Advances In Tourism Destination Marketing

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Advances in Tourism Destination Marketing

Metin Kozak,Juergen Gnoth,Luisa L.A Andreu
Advances in Tourism Destination Marketing Book PDF

Author : Metin Kozak,Juergen Gnoth,Luisa L.A Andreu
Publisher : Routledge
Page : 280 pages
File Size : 53,9 Mb
Release : 2009-09-10
Category : Business & Economics
ISBN : 9781135218911

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Advances in Tourism Destination Marketing by Metin Kozak,Juergen Gnoth,Luisa L.A Andreu Pdf

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.

Tourism Planning and Destination Marketing

Mark Anthony Camilleri
Tourism Planning and Destination Marketing Book PDF

Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
Page : 335 pages
File Size : 49,5 Mb
Release : 2024-01-16
Category : Travel
ISBN : 9781804558904

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Tourism Planning and Destination Marketing by Mark Anthony Camilleri Pdf

Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tourism planning and development, this volume is the latest in the field of tourism, theory and practice.

Destination Marketing

Metin Kozak,Nazmi Kozak
Destination Marketing Book PDF

Author : Metin Kozak,Nazmi Kozak
Publisher : Routledge
Page : 242 pages
File Size : 42,5 Mb
Release : 2015-10-23
Category : Business & Economics
ISBN : 9781317517801

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Destination Marketing by Metin Kozak,Nazmi Kozak Pdf

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

Progress in Tourism Marketing

Metin Kozak,Luisa Andreu
Progress in Tourism Marketing Book PDF

Author : Metin Kozak,Luisa Andreu
Publisher : Routledge
Page : 326 pages
File Size : 55,8 Mb
Release : 2007-06-07
Category : Business & Economics
ISBN : 9781136371486

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Progress in Tourism Marketing by Metin Kozak,Luisa Andreu Pdf

The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena. Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mark his achievements. In 2001, his PhD dissertation on benchmarking was nominated, by the EFQM- EU, among the best three PhD studies on TQM. In 2004, by a committee of the Turkish Tourism Investors’ Association, he was awarded the grand prize of the tourism researcher of the year 2003 in Turkey. He has published mainly in tourism journals and authored a book on Destination Benchmarking. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Luisa Andreu is Assistant Professor of Marketing in the Department of Marketing, University of Valencia, Spain. She obtained her Master's degree in Tourism from the International Centre for Tourism, Bournemouth University, UK, and a Ph.D. in Business Administration from the University of Valencia, Spain. She is a member of the Spanish Association of Scientifics in Tourism. She has published various articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others. She has presented papers at several conferences organized by the European Marketing Academy, Academy of Marketing Science, CPTHL, and State of the Art: Tourism. She has also involved in numerous academic and industrial projects. Her research interests include consumer behavior and cross-cultural issues in service marketing.

Destination Management and Marketing: Breakthroughs in Research and Practice

Management Association, Information Resources
Destination Management and Marketing Breakthroughs in Research and Practice Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1214 pages
File Size : 50,8 Mb
Release : 2020-03-06
Category : Business & Economics
ISBN : 9781799824701

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Destination Management and Marketing: Breakthroughs in Research and Practice by Management Association, Information Resources Pdf

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.

Advances in Social Media for Travel, Tourism and Hospitality

Marianna Sigala,Ulrike Gretzel
Advances in Social Media for Travel Tourism and Hospitality Book PDF

Author : Marianna Sigala,Ulrike Gretzel
Publisher : Routledge
Page : 341 pages
File Size : 54,6 Mb
Release : 2017-07-20
Category : Science
ISBN : 9781317185130

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Advances in Social Media for Travel, Tourism and Hospitality by Marianna Sigala,Ulrike Gretzel Pdf

This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.

Strategic Perspectives in Destination Marketing

Camilleri, Mark Anthony
Strategic Perspectives in Destination Marketing Book PDF

Author : Camilleri, Mark Anthony
Publisher : IGI Global
Page : 411 pages
File Size : 53,8 Mb
Release : 2018-08-17
Category : Business & Economics
ISBN : 9781522558361

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Strategic Perspectives in Destination Marketing by Camilleri, Mark Anthony Pdf

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.

