Advertising The Self In Renaissance France

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Advertising the Self in Renaissance France

Author : Scott Francis
Publisher : University of Virginia Press
Page : 332 pages
File Size : 54,8 Mb
Release : 2019-04-10
Category : History
ISBN : 9781644530085

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Advertising the Self in Renaissance France by Scott Francis Pdf

Advertising the Self in Renaissance France explores how authors and readers are represented in printed editions of three major literary figures: Jean Lemaire de Belges, Clément Marot, and François Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books but also particular ways of reading. They advertised correct modes of reading as transformative experiences offered by selfless authors that would help the actual reader attain the image of the ideal reader held up by the text and paratext. Thus, authorial personae were constructed around the self-fashioning offered to readers, creating an interdependent relationship that anticipated modern advertising. Distributed for the University of Delaware Press

Representing the Life and Legacy of Renée de France

Author : Kelly Digby Peebles,Gabriella Scarlatta
Publisher : Springer Nature
Page : 410 pages
File Size : 48,5 Mb
Release : 2021-07-23
Category : History
ISBN : 9783030691219

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Representing the Life and Legacy of Renée de France by Kelly Digby Peebles,Gabriella Scarlatta Pdf

This book considers the life and legacy of Renée de France (1510–75), the youngest daughter of King Louis XII and Anne de Bretagne, exploring her cultural, spiritual, and political influence and her evolving roles and actions as fille de France, Duchess of Ferrara, and Dowager Duchess at Montargis. Drawing on a variety of often overlooked sources – poetry, theater, fine arts, landscape architecture, letters, and ambassadorial reports – contributions highlight Renée’s wide-ranging influence in sixteenth-century Europe, from the Italian Wars to the French Wars of Religion. These essays consider her cultural patronage and politico-religious advocacy, demonstrating that she expanded upon intellectual and moral values shared with her sister, Claude de France; her cousins, Marguerite de Navarre and Jeanne d’Albret; and her godmother and mother, Anne de France and Anne de Bretagne, thereby solidifying her place in a long line of powerful French royal women.

Storytelling in Sixteenth-Century France

Author : Emily E. Thompson
Publisher : Rutgers University Press
Page : 291 pages
File Size : 49,9 Mb
Release : 2022-01-14
Category : Literary Criticism
ISBN : 9781644532386

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Storytelling in Sixteenth-Century France by Emily E. Thompson Pdf

Storytelling in Sixteenth-Century France is an innovative, interdisciplinary examination of parallels between the early modern era and the world in which we live today. Readers are invited to look to the past to see how then, as now, people turned to storytelling to integrate and adapt to rapid social change, to reinforce or restructure community, to sell new ideas, and to refashion the past. This collection explores different modalities of storytelling in sixteenth-century France and emphasizes shared techniques and themes rather than attempting to define narrow kinds of narrative categories. Through studies of storytelling in tapestries, stone, and music as well as distinct genres of historical, professional, and literary writing (addressing both erudite and more common readers), the contributors to this collection evoke a society in transition, wherein traditional techniques and materials were manipulated to express new realities. Published by the University of Delaware Press. Distributed worldwide by Rutgers University Press.

England's Asian Renaissance

Author : Su Fang Ng,Carmen Nocentelli
Publisher : Rutgers University Press
Page : 225 pages
File Size : 42,6 Mb
Release : 2021-12-17
Category : Literary Criticism
ISBN : 9781644532423

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England's Asian Renaissance by Su Fang Ng,Carmen Nocentelli Pdf

England's Asian Renaissance explores how Asian knowledges, narratives, and customs inflected early modern English literature. Just as Asian imports changed England's tastes and enriched the English language, Eastern themes, characters, and motifs helped shape the country's culture and contributed to its national identity. Questioning long-standing dichotomies between East and West and embracing a capacious understanding of translatio as geographic movement, linquistic transformation, and cultural grafting, the collection gives pride of place to convergence, approximation, and hybridity, thus underscoring the radical mobility of early modern culture. In so doing, England's Asian Renaissance also moves away from entrenched narratives of Western cultural sovereignty to think anew England's debts to Asia. Published by the University of Delaware Press. Distributed worldwide by Rutgers University Press.

The Visionary Queen

Author : Theresa Brock
Publisher : Rutgers University Press
Page : 147 pages
File Size : 45,6 Mb
Release : 2023-10-13
Category : Literary Criticism
ISBN : 9781644533093

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The Visionary Queen by Theresa Brock Pdf

The Visionary Queen affirms Marguerite de Navarre’s status not only as a political figure, author, or proponent of nonschismatic reform but also as a visionary. In her life and writings, the queen of Navarre dissected the injustices that her society and its institutions perpetuated against women. We also see evidence that she used her literary texts, especially the Heptaméron, as an exploratory space in which to generate a creative vision for institutional reform. The Heptaméron’s approach to reform emerges from statistical analysis of the text’s seventy-two tales, which reveals new insights into trends within the work, including the different categories of wrongdoing by male, institutional representatives from the Church and aristocracy, as well as the varying responses to injustice that characters in the tales employ as they pursue reform. Throughout its chapters, The Visionary Queen foregrounds the trope of the labyrinth, a potent symbol in early modern Europe that encapsulated both the fallen world and redemption, two themes that underlie Marguerite's project of reform.

