Ads To Icons

Author : Paul Springer
Publisher : Kogan Page Publishers
Page : 368 pages
File Size : 52,6 Mb
Release : 2009-08-03
Category : Business & Economics
ISBN : 9780749458348

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Ads to Icons by Paul Springer Pdf

The second edition of Ads to Icons examines current and future trends in advertising. Through 50 updated international case studies of new and iconic advertising campaigns, author Paul Springer identifies why they were successful and analyses their contribution to the continued development of advertising. New digital formats analysed include Google's AdSense and AdWords, which reworked their search facility as a revenue-generating advertising service. The growing potential of the Internet as an advertising vehicle is illustrated. This updated new edition includes an online campaign entitled Non Stop Fernando, a campaign that exploits the potential of online film. It also features the new Nike+ case study, which details Nike's third party association with Apple iPod through Nike+ and brought together Apple's digital know-how and music expertise with Nike's industry sector experience. The author shows how traditional media have been revitalised by the adoption of revolutionary approaches to their use, making the resulting adverts more creative and impactful than before. Other campaigns have extended beyond conventional formats, including the first personal SMS text messaging campaign for Cadbury chocolate and Levi's creation of a brand character, Flat Eric, to drive viral communication before the television commercials aired. Finally, the impact on the structure of agencies and job functions is discussed, illustrated by profiles of industry professionals.

Author : Paul Springer
Publisher : Unknown
Page : 128 pages
File Size : 44,8 Mb
Release : 2007-01-01
Category : Electronic
ISBN : 074945167X

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Ads To Icons by Paul Springer Pdf

Author : Douglas B. Holt
Publisher : Harvard Business Press
Page : 282 pages
File Size : 55,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 9781578517749

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How Brands Become Icons by Douglas B. Holt Pdf

“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding". Brand identity is more critical than ever today, as more and more products compete for attention across an ever-increasing array of channels. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.

Author : Konstantinos Blatanis
Publisher : Fairleigh Dickinson Univ Press
Page : 204 pages
File Size : 48,7 Mb
Release : 2003
Category : Literary Criticism
ISBN : 0838640087

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Popular Culture Icons in Contemporary American Drama by Konstantinos Blatanis Pdf

The discussion addresses the task of theater images in a cultural field where the real is mistaken for its reflection, originality constantly played against seriality, at a moment when simulacra, clones, and emulations of selves and texts become firmly established as the norm. The accommodation of pop icons on stage and the results this framing yields constitute this work's primary interests and aims."--Jacket.

Author : Jillian Kuhlmann
Publisher : Diversion Books
Page : 365 pages
File Size : 55,8 Mb
Release : 2015-09-01
Category : Fiction
ISBN : 9781682301104

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The Hidden Icon by Jillian Kuhlmann Pdf

An enthralling Arabian Nights-style fantasy perfect for fans of Bradley Beaulieu and N. K. Jemisin. Eiren, the youngest daughter of the Aleynian royal family, has been living in exile in the deep desert of their kingdom. When the invading force from Ambar captures her family and demands that Eiren alone return with the Ambarians to their distant, mountainous lands, she agrees for the sake of her people. Gentle, perceptive, and able to sense the thoughts and feelings of those around her, Eiren is a storyteller—and unsure why the Ambarians have chosen her instead of her more brazen siblings. As she grows closer to the masked and enigmatic Gannet, one of her captors, on the journey to Ambar, Eiren learns that her special gifts mark her as an icon—the rare, living embodiment of a god. Gannet, too, is an icon, and when he awakens more abilities within her, Eiren discovers a bitter truth: She is host to Theba, the goddess of destruction. A dark and dangerous force, Theba awakens similar appetites in Eiren. But there’s more the Ambarians aren’t telling her, and secrets Eiren has to uncover for herself. To know the truth of why she was taken from her home, Eiren must become one of the monsters from her stories, whether she wants to or not.

