Advertising Fortnightly

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Advertising Fortnightly

Author : Anonim
Publisher : Unknown
Page : 740 pages
File Size : 50,8 Mb
Release : 1930
Category : Advertising
ISBN : UOM:39015080359923

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Advertising Fortnightly by Anonim Pdf

Advertising and Selling Fortnightly

Author : Anonim
Publisher : Unknown
Page : 1104 pages
File Size : 50,8 Mb
Release : 1925
Category : Advertising
ISBN : MINN:31951001908111T

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Advertising and Selling Fortnightly by Anonim Pdf

Advertising Fortnightly

Author : Anonim
Publisher : Unknown
Page : 1014 pages
File Size : 44,7 Mb
Release : 1935-05
Category : Advertising
ISBN : UOM:39015030097391

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Advertising Fortnightly by Anonim Pdf

This Fascinating Advertising Business

Author : Harry Lewis Bird
Publisher : Wildside Press LLC
Page : 442 pages
File Size : 49,6 Mb
Release : 2008-08-01
Category : Fiction
ISBN : 9781434475534

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This Fascinating Advertising Business by Harry Lewis Bird Pdf

A detailed introductory guide to every aspect of the advertising field, including the "why," "who," "where," and "what" -- with illustrations, glossary, index, and more.

Sold American

Author : Charles F. McGovern
Publisher : Univ of North Carolina Press
Page : 553 pages
File Size : 53,7 Mb
Release : 2009-01-06
Category : History
ISBN : 9780807876640

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Sold American by Charles F. McGovern Pdf

At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.

Miscellaneous Series

Author : Anonim
Publisher : Unknown
Page : 698 pages
File Size : 53,6 Mb
Release : 1913
Category : Manufacturing industries
ISBN : UCAL:B5346199

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Miscellaneous Series by Anonim Pdf

Sales Management

Author : Anonim
Publisher : Unknown
Page : 1180 pages
File Size : 44,8 Mb
Release : 1926
Category : Marketing
ISBN : MINN:31951002149424R

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Sales Management by Anonim Pdf

New Serial Titles

Author : Anonim
Publisher : Unknown
Page : 1544 pages
File Size : 54,8 Mb
Release : 1981
Category : Periodicals
ISBN : UIUC:30112024871433

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New Serial Titles by Anonim Pdf

A union list of serials commencing publication after Dec. 31, 1949.

Minnesota Union List of Serials

Author : Anonim
Publisher : Unknown
Page : 652 pages
File Size : 41,9 Mb
Release : 1974
Category : Periodicals
ISBN : MINN:31951000994960U

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Minnesota Union List of Serials by Anonim Pdf

Marketing Management by Dr. F. C. Sharma (eBook)

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 332 pages
File Size : 55,6 Mb
Release : 2020-12-12
Category : Business & Economics
ISBN : 8210379456XXX

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Marketing Management by Dr. F. C. Sharma (eBook) by Dr. F. C. Sharma Pdf

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

African Press and Advertising Annual

Author : Anonim
Publisher : Unknown
Page : 366 pages
File Size : 42,5 Mb
Release : 1972
Category : Advertising
ISBN : UCAL:B2946132

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African Press and Advertising Annual by Anonim Pdf

The Big Sell

Author : Stephen Richard Shapiro
Publisher : Unknown
Page : 686 pages
File Size : 46,6 Mb
Release : 1969
Category : Advertising
ISBN : WISC:89010814010

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The Big Sell by Stephen Richard Shapiro Pdf