Advertising And Differentiated Products

Author : Michael R. Baye,J.P. Nelson
Publisher : Elsevier
Page : 310 pages
File Size : 41,6 Mb
Release : 2001-10-04
Category : Business & Economics
ISBN : 9780762308231

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Advertising and Differentiated Products by Michael R. Baye,J.P. Nelson Pdf

This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational, and behavioral perspectives on processes of competence development. The final four papers explore the intellectual challenges that managers face in striking a strategic balance between processes of competence building and competence leveraging. Taken together, the papers in this volume provide a bridge between many traditional management concepts, frameworks, and theoretical perspectives. [Resumen de editor].

Author : Levent Çeli̊k (Ph.D.)
Publisher : Unknown
Page : 17 pages
File Size : 47,6 Mb
Release : 2007
Category : Electronic
ISBN : 8073431319

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Informative Advertising and Consumer Search in a Differentiated-products Duopoly by Levent Çeli̊k (Ph.D.) Pdf

Author : Nils-Henrik Mørch von der Fehr,Kristin Stevik
Publisher : Unknown
Page : 22 pages
File Size : 54,6 Mb
Release : 1996
Category : Electronic
ISBN : 8257090891

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Persuasive Advertising and Product Differentiation by Nils-Henrik Mørch von der Fehr,Kristin Stevik Pdf

Author : Richard Posner
Publisher : Unknown
Page : 22 pages
File Size : 51,6 Mb
Release : 1969
Category : Advertising
ISBN : STANFORD:36105063147164

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Advertising and Product Differentiation by Richard Posner Pdf

Author : Vera Magin
Publisher : Springer Science & Business Media
Page : 156 pages
File Size : 45,9 Mb
Release : 2007-12-27
Category : Business & Economics
ISBN : 9783835092778

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Competition in Marketing by Vera Magin Pdf

In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.

Author : John Beath,Yannis Katsoulacos
Publisher : Cambridge University Press
Page : 220 pages
File Size : 48,8 Mb
Release : 1991-02-22
Category : Business & Economics
ISBN : 0521335523

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The Economic Theory of Product Differentiation by John Beath,Yannis Katsoulacos Pdf

There are few industries in modern market economies that do not manufacture differentiated products. This book provides a systematic explanation and analysis of the widespread prevalence of this important category of products. The authors concentrate on models in which product selection is endogenous. In the first four chapters they consider models that try to predict the level of product differentiation that would emerge in situations of market equilibrium. These market equilibria with differentiated products are characterised and then compared with social welfare optima. Particular attention is paid to the distinction between horizontal and vertical differentiation as well as to the related issues of product quality and durability. This book brings together the most important theoretical contributions to these topics in a succinct and coherent manner. One of its major strengths is the way in which it carefully sets out the basic intuition behind the formal results. It will be useful to advanced undergraduate and graduate students taking courses in industrial economics and microeconomic theory.

Author : Simon P. Anderson,André De Palma,Jacques-François Thisse
Publisher : MIT Press
Page : 454 pages
File Size : 49,9 Mb
Release : 1992
Category : Business & Economics
ISBN : 026201128X

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Discrete Choice Theory of Product Differentiation by Simon P. Anderson,André De Palma,Jacques-François Thisse Pdf

"The discrete choice approach provides an ideal framework for describing the demands for differentiated products and can be used for studying most product differentiation models in the literature. By introducing extra dimensions of product heterogeneity, the framework also provides richer models of firm location and product selection."--BOOK JACKET.

Author : Jules Stuyck
Publisher : Springer
Page : 129 pages
File Size : 53,8 Mb
Release : 2013-12-11
Category : Law
ISBN : 9789401744560

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Product Differentiation in Terms of Packaging Presentation, Advertising, Trade Marks, ETC. by Jules Stuyck Pdf

With consumer goods, as weil as consumer durables, the market is obscured because of product differentiation, in for example, the use, of trade marks, and the advertising and get-up of products, and this presents arealproblern in the protection of consumers. After a general demarcation of the forms, techniques and functions of product differentiation, an investigation is made into the correlation between the law and product differentiation; first, regarding pharmaceutical products and, then, though only by way of reconnaissance, for foodstuffs and cosmetics. Both in the general descriptive part and in the parts dealing with various sectors, attention is also paid to product differentiation as a source of the geographical division of markets. In a later chapter, certain general Observations on the law and socially undesirable product differentiation are developed. Here special attention is paid to trade mark law and regulations relating to misleading and dishonest advertising. The survey shows that, in the light of the existing economic model, improved consumer protection against the representation of product differ ences which hardly exist, can best be effected by means of regulations and other initiatives concerned with the supply of information, such as labelling requirements. September 1981 Dr. Jules Stuyck IX Table of Contents The first figure indicates the subsection number and the second figure the page number.

