Airbnb Unlocked

Author : Marc Woods,Dev Modi,Melissa C. Thomas-Hunt
Publisher : John Wiley & Sons
Page : 343 pages
File Size : 51,9 Mb
Release : 2024-02-27
Category : Business & Economics
ISBN : 9781394158577

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Inclusion Unlocked by Marc Woods,Dev Modi,Melissa C. Thomas-Hunt Pdf

Inclusion Unlocked is the definitive guide for business leaders to unlock the power of diversity and enable inclusion to flourish in their organisations In Inclusion Unlocked a team of accomplished leadership experts deliver an insightful set of solutions to the obstacles that block progress and prevent leaders from delivering on the diversity results their employees, customers and investors demand. Written by authors whose core areas of expertise are inclusion and diversity, this book will provide an Inclusive Leader Scorecard model, access to an online diagnostic tool, and proven strategies that enable greater belonging. As well as this, Inclusion Unlocked provides first-hand accounts of how well-known CEOs, Chief People Officers and Chief Diversity Officers have accelerated progress in their diversity initiatives, and the pitfalls they have learnt to avoid. The authors explain how business leaders can act as a driving force for change if they use the right mindset and tools. You’ll also discover: How to understand the relevance of inclusive leadership to impressive business growth How to identify the key levers for change and progress by cutting through the complexity Strategies that enable greater belonging, psychological safety, and innovation An indispensable resource for business leaders, HR and DEI practitioners who want a practical and easy to follow guide for advancement in diversity initiatives. Inclusion Unlocked is the inclusion toolkit needed to make significant progress.

Author : Harng Luh Sin,Mary Mostafanezhad,Joseph M. Cheer
Publisher : Routledge
Page : 326 pages
File Size : 40,8 Mb
Release : 2022-04-19
Category : Business & Economics
ISBN : 9781000574821

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Recentering Tourism Geographies in the ‘Asian Century’ by Harng Luh Sin,Mary Mostafanezhad,Joseph M. Cheer Pdf

This book considers what the transition into the Asian Century means for some of the most urgent issues in the world today, such as sustainable development, human rights, gender equality, and environmental change. The book critiques Anglo-Western centrism in tourism theory and calls on tourism scholars to make radical shifts toward more inclusive epistemology and praxis. From the British Century of the 1800s to the American Century of the 1900s to the contemporary Asian Century, tourism geographies are deeply entangled in broader shifts in geopolitical power. In the shadow of the COVID-19 pandemic, the significance of shifts in tourism geographies and the themes addressed in this volume are more urgent than ever. That the world faces increasing turmoil is abundantly clear. Yet, amidst the disruption to the everyday, it is hope and compassion, but also political-economic restructuring that is needed to reset the tourism industry in more sustainable, equitable, and ethical directions. In no uncertain terms, the pandemic has forever changed the tourism industry as the world once knew it. This book, therefore, sets out to collectively build on the momentum of the inclusive scholarship that Critical Tourism Studies-Asia Pacific is renowned for, while also asking readers to pause and reflect on the possibilities and challenges of tourism in a post-pandemic Asian Century. The chapters in this book were originally published as a special issue of the journal, Tourism Geographies.

Author : Thales S. Teixeira,Greg Piechota
Publisher : Currency
Page : 352 pages
File Size : 43,5 Mb
Release : 2019-02-19
Category : Business & Economics
ISBN : 9781524763091

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Unlocking the Customer Value Chain by Thales S. Teixeira,Greg Piechota Pdf

Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves. Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.

Author : Cristina Ziliani,Marco Ieva
Publisher : Routledge
Page : 256 pages
File Size : 42,5 Mb
Release : 2019-10-08
Category : Business & Economics
ISBN : 9780429663420

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Loyalty Management by Cristina Ziliani,Marco Ieva Pdf

In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences.

Author : Ali Tamaseb
Publisher : PublicAffairs
Page : 280 pages
File Size : 48,6 Mb
Release : 2021-05-18
Category : Business & Economics
ISBN : 9781541768413

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Super Founders by Ali Tamaseb Pdf

