Achieving Business Competitiveness In A Digital Environment

Achieving Business Competitiveness In A Digital Environment Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Achieving Business Competitiveness In A Digital Environment book. This book definitely worth reading, it is an incredibly well-written.

Achieving Business Competitiveness in a Digital Environment

Tereza Semerádová,Petr Weinlich​
Achieving Business Competitiveness in a Digital Environment Book PDF

Author : Tereza Semerádová,Petr Weinlich​
Publisher : Springer Nature
Page : 247 pages
File Size : 50,9 Mb
Release : 2022-01-22
Category : Business & Economics
ISBN : 9783030931315

Get Book

Achieving Business Competitiveness in a Digital Environment by Tereza Semerádová,Petr Weinlich​ Pdf

The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

Carvalho, Luísa Cagica,Isaías, Pedro
Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy Book PDF

Author : Carvalho, Luísa Cagica,Isaías, Pedro
Publisher : IGI Global
Page : 609 pages
File Size : 47,9 Mb
Release : 2018-10-26
Category : Business & Economics
ISBN : 9781522563082

Get Book

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy by Carvalho, Luísa Cagica,Isaías, Pedro Pdf

The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention

Yanamandra, Ramakrishna,Indiran, Logaiswari
Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention Book PDF

Author : Yanamandra, Ramakrishna,Indiran, Logaiswari
Publisher : IGI Global
Page : 668 pages
File Size : 40,8 Mb
Release : 2023-08-07
Category : Business & Economics
ISBN : 9781668487822

Get Book

Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention by Yanamandra, Ramakrishna,Indiran, Logaiswari Pdf

The Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention is a comprehensive book that addresses the issue of entrepreneurial intention and its development. The book highlights the significant role of entrepreneurship in the growth and development of economies and presents a global understanding of entrepreneurial intention. It discusses how the “seeds” of entrepreneurial intention are sown, and how a supportive entrepreneurial ecosystem can develop successful entrepreneurs. The book provides insights into the challenges and apprehensions faced by aspiring entrepreneurs. This book develops models and frameworks to identify strategies, best practices, case studies, and successful examples from multiple regions to develop entrepreneurial intention among students of higher education. It bridges the gap between policies related to the entrepreneurial ecosystem and its implementation to nurture entrepreneurial intention among aspiring entrepreneurs. This book is an essential resource for researchers, industry practitioners, academicians, higher education institutions, students, policy makers, corporate executives, banks, venture capitalists, angel investors, and entrepreneurs trying to re-enter. It is also highly useful for undergraduate, graduate, and research level students pursuing entrepreneurship education and aspiring to become entrepreneurs. Overall, the book provides an in-depth understanding of entrepreneurial intention and how it can be nurtured to create successful entrepreneurs, making it an important reference for anyone interested in entrepreneurship and economic growth.

Digital Future Economic Growth, Social Adaptation, and Technological Perspectives

Tatiana Kolmykova,Ekaterina V. Kharchenko
Digital Future Economic Growth Social Adaptation and Technological Perspectives Book PDF

Author : Tatiana Kolmykova,Ekaterina V. Kharchenko
Publisher : Springer Nature
Page : 934 pages
File Size : 50,5 Mb
Release : 2020-04-06
Category : Technology & Engineering
ISBN : 9783030397975

Get Book

Digital Future Economic Growth, Social Adaptation, and Technological Perspectives by Tatiana Kolmykova,Ekaterina V. Kharchenko Pdf

This book provides a systemic view on the digital future from the perspectives of various socio-humanitarian sciences: economics, social sciences, pedagogics and law. Presenting selected papers from the multi-disciplinary international conference “Climate changes and economy of the future: global transformation”, which was held at Pskov State University (Russia) on November 13–14, 2019, it offers a comprehensive overview of the current problems and the future potential of digital transformations of economic activities. This multidisciplinary book includes the latest research on the opportunities of the digital economy and the social and ecological consequences of its implementation, and as such offers a “road map” for development. It also features scientific and practical recommendations to allow effective management of the digitization process according to the current priorities.

Digital Entrepreneurship

Mariusz Soltanifar,Mathew Hughes,Lutz Göcke
Digital Entrepreneurship Book PDF

Author : Mariusz Soltanifar,Mathew Hughes,Lutz Göcke
Publisher : Springer Nature
Page : 339 pages
File Size : 54,9 Mb
Release : 2020-11-13
Category : Business & Economics
ISBN : 9783030539146

Get Book

Digital Entrepreneurship by Mariusz Soltanifar,Mathew Hughes,Lutz Göcke Pdf

This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany

Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers

Philip Kotler,Hermanwan Kartajaya,Den Huan Hooi
Marketing For Competitiveness Asia To The World In The Age Of Digital Consumers Book PDF

Author : Philip Kotler,Hermanwan Kartajaya,Den Huan Hooi
Publisher : World Scientific
Page : 303 pages
File Size : 49,5 Mb
Release : 2016-11-24
Category : Business & Economics
ISBN : 9789813201989

Get Book

Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers by Philip Kotler,Hermanwan Kartajaya,Den Huan Hooi Pdf

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.

