Author : Anonim
Publisher : Unknown
Page : 598 pages
File Size : 48,5 Mb
Release : 1992
Category : Advertising
ISBN : MINN:31951P00225816H
Adweek's Marketing Week
Anonim
Adweek S Marketing Week
Adweek S Marketing Week Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Adweek S Marketing Week book. This book definitely worth reading, it is an incredibly well-written.
Adweek's Marketing Week
Anonim
Author : Anonim
Publisher : Unknown
Page : 464 pages
File Size : 55,5 Mb
Release : 1991-05
Category : Advertising
ISBN : MINN:31951P00565775W
Adweek's Marketing Week by Anonim Pdf
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
Robert L. King
Author : Robert L. King
Publisher : Springer
Page : 377 pages
File Size : 43,5 Mb
Release : 2015-04-27
Category : Business & Economics
ISBN : 9783319170497
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference by Robert L. King Pdf
This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Making It in Advertising
Leonard Mogel
Author : Leonard Mogel
Publisher : Leonard Mogel
Page : 212 pages
File Size : 49,8 Mb
Release : 2010-08
Category : Business & Economics
ISBN : 098295963X
Making It in Advertising by Leonard Mogel Pdf
Managing Brand Equity
David A. Aaker
Author : David A. Aaker
Publisher : Simon and Schuster
Page : 336 pages
File Size : 55,8 Mb
Release : 2009-12-01
Category : Business & Economics
ISBN : 9781439188385
Managing Brand Equity by David A. Aaker Pdf
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
Kenneth D. Bahn
Author : Kenneth D. Bahn
Publisher : Springer
Page : 532 pages
File Size : 42,5 Mb
Release : 2015-05-08
Category : Business & Economics
ISBN : 9783319170466
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference by Kenneth D. Bahn Pdf
This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Business Information Sources
Lorna M. Daniells
Author : Lorna M. Daniells
Publisher : Univ of California Press
Page : 754 pages
File Size : 49,8 Mb
Release : 1993
Category : Business & Economics
ISBN : 0520081803
Business Information Sources by Lorna M. Daniells Pdf
This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.
Expert Systems for Scanner Data Environments
John M. McCann,John P. Gallagher
Author : John M. McCann,John P. Gallagher
Publisher : Springer Science & Business Media
Page : 226 pages
File Size : 42,5 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9789401139236
Expert Systems for Scanner Data Environments by John M. McCann,John P. Gallagher Pdf
This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the expert system material is in chapters that follow discussions of the prototypes. Chapter 7 is a technical chapter on the coupling of expert systems to traditional systems.
The United States Patents Quarterly
Anonim
Author : Anonim
Publisher : Unknown
Page : 1316 pages
File Size : 47,5 Mb
Release : 1987
Category : Copyright
ISBN : UCAL:B5129006
The United States Patents Quarterly by Anonim Pdf
Encyclopedia of Computer Graphics and Games
Newton Lee
Author : Newton Lee
Publisher : Springer Nature
Page : 2150 pages
File Size : 53,9 Mb
Release : 2024-01-19
Category : Computers
ISBN : 9783031231612
Encyclopedia of Computer Graphics and Games by Newton Lee Pdf
Encyclopedia of Computer Graphics and Games (ECGG) is a unique reference resource tailored to meet the needs of research and applications for industry professionals and academic communities worldwide. The ECGG covers the history, technologies, and trends of computer graphics and games. Editor Newton Lee, Institute for Education, Research, and Scholarships, Los Angeles, CA, USA Academic Co-Chairs Shlomo Dubnov, Department of Music and Computer Science and Engineering, University of California San Diego, San Diego, CA, USA Patrick C. K. Hung, University of Ontario Institute of Technology, Oshawa, ON, Canada Jaci Lee Lederman, Vincennes University, Vincennes, IN, USA Industry Co-Chairs Shuichi Kurabayashi, Cygames, Inc. & Keio University, Kanagawa, Japan Xiaomao Wu, Gritworld GmbH, Frankfurt am Main, Hessen, Germany Editorial Board