Advertising The Uneasy Persuasion Rle Advertising

Author : Michael Schudson
Publisher : Routledge
Page : 308 pages
File Size : 46,8 Mb
Release : 2013-06-26
Category : Business & Economics
ISBN : 9781136668258

Get Book

Advertising, The Uneasy Persuasion (RLE Advertising) by Michael Schudson Pdf

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.

Author : Michael Schudson
Publisher : Unknown
Page : 0 pages
File Size : 49,5 Mb
Release : 2013
Category : Electronic
ISBN : OCLC:1260236686

Get Book

Advertising, the Uneasy Persuasion (RLE Advertising) by Michael Schudson Pdf

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. 'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review First published in 1984.

Author : Michael Schudson
Publisher : Basic Books
Page : 326 pages
File Size : 50,9 Mb
Release : 1986-09-03
Category : Social Science
ISBN : 0465000800

Get Book

Advertising, The Uneasy Persuasion by Michael Schudson Pdf

Assesses the impact of advertising on American society--advertising as a business and as a social institution.

Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 52,8 Mb
Release : 1984
Category : Electronic
ISBN : OCLC:464012632

Get Book

Advertising, the Uneasy Persuasion by Anonim Pdf

Author : Walter Taplin
Publisher : Routledge
Page : 163 pages
File Size : 45,7 Mb
Release : 2013-06-26
Category : Business & Economics
ISBN : 9781136666292

Get Book

Advertising A New Approach (RLE Advertising) by Walter Taplin Pdf

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day. First published in 1960.

Author : Audrey Bennett
Publisher : Princeton Architectural Press
Page : 468 pages
File Size : 47,8 Mb
Release : 2006-08-31
Category : Architecture
ISBN : 156898586X

Get Book

Design Studies by Audrey Bennett Pdf

In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently,the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The texts presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their designwhether by investigating how senior citizensreact to design aesthetics, how hip hop culture can influence design, or how design for Third World nations is affected by cultural differences. Contributors also outline inspired ways in which design educators can teach research methods to their students. Finally, Design Studies is rounded out by five annotated bibliographies to further aid designers in their research. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners.

Author : Felipe Pantoja,Shuang Wu,Nina Krey
Publisher : Springer Nature
Page : 658 pages
File Size : 49,8 Mb
Release : 2020-09-17
Category : Business & Economics
ISBN : 9783030425456

Get Book

Enlightened Marketing in Challenging Times by Felipe Pantoja,Shuang Wu,Nina Krey Pdf

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Gary Armstrong,Philip Kotler,Michael Harker,Ross Brennan
Publisher : Pearson UK
Page : 1027 pages
File Size : 55,5 Mb
Release : 2019
Category : Marketing
ISBN : 9781292200651

Get Book

Marketing by Gary Armstrong,Philip Kotler,Michael Harker,Ross Brennan Pdf

La 4è de couv. indique : "Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from around the world. Now updated with the last ideas in digital marketing such as big data, analytics and social marketing as well as up-to-date case studies from a range of consumer and industrial brands including Netflix, Aldi, Spotify, Phillips, Renault and Airbus 380, this fourth edition combines the clarity and authority of the Kotler brand within the context of European marketing practice. Marketing An Introduction makes learning and teaching marketing more effective, easier and more enjoyable. The text's approachable style and design are well suited to cater to the enormous variety of students taking introductory marketing classes."

Author : John O'Shaughnessy,Nicholas J. O'Shaughnessy
Publisher : Psychology Press
Page : 246 pages
File Size : 41,7 Mb
Release : 2004
Category : Business & Economics
ISBN : 0415322235

Get Book

Persuasion in Advertising by John O'Shaughnessy,Nicholas J. O'Shaughnessy Pdf

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.

Author : J. Armstrong
Publisher : Springer
Page : 326 pages
File Size : 51,9 Mb
Release : 2010-05-26
Category : Business & Economics
ISBN : 9780230285804

Get Book

Persuasive Advertising by J. Armstrong Pdf

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Author : Ashlee Humphreys
Publisher : Oxford University Press
Page : 321 pages
File Size : 41,8 Mb
Release : 2016
Category : Communication and technology
ISBN : 9780199328437

Get Book

Social Media by Ashlee Humphreys Pdf

Integrating the role of media in society with foundational research and theory, Social Media aims to open a well-structured, well-grounded conversation about media transition and its effects. Offering a comprehensive overview of topics, it covers not only cultural issues like online identityand community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level.

Author : Leslie Ernest Gill
Publisher : Routledge
Page : 249 pages
File Size : 48,6 Mb
Release : 2013-05-02
Category : Business & Economics
ISBN : 9781136663772

Get Book

Advertising and Psychology (RLE Advertising) by Leslie Ernest Gill Pdf

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on. Modern advertising presents its message in a variety of forms: attracting, informing, reminding, suggesting and impelling us many times during the course of any single day. To what extent advertising influences our tastes, preferences and purchases may be gauged by the number of things we buy directly or indirectly as the result of reading advertisements. In this volume the main interest is the study of public reaction to various advertising appeals. The advertising aspect of psychology involves the study of man’s conscious and near-conscious activities. What goes on his mind when he is attracted by something he sees and reads in an advertisement or poster? This question Advertising and Psychology attempts to answer. Dealing as it does with so complex and fascinating a theme, this book’s purpose is to provide an introductory outline in a manner intelligible to both the student and the general reader. First published in 1954.

Author : Marc H. Bornstein
Publisher : SAGE Publications
Page : 6137 pages
File Size : 42,9 Mb
Release : 2018-01-15
Category : Psychology
ISBN : 9781506353326

Get Book

The SAGE Encyclopedia of Lifespan Human Development by Marc H. Bornstein Pdf

Lifespan human development is the study of all aspects of biological, physical, cognitive, socioemotional, and contextual development from conception to the end of life. In more than 800 signed articles by experts from a wide diversity of fields, this volume explores all individual and situational factors related to human development across the lifespan. The Encyclopedia promises to be an authoritative, discipline-defining work for students and researchers seeking to become familiar with various theories and empirical findings about human development broadly construed. Some of the broad thematic areas will include: Adolescence and Emerging Adulthood Aging Behavioral and Developmental Disorders Cognitive Development Community and Culture Early and Middle Childhood Education through the Lifespan Genetics and Biology Gender and Sexuality Life Events Mental Health through the Lifespan Research Methods in Lifespan Development Speech and Language Across the Lifespan Theories and Models of Development. Featuring signed articles by experts from the fields of child development, psychology, neuroscience, behavior analysis, education, sociology, and more, this five-volume encyclopedia promises to be an authoritative, discipline-defining work for students and researchers seeking to become familiar with the various approaches to and theories of human development as well as past and current research.

Author : Frederick F. Wherry,Ian Woodward
Publisher : Oxford University Press, USA
Page : 646 pages
File Size : 43,9 Mb
Release : 2019
Category : Business & Economics
ISBN : 9780190695583

Get Book

The Oxford Handbook of Consumption by Frederick F. Wherry,Ian Woodward Pdf

The Oxford Handbook of Consumption consolidates the most innovative recent work conducted by social scientists in the field of consumption studies and identifies some of the most fruitful lines of inquiry for future research. It begins by embedding marketing in its global history, enmeshed in various political, economic, and social sites. From this embedded perspective, the book branches out to examine the rise of consumer culture theory among consumer researchers and parallel innovative developments in sociology and anthropology, with scholarship analyzing the roles that identity, social networks, organizational dynamics, institutions, market devices, materiality, and cultural meanings play across a wide variety of applications, including, but not limited to, brands and branding, the sharing economy, tastes and preferences, credit and credit scoring, consumer surveillance, race and ethnicity, status, family life, well-being, environmental sustainability, social movements, and social inequality. The volume is unique in the attention it gives to consumer research on inequality and the focus it has on consumer credit scores and consumer behaviors that shape life chances. The volume includes essays by many of the key researchers in the field, some of whom have only recently, if at all, crossed the disciplinary lines that this volume has enabled. The contributors have tried to address several key questions: What motivates consumption and what does it mean to be a consumer? What social, technical, and cultural systems integrate and give character to contemporary consumption? What actors, institutions, and understandings organize and govern consumption? And what are the social uses and effects of consumption?

Author : Richard S. Tedlow,Geoffrey G. Jones
Publisher : Routledge
Page : 256 pages
File Size : 42,6 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317663010

Get Book

The Rise and Fall of Mass Marketing (RLE Marketing) by Richard S. Tedlow,Geoffrey G. Jones Pdf

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.