Destination Marketing

Steven Pike
Destination Marketing Book PDF

Author : Steven Pike
Publisher : Routledge
Page : 423 pages
File Size : 54,6 Mb
Release : 2012-08-06
Category : Business & Economics
ISBN : 9781136002663

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Destination Marketing by Steven Pike Pdf

The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.

Managing and Marketing Tourist Destinations

Metin Kozak,Seyhmus Baloglu
Managing and Marketing Tourist Destinations Book PDF

Author : Metin Kozak,Seyhmus Baloglu
Publisher : Routledge
Page : 263 pages
File Size : 40,7 Mb
Release : 2010-11
Category : Business & Economics
ISBN : 9781136904752

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Managing and Marketing Tourist Destinations by Metin Kozak,Seyhmus Baloglu Pdf

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations an.

The Branding of Tourist Destinations

Mark Anthony Camilleri
The Branding of Tourist Destinations Book PDF

Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
Page : 264 pages
File Size : 53,6 Mb
Release : 2018-12-04
Category : Business & Economics
ISBN : 9781787693739

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The Branding of Tourist Destinations by Mark Anthony Camilleri Pdf

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

Managing and Marketing Tourist Destinations

Metin Kozak,Seyhmus Baloglu
Managing and Marketing Tourist Destinations Book PDF

Author : Metin Kozak,Seyhmus Baloglu
Publisher : Routledge
Page : 262 pages
File Size : 49,9 Mb
Release : 2010-11-01
Category : Business & Economics
ISBN : 9781136904745

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Managing and Marketing Tourist Destinations by Metin Kozak,Seyhmus Baloglu Pdf

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

Advanced Introduction to Tourism Destination Management

Chris Ryan
Advanced Introduction to Tourism Destination Management Book PDF

Author : Chris Ryan
Publisher : Edward Elgar Publishing
Page : 200 pages
File Size : 47,5 Mb
Release : 2020-06-26
Category : Electronic
ISBN : 1839103892

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Advanced Introduction to Tourism Destination Management by Chris Ryan Pdf

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.Written by Chris Ryan, this Advanced Introduction seeks to integrate macro and micro components of tourism destination planning into a discussion of impacts, destination development, and national, regional and site planning. Exploring the characteristics of tourism destinations, the political framework of tourism and region specific management, this accessible book offers an insightful introduction to the field. Key features include:* the implementation of management techniques and policies* analysis of the social, economic and environmental impacts of the global tourism industry * coverage of essential topics such as the evolution of the tourist destination and marketing as a management tool.The Advanced Introduction to Tourism Destination Management will be a key resource for not only scholars and students working in tourism, but also individuals seeking to better understand this social phenomenon that is a critical driver of economic development.

Tourism Destination Marketing and Management

Youcheng Wang,Abraham Pizam
Tourism Destination Marketing and Management Book PDF

Author : Youcheng Wang,Abraham Pizam
Publisher : CABI
Page : 370 pages
File Size : 50,9 Mb
Release : 2011-03-01
Category : Electronic books
ISBN : 1845937007

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Tourism Destination Marketing and Management by Youcheng Wang,Abraham Pizam Pdf

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].

Destination Marketing Organisations

Steven Pike
Destination Marketing Organisations Book PDF

Author : Steven Pike
Publisher : Routledge
Page : 250 pages
File Size : 51,8 Mb
Release : 2007-06-01
Category : Business & Economics
ISBN : 9781136411021

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Destination Marketing Organisations by Steven Pike Pdf

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.

Marketing Tourist Destinations in Emerging Economies

Ishmael Mensah,Kandappan Balasubramanian,Mohd Raziff Jamaluddin,Gina Alcoriza,Vanessa Gaffar,S. Mostafa Rasoolimanesh
Marketing Tourist Destinations in Emerging Economies Book PDF

Author : Ishmael Mensah,Kandappan Balasubramanian,Mohd Raziff Jamaluddin,Gina Alcoriza,Vanessa Gaffar,S. Mostafa Rasoolimanesh
Publisher : Springer Nature
Page : 315 pages
File Size : 43,5 Mb
Release : 2021-11-27
Category : Business & Economics
ISBN : 9783030837112

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Marketing Tourist Destinations in Emerging Economies by Ishmael Mensah,Kandappan Balasubramanian,Mohd Raziff Jamaluddin,Gina Alcoriza,Vanessa Gaffar,S. Mostafa Rasoolimanesh Pdf

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.