Coca Globalization Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Coca Globalization book. This book definitely worth reading, it is an incredibly well-written.
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
A novel theoretical account of globalization, this book argues that we must move away from top-down visions of the processes and concentrate on how ordinary people locked out of power structures create "globalities" of their own.
Decoding Coca-Cola by Robert Crawford,Linda Brennan,Susie Khamis Pdf
This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.
List of Figures. Preface. 1. Globalization I: Liquids, Flows, and Structures. Some of the Basics. From Solids to Liquids (to Gases). Flows. Does Globalization Hop Rather Than Flow? Heavy, Light, Weightless. Heavy Structures That Expedite Flows. Heavy Structures as Barriers to Flows. Subtler Structural Barriers. Structure and Process. On the Increasing Ubiquity of Global Flows (and Processes) and Structures. Thinking About Global Flows and Structures. Chapter Summary. 2. Globalization II: Some Basic Issues, Debates, and Controversies. Is There Such a Thing as Globalization? If There Is Such a Thing as Globalization, When Did It Begin? Globalization or Globalizations? What Drives Globalization? If There Is Such a Thing as Globalization, Is It Inexorable? Does Globaphilia or Globaphobia Have the Upper Hand? If Globalization Is Not Inexorable, Has It Gone Too Far? What, if Anything, Can be Done About Globalization? Chapter Summary. 3. Globalization and Related Processes I: Imperialism, Colonialism, Development, Westernization, Easternization. Imperialism. Colonialism. Development. Westernization. Easternization. Comparisons with Globalization. The Era of the "Posts". Chapter Summary. 4. Globalization and Related Processes II: Americanization and Anti-Americanism. Clarifying Americanization. Some Useful Conceptual Distinctions. America's Logistical Technologies. A Broader and Deeper View of the Americanization of Consumer Culture. An American Empire? Minimizing the Importance of Americanization. Anti-Americanism. Post-Americanization. Chapter Summary. 5. Neo-Liberalism: Roots, Principles, Criticisms, and Neo-Marxian Alternatives. The Past, Present, and Future of Neo-Liberalism. Neo-Liberalism: An Exemplary Statement and the Basic Principles. Popular Neo-Liberal "Theory": The Case of Thomas Friedman. Critiquing Neo-Liberalism. Neo-Liberalism as Exception. Neo-Liberalism: The Case of Israel The End of History. The Death of Neo-Liberalism? Neo-Marxian Theoretical Alternatives to Neo-Liberalism. Chapter Summary. 6. Global Political Structures and Processes. On Political Processes and Flows. The Nation-State. Threats to the Nation-State. In Defense of the Nation-State. "Imagined Community". Changes in Global Nation-State Relations. Other Global Political Developments and Structures. Regional Political Organizations. Global Governance. Civil Society. Other Players. Chapter Summary. 7. Structuring the Global Economy. Before Bretton Woods. Bretton Woods and the Bretton Woods System. The End of Bretton Woods. Changes in, and Critiques of, Bretton-Woods-Era Organizations. Organization for Economic Cooperation and Development (OECD). European Union (Common Market). North American Free Trade Agreement (NAFTA). MERCOSUR. OPEC. The Multinational Corporation (MNC). World Economic Forum. The Myth of Economic Globalization? Chapter Summary. 8. Global Economic Flows: Production and Consumption. Trade. Increasing Competition for Commodities. The Economic Impact of the Flow of Oil. Race to the Bottom and Upgrading. Outsourcing. Financial Globalization. Corporations, People, and Ideas. Consumption. Chapter Summary. 9. Global Culture and Cultural Flows. Cultural Differentialism. Cultural Hybridization. Cultural Convergence. Cultural Imperialism. Chapter Summary . 10. High-Tech Global Flows and Structures: Technology, Media, and the Internet. Technology. Media. The Internet. Chapter Summary. 11. Global Flows of People: Vagabonds and Tourists. Migrants. Migration. Tourists and Tourism. Chapter Summary. 12. Global Environmental Flows. Differences among Nation-States. Collapse. The Leading Environmental Problems. Global Responses. Chapter Summary 13. Negative Global Flows and Processes: Dangerous Imports, Diseases, Crime, Terrorism, War. Dangerous Imports. Borderless Diseases. Crime. Corruption. Terrorism. War. The Impact of Negative Global Flows on Individuals. Chapter Summary. 14. Global Inequalities I: Patterns of Inequality. Inequality. Rural-Urban. Chapter Summary. 15. Global Inequalities II: Global Majority-Minority Relations. Majority-Minority Relations in a Global Context. Social Definitions. Race and Ethnicity. Ethnicity. Race. Gender. Children. Sexual Minorities: Gays and Lesbians. Responding to and Resisting Minority Status: The Case of Women. Chapter Summary. 16. Dealing with, Resisting, and the Futures of, Globalization. Dealing with Globalization. Resisting Globalization. The Futures of Globalization. Chapter Summary. Appendix: Disciplinary Approaches to Globalization. Anthropology. Sociology. Political Science. Economics. Geography. Psychology. Literary Criticism (Postcolonial). Other Fields. Glossary. Index.
