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Author : Curtis Publishing Company
Publisher : Unknown
Page : 80 pages
File Size : 45,8 Mb
Release : 1925
Category : Advertising
ISBN : OSU:32435058107079
Author : Thomas J. Quirk,Eric Rhiney
Publisher : Springer Nature
Page : 264 pages
File Size : 45,7 Mb
Release : 2020-03-02
Category : Business & Economics
ISBN : 9783030392543
Newly revised for Excel 2019, this text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in the workplace, whether or not they have taken a course in statistics. Excel 2019 for Advertising Statistics explains statistical formulas and offers practical examples for how students can solve real-world advertising statistics problems. Each chapter offers a concise overview of a topic, and then demonstrates how to use Excel commands and formulas to solve specific advertising statistics problems. This book demonstrates how to use Excel 2019 in two different ways: (1) writing formulas (e.g., confidence interval about the mean, one-group t-test, two-group t-test, correlation) and (2) using Excel’s drop-down formula menus (e.g., simple linear regression, multiple correlation and multiple regression, and one-way ANOVA). Three practice problems are provided at the end of each chapter, along with their solutions in an appendix. An additional practice test allows readers to test their understanding of each chapter by attempting to solve a specific practical advertising statistics problem using Excel; the solution to each of these problems is also given in an appendix. This latest edition features a wealth of new end-of-chapter problems and an update of the chapter content throughout.
Author : Thomas J. Quirk,Eric Rhiney
Publisher : Springer
Page : 249 pages
File Size : 42,7 Mb
Release : 2017-12-29
Category : Business & Economics
ISBN : 9783319721040
This text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in in the workplace, whether or not they have taken a course in statistics. Excel 2016 for Advertising Statistics explains statistical formulas and offers practical examples for how students can solve real-world advertising statistics problems. This book leaves detailed explanations of statistical theory to other statistics textbooks and focuses entirely on practical, real-world problem solving. Each chapter briefly explains a topic and then demonstrates how to use Excel commands and formulas to solve specific advertising statistics problems. This book gives practice in using Excel in two different ways: (1) writing formulas (e.g., confidence interval about the mean, one-group t-test, two-group t-test, correlation) and (2) using Excel’s drop-down formula menus (e.g., simple linear regression, multiple correlation and multiple regression, and one-way ANOVA). Three practice problems are provided at the end of each chapter, along with their solutions in an Appendix. An additional Practice Test allows readers to test their understanding of each chapter by attempting to solve a specific practical advertising statistics problem using Excel; the solution to each of these problems is also given in an Appendix. · Includes 167 illustrations in color · Suitable for undergraduates or graduate students
Author : Bodo B. Schlegelmilch,Russell S. Winer
Publisher : Routledge
Page : 507 pages
File Size : 47,6 Mb
Release : 2020-11-24
Category : Business & Economics
ISBN : 9781351038652
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
Author : Allan Cecil Haskell
Publisher : Unknown
Page : 270 pages
File Size : 55,7 Mb
Release : 1924
Category : Business
ISBN : UCAL:B3427769
Author : Michael Halperin,Ruth A. Pagell
Publisher : Taylor & Francis
Page : 464 pages
File Size : 55,8 Mb
Release : 2024-02-02
Category : Reference
ISBN : 9781135932824
This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
Author : Anonim
Publisher : Unknown
Page : 740 pages
File Size : 55,5 Mb
Release : 1930
Category : Advertising
ISBN : UOM:39015080359923
Author : United States. Congress. Senate. Committee on the Judiciary
Publisher : Unknown
Page : 1244 pages
File Size : 55,9 Mb
Release : 1961
Category : Antitrust law
ISBN : LOC:00141267693
Author : Don W. Stacks,Michael B. Salwen,Kristen C. Eichhorn
Publisher : Routledge
Page : 783 pages
File Size : 43,6 Mb
Release : 2019-03-14
Category : Language Arts & Disciplines
ISBN : 9781351358705
This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on: ■ Digital Media ■ Media Effects ■ Privacy ■ Dark Side ■ Applied Communication ■ Relational Communication ■ Instructional Communication ■ Communication and the Law The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research.
Author : Marye Tharp
Publisher : Routledge
Page : 402 pages
File Size : 48,6 Mb
Release : 2014-12-17
Category : Business & Economics
ISBN : 9781317507482
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
Author : Curtis Publishing Company. Advertising Department
Publisher : Unknown
Page : 74 pages
File Size : 52,9 Mb
Release : 1925
Category : Advertising
ISBN : OSU:32435058107715
Author : Mark Dodds,Kevin Heisey,Aila Ahonen
Publisher : Routledge
Page : 541 pages
File Size : 53,8 Mb
Release : 2017-09-13
Category : Business & Economics
ISBN : 9781317486527
Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.
Author : De Pelsmacker, Patrick
Publisher : Edward Elgar Publishing
Page : 192 pages
File Size : 43,5 Mb
Release : 2022-01-21
Category : Business & Economics
ISBN : 9781802200898
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
Author : Anonim
Publisher : Unknown
Page : 344 pages
File Size : 54,5 Mb
Release : 1966
Category : Marketing
ISBN : UCSD:31822028983047
Author : Anonim
Publisher : Unknown
Page : 624 pages
File Size : 45,9 Mb
Release : 1921
Category : Electronic
ISBN : CHI:52062267