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Author : Heon Stevenson
Publisher : Unknown
Page : 96 pages
File Size : 44,9 Mb
Release : 1995
Category : Electronic
ISBN : OCLC:1280891127
Author : Croner Publications, Limited,Heon Stevenson
Publisher : Unknown
Page : 96 pages
File Size : 54,7 Mb
Release : 1995
Category : Electronic
ISBN : 1854229273
Author : Heon Stevenson
Publisher : McFarland
Page : 429 pages
File Size : 42,8 Mb
Release : 2015-03-27
Category : Transportation
ISBN : 9781476611303
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
Author : Heon Stevenson
Publisher : McFarland
Page : 294 pages
File Size : 42,5 Mb
Release : 2008-09-10
Category : Transportation
ISBN : 9780786452316
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the “Big Three” automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Author : Yasutoshi Ikuta
Publisher : Chronicle Books
Page : 116 pages
File Size : 41,6 Mb
Release : 2000-02-01
Category : Photography
ISBN : 0811827771
The 1950s were the golden age of the American automobile, and the cars were faster, bigger, and more boldly styled than ever before. Sunday driving--Cleaver-style--in the regal family Ford, Edsel or Plymouth topped the list of national pastimes; and teenagers, behind the wheels of their daddies' thundering T-birds, had fun, fun, fun across America's highways. The economic prosperity of the country made for an "ultramatic" boom in car manufacturing, and the advertising industry followed suit. This reprint of a Chronicle Books classic collects the "masterpieces" of automobile advertising, culled from the pages of such popular periodicals as Life, The Saturday Evening Post, Collier's, Look, and Holiday. Their colorful illustrations and catchy copy give these ads a "power-packed beauty" all their own, offering a fun look at 50s culture and values. So take a cruise down memory lane with this fond look back on a time when tail fins and chrome were the standard, and the American car was the true King of the Road.
Author : Asa Briggs
Publisher : Oxford University Press, USA
Page : 1184 pages
File Size : 41,6 Mb
Release : 1995-03-23
Category : Business & Economics
ISBN : 019215964X
Part of a five-volume history of the rise and development of broadcasting in the United Kingdom.
Author : James Taylor
Publisher : Bloomsbury Publishing
Page : 64 pages
File Size : 47,6 Mb
Release : 2016-09-22
Category : Transportation
ISBN : 9781784421878
In the 1950s and 1960s, luxury car buyers, from government ministers to captains of industry, almost invariably bought British. These were stately, dignified, and grand vehicles, with many featuring leather interiors and wood trim. Unfortunately, that market has now largely disappeared and, with it, so have the car-makers themselves. This new book covers cars in the over-3-litre class from the biggest names in British luxury motoring including Alvis, Daimler, and Lagonda, and high-end models from Austin, Rover, and Jaguar. It examines the features and characteristics of these classic cars, as well as explaining why they fell from prominence in the 1970s. Replete with beautiful photography throughout, this book is a loving portrait of the British luxury car, a dearly missed saloon defeated by foreign imports.
Author : Simon Gunn,Susan C. Townsend
Publisher : Bloomsbury Publishing
Page : 272 pages
File Size : 48,5 Mb
Release : 2019-08-22
Category : History
ISBN : 9781350075955
Automobility and the City in Twentieth-Century Britain and Japan is the first book to consider how mass motorization reshaped cities in Japan and Britain during the 20th century. Taking two leading 'motor cities', Nagoya and Birmingham, as their principal subjects, Simon Gunn and Susan C. Townsend show how cars changed the spatial form and individual experience of the modern city and reveal the similarities and differences between Japan and Britain in adapting to the 'motor age'. The book has three main themes: the place of automobility in post-war urban reconstruction; the emerging conflict between the promise of mobility and personal freedom offered by the car and its consequences for the urban environment (the M/E dilemma); and the extent to which the Anglo-Japanese comparison can throw light on fundamental differences in cultural understanding of the environment, urbanism and the self. The result is the first comparative history of mass automobility and its environmental consequences between East and West.
Author : David Thoms,Len Holden
Publisher : Routledge
Page : 297 pages
File Size : 54,7 Mb
Release : 2016-12-05
Category : History
ISBN : 9781351885461
This is a multidisciplinary analysis of the relationship between the motor car and popular culture in the 20th century, which brings together original essays by academics in the UK, North America and Australia. The contributors write from a wide range of disciplinary perspectives, including semiotics, social history, literary and film criticism, and musicology. Three main themes are addressed: the car as a cultural image; its impact on leisure and entertainment; and the cultural significance of the processes of manufacturing and selling cars.
Author : Richard S. Tedlow,Geoffrey G. Jones
Publisher : Routledge
Page : 252 pages
File Size : 52,7 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317663010
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
Author : Barry Richards,Jackie Botterill,Iain MacRury
Publisher : Psychology Press
Page : 300 pages
File Size : 52,9 Mb
Release : 2000
Category : Business & Economics
ISBN : 9058230848
Scholars of human relations, psycho-social studies, and communications review the extensive literature on advertising in sociology and cultural studies, report the results of a study they did at the University of East London on changes in advertising over the past half century, and develop a method for the psycho-social study of all forms of public communication and of other aspects of daily life. They argue that advertising is far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. c. Book News Inc.
Author : Giles Chapman
Publisher : Cars We Loved
Page : 0 pages
File Size : 45,9 Mb
Release : 2015-04-06
Category : Automobiles
ISBN : 0750961007
After the Second World War, new cars in Britain were very hard to come by. Petrol was rationed, roads inadequate, and modern technology lacking. At the start of the 1950s, Morris, Austin and Ford put increasing numbers of British families on four wheels, while new sports cars from MG, Jaguar, Triumph and Austin-Healey promised motoring excitement. Giles Chapman investigates the fascinating motoring decade of the 1950s.
Author : James Taylor
Publisher : Bloomsbury Publishing
Page : 57 pages
File Size : 42,7 Mb
Release : 2014-05-10
Category : Transportation
ISBN : 9780747814986
E-type Jaguar; Triumph Spitfire; MGA; Austin-Healey – nobody built sports cars like British manufacturers in the 1950s and '60s. There was something very special about the combination of low-slung open two-seater bodywork and spartan interior, a slick sporting gearchange and a throaty exhaust note. This was wind-in-the-hair motoring, and it was affordable by the average young man – at least, until he got married and had a family. MG and Triumph stood out as the market leaders, but many other c companies thrived, from luxury manufacturers like Jaguar and even daimler to other more affordable marques. This colourfully illustrated history tells the exciting story of the British sports car in the 1950s and '60s.
Author : Jim Heimann
Publisher : Taschen America Llc
Page : 181 pages
File Size : 52,5 Mb
Release : 2002
Category : Art
ISBN : 3822816302
Gathers advertisements for American automobiles manufactured during the 1950s and briefly describes developments in the auto industry during the decade.
Author : Ian Allan Publishing
Publisher : Unknown
Page : 240 pages
File Size : 54,8 Mb
Release : 2016-07-14
Category : Electronic
ISBN : 0711038538