Always Coca Cola

Author : Alexandra Chreiteh
Publisher : Unknown
Page : 128 pages
File Size : 53,7 Mb
Release : 2016
Category : Electronic
ISBN : 389930148X

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Always Coca-Cola by Alexandra Chreiteh Pdf

Author : Alexandra Chreiteh
Publisher : Interlink Publishing
Page : 144 pages
File Size : 43,5 Mb
Release : 2012-11-01
Category : Fiction
ISBN : 9781623710057

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Always Coca-Cola by Alexandra Chreiteh Pdf

The narrator of Always Coca-Cola, Abeer Ward (fragrant rose, in Arabic), daughter of a conservative family, admits wryly that her name is also the name of her father’s flower shop. Abeer’s bedroom window is filled by a view of a Coca-Cola sign featuring the image of her sexually adventurous friend, Jana. From the novel’s opening paragraph—“When my mother was pregnant with me, she had only one craving. That craving was for Coca-Cola”—first-time novelist Alexandra Chreiteh asks us to see, with wonder, humor, and dismay, how inextricably confused naming and desire, identity and branding are. The names—and the novel’s edgy, cynical humor—might be recognizable across languages, but Chreiteh’s novel is first and foremost an exploration of a specific Lebanese milieu. Critics in Lebanon have called the novel “an electric shock.”

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 44,8 Mb
Release : 2006
Category : Globalization
ISBN : OCLC:1164339119

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Always Coca-Cola by Anonim Pdf

Coca-Cola's business practices in India have elicited widespread condemnation. In some villages near Cola factories, water levels have dropped by 60m and harvests have fallen by 60%. Yet, Coca-Cola denies all responsibility. This program investigates the impact of Coca-Cola's business on the local economy and standard lf living in affects parts of India.

Author : Anonim
Publisher : Assouline
Page : 104 pages
File Size : 48,8 Mb
Release : 2011
Category : Antiques & Collectibles
ISBN : 9782759405145

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Coca-Cola by Anonim Pdf

For 125 years, Coca-Cola has connected with more people in more places than any other product the world has ever known. First sipped at an Atlanta soda fountain as a hot weather pick-me-up, Coca-Cola has triumphed by engaging people, one by one. The company's long-time leader Robert Woodruff sought always to have it "within arm's length of desire." He succeeded so well that Coca-Cola has become a part of our landscape, part of our rituals, part of our lives. This illustrated book celebrates the world's most iconic beverage with the brand's photographs, advertisements, and designs as well as memories from film, social history, and pop culture. Decade by decade, Coca-Cola represents the zeitgeist with nostalgia and flair.

Author : Chris H. Beyer
Publisher : Unknown
Page : 296 pages
File Size : 43,7 Mb
Release : 2000
Category : Antiques & Collectibles
ISBN : IND:30000086792136

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Coca-Cola Girls by Chris H. Beyer Pdf

This advertising art history of the Coca-Cola Company, from pin-up girls to Hollywood celebrities to Santa Claus, is traced in this first-ever art book licensed for publication by the Coca-Cola Company. This hardcover edition includes an embossed jacket and 500 color illustrations.

Author : Murray J. Eldred
Publisher : Lulu.com
Page : 90 pages
File Size : 40,8 Mb
Release : 2008-09-04
Category : Business & Economics
ISBN : 9781409228158

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The Emperors of Coca Cola by Murray J. Eldred Pdf

A history book of scandal . A book which shows the intrigues and combinations of the Leaders of the Coca-Cola system. A history book primarily centred in the 20th century which shows the growth of a Multinational corporation, of the United States and the power of unrelenting advertising and PR to sell a product. This is the only time that an ex Manager from the Coca-Cola system has written so candidly. You will read about the things that the Coca-Cola system wants to remain hidden.

Author : Robert Crawford,Linda Brennan,Susie Khamis
Publisher : Routledge
Page : 240 pages
File Size : 51,7 Mb
Release : 2020-12-07
Category : Business & Economics
ISBN : 9781351024013

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Decoding Coca-Cola by Robert Crawford,Linda Brennan,Susie Khamis Pdf

This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.

Author : Giulia Crisanti
Publisher : BRILL
Page : 348 pages
File Size : 53,5 Mb
Release : 2023-09-25
Category : Social Science
ISBN : 9789004678842

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Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886–2015 by Giulia Crisanti Pdf

From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability.