Author : Victor C. Strasburger,Barbara J. Wilson,Amy B. Jordan
Publisher : SAGE
Page : 641 pages
File Size : 41,7 Mb
Release : 2009
Category : Language Arts & Disciplines
ISBN : 9781412944670

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Children, Adolescents, and the Media by Victor C. Strasburger,Barbara J. Wilson,Amy B. Jordan Pdf

Up-to-date and case-study laden analysis of how children and adolescents interact with the media.

Author : Otto Karl Werckmeister
Publisher : University of Chicago Press
Page : 204 pages
File Size : 45,9 Mb
Release : 1999-04
Category : Art
ISBN : 0226893553

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Icons of the Left by Otto Karl Werckmeister Pdf

In this book the author offers a critique of Marxist culture in capitalist society. Focusing on some of the most celebrated instances of traditional "Western Marxism," the author shows how such "icons of the Left" have been progressively detached from their political roots in communist activism to the safe distance of utopian or revolutionary speculations.--Publisher's description.

Author : Dani‰l J. Louw
Publisher : AFRICAN SUN MeDIA
Page : 338 pages
File Size : 54,5 Mb
Release : 2014-11-01
Category : Art
ISBN : 9781920689124

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Icons - Imaging the Unseen by Dani‰l J. Louw Pdf

ÿ The experience of the divine has been referred to by many artists over the centuries, whether their subject was the human figure, landscape, still life or indeed religious or biblical themes. Art therefore requires a kind of openness; a willingness to mediate rather than to control. This sensitivity can best be described as humility, an obeisance to something we are part of. Therefore, to 'see' the 'unseen' in visual arts brings about awe and requires 'iconic viewing'. The spiritual realm, as portrayed by icons, has a healing quality in a world where the news and the arts are so full of tragedy and where the church's message so often sounds escapist or na‹ve.

Author : Bissera V. Pentcheva
Publisher : Penn State Press
Page : 340 pages
File Size : 48,5 Mb
Release : 2010-11-01
Category : Art
ISBN : 0271048166

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Icons and Power by Bissera V. Pentcheva Pdf

Pentcheva demonstrates that a fundamental shift in the Byzantine cult from relics to icons, took place during the late tenth century. Centered upon fundamental questions of art, religion, and politics, Icons and Power makes a vital contribution to the entire field of medieval studies.

Author : Dennis R. Hall,Susan Grove Hall
Publisher : Bloomsbury Publishing USA
Page : 937 pages
File Size : 53,7 Mb
Release : 2006-06-30
Category : Social Science
ISBN : 9780313027673

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American Icons [3 volumes] by Dennis R. Hall,Susan Grove Hall Pdf

What do Madonna, Ray Charles, Mount Rushmore, suburbia, the banjo, and the Ford Mustang have in common? Whether we adore, ignore, or deplore them, they all influence our culture, and color the way America is perceived by the world. In this A-to-Z collection of essays scholars explore more than one hundred people, places, and phenomena as they seek to discover what it means to be labeled icon. From the Alamo to Muhammad Ali, from John Wayne to the zipper, the American icons covered in this unique three-volume set include subjects from culture, law, art, food, religion, and science. By providing numerous ways for the reader to engage in the process of interpreting these images and artifacts, the work serves as a unique resource for students of American history and culture. Features 100 illustrations. What do Madonna, Ray Charles, Mount Rushmore, suburbia, the banjo, and the Ford Mustang have in common? Whether we adore, ignore, or deplore them, they all influence our culture, and color the way America is perceived by the world. This A-to-Z collection of essays explores more than one hundred people, places, and phenomena that have taken on iconic status in American culture. The scholars and writers whose thoughts are gathered in this unique three-volume set examine these icons through a diverse array of perspectives and fields of expertise. Ranging from the Alamo to Muhammad Ali, from John Wayne to the zipper, this selection of American icons represents essential elements of our culture, including law, art, food, religion, and science. Featuring more than 100 illustrations, this work will serve as a unique resource for students of American history and culture. The interdisciplinary scholars in this work examine what it means when something is labeled as an icon. What common features do the people, places, and things we deem to be iconic share? To begin with, an icon generates strong responses in people, it often stands for a group of values (John Wayne), it reflects forces of its time, it can be reshaped or extended by imitation, and it often breaks down barriers between various segments of American culture, such as those that exist between white and black America, or between high and low art. The essays contained in this set examine all these aspects of American icons from a variety of perspectives and through a lively range of rhetoric styles.