Lyric Humanity from Virgil to Flaubert

Author : Ullrich Langer
Publisher : Cambridge University Press
Page : 223 pages
File Size : 43,6 Mb
Release : 2023-02-16
Category : Literary Criticism
ISBN : 9781009225267

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Lyric Humanity from Virgil to Flaubert by Ullrich Langer Pdf

From the Georgics of Virgil to Flaubert's landscapes of happiness, Ullrich Langer argues that lyric representation holds a particular power to address our humanity. Ranging across a vast chronology, the book investigates how such poetry and prose activates our capacities for empathy, equity, irony and reasoning, while educating us in pleasure and helping us comprehend death. Each chapter constitutes a fresh encounter with some of the most celebrated texts of European literary history, demonstrating how the lyrical works, and what it elicits in us. Through deft rhetorical and philological analysis, the study presents the value of literary studies for both ethical purposes and aesthetic ends.

Early Modern Visions of Space

Author : Dorothea Heitsch,Jeremie C. Korta
Publisher : UNC Press Books
Page : 458 pages
File Size : 43,5 Mb
Release : 2021-12-15
Category : Literary Criticism
ISBN : 9781469667416

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Early Modern Visions of Space by Dorothea Heitsch,Jeremie C. Korta Pdf

How writers respond to a cosmology in evolution in the sixteenth century and how literature and space implicate each other are the guiding issues of this volume in which sixteen authors explore the topic of space in its multiform incarnations and representations. The volume's first section features the early modern exploration and codification of urban and rural spaces as well as maritime and industrial expanses: "Space and Territory: Geographies in Texts" thus contributes to a history of spatial consciousness. The construction of local, national, political, public, and private places is highlighted in "Space and Politics: Literary Geographies"; the contributors in this segment show how built forms as architectural or literary constructions and spatial orientation are intertwined. "Space and Gender: Geopoetical Approaches" traces the experience of gender as political, territorial, and communicative exploration; the essays in this division deal with social organization and its symbolic analysis, resulting in literary texts featuring what could be called psychological production theories. The development of ethical approaches adapted to or critical of colonial expansion is analyzed in "Space and Ethics: Geocritical Ventures"; here we encounter early modern globalization where locals, explorers, immigrants, adventurers, and intellectuals remake themselves in new places, engage in or meet with resistance, or attempt to rework local sociopolitical systems while reassessing those they are familiar with. "The Space of the Book, the Book as Space: Printing, Reading, Publishing" analyzes the tactile object of the book as an arena for commerce, politics, and authorial experimentation.

Performative Polemic

Author : Kathrina Ann LaPorta
Publisher : Rutgers University Press
Page : 438 pages
File Size : 53,5 Mb
Release : 2021-06-21
Category : Literary Criticism
ISBN : 9781644532119

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Performative Polemic by Kathrina Ann LaPorta Pdf

Performative Polemic is the first literary historical study to analyze the “war of words” unleashed in the pamphlets denouncing Louis XIV’s absolute monarchy between 1667 and 1715. As conflict erupted between the French ruler and his political enemies, pamphlet writers across Europe penned scathing assaults on the Sun King’s bellicose impulses and expansionist policies. This book investigates how pamphlet writers challenged the monarchy’s monopoly over the performance of sovereignty by contesting the very mechanisms through which the crown legitimized its authority at home and abroad. Author Kathrina LaPorta offers a new conceptual framework for reading pamphlets as political interventions, asserting that an analysis of the pamphlet’s form is crucial to understanding how pamphleteers seduced readers by capitalizing on existing markets in literature, legal writing, and journalism. Pamphlet writers appeal to the theater-going public that would have been attending plays by Molière and Racine, as well as to readers of historical novels and periodicals. Pamphleteers entertained readers as they attacked the performative circuitry behind the curtain of monarchy.

Milton among Spaniards

Author : Angelica Duran
Publisher : University of Virginia Press
Page : 294 pages
File Size : 53,5 Mb
Release : 2020-04-14
Category : Literary Criticism
ISBN : 9781644531730

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Milton among Spaniards by Angelica Duran Pdf

Firmly grounded in literary studies but drawing on religious studies, translation studies, drama, and visual art, Milton among Spaniards is the first book-length exploration of the afterlife of John Milton in Spanish culture, illuminating underexamined Anglo-Hispanic cultural relations. This study calls attention to a series of powerful engagements by Spaniards with Milton’s works and legend, following a general chronology from the eighteenth to the early twenty-first century, tracing the overall story of Milton’s presence from indices of prohibited works during the Inquisition, through the many Spanish translations of Paradise Lost, to the author’s depiction on stage in the nineteenth-century play Milton, and finally to the representation of Paradise Lost by Spanish visual artists.