Super Founders uses a data-driven approach to understand what really differentiates billion-dollar startups from the rest—revealing that nearly everything we thought was true about them is false! Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on startups, comparing billion-dollar startups with those that failed to become one—30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected. Just to mention a few: Most unicorn founders had no industry experience; There's no disadvantage to being a solo founder or to being a non-technical CEO; Less than 15% went through any kind of accelerator program; Over half had strong competitors when starting--being first to market with an idea does not actually matter. You will also hear the stories of the early days of billion-dollar startups first-hand. The book includes exclusive interviews with the founders/investors of Zoom, Instacart, PayPal, Nest, Github, Flatiron Health, Kite Pharma, Facebook, Stripe, Airbnb, YouTube, LinkedIn, Lyft, DoorDash, Coinbase, and Square, venture capital investors like Elad Gil, Peter Thiel, Alfred Lin from Sequoia Capital and Keith Rabois of Founders Fund, as well as previously untold stories about the early days of ByteDance (TikTok), WhatsApp, Dropbox, Discord, DiDi, Flipkart, Instagram, Careem, Peloton, and SpaceX. Packed with counterintuitive insights and inside stories from people who have built massively successful companies, Super Founders is a paradigm-shifting and actionable guide for entrepreneurs, investors, and anyone interested in what makes a startup successful.

Author : Jeff Lerner
Publisher : BenBella Books
Page : 345 pages
File Size : 53,5 Mb
Release : 2022-08-02
Category : Business & Economics
ISBN : 9781637741757

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Unlock Your Potential by Jeff Lerner Pdf

Wall Street Journal Bestseller Publishers Weekly Bestseller We all know the world has changed dramatically in the 21st century. The opportunities that defined past generations and steered their course through life (aka "The American Dream") just aren't out there for us anymore. Today, 54% of college graduates regret choosing to invest in a degree, over 70% of Americans detest their jobs (part of why they change jobs every 20 months on average), and 2 out of 3 of Americans will never be able to stop working and retire. But what are we supposed to do? Is there an alternative to the "system of systems" we live in: school, college (debt), job, different job, more different jobs, 401K/pension, retire (hopefully but probably not)? And if there is an alternative can it really work for everyone regardless of where they currently are in the system? Is there something else out there that works equally well for the 18-year-old deciding whether or not to go to college, the 45-year-old questioning his/her career path, the 65-year-old who is way short of being able to retire, and anyone else feeling dazed and confused in the modern world? In Unlock Your Potential, author and entrepreneur Jeff Lerner answers those questions with a resounding YES! He shows readers how the failings of our education, employment, and retirement systems have opened doors most people didn't even know exist. And, most important, he'll show YOU how to step through those doors—where they exist, how they work, what it takes to go through them, and what's on the other side. Jeff is the founder and Chief Vision Officer of ENTRE Institute, the world’s fastest growing education company and the first institute of higher learning dedicated to entrepreneurialism. Now, he is sharing his story and lessons learned from his own rags-to-riches journey from a broke musician to a $100 million entrepreneur. In this book, you'll discover “digital real estate—an asset that generates income, builds wealth, and supports any life you choose to live—along with strategies any employee, business owner, retiree, child, etc. can use to escape the broken system and create their dream life in the modern world. Let Unlock Your Potential serve as the blueprint: a master key to unlocking your full potential and living a life no one told you was possible. Herein lies the key for anyone, anywhere in the world to escape the broken system and create a quality of life that was unimaginable a generation ago.

Author : Robin Chase
Publisher : PublicAffairs
Page : 304 pages
File Size : 40,5 Mb
Release : 2015-06-09
Category : Business & Economics
ISBN : 9781610395557

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Peers Inc by Robin Chase Pdf

When Robin Chase cofounded Zipcar, she not only started a business but established the foundation for one of the most important economic and social ideas of our time: the collaborative economy. With this important book, she broadens our thinking about the ways in which the economy is being transformed and shows how the Peers Inc model is changing the very nature of capitalism. When the best of people power is combined with the best of corporate power to form “Peers Inc” organizations, a potent creative force is released. The “Inc” in these collaborations delivers the industrial strengths of significant scale and resources, and the “Peers” bring together the individual strengths of localization, specialization, and customization, unlocking the power of the collaborative economy. When excess capacity is harnessed by the platform and diverse peers participate, a completely new dynamic is unleashed. In Peers Inc, Robin Chase brings her provocative insights to work, business, the economy, and the environment, showing: •How focusing on excess capacity transforms the economics of what's possible and delivers abundance to all •How the new collaboration between the Inc and the Peers enables companies to grow more quickly, learn faster, and deliver smarter products and services •How leveraging the Peers Inc model can address climate change with the necessary speed and scale •How the Peers Inc model can help legacy companies overcome their shortening life cycle by inviting innovation and evolution •Why power parity between the Peers and the Inc is a prerequisite for long-term success •How platforms can be built within the existing financial system or outside of it •What government can do to enhance economic possibility and protect people working in this new decentralized world Chase casts a wide net, illuminating the potential of the Peers Inc model to address broader issues such as climate change and income inequality, and proves the impact that this innovative economic force can have on the most pressing issues of our time.

