know how to use it. This lively and original book points the way. Over the last few years, new insights from social psychology and cognitive science have deepened our understanding of the role of ambiguity in our lives and Holmes brings this research together for the first time, showing how we can use uncertainty to our advantage. Filled with illuminating stories—from spy games and doomsday cults to Absolut Vodka’s ad campaign and the creation of Mad Libs—Nonsense promises to transform the way we conduct business, educate our children, and make decisions. In an increasingly unpredictable, complex world, it turns out that what matters most isn’t IQ, willpower, or confidence in what we know. It’s how we deal with what we don’t understand.
Author : Margo Berman
Publisher : Rowman & Littlefield Publishers
Page : 258 pages
File Size : 45,9 Mb
Release : 2010-09-16
Category : Business & Economics
ISBN : 9781442203365
Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.
Author : Margo Berman
Publisher : John Wiley & Sons
Page : 400 pages
File Size : 51,6 Mb
Release : 2012-07-19
Category : Social Science
ISBN : 9781444360813
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
Author : Ian Bogost
Publisher : MIT Press
Page : 463 pages
File Size : 45,5 Mb
Release : 2010-08-13
Category : Games & Activities
ISBN : 9780262261944
An exploration of the way videogames mount arguments and make expressive statements about the world that analyzes their unique persuasive power in terms of their computational properties. Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.
Author : Alejandro Álvarez Nobell,Asunción Beerli Palacio,Javier Calvo Anoro,Fernando Carcavilla Puey,Raúl De Diego Vallejo,Carlos Fanjul Peyró,Eduard Farrán Teixido,Rosana Fuentes Fernández,Javier García López,Manuel Garrido Lora,Pablo González-Posada Vaticón,María Begoña Gómez Nieto,José María Herranz de la Casa,M. C. Jiménez,Patricia Lafuente Pérez,Javier Lasheras San Martín,Javier Lozano Delmar,Josefa Delia Martín Santana,Mónica Matellanes Lazo,José Antonio Muñiz Velázquez,Inés Olza Moreno,Víctor Manuel Pérez-Martínez,Antonio Prieto Andrés,Marina Ramos Serrano,María Romero Calmache,María Victoria Romero Gualda,César San Nicolás Romera,Fernando Suárez Carballo,Alejandro Tapia Frade,José Jesús Vargas Delgado,Manuel Viñas Limonchi
Publisher : Ediciones Universidad San Jorge
Page : 348 pages
File Size : 45,7 Mb
Release : 2014-03-14
Category : Business & Economics
ISBN : 9788494119811
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Author : Anonim
Publisher : Unknown
Page : 900 pages
File Size : 50,7 Mb
Release : 2005
Category : American literature
ISBN : UCSD:31822034958819
Author : S. Frensdorff
Publisher : Wipf and Stock Publishers
Page : 428 pages
File Size : 44,9 Mb
Release : 2008-01-08
Category : Religion
ISBN : 9781556356681
The Massorah Magna: Part One Massoretic Dictionary, or The Massorah in Alphabetical Order. Text in Hebrew and German.
Author : Richard Hogqvist
Publisher : A&C Black
Page : 402 pages
File Size : 49,6 Mb
Release : 2010-08-28
Category : Design
ISBN : 9782884791083
All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.
Author : Anonim
Publisher : Nordic Council of Ministers
Page : 140 pages
File Size : 52,9 Mb
Release : 2002
Category : Lakes
ISBN : 9289308249
Author : Richard W. Lewis
Publisher : Journey Editions (VT)
Page : 294 pages
File Size : 50,7 Mb
Release : 1996
Category : Business & Economics
ISBN : PSU:000026802367
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
Author : Anonim
Publisher : Unknown
Page : 432 pages
File Size : 43,8 Mb
Release : 2005
Category : Advertising
ISBN : UCLA:L0096826474
Vols. for 1981- include four special directory issues.
Author : Gerhard Schneider
Publisher : BRILL
Page : 404 pages
File Size : 40,6 Mb
Release : 2014-04-09
Category : Religion
ISBN : 9789004267008
Der vorliegende Band faßt Aufsätze des Bochumer Neutestamentlers zusammen, die sich mit Jesus, seiner Botschaft und seinem Weg, aber auch mit der in der Überlieferung der Evangelien sich ausdrückenden Christologie befassen. Eine erste Gruppe von Beiträgen behandelt die Gottesverkündigung Jesu und das auf ihn zurückgehende "Gebet des Herrn". Es folgen Abhandlungen über Jesu Ruf in die "Nachfolge" und seine ethischen Weisungen (Liebesgebot, Verbot der Ehescheidung). Die Leidengeschichte Jesu ist Gegenstand weiterer Untersuchungen. Dabei steht sowohl die historische Rückfrage als auch die Theologie der Passiongeschichte im Zentrum des Fragens. Die vier letzten Studien befassen sich mit explizit christologischen Themen: Davidsohn-Frage, Präexistenz-Christologie, und Neuschöpfung in Christus. Insgesamt liegt somit ein Werk vor, das aktuelle Aspekte der Jesus-Forschung erörtert und zugleich die Anfänge der Christologie ins Blickfeld rückt.
Author : Shawn Carruth,Albrecht Garsky
Publisher : Peeters Publishers
Page : 228 pages
File Size : 45,7 Mb
Release : 1996
Category : Bible
ISBN : 9068317881
Critically considers the received texts of The Lord's Prayer.