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Author : John Philip Jones,Mary Baumgartner
Publisher : Penguin Random House India Pvt. Limited
Page : 0 pages
File Size : 45,9 Mb
Release : 2023-11-26
Category : Business & Economics
ISBN : 0670098000
The old methods still work, but they promise no growth. It is the new digital path that will lead sales to grow.
Author : Max A. Geller
Publisher : Routledge
Page : 353 pages
File Size : 40,9 Mb
Release : 2013-06-26
Category : Business & Economics
ISBN : 9781136663987
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.
Author : Olga Fedorenko
Publisher : University of Hawaii Press
Page : 0 pages
File Size : 55,6 Mb
Release : 2023-04-30
Category : Social Science
ISBN : 0824893247
An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies. The term “flower of capitalism” is a clichéd metaphor for advertising in South Korea, bringing resolutely positive connotations, which downplay the commercial purposes of advertising and give prominence to its potential for public service. Historically, South Korean advertising was tasked to promote virtue with its messages, while allocation of advertising expenditures among the mass media was monitored and regulated to curb advertisers’ influence in the name of public interest. Though this ideal was often sacrificed to situational considerations, South Korean advertising had been remarkably accountable to public scrutiny and popular demands. This beneficent role of advertising, however, came under attack as a neoliberal hegemony consolidated in South Korea in the twenty-first century. Flower of Capitalism examines the clash of advertising's old obligations and new freedoms, as it was navigated by advertising practitioners, censors, audiences, and activists. It weaves together a rich multi-sited ethnography—at an advertising agency and at an advertising censorship board—with an in-depth exploration of advertising-related controversies—from provocative advertising campaigns to advertising boycotts. Advertising emerges as a contested social institution whose connections to business, mass media, and government are continuously tested and revised. Olga Fedorenko challenges the mainstream notions of advertising, which universalize the ways it developed in Transatlantic countries, and offers a glimpse of what advertising could look like if its public effects were taken as seriously as its marketing goals. A critical and innovative intervention into the studies of advertising, Flower of Capitalism breaks new ground in current debates on the intersection of media, culture, and politics.
Author : Jonathan Franzen
Publisher : HarperCollins UK
Page : 679 pages
File Size : 45,7 Mb
Release : 2021-10-05
Category : Fiction
ISBN : 9780008308919
‘His best novel yet ... A Middlemarch-like triumph’ Telegraph
Author : Max A. Geller
Publisher : Unknown
Page : 348 pages
File Size : 45,6 Mb
Release : 2013-08
Category : Electronic
ISBN : 1258788861
Author : James Beauregard,Giusy Gallo,Claudia Stancati
Publisher : Vernon Press
Page : 312 pages
File Size : 44,6 Mb
Release : 2020-09-01
Category : Philosophy
ISBN : 9781648890536
‘The Person at the Crossroads: A Philosophical Approach’ brings together scholars from around the world who share a common interest in the nature and activity of the human person. Personhood is examined from a variety of perspectives, both philosophical and theological, drawing on the rich traditions of both Western and Eastern thought. Readers will find themselves on a journey through the works of past and current scholars including, Confucius, Augustine, David Hume, Immanuel Kant, Horace Bushnell, Maurice Merleau-Ponty, Michael Polanyi, Rudolf Carnap, Karol Wojtyla, Erazim Kohak, and many other authors who touch upon the personalist tradition and the human person. This volume will be of particular interest to readers interested in the nature of the human person, as well as philosophy and theology undergraduate and graduate students and professors teaching in these areas.
Author : Kaie Kellough
Publisher : Esplanade Books
Page : 0 pages
File Size : 55,8 Mb
Release : 2020
Category : Fiction
ISBN : 1550655310
"Kaie Kellough is the author of the novel Accordéon (2016). Short stories taking place in Montreal, Paris, and the South American rainforest."--
Author : Michael W. Goheen,Craig G. Bartholomew
Publisher : Baker Academic
Page : 224 pages
File Size : 53,6 Mb
Release : 2008-11-01
Category : Religion
ISBN : 1441201998
How can Christians live faithfully at the crossroads of the story of Scripture and postmodern culture? In Living at the Crossroads, authors Michael Goheen and Craig Bartholomew explore this question as they provide a general introduction to Christian worldview. Ideal for both students and lay readers, Living at the Crossroads lays out a brief summary of the biblical story and the most fundamental beliefs of Scripture. The book tells the story of Western culture from the classical period to postmodernity. The authors then provide an analysis of how Christians live in the tension that exists at the intersection of the biblical and cultural stories, exploring the important implications in key areas of life, such as education, scholarship, economics, politics, and church.