Author : Anonim
Publisher : Peter Roesler
Page : 163 pages
File Size : 49,5 Mb
Release : 2024-03-01
Category : Business & Economics
ISBN : 9798883251688

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Balls Out Marketing: Go Big or Go Home - Push Boundaries and Unlock Your Full Marketing Potential by Anonim Pdf

This isn't just a book—it's a battle cry for the brave, a playbook for pioneers in a business world that eats the timid for breakfast. Here, you're invited to a feast of innovation, where mediocrity is off the menu, and boldness is the chef's special. Unleash the Power of Balls Out Marketing In today’s dog-eat-dog business scene, marketing’s either your rocket fuel or your anchor. Sadly, too many are still hanging onto outdated traditional marketing plays, leading to piss poor results. Everything is saturated, prices are skyrocketing, and the competition is brutal. The old school ways are dead. Shaking up your marketing game isn't just smart—it’s critical. The battle to be noticed is real, if you don’t step up, you’re done. So, What is Balls Out Marketing? It's not just a buzzword – it’s a philosophy, a mindset, and an attitude that encourages innovation, expansion and advancement. It harnesses your potential, pushing you to go beyond the boundaries of what you once considered possible. Everything is within reach if you’re brave enough to reach out and grab it. Think bigger. Way bigger. Now multiply that by 100,000. The Mindset According to the Bureau of Labor Statistics, about 20% of small businesses fail in their first year. The failure rate increases to 30% by the second year, 50% by the fifth year, and 70% by the tenth year. One big reason that these businesses fail is a lack of understanding of marketing or piss poor marketing efforts in general. Unfortunately, most people’s approach to marketing is to look at what the competition is doing and to do the same exact thing. Running this type of half ass marketing campaign doesn’t work. Copying other people’s sites, ads, and promotions won’t give you the same success. That’s Not How It Works Marketing is not a one-shoe-fits-all operation. What works for one business likely will not work for another. It doesn’t work that way. This strategy is a waste of time and money. Every business has its unique characteristics, target audiences, and value propositions. Marketing strategies should be specifically tailored to highlight these distinct features and built around the needs of the targeted audience. Understand Your Customer Your marketing messages should deeply resonate with your target audience. This requires a deep understanding of your customers' needs. How your products or services can meet these needs? What problem can you solve? How can you help?A basic understanding of your customer isn't enough. Become your customer. Be Weird, Think Weird If you haven’t noticed, the marketing world is in the middle of a weird revolution. It’s no longer about playing by the rules; it’s about rewriting them or ditching them altogether. There are tons of unique new ways to reach customers. The conventional bs no longer works well. Come up with a unique strategy that revels in the odd, the peculiar, the downright bizarre. Go Big or Go Home Our approach promotes a mentality focused on boldness, execution and scale. It encourages boldness when others are timid. It’s about standing strong amidst adversity, ushering in a wave of determination that separates you from the rest. When the crowd is fearful, choose to be fearless, embracing the challenges that come your way, and use them as stepping stones for growth. Your business must grow to succeed. Growth is key! Grab your copy today!

Author : Philip E. Auerswald
Publisher : Oxford University Press
Page : 256 pages
File Size : 47,5 Mb
Release : 2017-01-25
Category : Business & Economics
ISBN : 9780190226787

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The Code Economy by Philip E. Auerswald Pdf

What do Stone Age axes, Toll House cookies, and Burning Man have in common? They are all examples of code in action. What is "code"? Code is the DNA of human civilization as it has evolved from Neolithic simplicity to modern complexity. It is the "how" of progress. It is how ideas become things, how ingredients become cookies. It is how cities are created and how industries develop. In a sweeping narrative that takes readers from the invention of the alphabet to the advent of the Blockchain, Philip Auerswald argues that the advance of code is the key driver of human history. Over the span of centuries, each major stage in the advance of code has brought a shift in the structure of society that has challenged human beings to reinvent not only how we work but who we are. We are in another of those stages now. The Code Economy explains how the advance of code is once again fundamentally altering the nature of work and the human experience. Auerswald provides a timely investigation of value creation in the contemporary economy-and an indispensable guide to our economic future.

