Addicted Customers How To Get Them Hooked On Your Company
Addicted Customers How To Get Them Hooked On Your Company Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Addicted Customers How To Get Them Hooked On Your Company book. This book definitely worth reading, it is an incredibly well-written.
Addicted Customers by John I. Todor,Robert T. Stacey Pdf
Much has been written and discussed about building stronger customer relationships, especially in relation to trust and loyalty. But a huge component has been missing, until now. ADDICTED CUSTOMERS provides information seen nowhere else. Based on solid research in psychology, combined with real world methodologies, you will learn: - The two distinct buying personalities that customers employ - How to help avoid the triggers that "turn on" the less desirable personality - Strategies to engage the personality that leads to loyalty and commitment - The psychological prinicples that underlie compelling customer experiences - Real world examples of successful companies that apply these principles
The Intimate Supply Chain by David Frederick Ross Pdf
The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It‘s no longer so much about improving the manufacturing process as it is improving the point and speed of contact and th
Get with It! the Hands-On Guide to Using Web 2.0 in Your Business by John I. Todor Pdf
Businesses and business people with out a visible and credible web 2.0 or social media presence are losing out. This book take them, step-by-step through the process of being both visible and credible. Web 2.0 and social media are impacting businesses in a profound way - they are rapidly becoming the primary source of influence over customer purchase decisions and much of this influence comes from customer-generated content. Businesses and business people who cannot be vetted online are missing opportunities with high-quality customers. A traditional website is not enough.
How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.
Introduction to Supply Chain Management Technologies, Second Edition by David Frederick Ross Pdf
It is almost impossible to conceive of the concept and practical application of supply chain management (SCM) without linking it to the enabling power of today’s information technologies. Building upon the foundations of the first edition, Introduction to Supply Chain Management Technologies, Second Edition details the software toolsets and suites driving integration in the areas of customer management, manufacturing, procurement, warehousing, and logistics. By investigating the breakthroughs brought about by the emergence of new Internet-based technologies in information, channel, customer, production, sourcing, and logistics management, the author provides new insights into the continuously emerging field of SCM. New in the Second Edition: New model of SCM Extended discussion of the concepts of lean, adaptive, and demand-driven supply chain technologies Customer experience management and social networking Fundamentals of computing and their enabling power Basics of today's ERP/supply chain business solutions Integrative software tools that allow for new levels of collaboration, flexibility, and performance The new edition expands on emerging technologies that have provided all forms of enterprises with the capability to continuously automate cost, redundancy, and variation out of the process; enhance information creation and visibility; and expand the peer-to-peer connectivity that allows people to network their tasks, ideas, and aspirations to produce a form of collective open-ended knowing, collaborating, and experiencing. The information presented builds an understanding of how today’s technology-driven SCM provides new avenues to execute superlative, customer-winning value through the digital, real-time synchronization of productive competencies, products, services, and logistics delivery capabilities with the priorities of an increasingly global business environment.
“Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers “One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.
NATIONAL BESTSELLER From the #1 bestselling and Pulitzer Prize-winning author of Salt Sugar Fat, the troubling story of how food companies have exploited our most fundamental evolutionary instincts to get us hooked on processed foods. Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that processed food is addictive, like drugs or alcohol? Motivated by these questions, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers, to find the true peril in our food. In Hooked, Moss explores the science of addiction and uncovers what the scientific and medical communities--as well as food manufacturers--already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods. Moss goes on to show how the processed food industry has not only tried to deny this troubling discovery, but exploit it to its advantage. For instance, in a response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with "diet" foods that are hardly distinguishable from the products that got us into trouble in the first place. With more people unable to make dieting work for them, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can once again seize control.
The internet has transformed the world we live in, but it also poses new risks to our psychological well-being. This book provides an introduction to the issue of internet addiction, an increasingly common problem. All day, every day, we are connected to the internet, putting most people at some level of risk for internet addiction. Problematic internet use can take many forms, including overuse of social media and addictions to online shopping, gaming, or pornography. Such behaviors can cause anxiety, depression, sleep deprivation, loneliness, and physical health problems. People can lose their jobs and families, and in a few extreme cases, internet addiction has directly led to the death of the addicted individual or a child in their care. Internet Addiction is the latest volume in Greenwood's Health and Medical Issues Today series. Part I explores what internet addiction is, the many forms it can take, and the serious consequences it can have. Part II examines a number of controversies and issues, such as balancing the internet's benefits against its addictive nature. Part III provides a variety of useful materials, including case studies, a timeline of critical events, and a directory of resources.
The Transformational Consumer by Tara-Nicholle Nelson Pdf
This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.