Author : Stuart L. Hart
Publisher : Pearson Prentice Hall
Page : 305 pages
File Size : 40,7 Mb
Release : 2007-07-18
Category : Business & Economics
ISBN : 9780132715904
"Capitalism at the Crossroads is built on strong theoretical underpinnings and illustrated with many practical examples. The author offers a pioneering roadmap to responsible macroeconomics and corporate growth." -Clayton Christensen, Professor of Business Administration, Harvard Business School and author of The Innovator's Dilemma "I hope this book will be able to influence the thought processes of corporations and motivate them to adapt to forthcoming business realities for the sake of their own long-term existence. Besides business leaders, this is a thought-provoking book for the readers who are looking for solutions to capitalism’s problems." -Muhammad Yunus, Founder and Managing Director, Grameen Bank, Bangladesh and 2007 Nobel Peace Prize recipient "Capitalism at the Crossroads is a practical manifesto for business in the twenty-first century. Professor Stuart L. Hart provides a succinct framework for managers to harmonize concerns for the planet with wealth creation and unambiguously demonstrates the connection between the two. This book represents a turning point in the debate about the emerging role and responsibility of business in society." -C.K. Prahalad, Ross School of Business, University of Michigan, co-author of Competing for the Future and author of The Fortune at the Bottom of the Pyramid "Stuart Hart was there at the beginning. Years ago when the term ‘sustainability’ had not yet reached the business schools, Stuart Hart stood as a beacon glowing in the umbrage. It is clear commerce is the engine of change, design the first signal of human intention, and global capitalism is at the crossroads. Stuart Hart is there again; this time lighting up the intersection." -William McDonough, University of Virginia, co-author of Cradle to Cradle "Professor Hart is on the leading edge of making sustainability an understandable and useful framework for building business value. This book brings together much of his insights developed over the past decade. Through case studies and practical advice, he argues powerfully that unlimited opportunities for profitable business growth will flow to those companies that bring innovative technology and solutions to bear on some of the world’s most intractable social and environmental problems." -Chad Holliday, Chairman and CEO, DuPont "Capitalism at the Crossroads clearly reveals the essence of what sustainability means to today’s business world. Hart’s analysis that businesses must increasingly adopt a business framework based on building sustainable value speaks to the entire sustainability movement’s relevance. Sustainability is more than today’s competitive edge; it is tomorrow’s model for success." -Don Pether, President and CEO, Dofasco Inc. "Stuart Hart has written a book full of big insights painted with bold strokes. He may make you mad. He will certainly make you think." -Jonathan Lash, President, The World Resources Institute "A must-read for every CEO—and every MBA." -John Elkington, Chairman, SustainAbility "This book provides us with a vast array of innovative and practical ideas to accelerate the transformation to global sustainability and the role businesses and corporations will have to play therein. Stuart Hart manages to contribute in an essential way to the growing intellectual capital that addresses this topic. But, beyond that, the book will also prove to be a pioneer in the literature on corporate strategy by adding this new dimension to the current thinking." -Jan Oosterveld, Professor, IESE Business School, Barcelona, Spain Member, Group Management Committee (Ret.), Royal Philips Electronics "Capitalism at the Crossroads captures a disturbing and descriptive picture of the global condition. Dr. Hart constructs a compelling new corporate business model that simultaneously merges the metric of profitability along with societal value and environmental integrity. He challenges the corporate sector to take the lead and to invoke this change so that the benefits of capitalism can be shared with the entire human community worldwide." -Mac Bridger, CEO of Tandus Group "Stuart L. Hart makes a very important contribution to the understanding of how enterprise can help save the world’s environment. Crucial reading." -Hernando de Soto, President of The Institute for Liberty and Democracy and author of The Mystery of Capital "Stuart Hart’s insights into the business sense of sustainability come through compellingly in Capitalism at the Crossroads. Any businessperson interested in the long view will find resonance with his wise reasoning." -Ray Anderson, Founder and Chairman, Interface, Inc. "This stimulating book documents the central role that business will play in humanity’s efforts to develop a sustainable global economy. Professor Hart presents an attractive vision of opportunity for those corporations that develop the new technologies, new business models, and new mental frames that are essential to a sustainable