Author : United States. Congress. House. Committee on Small Business
Publisher : Unknown
Page : 48 pages
File Size : 46,8 Mb
Release : 2014
Category : Small business
ISBN : MINN:31951D036527619

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The Power of Connection by United States. Congress. House. Committee on Small Business Pdf

Author : Bagri, Satish Chandra,Dhodi, R.K.,Junaid, K.C.
Publisher : IGI Global
Page : 331 pages
File Size : 46,9 Mb
Release : 2022-05-27
Category : Business & Economics
ISBN : 9781799895121

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Entrepreneurship Education in Tourism and Hospitality Management by Bagri, Satish Chandra,Dhodi, R.K.,Junaid, K.C. Pdf

Entrepreneurship education is a rapidly evolving field that is critical to the development of well-equipped and competent business leaders. The importance of training the future generation of managers and leaders cannot be overlooked as they play a vital role in ensuring the survival of various industries and companies. Entrepreneurship Education in Tourism and Hospitality Management provides an in-depth look at various cases of entrepreneurship education in the tourism and hospitality industries across the world as well as their recent changes and developments. This book also advances the literature in the field of entrepreneurship education by broadening the discussion on the recent trends and ongoing challenges to include perspectives on creating the next generation of tourism and hospitality entrepreneurs. Covering topics such as digital education and tourism sustainability, this reference work is ideal for administrators, academicians, policymakers, entrepreneurs, scholars, researchers, practitioners, instructors, and students.

Author : Joy M. Field
Publisher : Business Expert Press
Page : 208 pages
File Size : 47,8 Mb
Release : 2020-12-16
Category : Business & Economics
ISBN : 9781953349279

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Designing Service Processes to Unlock Value, Third Edition by Joy M. Field Pdf

Designing Service Processes to Unlock Value explores how service processes can be designed to leverage the expanding range of opportunities for service providers and customers to co-create value. The service process design landscape is changing, with many of the previous limitations disappearing on how and by whom services are delivered. Opportunities for new service design configurations are being supported, to a large extent, by technology-enabled innovations; many tasks previously performed by the service provider may now be performed by either the customer or the service provider. As a result, customers are playing a more active role in the service process, not only through self-service but also by providing information to the service provider to create a more personalized service experience. Designing Service Processes to Unlock Value explores how service processes can be designed to leverage the expanding range of opportunities for service providers and customers to co-create value. Readers will learn about frameworks for value co-creation and models for designing all types of service processes, as well as the unique challenges of designing knowledge-intensive services. And with the growing number of alternatives for designing service processes and determining who performs the various service tasks, service performance outcomes are increasingly dependent on the knowledge, skills, and abilities—that is, capabilities—of both service providers and customers. Thus, the book concludes with approaches to unlock these capabilities–and further boost value co-creation.

Author : Paul Belleflamme,Nicolas Neysen
Publisher : Taylor & Francis
Page : 283 pages
File Size : 47,6 Mb
Release : 2023-04-10
Category : Business & Economics
ISBN : 9780429956218

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Platform Strategies by Paul Belleflamme,Nicolas Neysen Pdf

The first academically rigorous guide for professionals looking to understand and implement platform strategy Introduces and explains new tools of strategic management, and explains how to adapt well-established ones for platform-based business models Encompasses all kinds of platforms: two-sided or multi-sided; online, offline, or hybrid; for-profit or with a social aim; B2B, B2C or C2C

Author : Jeffrey H. Dyer,Paul C. Godfrey,Robert J. Jensen,David J. Bryce
Publisher : John Wiley & Sons
Page : 514 pages
File Size : 50,5 Mb
Release : 2024-02-21
Category : Business & Economics
ISBN : 9781394161904

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Strategic Management by Jeffrey H. Dyer,Paul C. Godfrey,Robert J. Jensen,David J. Bryce Pdf

Students enjoy the concise and approachable style of Strategic Management: Concepts and Cases, 5th Edition. Written in an accessible Harvard Business Review style with lots of practical examples and strategy tools, this course engages students with an easy-to-understand learning experience to strategic management concepts that will help them succeed in today's workplace. The newest edition of Strategic Management sparks ideas, fuels creative thinking, and discussion, while engaging students via contemporary examples, outstanding author-produced cases, unique Strategy Tool Applications, and much more!

Author : Stephen Flowers,Martin Meyer,Jari Kuusisto
Publisher : Edward Elgar Publishing
Page : 240 pages
File Size : 44,5 Mb
Release : 2017-07-28
Category : Electronic
ISBN : 9781783475520

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Capturing the Innovation Opportunity Space by Stephen Flowers,Martin Meyer,Jari Kuusisto Pdf

Innovation is changing and this exciting book explores how the shift to more collaborative ways of working with users, on-line communities and the crowd opens up novel business possibilities. The Innovation Opportunity Space approach enables managers, policymakers and academics to better understand emerging new business opportunities. Drawing on the findings of international research, the book provides a systematic and clear understanding of the radical business models new forms of innovation are making possible. These are explored across a wide range of examples and case studies, with the final chapter including a series a tools for those who seek to capture their own Innovation Opportunity Space​