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Author : Terence A. Shimp
Publisher : Unknown
Page : 668 pages
File Size : 55,7 Mb
Release : 2009
Category : Advertising
ISBN : 1282583611
Author : Terence Shimp
Publisher : Cengage Learning
Page : 656 pages
File Size : 51,5 Mb
Release : 2006-01-20
Category : Business & Economics
ISBN : 0324321430
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author : Terence A. Shimp
Publisher : Unknown
Page : 128 pages
File Size : 49,9 Mb
Release : 2013
Category : Advertising
ISBN : 1305002032
Author : Terence A. Shimp
Publisher : Unknown
Page : 729 pages
File Size : 40,6 Mb
Release : 2013
Category : Electronic
ISBN : 1473718627
Author : Terence Shimp
Publisher : Unknown
Page : 689 pages
File Size : 43,7 Mb
Release : 2008
Category : Electronic
ISBN : 1439067627
The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18).
Author : Shimp,Terence A. Shimp,J. Craig Andrews
Publisher : Unknown
Page : 250 pages
File Size : 49,6 Mb
Release : 2013-12-19
Category : Advertising
ISBN : 1408093561
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, SouthAfrican Edition provides a contemporary view of the role and importance of marketingcommunications. Emerging topics such as the enormous popularity of social media outlets,online and digital practices, viral communications, and personal selling – along with all of their effects on traditional marketing – are also discussed in this edition.
Author : Terence A. Shimp
Publisher : Thomson South-Western
Page : 668 pages
File Size : 54,9 Mb
Release : 2010
Category : Advertising
ISBN : 0324665318
The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).
Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 46,9 Mb
Release : 2024
Category : Electronic
ISBN : 0357983971
Author : Philip J. Kitchen,Patrick de Pelsmacker
Publisher : Psychology Press
Page : 216 pages
File Size : 49,6 Mb
Release : 2004
Category : Business & Economics
ISBN : 0415314208
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
Author : Cengage Learning Australia,William Chitty,Edwina Luck,Nigel Barker,Michael Valos,Terence A. Shimp
Publisher : Unknown
Page : 504 pages
File Size : 50,5 Mb
Release : 2014
Category : Communication in marketing
ISBN : 0170270858
Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 4th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up to date theories and practice, the text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketin.
Author : Pedersen, Paul M.
Publisher : Edward Elgar Publishing
Page : 560 pages
File Size : 50,6 Mb
Release : 2021-12-14
Category : Sports & Recreation
ISBN : 9781800883284
Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
Author : Terence A. Shimp
Publisher : South Western Educational Publishing
Page : 626 pages
File Size : 42,7 Mb
Release : 1997
Category : Business & Economics
ISBN : IND:30000056358215
The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.
Author : Larry Percy
Publisher : Routledge
Page : 335 pages
File Size : 41,5 Mb
Release : 2014-06-27
Category : Business & Economics
ISBN : 9781136776205
An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes
Author : George Edward Belch,Michael A. Belch
Publisher : Unknown
Page : 779 pages
File Size : 46,6 Mb
Release : 2004
Category : Advertising
ISBN : 0072536764
Author : Craig Andrews
Publisher : Unknown
Page : 128 pages
File Size : 42,8 Mb
Release : 2017-08-04
Category : Electronic
ISBN : 1337290556