future." -Jeffrey Lehman, Former President of Cornell University "The people of the world are in desperate need of new ideas if global industrial development is ever to result in something other than the rich getting richer and the poor getting poorer, with nature (and potentially all of us) suffering the collateral damage. Few have contributed more to meeting this need over the past decade than Stuart Hart by helping to illuminate the potential role for business and new thinking in business strategy in the journey ahead. Capitalism at the Crossroads challenges, provokes, and no doubt will stimulate many debates—which is exactly what is needed." -Peter Senge, Massachusetts Institute of Technology, Chairperson of the Society for Organizational Learning, and author of The Fifth Discipline: The Art and Practice of The Learning Organization New Foreword by Al Gore Brand-New Second Edition, Completely Revised with: Up-to-the-minute trends and lessons learned New and updated case studies The latest corporate responses to climate change, energy, and terrorism Global capitalism stands at a crossroads-facing terrorism, environmental destruction, and anti-globalization backlash. Today's global companies are at a crossroads, too-searching desperately for new sources of profitable growth. Stuart L. Hart's Capitalism at the Crossroads, Second Edition is about solving both of those problems at the same time. It's about igniting new growth by creating sustainable products that solve urgent societal problems. It's about using new technology to deliver profitable solutions that reduce poverty and protect the environment. It's about becoming truly indigenous to all your markets, and avoiding the pitfalls of first-generation "greening" and "sustainability" strategies. Hart has thoroughly revised this seminal book with new case studies, trends, and lessons learned-including the latest experiences of leaders like GE and Wal-Mart. You'll find new insights from the pioneering BoP Protocol initiative, in which multinationals are incubating new businesses in income-poor communities. You'll also discover creative new ways in which corporations are responding to global warming and terrorism. More than ever, this book points the way toward a capitalism that's more inclusive, more welcome, and far more successful-for both companies and communities, worldwide. Paths to profitable sustainability: Lessons from GE and Wal-Mart Shattering the "trade-off" myth New commercial strategies for serving the "base of the pyramid" What enterprises have learned about doing business in income-poor regions Becoming indigenous-for real, for good Codiscovering new opportunities, cocreating new businesses with the poor Learning from leaders: 20+ new and updated case studies Best practices from DuPont, HP, Unilever, SC Johnson, Tata, P&G, Cemex, and more About the Author xii Acknowledgments xiii Foreword: Al Gore, Former Vice President of the U.S. xxiv Foreword: Fisk Johnson, Chairman and CEO, S.C. Johnson & Son, Inc. xxvii Prologue: Capitalism at the Crossroads xxxi PART ONE: MAPPING THE TERRAIN Chapter 1: From Obligation to Opportunity 3 Chapter 2: Worlds in Collision 31 Chapter 3: The Sustainable Value Portfolio 59 PART TWO: BEYOND GREENING Chapter 4: Creative Destruction and Sustainability 87 Chapter 5: The Great Leap Downward 111 Chapter 6: Reaching the Base of the Pyramid 139 PART THREE: BECOMING INDIGENOUS Chapter 7: Broadening the Corporate Bandwidth 169 Chapter 8: Developing Native Capability 193 Chapter 9: Toward a Sustainable Global Enterprise 223 Epilogue 249 Index 254
Author : Kaleb Dahlgren
Publisher : Collins
Page : 288 pages
File Size : 55,9 Mb
Release : 2022-03-15
Category : Biography & Autobiography
ISBN : 1443462888
The Instant #1 National Bestseller--Now in Paperback On April 6, 2018, sixteen people died and thirteen others were injured when a bus taking the Humboldt Broncos junior hockey team to a playoff game collided with a transport truck at a rural intersection in Saskatchewan. The tragedy moved millions of people to leave hockey sticks by their front doors to show sympathy and support for the Broncos. And people from more than eighty countries pledged millions of dollars to families that had been directly affected by the accident. Crossroads is the story of Kaleb Dahlgren, a young man who survived the bus crash and faced life after the accident with positivity and grit. In this chronicle of his time with the Broncos and in the loving community of Humboldt, Saskatchewan, Dahlgren takes a hard look at his experience of unprecedented loss yet also revels in the overwhelming response and outpouring of love from across Canada and around the world. But this book also goes much deeper, revealing the adversity Dahlgren faced long before his time in Humboldt and his inspiring journey since the accident. From a childhood spent learning to live with type 1 diabetes, to a remarkable recovery from severe brain trauma that astounded medical professionals, Dahlgren documents a life of perseverance, gratitude and hope in the wake of enormous obstacles and life-altering tragedy.