Innovation in the Italian Counter-Reformation

Author : Shannon McHugh,Anna Wainwright
Publisher : University of Virginia Press
Page : 472 pages
File Size : 50,6 Mb
Release : 2020-09-18
Category : Literary Criticism
ISBN : 9781644531891

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Innovation in the Italian Counter-Reformation by Shannon McHugh,Anna Wainwright Pdf

The enduring "black legend" of the Italian Counter-Reformation, which has held sway in both scholarly and popular culture, maintains that the Council of Trent ushered in a cultural dark age in Italy, snuffing out the spectacular creative production of the Renaissance. As a result, the decades following Trent have been mostly overlooked in Italian literary studies, in particular. The thirteen essays of Innovation in the Italian Counter-Reformation present a radical reconsideration of literary production in post-Tridentine Italy. With particular attention to the much-maligned tradition of spiritual literature, the volume’s contributors weave literary analysis together with religion, theater, art, music, science, and gender to demonstrate that the literature of this period not only merits study but is positively innovative. Contributors include such renowned critics as Virginia Cox and Amadeo Quondam, two of the leading scholars on the Italian Counter-Reformation. Distributed for UNIVERSITY OF DELAWARE PRESS

Women Warriors in Early Modern Spain

Author : Susan L. Fischer,Frederick A. de Armas
Publisher : University of Virginia Press
Page : 420 pages
File Size : 42,5 Mb
Release : 2019-07-18
Category : Literary Criticism
ISBN : 9781644530177

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Women Warriors in Early Modern Spain by Susan L. Fischer,Frederick A. de Armas Pdf

Although scholars often depict early modern Spanish women as victims, history and fiction of the period are filled with examples of women who defended their God-given right to make their own decisions and to define their own identities. The essays in Women Warriors in Early Modern Spain examine many such examples, demonstrating how women battled the status quo, defended certain causes, challenged authority, and broke barriers. Such women did not necessarily engage in masculine pursuits, but often used cultural production and engaged in social subversion to exercise resistance in the home, in the convent, on stage, or at their writing desks. Distributed for the University of Delaware Press

The Sexual Culture of the French Renaissance

Author : Katherine Crawford
Publisher : Cambridge University Press
Page : 313 pages
File Size : 47,6 Mb
Release : 2010-04-22
Category : History
ISBN : 9780521769891

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The Sexual Culture of the French Renaissance by Katherine Crawford Pdf

An examination of how Renaissance textual practices and new forms of knowledge transformed notions of sex and sexuality in France.

Readings in Advertising, Society, and Consumer Culture

Author : Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley
Publisher : Routledge
Page : 440 pages
File Size : 48,5 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317461364

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Readings in Advertising, Society, and Consumer Culture by Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley Pdf

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Mapping Degas

Author : Roberta Crisci-Richardson
Publisher : Cambridge Scholars Publishing
Page : 390 pages
File Size : 48,7 Mb
Release : 2015-06-18
Category : Art
ISBN : 9781443879330

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Mapping Degas by Roberta Crisci-Richardson Pdf

The New Art History and the Impressionist canon seem to have successfully claimed Edgar Degas as a misogynist, rabid nationalist and misanthrope whose art was both masterly and experimental. By analysing Degas’s approach to space and his self-fashioning attitude towards identity within the ambiguities of the political and artistic culture of nineteenth-century France, this book questions the characterisation of Degas as a right-wing Frenchman and artist, and will change the way in which Degas is thought about today.

The Rise and Fall of Renaissance France, 1483-1610

Author : R. J. Knecht
Publisher : HarperCollins UK
Page : 694 pages
File Size : 55,9 Mb
Release : 2008
Category : History
ISBN : 9780007292097

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The Rise and Fall of Renaissance France, 1483-1610 by R. J. Knecht Pdf

The history of Renaissance France is rich and varied. The Renaissance in France, as elsewhere in Europe, saw glory crowned amidst conflict and squalor. At the beginning of the sixteenth century, France seemed set to become the most powerful nation of Europe, but as the century ebbed so did her fortunes. In between, during a century of more or less permanent combat which murdered the dreams, comforts and relatives of many Frenchmen and saw a soaring economy shot down, some of the greatest building, painting and thinking to come out of the whole European Renaissance was being done. Sixteenth-century France was a colourful, confusing and often downright fatal habitat, and we moderns might profitably look on the complexity of its successes and failures, to which Prefessor Knect is a matchlessly illuminating and genial guide.