Advertising On Trial

Author : Inger L. Stole
Publisher : University of Illinois Press
Page : 314 pages
File Size : 45,6 Mb
Release : 2010-10-01
Category : Business & Economics
ISBN : 9780252092589

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Advertising on Trial by Inger L. Stole Pdf

In the 1930s, the United States almost regulated advertising to a degree that seems unthinkable today. Activists viewed modern advertising as propaganda that undermined the ability of consumers to live in a healthy civic environment. Organized consumer movements fought the emerging ad business and its practices with fierce political opposition. Inger L. Stole examines how consumer activists sought to limit corporate influence by rallying popular support to moderate and change advertising. Stole weaves the story through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and engagement with the existing literature. Her account of the struggle also demonstrates how public relations developed in order to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for civic life in the 1930s but for our era as well.

Author : Kamal M.F. Itani,Domenic J. Reda
Publisher : Springer
Page : 495 pages
File Size : 40,8 Mb
Release : 2017-05-16
Category : Medical
ISBN : 9783319538778

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Clinical Trials Design in Operative and Non Operative Invasive Procedures by Kamal M.F. Itani,Domenic J. Reda Pdf

The aim of this text is to provide the framework for building a clinical trial as it pertains to operative and non operative invasive procedures, how to get it funded and how to conduct such a trial up to publication of results The text provides all details of building a scientifically and ethically valid proposal, including how to build the infrastructure for a clinical trial and how to move it forward through various funding agencies. The text also presents various types of clinical trials, the use of implantable devices and FDA requirements, and adjuncts to clinical trials and interaction with industry Clinical Trials Design in Invasive Operative and Non Operative Procedures will be of interest to all specialists of surgery, anesthesiologists, interventional radiologists, gastroenterologists, cardiologists, and pulmonologists

Author : Gupta Ruchi
Publisher : S. Chand Publishing
Page : 402 pages
File Size : 48,9 Mb
Release : 2012
Category : Business & Economics
ISBN : 9788121940016

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Advertising Principles and Practice by Gupta Ruchi Pdf

Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary

Author : M. Carole Macklin,Les Carlson
Publisher : SAGE
Page : 340 pages
File Size : 41,6 Mb
Release : 1999-07-16
Category : Business & Economics
ISBN : 0761912851

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Advertising to Children by M. Carole Macklin,Les Carlson Pdf

Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.

Author : South Carolina. General Assembly
Publisher : Unknown
Page : 1048 pages
File Size : 45,8 Mb
Release : 1893
Category : Electronic
ISBN : UCAL:B2997231

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Report of State Officers, Board and Committees to the General Assembly of the State of South Carolina by South Carolina. General Assembly Pdf

Author : P. S. H. Leeflang
Publisher : Springer Science & Business Media
Page : 682 pages
File Size : 45,9 Mb
Release : 2000-02-29
Category : Business & Economics
ISBN : 0792377729

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Building Models for Marketing Decisions by P. S. H. Leeflang Pdf

With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.

Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials
Publisher : Unknown
Page : 104 pages
File Size : 40,9 Mb
Release : 1990
Category : Advertising
ISBN : UOM:39015043197758

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Tobacco Issues: California's antismoking advertisements and shareholder attempts to stop cigarette advertising by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials Pdf

Author : JOBBER, DAVID
Publisher : McGraw Hill
Page : 980 pages
File Size : 49,8 Mb
Release : 2009-12-16
Category : Business & Economics
ISBN : 9780077139681

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EBOOK: Principles and Practice of Marketing by JOBBER, DAVID Pdf

EBOOK: Principles and Practice of Marketing

Author : De Pelsmacker, Patrick
Publisher : Edward Elgar Publishing
Page : 192 pages
File Size : 51,9 Mb
Release : 2022-01-21
Category : Business & Economics
ISBN : 9781802200898

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Advanced Introduction to Advertising by De Pelsmacker, Patrick Pdf

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

Author : Arun Kumar & N. Meenakshi
Publisher : Vikas Publishing House
Page : 942 pages
File Size : 55,6 Mb
Release : 2011
Category : Business & Economics
ISBN : 9788125942597

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Marketing Management, 2nd Edition by Arun Kumar & N. Meenakshi Pdf

Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

Author : Geoffrey Douglas Egon Adair
Publisher : Butterworth-Heinemann
Page : 448 pages
File Size : 55,8 Mb
Release : 1992
Category : Criminal procedure
ISBN : OSU:32437000219929

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On Trial by Geoffrey Douglas Egon Adair Pdf

Author : Anonim
Publisher : Word Association Publishers
Page : 46 pages
File Size : 53,5 Mb
Release : 2024-06-27
Category : Electronic
ISBN : 9781595718013

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The Truth About Lawyer Advertising by Anonim Pdf

Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher : Unknown
Page : 1968 pages
File Size : 50,8 Mb
Release : 1967
Category : Antitrust law
ISBN : MINN:31951D02113484Z

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Failing Newspaper Act by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly Pdf

Considers S. 1312, to exempt from the antitrust laws certain combinations and arrangements necessary for the survival of failing newspapers. Includes report "Newspaper Monopolies and the Antitrust Laws, a Study of the Failing Newspaper Act;" by International Typographical Union, 1967 (p. 125-172).

Author : Elaine Craig
Publisher : McGill-Queen's Press - MQUP
Page : 217 pages
File Size : 52,6 Mb
Release : 2018-02-16
Category : Law
ISBN : 9780773553019

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Putting Trials on Trial by Elaine Craig Pdf

Over the past few years, public attention focused on the Jian Ghomeshi trial, the failings of Judge Greg Lenehan in the Halifax taxi driver case, and the judicial disciplinary proceedings against former Justice Robin Camp have placed the sexual assault trial process under significant scrutiny. Less than one percent of the sexual assaults that occur each year in Canada result in legal sanction for those who commit these offences. Survivors often distrust and fear the criminal justice process, and as a result, over ninety percent of sexual assaults go unreported. Unfortunately, their fears are well founded. In this thorough evaluation of the legal culture and courtroom practices prevalent in sexual assault prosecutions, Elaine Craig provides an even-handed account of the ways in which the legal profession unnecessarily – and sometimes unlawfully – contributes to the trauma and re-victimization experienced by those who testify as sexual assault complainants. Gathering conclusive evidence from interviews with experienced lawyers across Canada, reported case law, lawyer memoirs, recent trial transcripts, and defence lawyers’ public statements and commercial advertisements, Putting Trials on Trial demonstrates that – despite prominent contestations – complainants are regularly subjected to abusive, humiliating, and discriminatory treatment when they turn to the law to respond to sexual violations. In pursuit of trial practices that are less harmful to sexual assault complainants as well as survivors of sexual violence more broadly, Putting Trials on Trial makes serious, substantiated, and necessary claims about the ethical and cultural failures of the Canadian legal profession.

Author : Liz McFall
Publisher : SAGE
Page : 224 pages
File Size : 52,6 Mb
Release : 2004-02-18
Category : Business & Economics
ISBN : 9781446232484

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Advertising by Liz McFall Pdf

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.