Author : Caroline Kline
Publisher : University of Illinois Press
Page : 335 pages
File Size : 46,8 Mb
Release : 2022-06-28
Category : Religion
ISBN : 9780252053351
Winner of the Mormon History Association Best International Book Award The Church of Jesus Christ of Latter-day Saints continues to contend with longstanding tensions surrounding gender and race. Yet women of color in the United States and across the Global South adopt and adapt the faith to their contexts, many sharing the high level of satisfaction expressed by Latter-day Saints in general. Caroline Kline explores the ways Latter-day Saint women of color in Mexico, Botswana, and the United States navigate gender norms, but also how their moral priorities and actions challenge Western feminist assumptions. Kline analyzes these traditional religious women through non-oppressive connectedness, a worldview that blends elements of female empowerment and liberation with a broader focus on fostering positive and productive relationships in different realms. Even as members of a patriarchal institution, the women feel a sense of liberation that empowers them to work against oppression and against alienation from both God and other human beings. Vivid and groundbreaking, Mormon Women at the Crossroads merges interviews with theory to offer a rare discussion of Latter-day Saint women from a global perspective.
Author : Jim Holden
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 54,5 Mb
Release : 1999-03-29
Category : Business & Economics
ISBN : 0471326054
Aus der Sicht des Verkäufers wendet sich dieses Buch höchst aktuellen Fragen zu, unter anderem: Wie entwickelt man eine Langzeitvision? Wie überzeugt man Kunden in unkonventioneller Weise? Wie macht man sich das Internet zunutze? Wie definiert und mißt man den (qualitativen und quantitativen) Wert einer Kundenbeziehung? Wie richtet man Marketing, Verkauf und Strategien der Mitarbeiter aus, um die Entwicklung des Geschäfts auf höchstem internationalen Standard zu halten?(03/99)
Author : Ernest Main
Publisher : London, Allen
Page : 318 pages
File Size : 54,6 Mb
Release : 1937
Category : Arab-Israeli conflict
ISBN : STANFORD:36105119703689
Author : Ruth E. Iskin
Publisher : Dartmouth College Press
Page : 465 pages
File Size : 55,8 Mb
Release : 2014-10-07
Category : Art
ISBN : 9781611686166
The Poster: Art, Advertising, Design, and Collecting, 1860sÐ1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-garde poster and the original art print played an important role in the development of a modernist language of art in the 1890s, as well as in the adaptation of art to an era of mass media. She moreover contends that this new form of visual communication fundamentally redefined relations between word and image: poster designers embedded words within the graphic, rather than using images to illustrate a text. Posters had to function as effective advertising in the hectic environment of the urban street. Even though initially commissioned as advertisements, they were soon coveted by collectors. Iskin introduces readers to the late nineteenth-century ÒiconophileÓÑa new type of collector/curator/archivist who discovered in poster collecting an ephemeral archaeology of modernity. Bridging the separation between the fields of art, design, advertising, and collecting, IskinÕs insightful study proposes that the poster played a constitutive role in the modern culture of spectacle. This stunningly illustrated book will appeal to art historians and students of visual culture, as well as social and cultural history, media, design, and advertising.
Author : Olga Fedorenko
Publisher : University of Hawaii Press
Page : 304 pages
File Size : 40,9 Mb
Release : 2022-07-31
Category : Social Science
ISBN : 9780824893255
An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies. The term “flower of capitalism” is a clichéd metaphor for advertising in South Korea, bringing resolutely positive connotations, which downplay the commercial purposes of advertising and give prominence to its potential for public service. Historically, South Korean advertising was tasked to promote virtue with its messages, while allocation of advertising expenditures among the mass media was monitored and regulated to curb advertisers’ influence in the name of public interest. Though this ideal was often sacrificed to situational considerations, South Korean advertising had been remarkably accountable to public scrutiny and popular demands. This beneficent role of advertising, however, came under attack as a neoliberal hegemony consolidated in South Korea in the twenty-first century. Flower of Capitalism examines the clash of advertising's old obligations and new freedoms, as it was navigated by advertising practitioners, censors, audiences, and activists. It weaves together a rich multi-sited ethnography—at an advertising agency and at an advertising censorship board—with an in-depth exploration of advertising-related controversies—from provocative advertising campaigns to advertising boycotts. Advertising emerges as a contested social institution whose connections to business, mass media, and government are continuously tested and revised. Olga Fedorenko challenges the mainstream notions of advertising, which universalize the ways it developed in Transatlantic countries, and offers a glimpse of what advertising could look like if its public effects were taken as seriously as its marketing goals. A critical and innovative intervention into the studies of advertising, Flower of Capitalism breaks new ground in current debates on the intersection of media, culture, and politics.