Author : Jeremy Prestholdt
Publisher : Oxford University Press
Page : 128 pages
File Size : 40,6 Mb
Release : 2019-07-01
Category : History
ISBN : 9780190092641

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Icons of Dissent by Jeremy Prestholdt Pdf

The global icon is an omnipresent but poorly understood element of mass culture. This book asks why audiences around the world have embraced particular iconic figures, how perceptions of these figures have changed, and what this tells us about transnational relations since the Cold War era. Prestholdt addresses these questions by examining one type of icon: the anti-establishment figure. As symbols that represent sentiments, ideals, or something else recognizable to a wide audience, icons of dissent have been integrated into diverse political and consumer cultures, and global audiences have reinterpreted them over time. To illustrate these points the book examines four of the most evocative and controversial figures of the past fifty years: Che Guevara, Bob Marley, Tupac Shakur, and Osama bin Laden. Each has embodied a convergence of dissent, cultural politics, and consumerism, yet popular perceptions of each reveal the dissonance between shared, global references and locally contingent interpretations. By examining four very different figures, Icons of Dissent offers new insights into global symbolic idioms, the mutability of common references, and the commodification of political sentiment in the contemporary world.

Author : Danielle Sarver Coombs,Bob Batchelor
Publisher : Bloomsbury Publishing USA
Page : 970 pages
File Size : 41,6 Mb
Release : 2014-01-15
Category : Social Science
ISBN : 9798216163770

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We Are What We Sell by Danielle Sarver Coombs,Bob Batchelor Pdf

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.

Author : Daniel Delis Hill
Publisher : Ohio State University Press
Page : 356 pages
File Size : 54,5 Mb
Release : 2002
Category : Art
ISBN : 0814208908

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Advertising to the American Woman, 1900-1999 by Daniel Delis Hill Pdf

The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.

Author : Margaret Stohl
Publisher : Little, Brown Books for Young Readers
Page : 448 pages
File Size : 53,8 Mb
Release : 2013-05-07
Category : Young Adult Fiction
ISBN : 9780316231992

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Icons by Margaret Stohl Pdf

Ro murmurs into my ear. "Don't be afraid, Dol. They're not coming for us." Still, he slips his arm around me and we wait until the sky is clear. Because he doesn't know. Not really. Everything changed on The Day. The day the Icon appeared in Los Angeles. The day the power stopped. The day Dol's family dropped dead. The day Earth lost a war it didn't know it was fighting. Since then, Dol has lived a simple life in the countryside with fellow survivor Ro-safe from the shadow of the Icon and its terrifying power. Hiding from the one truth she can't avoid. They're different. They survived. Why? When the government discovers their secret, they are forced to join faint-hearted Tima and charismatic Lucas in captivity. Called the Icon Children, the four are the only humans on Earth immune to the power of the Icons. Torn between brooding Ro and her evolving feelings for Lucas, between a past and a future, Dol's heart has never been more vulnerable. And as tensions escalate, the Icon Children discover that their explosive emotions-which they've always thought to be their greatest weaknesses-may actually be their greatest strengths. Bestselling author Margaret Stohl delivers a thrilling novel set in a haunting new world where four teens must piece together the mysteries of their pasts-in order to save their future.

Author : Warren Dotz,Jim Morton
Publisher : Chronicle Books (CA)
Page : 152 pages
File Size : 47,9 Mb
Release : 1996
Category : Art
ISBN : STANFORD:36105020117540

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What a Character! by Warren Dotz,Jim Morton Pdf

From Mr. Clean to Mr. Bubble, from the wholesome Quaker Oats Man to the mischievous Trix Rabbit, advertising characters are as much a part of twentieth-century Amercia as the familiar products they symbolize. Illustrated with vivid, full-color photographs, and accompanied by a fascinating text, this fanciful volume offers an entertaining look at the history and design of these pop culture icons, with their timeless appeal for consumers of all ages.