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Author : Heon Stevenson
Publisher : Unknown
Page : 96 pages
File Size : 53,8 Mb
Release : 1995
Category : Electronic
ISBN : OCLC:1280891127
Author : Croner Publications, Limited,Heon Stevenson
Publisher : Unknown
Page : 96 pages
File Size : 49,6 Mb
Release : 1995
Category : Electronic
ISBN : 1854229273
Author : Heon Stevenson
Publisher : McFarland
Page : 429 pages
File Size : 41,8 Mb
Release : 2015-03-27
Category : Transportation
ISBN : 9781476611303
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
Author : Heon Stevenson
Publisher : McFarland
Page : 294 pages
File Size : 47,6 Mb
Release : 2008-09-10
Category : Transportation
ISBN : 9780786452316
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the “Big Three” automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Author : David Thoms,Len Holden
Publisher : Routledge
Page : 297 pages
File Size : 47,8 Mb
Release : 2016-12-05
Category : History
ISBN : 9781351885461
This is a multidisciplinary analysis of the relationship between the motor car and popular culture in the 20th century, which brings together original essays by academics in the UK, North America and Australia. The contributors write from a wide range of disciplinary perspectives, including semiotics, social history, literary and film criticism, and musicology. Three main themes are addressed: the car as a cultural image; its impact on leisure and entertainment; and the cultural significance of the processes of manufacturing and selling cars.
Author : Yasutoshi Ikuta
Publisher : Chronicle Books
Page : 116 pages
File Size : 49,5 Mb
Release : 2000-02-01
Category : Photography
ISBN : 0811827771
The 1950s were the golden age of the American automobile, and the cars were faster, bigger, and more boldly styled than ever before. Sunday driving--Cleaver-style--in the regal family Ford, Edsel or Plymouth topped the list of national pastimes; and teenagers, behind the wheels of their daddies' thundering T-birds, had fun, fun, fun across America's highways. The economic prosperity of the country made for an "ultramatic" boom in car manufacturing, and the advertising industry followed suit. This reprint of a Chronicle Books classic collects the "masterpieces" of automobile advertising, culled from the pages of such popular periodicals as Life, The Saturday Evening Post, Collier's, Look, and Holiday. Their colorful illustrations and catchy copy give these ads a "power-packed beauty" all their own, offering a fun look at 50s culture and values. So take a cruise down memory lane with this fond look back on a time when tail fins and chrome were the standard, and the American car was the true King of the Road.
Author : Judy Vaknin
Publisher : Libri Publishing Limited
Page : 148 pages
File Size : 53,6 Mb
Release : 2008
Category : Business & Economics
ISBN : UCSC:32106019659330
"Car advertising, perhaps more than the advertising for any other product, tells the story of the economic, political and social history of the 20th century. The motor car is a cultural icon that symbolises the economic and technological successes and failures of the era, and reflects society's changing hopes, fears and aspirations. Driving it Home traces the story from horseless carriage to sport utility vehicle, from run-about for the wealthy to a global dependency which threatens the future of our planet. The book contains over 120 original advertisements which illustrate the development of the techniques and methods of car advertising and the fascinating history of a major symbol of 20th-century life."--BOOK JACKET.
Author : Renée Dickason
Publisher : Indiana University Press
Page : 202 pages
File Size : 43,7 Mb
Release : 2000
Category : Art
ISBN : 1860205712
Since television in the UK began, advertisements have come to be acceptable to the viewer and to be considered, by some, as a bastion of "Britishness" in a world of increasing media globalization. This study examines the question of television advertising as an expression of cultural identity.
Author : David Thoms,Len Holden,Tim Claydon
Publisher : Routledge
Page : 330 pages
File Size : 55,7 Mb
Release : 1998
Category : Business & Economics
ISBN : UOM:39015046899145
Comprises 18 contributions from the US, the UK, and Australia on the motor car as a cultural phenomenon which has come to dominate the 20th century. The contributors come at the subject from a variety of disciplines, including semiotics, social history, literary and film criticism, and musicology. T
Author : Giles Chapman
Publisher : Cars We Loved
Page : 0 pages
File Size : 53,6 Mb
Release : 2015-04-06
Category : Automobiles
ISBN : 0750961007
After the Second World War, new cars in Britain were very hard to come by. Petrol was rationed, roads inadequate, and modern technology lacking. At the start of the 1950s, Morris, Austin and Ford put increasing numbers of British families on four wheels, while new sports cars from MG, Jaguar, Triumph and Austin-Healey promised motoring excitement. Giles Chapman investigates the fascinating motoring decade of the 1950s.
Author : Heon Stevenson
Publisher : Unknown
Page : 296 pages
File Size : 44,8 Mb
Release : 1995
Category : Advertising
ISBN : NWU:35556028286516
Author : Jim Heimann
Publisher : Taschen America Llc
Page : 181 pages
File Size : 44,5 Mb
Release : 2002
Category : Art
ISBN : 3822816302
Gathers advertisements for American automobiles manufactured during the 1950s and briefly describes developments in the auto industry during the decade.
Author : James Taylor
Publisher : Bloomsbury Publishing
Page : 64 pages
File Size : 51,8 Mb
Release : 2016-09-22
Category : Transportation
ISBN : 9781784421878
In the 1950s and 1960s, luxury car buyers, from government ministers to captains of industry, almost invariably bought British. These were stately, dignified, and grand vehicles, with many featuring leather interiors and wood trim. Unfortunately, that market has now largely disappeared and, with it, so have the car-makers themselves. This new book covers cars in the over-3-litre class from the biggest names in British luxury motoring including Alvis, Daimler, and Lagonda, and high-end models from Austin, Rover, and Jaguar. It examines the features and characteristics of these classic cars, as well as explaining why they fell from prominence in the 1970s. Replete with beautiful photography throughout, this book is a loving portrait of the British luxury car, a dearly missed saloon defeated by foreign imports.
Author : Peter Roberts
Publisher : Unknown
Page : 152 pages
File Size : 55,8 Mb
Release : 1976
Category : Business & Economics
ISBN : IND:39000008873429
"This retrospective look at 50 years of international motor advertising provides a unique "mirror of the times" and gives more than just an insight into the history of the automobile industry itself. Motor advertising has both molded and reflected public demand, public taste, and the manners and mores of the age. The 150 illustrations in this book therefore range from the downright misleading pronouncements of charlatans to the evocative lyricism of brilliant copyrighters like Ned Jordan. Chapters are devoted to the early use of motor sport in advertising, the feminine influence on sales techniques, and the effects of the postwar mass market on motor advertising."--Jacket.
Author : Anonim
Publisher : Unknown
Page : 1002 pages
File Size : 50,5 Mb
Release : 1992-08
Category : Automobiles
ISBN : UOM:39015023868972