Readings In Advertising Society And Consumer Culture

Author : Roxanne Hovland,Joyce M. Wolburg
Publisher : Routledge
Page : 209 pages
File Size : 53,6 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317477532

Get Book

Advertising, Society, and Consumer Culture by Roxanne Hovland,Joyce M. Wolburg Pdf

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Author : Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley
Publisher : Routledge
Page : 440 pages
File Size : 51,7 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317461364

Get Book

Readings in Advertising, Society, and Consumer Culture by Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley Pdf

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Author : Hovland
Publisher : M.E. Sharpe
Page : 128 pages
File Size : 51,5 Mb
Release : 2024-06-26
Category : Electronic
ISBN : 0765628686

Get Book

Ebk Advertising, Society, and Consumer by Hovland Pdf

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Author : Roxanne Hovland,Joyce M. Wolburg
Publisher : Routledge
Page : 211 pages
File Size : 40,5 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317477525

Get Book

Advertising, Society, and Consumer Culture by Roxanne Hovland,Joyce M. Wolburg Pdf

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Author : Arthur Asa Berger
Publisher : Rowman & Littlefield
Page : 277 pages
File Size : 53,9 Mb
Release : 2015-01-22
Category : Social Science
ISBN : 9781442241268

Get Book

Ads, Fads, and Consumer Culture by Arthur Asa Berger Pdf

The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.

Author : Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley
Publisher : Routledge
Page : 621 pages
File Size : 41,9 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317461357

Get Book

Readings in Advertising, Society, and Consumer Culture by Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley Pdf

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Author : Kyle Asquith
Publisher : Unknown
Page : 304 pages
File Size : 50,5 Mb
Release : 2018-08-27
Category : Electronic
ISBN : 0199026327

Get Book

Advertising, Consumer Culture, and Canadian Society by Kyle Asquith Pdf

The only comprehensive, critical overview that places Canadian advertising and consumer culture in historical, social, and cultural context for studentsWith over 15 classic and contributed selections, this reader offers a comprehensive overview of the historical, social, and cultural dimensions of advertising and consumer culture in Canadian society. Taking a critical approach, this collection encourages students to deconstruct their dailyinteractions with advertising, branding, and consumer culture.

Author : Martyn J. Lee
Publisher : Wiley-Blackwell
Page : 352 pages
File Size : 41,6 Mb
Release : 2000-04-07
Category : Social Science
ISBN : 0631207988

Get Book

The Consumer Society Reader by Martyn J. Lee Pdf

The Consumer Society Reader is the most substantial collection of classic and contemporary readings on consumption and consumer society for students of cultural studies and sociology of culture. From Karl Marx to Jean Baudrillard, the volume introduces students and researchers to the topics, themes, and preoccupations of twentieth-century consumer culture.

Author : Joseph Turow,Matthew P. McAllister
Publisher : Unknown
Page : 460 pages
File Size : 53,6 Mb
Release : 2009
Category : Advertising
ISBN : UOM:39076002899958

Get Book

The Advertising and Consumer Culture Reader by Joseph Turow,Matthew P. McAllister Pdf

Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the nature, process, and social implications of advertising and consumer culture for society

Author : Nicholas Holm
Publisher : Taylor & Francis
Page : 279 pages
File Size : 43,6 Mb
Release : 2023-04-03
Category : Social Science
ISBN : 9781000854718

Get Book

Advertising and Consumer Society by Nicholas Holm Pdf

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising. From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising’s powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.

Author : Ravindra Verma
Publisher : Unknown
Page : 296 pages
File Size : 44,6 Mb
Release : 2014
Category : Advertising
ISBN : 8126158182

Get Book

Encyclopaedia of Advertising, Society and Consumer Culture by Ravindra Verma Pdf

Author : Carol J. Pardun
Publisher : John Wiley & Sons
Page : 346 pages
File Size : 46,5 Mb
Release : 2013-06-26
Category : Business & Economics
ISBN : 9781118587621

Get Book

Advertising and Society by Carol J. Pardun Pdf

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

Author : Hélène de Burgh-Woodman
Publisher : Springer
Page : 273 pages
File Size : 53,5 Mb
Release : 2018-03-31
Category : Business & Economics
ISBN : 9783319779447

Get Book

Advertising in Contemporary Consumer Culture by Hélène de Burgh-Woodman Pdf

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.

Author : Arthur Asa Berger
Publisher : Rowman & Littlefield Publishers
Page : 200 pages
File Size : 53,9 Mb
Release : 2000
Category : Business & Economics
ISBN : STANFORD:36105028514243

Get Book

Ads, Fads, and Consumer Culture by Arthur Asa Berger Pdf

This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and communication theory and process to give an overall view of the advertizing industry in America.

Author : David J. Burns
Publisher : IGI Global, Business Science Reference
Page : 0 pages
File Size : 43,6 Mb
Release : 2018-07-02
Category : Advertising
ISBN : 152256120X

Get Book

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society by David J. Burns Pdf

"This book explores a number of perspectives on how consumer culture affects individuals. It provides a tool to promote serious study of the origins and effects of consumer culture on individuals and on society, providing a platform to explore interpersonal interactions and to explore associated ethical issues, including ethics in marketing"--