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Author : Anonim
Publisher : Unknown
Page : 338 pages
File Size : 46,7 Mb
Release : 1974
Category : Advertising
ISBN : MINN:31951002194305U
Author : Anonim
Publisher : Unknown
Page : 348 pages
File Size : 53,7 Mb
Release : 1976
Category : Electronic
ISBN : STANFORD:36105071288067
Author : Anonim
Publisher : Unknown
Page : 458 pages
File Size : 42,9 Mb
Release : 1956
Category : Advertising
ISBN : OSU:32435022878508
Author : Anonim
Publisher : Unknown
Page : 302 pages
File Size : 55,6 Mb
Release : 1979
Category : Electronic
ISBN : STANFORD:36105071288091
Author : Anonim
Publisher : Unknown
Page : 510 pages
File Size : 40,6 Mb
Release : 1968
Category : Advertising
ISBN : UCAL:B2946128
Author : Adrian Hadland,Lesley Cowling,Bate Felix Tabi Tabe
Publisher : HSRC Publishers
Page : 88 pages
File Size : 54,8 Mb
Release : 2007
Category : Business & Economics
ISBN : STANFORD:36105132310975
This monograph, which derives from recent research conducted by the Human Sciences Research Council and the University of the Witwatersrand's Media Observatory, looks at the range of strategies employed in the print sector to develop paid-for content, and notes the problems and practices that may arise from such strategies and the potential consequences for editorial content, journalistic practice and for readers. The authors survey the literature and the regulatory environment, examine several case studies, interview a number of influential media managers and analyse the results of focus-group research, held to determine the effectiveness with which paid-for content is signalled in the South African print media. The publication provides important insights into issues of editorial integrity, profitability, media ethics, trust and the consolidation of democracy.
Author : Rotimi Williams Olantunji,Beatrice A. Laninhun
Publisher : Editions Amalion
Page : 0 pages
File Size : 49,6 Mb
Release : 2013
Category : Advertising
ISBN : 2359260189
This book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising - by street criers, wall paintings, and even olfactory appeals - to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come.
Author : Anonim
Publisher : Unknown
Page : 364 pages
File Size : 52,9 Mb
Release : 1968
Category : Marketing
ISBN : UCSD:31822028983112
Author : IBP, Inc.
Publisher : Lulu.com
Page : 290 pages
File Size : 52,7 Mb
Release : 2015-09-11
Category : Business & Economics
ISBN : 9781514529300
South Africa Investment and Business Guide Volume 1 Strategic and Practical Information
Author : IBP USA
Publisher : Lulu.com
Page : 276 pages
File Size : 45,7 Mb
Release : 2009-03-30
Category : Business & Economics
ISBN : 9781438744162
2011 Updated Reprint. Updated Annually. South Africa Business and Investment Opportunities Yearbook
Author : Anonim
Publisher : Unknown
Page : 448 pages
File Size : 42,8 Mb
Release : 1902
Category : English newspapers
ISBN : HARVARD:HXGA21
Author : Anonim
Publisher : Unknown
Page : 468 pages
File Size : 43,5 Mb
Release : 1903
Category : English newspapers
ISBN : NYPL:33433066603998
Author : Anonim
Publisher : Unknown
Page : 84 pages
File Size : 44,9 Mb
Release : 1992
Category : Commerce
ISBN : MINN:30000002966913
Author : John Edward Walsh
Publisher : Unknown
Page : 786 pages
File Size : 43,6 Mb
Release : 1972
Category : Foreign trade regulation
ISBN : IND:30000098667789
Author : Anonim
Publisher : Unknown
Page : 1372 pages
File Size : 46,9 Mb
Release : 1999
Category : English newspapers
ISBN : STANFORD:36105021758417