Young Consumer Behaviour

Author : Ayantunji Gbadamosi
Publisher : Routledge
Page : 434 pages
File Size : 54,5 Mb
Release : 2017-11-22
Category : Business & Economics
ISBN : 9781351819053

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Young Consumer Behaviour by Ayantunji Gbadamosi Pdf

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.

Author : Brian M. Young
Publisher : Springer
Page : 354 pages
File Size : 53,7 Mb
Release : 2018-07-04
Category : Psychology
ISBN : 9783319909110

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Consumer Psychology by Brian M. Young Pdf

This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession. The author discusses how people’s natural lifespan influences their relationship to the things they own, how preferences are developed from childhood and how motivations for purchases change throughout their lives from childhood to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes. Moving through Erikson’s life stages chapters continue on to adulthood, the mid-life ‘crisis’ and possessions and ownership in older consumers. This is a deeply interdisciplinary work that will be of interest to scholars across the fields of psychology, business and marketing, as well as to the more general consumer.

Author : Anonim
Publisher : Idea Publishing
Page : 145 pages
File Size : 46,8 Mb
Release : 2019-07-01
Category : Business & Economics
ISBN : 8210379456XXX

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Consumer Behavior in Digital Age by Anonim Pdf

This book covers fundamentals as well as the core schema of digital technologies and consumer behavior. While reading the book, the reader can connect from the primary to advanced level of digital technologies and consumer behavior. This book will prove to be useful for all the professionals and students of professional courses. This book enriches the marketing management know-how and enables in formulating the marketing strategies in the current digital age.

Author : Haryanto, Jony,Moutinho, Luiz
Publisher : IGI Global
Page : 278 pages
File Size : 40,6 Mb
Release : 2016-08-30
Category : Business & Economics
ISBN : 9781522509943

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Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations by Haryanto, Jony,Moutinho, Luiz Pdf

To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children’s consumption behavior.

Author : Adrian Furnham,Barrie Gunter
Publisher : Routledge
Page : 228 pages
File Size : 47,7 Mb
Release : 2008-01-28
Category : Psychology
ISBN : 9781134666928

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Children as Consumers by Adrian Furnham,Barrie Gunter Pdf

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

Author : Conner Acevedo
Publisher : Scientific e-Resources
Page : 340 pages
File Size : 41,8 Mb
Release : 2018-01-11
Category : Electronic
ISBN : 9781839473104

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Consumer Behaviour and Advertising Management by Conner Acevedo Pdf

This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and controlling the advertising efforts of various enterprises. It contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized the benefits of advertising and have joined the research agenda developed by researchers in marketing and other business fields. Consumer Behaviour (CB) intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyse behaviour of Indian consumers, and strategies used by marketers to deal with them. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact. Advertisements play an essential role in creating an image of a product in the minds of consumers. Advertisements must be catchy and communicate relevant information to consumers. Understanding the needs of the consumer is really important when it comes to creating the right advertisement for the right audience. Remember it is only through advertisements; individuals are able to connect with your brand. This book provides an excellent introduction to the topic of how reasons and emotions combine to shape the consumption experience by influencing the analytic, hedonic, social, moral and even reptilian aspects of the human condition in the marketplace. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals in the field.

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
Page : 565 pages
File Size : 43,9 Mb
Release : 2016-05-31
Category : Business & Economics
ISBN : 9781522502838

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Handbook of Research on Consumerism and Buying Behavior in Developing Nations by Gbadamosi, Ayantunji Pdf

Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Author : Kara K. W. CHAN
Publisher : City University of HK Press
Page : 346 pages
File Size : 55,7 Mb
Release : 2010-07-01
Category : Psychology
ISBN : 9789629371524

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Youth and Consumption by Kara K. W. CHAN Pdf

This book explores the interplay of the youth segment and the market environment. It employs a variety of research methodologies to analyze how young people in Hong Kong interact with various consumer socializing agents, including parents, peers, media celebrities, government publicities, media contents and advertisements. Published by City University of Hong Kong Press. 香港城市大學出版社出版。

Author : David Marshall
Publisher : SAGE
Page : 282 pages
File Size : 53,6 Mb
Release : 2010-04-19
Category : Business & Economics
ISBN : 9780857026743

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Understanding Children as Consumers by David Marshall Pdf

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.

Author : Ayantunji Gbadamosi,Ayodele C. Oniku
Publisher : Edward Elgar Publishing
Page : 256 pages
File Size : 50,8 Mb
Release : 2021-01-29
Category : Business & Economics
ISBN : 9781839101038

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Religion and Consumer Behaviour in Developing Nations by Ayantunji Gbadamosi,Ayodele C. Oniku Pdf

Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
Page : 428 pages
File Size : 55,7 Mb
Release : 2019-01-11
Category : Business & Economics
ISBN : 9781522579076

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Exploring the Dynamics of Consumerism in Developing Nations by Gbadamosi, Ayantunji Pdf

As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

Author : Anne Sutherland,Beth Thompson
Publisher : McGraw Hill Professional
Page : 210 pages
File Size : 53,9 Mb
Release : 2003-08-22
Category : Business & Economics
ISBN : 9780071436175

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kidfluence by Anne Sutherland,Beth Thompson Pdf

Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.

Author : Fred D. Reynolds,William D. Wells
Publisher : McGraw-Hill Companies
Page : 436 pages
File Size : 49,9 Mb
Release : 1977
Category : Business & Economics
ISBN : MINN:31951002175147T

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Consumer Behavior by Fred D. Reynolds,William D. Wells Pdf

Author : Michael R. Solomon,Søren Askegaard,Margaret K. Hogg,Gary Bamossy
Publisher : Pearson UK
Page : 986 pages
File Size : 41,8 Mb
Release : 2019
Category : Consumer behavior
ISBN : 9781292245430

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Consumer Behaviour by Michael R. Solomon,Søren Askegaard,Margaret K. Hogg,Gary Bamossy Pdf

La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing academics talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon"

Author : Michael Solomon,Rebekah Russell-Bennett,Josephine Previte
Publisher : Pearson Higher Education AU
Page : 553 pages
File Size : 50,6 Mb
Release : 2012-10-24
Category : Business & Economics
ISBN : 9781442564992

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Consumer Behaviour by Michael Solomon,Rebekah Russell-Bennett,Josephine Previte Pdf

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.