Learn the secrets to success from one of the most successful independent addiction counselors. Addiction Private Practice is a comprehensive business plan for addiction counselors and therapists who want to effectively and safely help clients with substance abuse problems in a private office setting. Michael O’Brien will help you to break free of the shackles of addiction treatment programs, earn the income you deserve, achieve your true potential, and help more people with substance use disorders than you ever imagined possible. Already in Private Practice? Michael O’Brien’s informed strategies, processes, and best practices will help you take your practice to the next level or refocus your existing practice to serve those with substance abuse disorders. In this definitive guide, you will learn: - The fundamental components of a successful, ethical, and safe addiction practice. - Everything you need to know to get started with very minimal start-up capital. - The best practices of a successful addiction practice. - How to effectively and ethically market your services. Michael O’Brien has negotiated discounts and free access to tools and services that will save you thousands of dollars when launching your practice and allow you to get started with very little capital. Turn self-doubt into confidence and join the revolution that is occurring in the addiction treatment industry! What other counselors are saying about Addiction Private Practice: “Michael O’Brien has not only literally written the book on achieving success in addiction private practice, but he is also living proof that it is possible. His bulletproof addiction practice model is easy to understand and execute, even for those who are not technologically savvy. Any competent counselor can use this book to achieve their desired success. He is selflessly handing his proven strategies to his future competition and propelling the profession forward! This is a huge leap forward for all addiction professionals." Sherrie Rager, Ph.D., CADC II, M-RAS, CCDS “Addiction counselors have been waiting for this ground-breaking work! Clear, concise, and expert guidance in launching a private practice. Michael takes the guesswork out of building, marketing, and managing a successful addiction practice. There are many books on starting a private practice, but none are dedicated to the specific needs of addiction counselors. Even if you are already in private practice, this book is worth reading. The processes, marketing wisdom, and business model will boost your existing practice.” Christopher Wellington, LAADC “If you intend to start a private practice, you must read this book. You’ll discover many insights that will benefit your business and your clients. Michael’s model sets a new standard for best practices in addiction private practice. His step-by-step instructions are easy to implement and understand. Don’t start a practice without it!” Nelu Zia, LAADC, SAP “Addiction Private Practice has been monumental in helping me start my practice. This book lays out step-by-step how to get started, maintain, and continue to thrive in private practice. By following Michael's strategies, I was able to obtain eight clients in a matter of weeks! His knowledge and strategies work. As a substance abuse counselor, without this information and guidance, I may never have gone into private practice." Bryan Vasquez, CAT-C III
POWER OF HABIT FORMING PRODUCTS (HOW TO CREATE ENGAGING AND ADDICTIVE PRODUCT EXPERIENCES ) by DR. PRIYAVRAT SANYAL ,TILAK RAVI KRISHNASWAMY ,SANDHYA SHARMA Pdf
Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are still in the womb), what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares. It also presents the first ever evidence to prove how addicted we are to our smartphones, and how certain companies (like the maker of a very popular lip balm), purposely adjust their formulas in order to make their products chemically addictive, and much, much more. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
"Talk is cheap." A cliché, perhaps, but the idea that what we do is more important than what we say is a fundamental truth. It applies in our personal lives and can extend into our professional work, too. Learning to let your actions do the talking can be revolutionary to a company that struggles to create enduring customer relationships. People who own operate, manage, or otherwise lead a company are always looking for ways to improve productivity, beat the competition, and ensure long-term success. Learning how to put words and ideas into action can be a key to success in the business world. Hooked on Customers is not about finding the right words, whether labeled as a "strategy" or not. It is an insightful, highly informative book that propels businesses into action. It explores successful customer-centric businesses, examines the ways they execute their strategies, and provides practical recommendations for business leaders to more effectively outperform their competition. A must-have for any business leader who wants to have a healthy relationship with customers, this book avoids the pitfalls that often plague others that offer business advice. Frequently, company leaders turn to consultants and other resources to recommend strategies that sound great but ultimately don't have any real meaning because they are a series of words without a tie to actions. Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer-centricity, author Robert Thompson has identified the five routine organizational habits successful customer-centric businesses use when executing strategy. Legendary leading customer-centric businesses: LISTEN to their customers' values and feedback. THINK about the implications of fact-based decisions on customers EMPOWER employees with the freedom they need to please customers CREATE new value for customers, without being asked DELIGHT customers by exceeding their expectations Crucial to Thompson's discussion of these habits is the premise that there are no quick fixes. Customer-centricity takes time, determination, and company-wide commitment. It must be maintained and constantly pursued to ensure that it becomes part of the fabric of a business. In the end, the results are well worth it. Hooked on Customers helps leaders understand, adopt, and implement the five crucial habits that enable companies to not only survive in highly competitive, overcrowded markets but to dominate them, creating a legacy of success and inspiration along the way.