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Author : Anonim
Publisher : Unknown
Page : 198 pages
File Size : 49,7 Mb
Release : 1998
Category : Alcoholic beverage industry
ISBN : UCLA:L0077951135
Author : Anonim
Publisher : Unknown
Page : 116 pages
File Size : 46,7 Mb
Release : 2001
Category : Alcoholic beverage industry
ISBN : CORNELL:31924059592745
Author : Anonim
Publisher : Unknown
Page : 1336 pages
File Size : 43,5 Mb
Release : 1997
Category : Periodicals
ISBN : WISC:89064248479
A union list of serials commencing publication after Dec. 31, 1949.
Author : Anonim
Publisher : Unknown
Page : 330 pages
File Size : 55,6 Mb
Release : 2007
Category : Liquor industry
ISBN : CORNELL:31924105755031
Author : Anonim
Publisher : Unknown
Page : 328 pages
File Size : 46,9 Mb
Release : 2007
Category : Alcoholic beverage industry
ISBN : CORNELL:31924095717637
Author : Anonim
Publisher : Unknown
Page : 142 pages
File Size : 49,5 Mb
Release : 1998
Category : Alcoholic beverage industry
ISBN : CORNELL:31924059712921
Author : Anonim
Publisher : Unknown
Page : 196 pages
File Size : 51,9 Mb
Release : 2007
Category : Beer industry
ISBN : CORNELL:31924095725812
Author : Anonim
Publisher : Unknown
Page : 1010 pages
File Size : 46,9 Mb
Release : 1998
Category : Marketing research
ISBN : UCLA:L0075912097
Author : Victor J. Tremblay,Carol Horton Tremblay
Publisher : MIT Press
Page : 406 pages
File Size : 52,9 Mb
Release : 2005
Category : Business & Economics
ISBN : 0262201518
A definitive study that uses a blend of theory, history, and data to analyze the evolution of the US brewing industry; draws on theoretical tools of industrial organization, game theory, and management strategy. This definitive study uses theory, history, and data to analyze the evolution of the US brewing industry from a fragmented market to an emerging oligopoly. Drawing on a rich and extensive data set and applying the theoretical tools of industrial organization, game theory, and management strategy, the authors provide new quantitative and qualitative perspectives on an industry they characterize as "a veritable market laboratory." The US brewing industry illustrates many of the important topics in industrial organization, economic policy, and business strategy, including industry concentration, technological change, brand proliferation, and mixed pricing strategies. After giving an overview of the industry, Tremblay and Tremblay discuss basic demand and cost conditions and industry concentration. They describe the evolution of the leading mass-producing brewers and the emergence of both specialty brewers and imports. They analyze the history and the causes of product and brand proliferation (showing how product proliferation leads to firm dominance), discuss price, advertising, merger, and other management strategies, and examine the industry's economic performance. Finally, they discuss public policy, including anti-trust and public health issues. The authors' set of industry, firm, and brand data for the period 1950-2002 -- the most comprehensive data set of economic variables available for an oligopolistic industry -- will be available to purchasers of the book who send an e-mail request. Data sources are listed in an appendix. Robert S. Weinberg, a management strategy scholar and leading consultant to the brewing industry, contributes a foreword. This ambitious, authoritative work, capping the authors' 25-year study of the brewing industry, will be a valuable resource for industry analysts, economists, and students of industrial organization.
Author : Anonim
Publisher : Unknown
Page : 638 pages
File Size : 48,8 Mb
Release : 1998
Category : Alcoholic beverages
ISBN : CORNELL:31924059618508
Author : Anonim
Publisher : Unknown
Page : 272 pages
File Size : 46,7 Mb
Release : 2008
Category : Alcoholic beverage industry
ISBN : CORNELL:31924095731422
Author : Anonim
Publisher : Unknown
Page : 198 pages
File Size : 54,5 Mb
Release : 2007
Category : Wine and wine making
ISBN : CORNELL:31924095724286
Author : Anonim
Publisher : DIANE Publishing
Page : 74 pages
File Size : 40,8 Mb
Release : 2024-06-28
Category : Electronic
ISBN : 9781428952775
Author : Rajkumar Venkatesan,Paul Farris,Ronald T. Wilcox
Publisher : Pearson Education
Page : 321 pages
File Size : 41,5 Mb
Release : 2014-06-10
Category : Business & Economics
ISBN : 9780133552577
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics
Author : Anonim
Publisher : Unknown
Page : 826 pages
File Size : 51,5 Mb
Release : 1999
Category : Trademarks
ISBN : PSU:000043006892
