Download Full eBooks in PDF
Advertising And Promotion An Integrated Marketing Communications Perspective Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Advertising And Promotion An Integrated Marketing Communications Perspective book. This book definitely worth reading, it is an incredibly well-written.
Author : George Edward Belch,George Eugene Belch,Michael A. Belch
Publisher : Unknown
Page : 886 pages
File Size : 53,7 Mb
Release : 2001
Category : Business & Economics
ISBN : 0071180265
Author : George Edward Belch,Michael A. Belch
Publisher : McGraw-Hill/Irwin
Page : 840 pages
File Size : 44,6 Mb
Release : 1995
Category : Business & Economics
ISBN : 0256136963
Author : George Edward Belch,Michael A. Belch
Publisher : Unknown
Page : 779 pages
File Size : 44,9 Mb
Release : 2004
Category : Advertising
ISBN : 0072536764
Author : Belch, George E. (George Eugene),Michael A. Belch,Michael Angelo Guolla
Publisher : McGraw-Hill Ryerson
Page : 600 pages
File Size : 44,8 Mb
Release : 2005
Category : Business & Economics
ISBN : 0070939853
Author : Michael Angelo Guolla,Michael A Belch
Publisher : Unknown
Page : 0 pages
File Size : 47,6 Mb
Release : 2023
Category : Advertising
ISBN : 1265006385
Author : George E Belch,Michael A Belch
Publisher : McGraw-Hill Education
Page : 896 pages
File Size : 43,7 Mb
Release : 2017-03-10
Category : Business & Economics
ISBN : 1259548147
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
Author : GEORGE. BELCH
Publisher : Unknown
Page : 128 pages
File Size : 53,5 Mb
Release : 2017
Category : Electronic
ISBN : 1259900266
Author : Jennifer Park
Publisher : McGraw-Hill Companies
Page : 894 pages
File Size : 55,8 Mb
Release : 2017-03-10
Category : Electronic
ISBN : 1260724417
Author : George Belch,George Eugene Belch,Michael A. Belch,Gayle Kerr,Irene Powell
Publisher : McGraw-Hill Higher Education
Page : 676 pages
File Size : 41,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 0074717669
Shortlisted for the 2009 Australian Educational Publishing Awards. The whole is great than the sum of the parts: this is the most basic premise of integrated marketing communication (IMC). Synergies can be generated if marketing communication is considered as a whole rather than planning advertising, public relations or promotion in isolation. This title takes this approach and can truly make the claim to the the first genuinely IMC text. Responding to market demands, this title is has been comprehensively re-organised into 4 parts (16 chapters) to suit Australia/New Zealand one-semester courses. Part 1 puts marketing communication into an Australia and New Zealand context. Armed with the context, students are given an overview of the communication process and basic theories and models in Part 2. In Part 3 students can begin to plan strategy with confidence and decide on tactics. By Part 4, students are able to integrate strategies and look at a number of different communication disciplines - direct and interactive, public relations and sponsorship, sales promotion and personal selling.
Author : Dr. Chris Hackley
Publisher : SAGE
Page : 273 pages
File Size : 49,9 Mb
Release : 2005-01-26
Category : Business & Economics
ISBN : 9781848600522
"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.
Author : George Eugene Belch,Michael A. Belch
Publisher : Unknown
Page : 128 pages
File Size : 52,5 Mb
Release : 1993
Category : Advertising
ISBN : 025613443X
Author : Michael Guolla
Publisher : Unknown
Page : 0 pages
File Size : 45,6 Mb
Release : 2020
Category : Electronic
ISBN : 1260333116
Author : George Edward Belch,George Eugene Belch,Michael A. Belch
Publisher : McGraw-Hill/Irwin
Page : 836 pages
File Size : 40,9 Mb
Release : 1993-01-01
Category : Business & Economics
ISBN : 0256108250
Author : George E. Belch
Publisher : Unknown
Page : 820 pages
File Size : 53,6 Mb
Release : 19??
Category : Advertising
ISBN : OCLC:956979439
Author : Terence Shimp
Publisher : Cengage Learning
Page : 656 pages
File Size : 46,6 Mb
Release : 2006-01-20
Category : Business & Economics
ISBN : 0324321430
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