Global Competitiveness: Business Transformation in the Digital Era

Ade Gafar Abdullah,Isma Widiaty,Cep Abdullah
Global Competitiveness Business Transformation in the Digital Era Book PDF

Author : Ade Gafar Abdullah,Isma Widiaty,Cep Abdullah
Publisher : Routledge
Page : 325 pages
File Size : 55,6 Mb
Release : 2019-07-09
Category : Business & Economics
ISBN : 9780429511233

Get Book

Global Competitiveness: Business Transformation in the Digital Era by Ade Gafar Abdullah,Isma Widiaty,Cep Abdullah Pdf

The proceedings of the "Economics and Business Competitiveness International Conference" (EBCICON) provides a selection of papers, either research results or literature reviews, on business transformation in the digital era. Nine major subject areas, comprising accounting and governance, customer relations, entrepreneurship, environmental issues, finance and investment, human capital, industrial revolution 4.0, international issues, and operations and supply chain management are presented in the proceedings. These papers will provide new insights into the knowledge and practice of business and economics in the digital era. Therefore, parties involved in business and economics such as academics, practitioners, business leaders, and others will be interested in the contents of the proceedings.

Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers

Kotler Philip,Kartajaya Hermanwan,Hooi Den Huan
Asian Competitors Marketing For Competitiveness In The Age Of Digital Consumers Book PDF

Author : Kotler Philip,Kartajaya Hermanwan,Hooi Den Huan
Publisher : World Scientific
Page : 344 pages
File Size : 46,9 Mb
Release : 2019-03-15
Category : Business & Economics
ISBN : 9789813275485

Get Book

Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers by Kotler Philip,Kartajaya Hermanwan,Hooi Den Huan Pdf

Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, Marketing for Competitiveness. Together, these books provide a comprehensive picture of the changing Asian marketing landscape.

Digital and Social Media Marketing

Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Digital and Social Media Marketing Book PDF

Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Publisher : Springer Nature
Page : 337 pages
File Size : 42,5 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 9783030243746

Get Book

Digital and Social Media Marketing by Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi Pdf

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

ICT, Cities, and Reaching Positive Peace

Ali Cheshmehzangi
ICT Cities and Reaching Positive Peace Book PDF

Author : Ali Cheshmehzangi
Publisher : Springer Nature
Page : 258 pages
File Size : 50,8 Mb
Release : 2022-07-18
Category : Science
ISBN : 9789811931673

Get Book

ICT, Cities, and Reaching Positive Peace by Ali Cheshmehzangi Pdf

This book is the first attempt to explore the use and application of Information and Communication Technology (ICT) and related smart technologies in cities and for the sole purpose of reaching positive peace. The everyday usage of digital technologies in cities encourages us to study the benefits, co-benefits, disadvantages, and threats of ICT application in cities and urban environments. The continuous growth of digital technologies and their growing demand in everyday urban practices and systems are already known to scholars, practitioners, and policy-makers. However, this book explores whether or not such applications and usage help us reaching positive peace. This approach is novel in the field of urban studies, allowing us to identify and highlight best practices, successes, and failures of ICT application to meet positive peace pillars. The scope of the book highlights our focus on positive peace and its eight pillars, mainly how they are meant to be achieved in cities and urban areas. With an analytical view on the topic, we aim to reflect on the systematic features of urban systems, using positive peace pillars as the primary targets. We believe ICT application and usage in cities could be more directive and beneficial to reach peace and prosperity to achieve such a goal. Therefore, this book provides a holistic guideline and coverage of ICT use for positive peace pathways and peace-building practices. We hope the findings of the book help researchers and policy-makers to come up with novel and integrated strategies, ensuring that our everyday usage of digital technologies, ICT, and smart tools, are more meaningful and people-oriented.

E-Business. Digital Empowerment for an Intelligent Future

Yiliu Tu,Maomao Chi
E Business Digital Empowerment for an Intelligent Future Book PDF

Author : Yiliu Tu,Maomao Chi
Publisher : Springer Nature
Page : 388 pages
File Size : 49,5 Mb
Release : 2023-05-08
Category : Computers
ISBN : 9783031322990

Get Book

E-Business. Digital Empowerment for an Intelligent Future by Yiliu Tu,Maomao Chi Pdf

The two-volume set LNBIP 480 and 481 constitutes the refereed proceedings of the 22nd Wuhan International Conference, WHICEB 2023, held in Wuhan, China, in May 2023. The 61 full papers presented in these proceedings were carefully reviewed and selected from 350 submissions. They focus on innovative research findings, solutions, and approaches to make the Internet a productive and efficient vehicle for global commerce. This year’s topic is “Digital Empowerment for an Intelligent Future“.

Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing

Gigauri, Iza,Palazzo, Maria,Ferri, Maria Antonella
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing Book PDF

Author : Gigauri, Iza,Palazzo, Maria,Ferri, Maria Antonella
Publisher : IGI Global
Page : 478 pages
File Size : 41,9 Mb
Release : 2023-06-26
Category : Business & Economics
ISBN : 9781668486832

Get Book

Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing by Gigauri, Iza,Palazzo, Maria,Ferri, Maria Antonella Pdf

The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in today’s context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Agile Leadership for Industry 4.0

Tanusree Chakraborty,Tahir Mumtaz Awan,Ashok Natarajan,Muhammad Kamran
Agile Leadership for Industry 4 0 Book PDF

Author : Tanusree Chakraborty,Tahir Mumtaz Awan,Ashok Natarajan,Muhammad Kamran
Publisher : CRC Press
Page : 366 pages
File Size : 48,9 Mb
Release : 2023-06-30
Category : Business & Economics
ISBN : 9781000637076

Get Book

Agile Leadership for Industry 4.0 by Tanusree Chakraborty,Tahir Mumtaz Awan,Ashok Natarajan,Muhammad Kamran Pdf

This new volume explores the new paradigm that is Industry 4.0—the application of information-intensive technologies that integrate software, hardware, and biology (cyber-physical systems) for effective manufacturing and related industries. This volume focuses specifically on leadership that can respond quickly and effectively to changing conditions in the Industry 4.0 environment. It looks at leadership skills needed during the COVID-19 pandemic, skills that can be applied to many other changing conditions as well. The authors consider the role of virtual leadership in an age of working from home; present case studies that provide valuable lessons for the agile leader; and examine the crucial role of human resources in providing agile leadership to an organization. The volume aggregates original theoretical, conceptual, and empirical research on challenges and opportunities in the context on Industry 4.0.

Challenges of the Modern Economy

Yakhya G. Buchaev,Arsen S. Abdulkadyrov,Julia V. Ragulina,Arutyun A. Khachaturyan,Elena G. Popkova
Challenges of the Modern Economy Book PDF

Author : Yakhya G. Buchaev,Arsen S. Abdulkadyrov,Julia V. Ragulina,Arutyun A. Khachaturyan,Elena G. Popkova
Publisher : Springer Nature
Page : 687 pages
File Size : 47,9 Mb
Release : 2023-07-03
Category : Science
ISBN : 9783031293641

Get Book

Challenges of the Modern Economy by Yakhya G. Buchaev,Arsen S. Abdulkadyrov,Julia V. Ragulina,Arutyun A. Khachaturyan,Elena G. Popkova Pdf

The book focuses on a systemic study of the challenges of the modern economy and related problems and areas of sustainable development of countries, regions, and businesses, with particular attention paid to the new prospects offered by the spread of digital technology. The book’s contribution to the literature is that it reveals the specifics and digital perspectives of supporting the SDGs in the economy at every level of the economy: country, regional, and corporate, considering sectoral specificities—this is reflected in six parts of the book. Part 1 identifies contemporary challenges of the modern economy as barriers to sustainable development. Part 2 reflects the future direction of sustainable development of the countries. Part 3 considers the problems and prospects for sustainable development of regions. Part 4 focuses on the problems and prospects for the sustainable development of enterprises and industries. Part 5 sheds light on the economic and legal foundations and cooperative mechanisms of sustainable development. Part 6 offers recommendations for enhancing the use of digital technologies offered by Industry 4.0 to support the SDGs. Scientists whose research interests include sustainable economic development are the primary target audience for this book. For the primary target audience, the book forms a systemic view of the global challenges of sustainable development and offers a set of scientific and methodological recommendations to provide an effective response to these challenges at every level of the economy. An additional audience for the book is practicing experts, who will find international best practices and applied recommendations to support sustainable economic development and implementation of the SDGs in the practice of state (national regulation and public administration of the region) and corporate (in various industries) management.

Handbook of Research on Management and Strategies for Digital Enterprise Transformation

Sandhu, Kamaljeet
Handbook of Research on Management and Strategies for Digital Enterprise Transformation Book PDF

Author : Sandhu, Kamaljeet
Publisher : IGI Global
Page : 443 pages
File Size : 51,6 Mb
Release : 2021-04-02
Category : Business & Economics
ISBN : 9781799850168

Get Book

Handbook of Research on Management and Strategies for Digital Enterprise Transformation by Sandhu, Kamaljeet Pdf

From traditional brick and mortar to new start-ups, businesses are harnessing the power of digital enterprise as a cost-effective model to deliver goods and services online. Digital enterprise strategy is adopted for transforming business, streamlining processes, and making the best use of online technologies to enhance interaction with customers and employees and deliver excellent customer experience in real time. Digital enterprises increasingly need digital workers to establish greater digital skills to bear on every activity and to drive management, strategy, and innovation, which are key for digital enterprise transformation. The Handbook of Research on Management and Strategies for Digital Enterprise Transformation is a crucial reference source that discusses leveraging technology for the customers’, employees’, and suppliers’ benefit, as well as integrating complex processes to management, marketing, production, manufacturing, and financial systems. Combining management, strategy, technology, and digital enterprise topics into one book provides the reader with a holistic understanding of the new developments in these emerging fields. This study will also include key topics of interest on how to address structural changes underway in the local and global business environment for digital enterprise transformation. Featuring research on topics such as e-commerce, organizational learning, and agile management, this book is ideally designed for business professionals, policymakers, researchers, students, and managers.