Members Leigh Achterbosch, School of Science, Engineering, IT and Physical Sciences, Federation University Australia Mt Helen, Ballarat, VIC, Australia Ramazan S. Aygun, Department of Computer Science, Kennesaw State University, Marietta, GA, USA Barbaros Bostan, BUG Game Lab, Bahçeşehir University (BAU), Istanbul, Turkey Anthony L. Brooks, Aalborg University, Aalborg, Denmark Guven Catak, BUG Game Lab, Bahçeşehir University (BAU), Istanbul, Turkey Alvin Kok Chuen Chan, Cambridge Corporate University, Lucerne, Switzerland Anirban Chowdhury, Department of User Experience and Interaction Design, School of Design (SoD), University of Petroleum and Energy Studies (UPES), Dehradun, Uttarakhand, India Saverio Debernardis, Dipartimento di Meccanica, Matematica e Management, Politecnico di Bari, Bari, Italy Abdennour El Rhalibi, Liverpool John Moores University, Liverpool, UK Stefano Ferretti, Department of Computer Science and Engineering, University of Bologna, Bologna, Italy Han Hu, School of Information and Electronics, Beijing Institute of Technology, Beijing, China Ms. Susan Johnston, Select Services Films Inc., Los Angeles, CA, USA Chris Joslin, Carleton University, Ottawa, Canada Sicilia Ferreira Judice, Department of Computer Science, University of Calgary, Calgary, Canada Hoshang Kolivand, Department Computer Science, Faculty of Engineering and Technology, Liverpool John Moores University, Liverpool, UK Dario Maggiorini, Department of Computer Science, University of Milan, Milan, Italy Tim McGraw, Purdue University, West Lafayette, IN, USA George Papagiannakis, ORamaVR S.A., Heraklion, Greece; FORTH-ICS, Heraklion Greece University of Crete, Heraklion, Greece Florian Richoux, Nantes Atlantic Computer Science Laboratory (LINA), Université de Nantes, Nantes, France Andrea Sanna, Dipartimento di Automatica e Informatica, Politecnico di Torino, Turin, Italy Yann Savoye, Institut fur Informatik, Innsbruck University, Innsbruck, Austria Sercan Şengün, Wonsook Kim School of Art, Illinois State University, Normal, IL, USA Ruck Thawonmas, Ritsumeikan University, Shiga, Japan Vinesh Thiruchelvam, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia Rojin Vishkaie, Amazon, Seattle, WA, USA Duncan A. H. Williams, Digital Creativity Labs, Department of Computer Science, University of York, York, UK Sai-Keung Wong, National Chiao Tung University, Hsinchu, Taiwan Editorial Board Intern Sam Romershausen, Vincennes University, Vincennes, IN, USA
Careers in Communications and Entertainment
Leonard Mogel
Author : Leonard Mogel
Publisher : Leonard Mogel
Page : 388 pages
File Size : 44,8 Mb
Release : 2000-01-02
Category : Business & Economics
ISBN : 0982959605
Careers in Communications and Entertainment by Leonard Mogel Pdf
Adweek
Anonim
Author : Anonim
Publisher : Unknown
Page : 984 pages
File Size : 51,9 Mb
Release : 1992
Category : Advertising
ISBN : UCLA:L0061660429
Adweek by Anonim Pdf
Vols. for 1981-198 include four special directory issues
Advertising Research: The Internet, Consumer Behavior, and Strategy
George Zinkan
Author : George Zinkan
Publisher : Marketing Classics Press
Page : 290 pages
File Size : 46,9 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781613112717
Advertising Research: The Internet, Consumer Behavior, and Strategy by George Zinkan Pdf
EBOOK: Principles and Practice of Marketing, 9e
David Jobber,Fiona Ellis-Chadwick
Author : David Jobber,Fiona Ellis-Chadwick
Publisher : McGraw Hill
Page : 864 pages
File Size : 43,5 Mb
Release : 2019-08-01
Category : Business & Economics
ISBN : 9781526847249
EBOOK: Principles and Practice of Marketing, 9e by David Jobber,Fiona Ellis-Chadwick Pdf
EBOOK: Principles and Practice of Marketing, 9e
EBOOK: Principles and Practice of Marketing
JOBBER, DAVID/E
Author : JOBBER, DAVID/E
Publisher : McGraw Hill
Page : 845 pages
File Size : 42,9 Mb
Release : 2016-03-16
Category : Business & Economics
ISBN : 9780077174156
EBOOK: Principles and Practice of Marketing by JOBBER, DAVID/E Pdf
EBOOK: Principles and Practice of Marketing
