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Author : Richard Posner
Publisher : Unknown
Page : 22 pages
File Size : 46,7 Mb
Release : 1969
Category : Advertising
ISBN : STANFORD:36105063147164
Author : Nils-Henrik Mørch von der Fehr,Kristin Stevik
Publisher : Unknown
Page : 22 pages
File Size : 48,5 Mb
Release : 1996
Category : Electronic
ISBN : 8257090891
Author : Vera Magin
Publisher : Springer Science & Business Media
Page : 156 pages
File Size : 51,7 Mb
Release : 2007-12-27
Category : Business & Economics
ISBN : 9783835092778
In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.
Author : Michael R. Baye,J.P. Nelson
Publisher : Elsevier
Page : 310 pages
File Size : 45,8 Mb
Release : 2001-10-04
Category : Business & Economics
ISBN : 9780762308231
This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational, and behavioral perspectives on processes of competence development. The final four papers explore the intellectual challenges that managers face in striking a strategic balance between processes of competence building and competence leveraging. Taken together, the papers in this volume provide a bridge between many traditional management concepts, frameworks, and theoretical perspectives. [Resumen de editor].
Author : Richard Shaw
Publisher : Unknown
Page : 53 pages
File Size : 52,9 Mb
Release : 1980
Category : Advertising
ISBN : 0335085733
Author : Jack Trout,Steve Rivkin
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 46,9 Mb
Release : 2010-12-28
Category : Business & Economics
ISBN : 9781118045367
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
Author : Jules Stuyck
Publisher : Springer
Page : 129 pages
File Size : 54,6 Mb
Release : 2013-12-11
Category : Law
ISBN : 9789401744560
With consumer goods, as weil as consumer durables, the market is obscured because of product differentiation, in for example, the use, of trade marks, and the advertising and get-up of products, and this presents arealproblern in the protection of consumers. After a general demarcation of the forms, techniques and functions of product differentiation, an investigation is made into the correlation between the law and product differentiation; first, regarding pharmaceutical products and, then, though only by way of reconnaissance, for foodstuffs and cosmetics. Both in the general descriptive part and in the parts dealing with various sectors, attention is also paid to product differentiation as a source of the geographical division of markets. In a later chapter, certain general Observations on the law and socially undesirable product differentiation are developed. Here special attention is paid to trade mark law and regulations relating to misleading and dishonest advertising. The survey shows that, in the light of the existing economic model, improved consumer protection against the representation of product differ ences which hardly exist, can best be effected by means of regulations and other initiatives concerned with the supply of information, such as labelling requirements. September 1981 Dr. Jules Stuyck IX Table of Contents The first figure indicates the subsection number and the second figure the page number.
Author : CHRIS. WIRTHWEIN
Publisher : Unknown
Page : 154 pages
File Size : 41,9 Mb
Release : 2022-05-03
Category : Electronic
ISBN : 1941688764
To win in B2B marketing, play by Different Rules Ready to differentiate? This book shows you how . . .Most B2B marketing advice today covers familiar concepts-SEO, PPC, lead generation, digital, social and content marketing. Of course, success depends on how well marketers enhance these tools with original, unique, differentiating ideas. So, the real question becomes: Where can marketers learn the rules for how to create differentiation for B2B products? The answer: Different Rules.Learn the rules: Different Rules. Because in B2B marketing, differentiation rules.Filled with practical, ready-to-apply lessons, Different Rules reveals tested concepts, real-world examples and an all-new way to differentiate any B2B product in any B2B market. The only guidebook of its kind for B2B, Different Rules delivers both practical ideas and creative inspiration. Step-by-step, it teaches surprisingly simple and potent methods that can build markets, transform industries and power personal success.
Author : Alan G. Lafley,Roger L. Martin
Publisher : Harvard Business Press
Page : 274 pages
File Size : 55,7 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781422187395
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Author : R.A. Church,Andrew Godley
Publisher : Routledge
Page : 170 pages
File Size : 46,7 Mb
Release : 2004-08-02
Category : Business & Economics
ISBN : 9781135761615
Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
Author : Keith Cowling,University of Warwick. Centre for Industrial Economic and Business Research
Publisher : CUP Archive
Page : 400 pages
File Size : 48,9 Mb
Release : 1980-10-02
Category : Business & Economics
ISBN : 0521223946
Author : Norman J. Ireland
Publisher : Wiley-Blackwell
Page : 192 pages
File Size : 44,9 Mb
Release : 1987-01-01
Category : Business & Economics
ISBN : 0631138463
Author : Ronald S. Bond,United States. Federal Trade Commission. Bureau of Economics,David F. Lean
Publisher : Unknown
Page : 180 pages
File Size : 49,7 Mb
Release : 1977
Category : Drug traffic
ISBN : MINN:31951D007071003
Author : William S. Comanor,Thomas A. Wilson
Publisher : Harvard University Press
Page : 284 pages
File Size : 46,9 Mb
Release : 1974
Category : Business & Economics
ISBN : 0674005805
The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their hypotheses, and contribute important analytical and empirical evidence on the key issues. The authors find that consumer decisions are affected substantially by the volume of advertising. Indeed, advertising is a weightier factor than relative prices. Their conclusions surely contribute to the nervousness long felt by economists over the use of consumer preferences to evaluate the welfare implications of resource allocation.
Author : Kenneth Desmond George,Caroline Joll,E. L. Lynk
Publisher : Psychology Press
Page : 484 pages
File Size : 54,6 Mb
Release : 1992
Category : Business & Economics
ISBN : 0415078504
Continues to be the best introduction available to industrial organization and its importance to the economic wellbeing of a country.