Author : Jack Trout,Steve Rivkin
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 55,9 Mb
Release : 2010-12-28
Category : Business & Economics
ISBN : 9781118045367

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Differentiate or Die by Jack Trout,Steve Rivkin Pdf

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

Author : Pepall, Lynne,Richards, Dan
Publisher : Edward Elgar Publishing
Page : 294 pages
File Size : 53,7 Mb
Release : 2021-07-31
Category : Business & Economics
ISBN : 9781788978125

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Advertising and the Marketplace by Pepall, Lynne,Richards, Dan Pdf

This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.

Author : Federal Trade Federal Trade Commission
Publisher : CreateSpace
Page : 48 pages
File Size : 47,9 Mb
Release : 2015-06-01
Category : Electronic
ISBN : 1514156997

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Price Competition and Advertising Signals by Federal Trade Federal Trade Commission Pdf

Can price and advertising be used by vertically differentiated duopolists to signal qualities to consumers? We show that pure price separation is impossible if the vertical differentiation is small, while adding dissipative advertising ensures existence of separating equilibria. Two simple, but non-standard, equilibrium refinements are introduced to deal with the multi-sender nature of the game, and they are shown to produce a unique separating and a unique pooling profile. Pooling results in a zero-profit Bertrand outcome. Separation gives strictly positive duopoly profits, and dissipative advertising is used by the high-quality firm when products are sufficiently close substitutes. Finally, depending on the differentiation, the separating prices of both firms may be distorted upwards or downwards compared to the complete information benchmark.

Author : Margit Enke,Anja Geigenmüller,Alexander Leischnig
Publisher : Springer Nature
Page : 421 pages
File Size : 40,9 Mb
Release : 2022-04-22
Category : Business & Economics
ISBN : 9783030906573

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Commodity Marketing by Margit Enke,Anja Geigenmüller,Alexander Leischnig Pdf

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.

Author : Lawrence Sanders
Publisher : Business Expert Press
Page : 340 pages
File Size : 40,7 Mb
Release : 2011-10-14
Category : Business & Economics
ISBN : 9781606492420

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Developing New Products and Services by Lawrence Sanders Pdf

This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.

Author : Luca Lambertini
Publisher : Edward Elgar Publishing
Page : 240 pages
File Size : 45,9 Mb
Release : 2006-01-01
Category : Business & Economics
ISBN : 1781958319

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The Economics of Vertically Differentiated Markets by Luca Lambertini Pdf

'This is a high-quality book on an important and central topic in the theory of industrial organisation. It is a cohesive and extremely well written volume which is destined to become a standard work on the subject.' - Mark Casson, University of Reading, UK This original new book offers a comprehensive and engaging perspective on the theory of vertical differentiation. It enables the reader to grasp the key concepts and effects that product quality has both on firms' behaviour and market structure, and the ways in which this relationship has evolved. With contributions from prominent figures in the field, the book investigates a number of important topics, such as the choice of the optimal product range, profit sharing, the existence of equilibrium in duopoly games, positional effects attached to status goods, international trade, collusion, advertising and the dynamics of capital accumulation for quality improvement and product innovation. Using both static and dynamic approaches, these aspects are assessed in relation to the manifold issues of regulation, competition policy and trade policy. Product differentiation and its influence on consumer behaviour and the performance of firms is a core topic in the existing literature in the fields of industrial organization, international trade and economic growth. This book will be an essential read for researchers, students and professional scholars working in these areas, especially those with an interest in antitrust regulation.

Author : Theodore Levitt
Publisher : Simon and Schuster
Page : 276 pages
File Size : 42,9 Mb
Release : 1986-04-21
Category : Business & Economics
ISBN : 9780029190906

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Marketing Imagination by Theodore Levitt Pdf

A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies.