Advertising Worldwide

Author : Ingomar Kloss
Publisher : Springer Science & Business Media
Page : 294 pages
File Size : 47,5 Mb
Release : 2011-06-28
Category : Business & Economics
ISBN : 9783642568114

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Advertising Worldwide by Ingomar Kloss Pdf

This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.

Author : Ingomar Kloss
Publisher : Springer Science & Business Media
Page : 356 pages
File Size : 54,6 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9783540247883

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More Advertising Worldwide by Ingomar Kloss Pdf

This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: " This reader is an absolute must for all advertisers, agencies and students... " Werben und Verkaufen (Issue 40/2001)

Author : Ingomar Kloss
Publisher : Springer Science & Business Media
Page : 312 pages
File Size : 51,8 Mb
Release : 2000-11-27
Category : Business & Economics
ISBN : 3540677135

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Advertising Worldwide by Ingomar Kloss Pdf

This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.

Author : Leo Burnett Company
Publisher : Triumph Books (IL)
Page : 528 pages
File Size : 49,9 Mb
Release : 1994
Category : Advertising
ISBN : UCSD:31822016564213

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The Leo Burnett Worldwide Advertising and Media Fact Book by Leo Burnett Company Pdf

Author : Armand Mattelart
Publisher : Routledge
Page : 427 pages
File Size : 43,5 Mb
Release : 2005-09-20
Category : Social Science
ISBN : 9781134942374

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Advertising International by Armand Mattelart Pdf

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

Author : Basil G. Englis
Publisher : Psychology Press
Page : 279 pages
File Size : 52,6 Mb
Release : 2013-11-19
Category : Business & Economics
ISBN : 9781317759775

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Global and Multinational Advertising by Basil G. Englis Pdf

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

Author : Marieke K. de Mooij
Publisher : Unknown
Page : 610 pages
File Size : 55,9 Mb
Release : 1994
Category : Advertising
ISBN : UCBK:C048644626

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Advertising Worldwide by Marieke K. de Mooij Pdf

Presenting an overview of the environment of international marketing, this text explains the circumstances which make it different from advertising in the home-country. This edition has been updated with current information on the organizational and managerial aspects of advertising.

Author : Sandra Diehl,Ralf Terlutter
Publisher : Springer Science & Business Media
Page : 477 pages
File Size : 49,5 Mb
Release : 2006-09-19
Category : Business & Economics
ISBN : 9783835057029

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International Advertising and Communication by Sandra Diehl,Ralf Terlutter Pdf

The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising

Author : Barbara Mueller
Publisher : Peter Lang
Page : 382 pages
File Size : 50,5 Mb
Release : 2011
Category : Advertising
ISBN : 1433103842

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Dynamics of International Advertising by Barbara Mueller Pdf

"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --

Author : David W. Schumann,Esther Thorson
Publisher : Psychology Press
Page : 359 pages
File Size : 43,7 Mb
Release : 1999-04-01
Category : Business & Economics
ISBN : 9781135672362

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Advertising and the World Wide Web by David W. Schumann,Esther Thorson Pdf

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter. What the reader will encounter in Advertising and the World Wide Web is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.

Author : John Philip Jones
Publisher : SAGE
Page : 423 pages
File Size : 53,7 Mb
Release : 2000
Category : Business & Economics
ISBN : 9780761912453

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International Advertising by John Philip Jones Pdf

A handbook of the theory and practice of international advertising linked to overall trends in business globalization.

Author : Robert Crawford,Linda Brennan,Lukas Parker
Publisher : Routledge
Page : 270 pages
File Size : 45,7 Mb
Release : 2017-07-14
Category : Business & Economics
ISBN : 9781317421696

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Global Advertising Practice in a Borderless World by Robert Crawford,Linda Brennan,Lukas Parker Pdf

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.

Author : Monle Lee,Carla Johnson
Publisher : Psychology Press
Page : 458 pages
File Size : 55,6 Mb
Release : 2005
Category : Business & Economics
ISBN : 0789023008

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Principles of Advertising by Monle Lee,Carla Johnson Pdf

The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

Author : Robert Crawford,Linda Brennan,Lukas Parker
Publisher : Taylor & Francis
Page : 236 pages
File Size : 51,9 Mb
Release : 2017-07-14
Category : Business & Economics
ISBN : 9781317421702

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Global Advertising Practice in a Borderless World by Robert Crawford,Linda Brennan,Lukas Parker Pdf

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.

Author : Katherine Toland Frith,Barbara Mueller
Publisher : Peter Lang
Page : 282 pages
File Size : 43,8 Mb
Release : 2010
Category : Advertising
ISBN : 1433103850

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Advertising and Societies by Katherine Toland Frith,Barbara Mueller Pdf

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.