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Author : Anonim
Publisher : Unknown
Page : 62 pages
File Size : 52,6 Mb
Release : 1985
Category : Electronic
ISBN : UILAW:0000000013040
Author : Anonim
Publisher : Unknown
Page : 72 pages
File Size : 53,5 Mb
Release : 1994
Category : Electronic
ISBN : UILAW:0000000005158
Author : Dean K. Fueroghne
Publisher : Rowman & Littlefield
Page : 398 pages
File Size : 42,7 Mb
Release : 2017-03-01
Category : Business & Economics
ISBN : 9781442244894
In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
Author : Anonim
Publisher : Unknown
Page : 60 pages
File Size : 55,9 Mb
Release : 1976
Category : Electronic
ISBN : UILAW:0000000036680
Author : Anonim
Publisher : Taylor & Francis
Page : 816 pages
File Size : 41,5 Mb
Release : 2024-06-03
Category : Electronic
ISBN : 8210379456XXX
Author : Anonim
Publisher : Unknown
Page : 760 pages
File Size : 47,9 Mb
Release : 1983
Category : Constitutional law
ISBN : PURD:32754078047648
Author : Roy L. Moore,Michael D. Murray
Publisher : Routledge
Page : 816 pages
File Size : 41,5 Mb
Release : 2007-11-27
Category : Language Arts & Disciplines
ISBN : 9781135610074
The third edition of Media Law and Ethics features a complete updating of all major U.S. Supreme Court cases and lower court decisions through 1998; more discussion throughout the book on media ethics and the role of ethics in media law; and an updated appendix that now features a copy of the U.S. Constitution, new sample copyright and trademark registration forms, and the current versions of major media codes of ethics, including the new code of the Society of Professional Journalists. Extensively updated and expanded chapters provide: *more detailed explanations of the legal system, the judicial process, and the relationship between media ethics and media law; *new cases in this developing area of the law that has attracted renewed attention from the U.S. Supreme Court; *the new Telecommunications Act and the Communications Decency Act; *a discussion of telecommunications and the Internet; *new developments in access to courts, records, and meetings such as recent court decisions and statutory changes; and *more information about trademark and trade secret laws and recent changes in copyright laws, as well as major court decisions on intellectual property. The book has also been updated to include new developments in obscenity and indecency laws, such as the Communications Decency Act, and the U.S. Supreme Court decision in Reno vs. ACLU. In addition, the instructor's manual includes a listing of electronic sources of information about media law, sample exams, and a sample syllabus.
Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Patents, Copyrights, and Trademarks
Publisher : Unknown
Page : 304 pages
File Size : 55,6 Mb
Release : 1990
Category : Lotteries
ISBN : PSU:000017597524
Author : Anonim
Publisher : Unknown
Page : 916 pages
File Size : 49,9 Mb
Release : 1979-02
Category : Delegated legislation
ISBN : UCR:31210024961243
Author : California (State).
Publisher : Unknown
Page : 124 pages
File Size : 46,5 Mb
Release : 2024-06-03
Category : Law
ISBN : LALL:CA-D002032-RB
Author : Anonim
Publisher : Unknown
Page : 1832 pages
File Size : 45,6 Mb
Release : 1987
Category : Law reports, digests, etc
ISBN : UCAL:B4444046
Author : Rate A. Howell,John Robert Allison,Robert A. Prentice
Publisher : Unknown
Page : 1176 pages
File Size : 42,5 Mb
Release : 1989
Category : Business & Economics
ISBN : 0030118832
Author : Stuart M. Speiser
Publisher : Unknown
Page : 1322 pages
File Size : 53,7 Mb
Release : 1993
Category : Torts
ISBN : STANFORD:36105060013542
Author : Anonim
Publisher : Unknown
Page : 884 pages
File Size : 46,7 Mb
Release : 1983
Category : Legislative power
ISBN : OSU:32437122923366
Author : Anonim
Publisher : Unknown
Page : 144 pages
File Size : 49,5 Mb
Release : 1991
Category : Electronic
ISBN : UILAW:0000000017137