Adolescents Family And Consumer Behaviour

Author : Harleen Kaur,Chandan Deep Singh
Publisher : Routledge
Page : 190 pages
File Size : 51,9 Mb
Release : 2019-12-20
Category : Business & Economics
ISBN : 9781000029390

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Adolescents, Family and Consumer Behaviour by Harleen Kaur,Chandan Deep Singh Pdf

Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.

Author : Harleen Kaur,Chandan Deep Singh
Publisher : Routledge
Page : 162 pages
File Size : 43,6 Mb
Release : 2019-12-20
Category : Business & Economics
ISBN : 9781000029499

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Adolescents, Family and Consumer Behaviour by Harleen Kaur,Chandan Deep Singh Pdf

Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.

Author : George P. Moschis
Publisher : Unknown
Page : 162 pages
File Size : 44,5 Mb
Release : 1978
Category : Business & Economics
ISBN : UOM:39015019947616

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Acquisition of the Consumer Role by Adolescents by George P. Moschis Pdf

Author : Barrie Gunter,Adrian Furnham
Publisher : Psychology Press
Page : 228 pages
File Size : 49,9 Mb
Release : 1998
Category : Business & Economics
ISBN : 0415185351

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Children as Consumers by Barrie Gunter,Adrian Furnham Pdf

Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.

Author : Ayantunji Gbadamosi
Publisher : Routledge
Page : 434 pages
File Size : 41,7 Mb
Release : 2017-11-22
Category : Business & Economics
ISBN : 9781351819053

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Young Consumer Behaviour by Ayantunji Gbadamosi Pdf

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.

Author : David Marshall
Publisher : SAGE
Page : 282 pages
File Size : 40,8 Mb
Release : 2010-04-19
Category : Business & Economics
ISBN : 9780857026743

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Understanding Children as Consumers by David Marshall Pdf

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.

Author : Adrian Furnham,Barrie Gunter
Publisher : Routledge
Page : 228 pages
File Size : 55,6 Mb
Release : 2008-01-28
Category : Psychology
ISBN : 9781134666928

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Children as Consumers by Adrian Furnham,Barrie Gunter Pdf

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

Author : Michael R. Solomon,Søren Askegaard,Margaret K. Hogg,Gary Bamossy
Publisher : Pearson UK
Page : 986 pages
File Size : 40,6 Mb
Release : 2019
Category : Consumer behavior
ISBN : 9781292245430

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Consumer Behaviour by Michael R. Solomon,Søren Askegaard,Margaret K. Hogg,Gary Bamossy Pdf

La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing academics talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon"

Author : Tomasita Madrid Chandler,Barbara M. Heinzerling
Publisher : Unknown
Page : 688 pages
File Size : 45,8 Mb
Release : 1999
Category : Advertising and children
ISBN : UCSC:32106012340557

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Children and Adolescents in the Market Place by Tomasita Madrid Chandler,Barbara M. Heinzerling Pdf

Author : Leon Schiffman,Aron O'Cass,Angela Paladino,Jamie Carlson
Publisher : Pearson Higher Education AU
Page : 729 pages
File Size : 48,7 Mb
Release : 2013-10-15
Category : Business & Economics
ISBN : 9781486014347

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Consumer Behaviour by Leon Schiffman,Aron O'Cass,Angela Paladino,Jamie Carlson Pdf

A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.

Author : Michael Solomon,Rebekah Russell-Bennett,Josephine Previte
Publisher : Pearson Higher Education AU
Page : 553 pages
File Size : 54,9 Mb
Release : 2012-10-24
Category : Business & Economics
ISBN : 9781442564992

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Consumer Behaviour by Michael Solomon,Rebekah Russell-Bennett,Josephine Previte Pdf

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.

Author : Patricia Noller,Victor Callan
Publisher : Routledge
Page : 172 pages
File Size : 41,5 Mb
Release : 2015-12-22
Category : Psychology
ISBN : 9781317359302

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The Adolescent in the Family by Patricia Noller,Victor Callan Pdf

Adolescence can be a difficult time for all concerned. Issues such as high youth unemployment, sexual behaviour and drug abuse have made it a matter of great concern for the community at large, whether as parents, politicians or those working with adolescents in education and welfare. In addition, many parents fear that these problems could affect their own families. Originally published in 1991, the authors explore the complex needs of adolescents emphasising the importance of the family environment in helping adolescents cope with the many difficulties and changes they face during this period of their lives. The central theme is that adolescents, through conflict and negotiation, establish new but different relationships with their parents, relationships that can endure for a lifetime. The authors provide wide coverage of the key issues of adolescence, such as identity, separation from the family, and conflict, and look closely at the difficulties produced by events such as the divorce and re-marriage of parents, and social problems such as long-term unemployment. With its positive approach to the family and adolescents, this clear, concise and helpful book will be invaluable both to parents and to the many professionals whose work involves them with adolescents.

Author : Patricia Noller,Sharon Atkin
Publisher : Walter de Gruyter GmbH & Co KG
Page : 222 pages
File Size : 43,8 Mb
Release : 2014-10-08
Category : Psychology
ISBN : 9783110402490

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Family Life in Adolescence by Patricia Noller,Sharon Atkin Pdf

Many parents fear the time when their beautiful happy children will become unmanageable adolescents continually engaging in risky or destructive behaviour. Unfortunately, this view of adolescents is the focus of the media, even though it relates to just a small proportion of young people. As the large amount of research we report shows, most adolescents are responsible young people who care about their families and crave the support of their parents. It is also true, however, as much research indicates, that the quality of the relationship parents have with their adolescents is crucial to the wellbeing of those young people. We discuss the need for parents to set reasonable limits on their adolescents and to expect appropriate behavior. We also show, on the basis of research, that children who have experienced positive, caring relationships with their parents are more likely than other adolescents to behave responsibly. In other words, behavior in adolescence does not ‘come out of nowhere’ but builds on earlier experiences in the family. Because of the large amount of research reported in this volume, we expect that it will be useful to practitioners from a range of professions that are likely to focus on adolescents: social workers, youth leaders, welfare workers, religious leaders, psychologists and psychiatrists and contribute to a better understanding of young people and their development, and the importance of families to that development.

Author : John H. Scanzoni
Publisher : Unknown
Page : 316 pages
File Size : 47,7 Mb
Release : 1980
Category : Families
ISBN : UOM:39015010143686

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Family Decision Making by John H. Scanzoni Pdf

Author : Anne Sutherland,Beth Thompson
Publisher : McGraw Hill Professional
Page : 210 pages
File Size : 42,8 Mb
Release : 2003-08-22
Category : Business & Economics
ISBN : 9780071436175

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kidfluence by Anne Sutherland,Beth Thompson Pdf

Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.