Author : Sheila Griffin Llanas
Publisher : ABDO
Page : 34 pages
File Size : 40,9 Mb
Release : 2014-08-15
Category : Juvenile Nonfiction
ISBN : 9781629686035

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John Pemberton: Coca-Cola Developer by Sheila Griffin Llanas Pdf

In this title, unwrap the life of talented Coca-Cola Inventor John Pemberton! Readers will enjoy getting the scoop on this Food Dude, beginning with his childhood in Georgia. Students can follow Pemberton's success story from his early days in the Confederate Army to his work in medicine after the Civil War and his invention of Coca-Cola. Pemberton's family life and the sale of his secret recipe are also highlighted. Engaging text familiarizes readers with topics of interest, including the state of Coca-Cola in the world today. An entertaining sidebar, a helpful timeline, a glossary, and an index supplement the historical and color photos showcased in this inspiring biography. Aligned to Common Core standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.

Author : Mark Pendergrast
Publisher : Basic Books
Page : 560 pages
File Size : 50,9 Mb
Release : 2013-05-14
Category : Business & Economics
ISBN : 9780465046997

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For God, Country, and Coca-Cola by Mark Pendergrast Pdf

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact, “The Real Thing.”

Author : Marjorie Garber,Paul B. Franklin,Rebecca L. Walkowitz
Publisher : Routledge
Page : 271 pages
File Size : 45,9 Mb
Release : 2013-10-28
Category : History
ISBN : 9781135210021

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Field Work by Marjorie Garber,Paul B. Franklin,Rebecca L. Walkowitz Pdf

First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

Author : R. Foster
Publisher : Springer
Page : 275 pages
File Size : 46,9 Mb
Release : 2008-02-04
Category : Social Science
ISBN : 9780230610170

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Coca-Globalization by R. Foster Pdf

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

Author : Neville Isdell,David Beasley
Publisher : Macmillan + ORM
Page : 271 pages
File Size : 53,7 Mb
Release : 2011-10-25
Category : Business & Economics
ISBN : 9781429988896

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Inside Coca-Cola by Neville Isdell,David Beasley Pdf

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.

Author : Henk W Volberda,Rick M. A. Hollen,Joana R. Pereira,Jatinder S. Sidhu,Kevin Heij
Publisher : SAGE Publications Limited
Page : 632 pages
File Size : 43,8 Mb
Release : 2024-01-10
Category : Business & Economics
ISBN : 9781529612738

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Strategic Management by Henk W Volberda,Rick M. A. Hollen,Joana R. Pereira,Jatinder S. Sidhu,Kevin Heij Pdf

In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on & confronting strategic issues, sensing opportunities and threats choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management. Covering the latest theories and concepts and taking an action-oriented approach, the book includes: • Cutting-edge content on the confront-sense-choose-transform stages of strategic management such as purpose and sustainability, emerging technologies, ecosystems and platforms, and business model innovation • Four diagnostic chapters providing practical tools for each stage of the strategy process • Nearly 70 case studies of internationally recognisable companies like Airbnb, Ben & Jerry’s, Epic Games store, Hilton, Icebreaker, McDonald’s, Nestlé, Northvolt, Tesla and PayPay • ‘Key Debate’ boxes outlining opposing perspectives on hot topics in the strategy field and ‘Strategic Focus’ boxes digging deeper into contemporary phenomena Instructors can access a range of online resources, including a teaching guide complete with case study teaching notes, further reading and video links, PowerPoints and a bank of additional case studies. Suitable for undergraduate and postgraduate students of strategy, Strategic Management: From Confrontation to Transformation will help you grow your knowledge and experience of developing and implementing strategy in the real world. Henk W. Volberda is Professor of Strategy & Innovation at the Amsterdam Business School, University of Amsterdam. Rick M.A. Hollen is a Lecturer and Researcher at the Strategy & International Business section of the Amsterdam Business School, University of Amsterdam and a Managing Research Associate at the Amsterdam Centre for Business Innovation (ACBI). Joana R. Pereira is Lecturer in the Strategy and Organization group of Leeds University Business School, University of Leeds. Jatinder S. Sidhu is Professor and Chair in Strategic Management and Organization at Leeds University Business School, University of Leeds. Kevin Heij is Senior Researcher of the Amsterdam Centre for Business Innovation at the Amsterdam Business School, University of Amsterdam.

Author : Sergio Zyman,Armin A. Brott
Publisher : John Wiley & Sons
Page : 253 pages
File Size : 53,5 Mb
Release : 2002-11-14
Category : Business & Economics
ISBN : 9780471432715

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The End of Advertising as We Know It by Sergio Zyman,Armin A. Brott Pdf

The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business In this follow-up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.