Counter-Cola charts the history of one of the world’s most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the 20th and 21st centuries. A story of global capitalism, it is not without contest. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to assimilate critiques or reveal its limits.
Globalization and American Popular Culture by Lane Crothers Pdf
Now in a fully revised and updated edition, this concise and insightful book explores the ways American popular products such as movies, music, television programs, fast food, sports, and even clothing styles have molded and continue to influence modern globalization. Lane Crothers offers a thoughtful examination of both the appeal of American products worldwide and the fear and rejection they induce in many people and nations around the world. The author defines what we mean by "popular culture," how popular culture is distinguished from the generic concept of "culture," and what constitutes "American" popular culture. Tracing how U.S. movies, music, and TV became dominant in world popular culture, Crothers also considers the ways in which non-visual products like fast-food franchises, sports, and fashion have become ubiquitous. He also presents a fascinating set of case studies that highlight the varied roles American products play in a range of different nations and communities. Concluding with a projection of the future impact of American popular culture, this book makes a powerful argument for its central role in shaping global politics and economic development.
A Secret History of Coffee, Coca & Cola by Ricardo Cortés Pdf
From the illustrator of Go the F*** to Sleep comes a history of coffee, Coca-Cola, caffeine, cocaine, secret formulas, special flavors, special favors, Harry J. Anslinger, and Prohibition. “A Secret History of Coffee, Coca & Cola . . . is actually a serious and measured chronology of the storied history of these human beverages, accessible to readers of all ages . . . A sober, serious, yet eminently readable examination of thorny social issues surrounding everyday beverages, A Secret History of Coffee, Coca & Cola is highly recommended." —Midwest Book Review (Library Bookwatch) “If you hate the War on Drugs, Ricardo Cortés should be one of your favorite illustrators.” —Vice A Secret History of Coffee, Coca & Cola is an illustrated book disclosing new research in the coca leaf trade conducted by The Coca-Cola Company. 2011 marked the 125th anniversary of its iconic beverage, and the fiftieth anniversary of the international drug control treaty that allows Coca-Cola exclusive access to the coca plant. Most people are familiar with tales of cocaine being an early ingredient of "Coke" tonic; it's an era the company makes every effort to bury. Yet coca leaf, the source of cocaine which has been banned in the U.S. since 1914, has been part of Coca-Cola's secret formula for over one hundred years. This is a history that spans from cocaine factories in Peru, to secret experiments at the University of Hawaii, to the personal files of U.S. Bureau of Narcotics Commissioner Harry Anslinger (infamous for his "Reefer Madness" campaign against marijuana, lesser known as a long-time collaborator of The Coca-Cola Company). A Secret History of Coffee, Coca & Cola tells how one of the biggest companies in the world bypasses an international ban on coca. The book also explores histories of three of the most consumed substances on earth, revealing connections between seemingly disparate icons of modern culture: caffeine, cocaine, and Coca-Cola. Coca-Cola is the most popular soft drink on earth, and soft drinks are the number one food consumed in the American diet. Caffeine is the most widely used psychoactive substance. Cocaine . . . well, people seem to like reading about cocaine. An illustrated chronicle that will appeal to fans of food and drink histories (e.g., Mark Kurlansky's Salt and Cod; Mark Pendergrast's For God, Country & Coca-Cola), graphic novel enthusiasts, and people interested in drug prohibition and international narcopolitics, the book follows in the footsteps of successful pop-history books such as Michael Pollan's The Botany of Desire and Eric Schlosser's Fast Food Nation—but has a unique style that blends such histories with narrative illustration and influences from Norman Rockwell to Art Spiegelman.
Globalization and Migration by Eliot Dickinson Pdf
Focusing on the intersection between globalization and migration, this powerful text traces a dynamic, contradictory process that has set the world in motion and incorporated millions of migrants into an economic market whose dimensions are unprecedented in human history. Eliot Dickinson emphasizes recent developments in global politics, such as the massive number of refugees from wars in the Middle East who are now seeking asylum in Europe; the “Fortress Europe” mentality illustrated on the Italian island of Lampedusa; the heart-wrenching humanitarian challenge of Mexican and Central American children arriving alone in the United States; and the effects of climate change and environmental destruction on international migration. Today, with the collaboration of compliant governments and elites in the peripheral countries of the Global South, multinational corporations continue to flout regulations, destroy the environment, and take advantage of the large number of displaced, unemployed workers. While globalization is eliminating barriers between countries and making it easier for goods and capital to move around the world, the industrialized countries of the Global North are simultaneously putting up barriers to people and making it harder for them to migrate. This timely and provocative book explains how we have arrived at this paradoxical point in history and critically examines why governments are enacting policies that protect borders instead of people.
"Foster shows us how seemingly banal activities like making a phone call, chewing betel nut, watching a Coke commercial may give important insights into the ways in which the nation is constructed, materialized or contested."—Orvar Löfgren, author of On Holiday: A History of Vacationing Why, in the current era of globalization, does nationality remain an important dimension of personal and collective identities? In Materializing the Nation, Robert J. Foster argues that the contested process of nation making in Papua New Guinea unfolds not only through organized politics but also through mundane engagements with commodities and mass media. He offers a thoughtful critique of recent approaches to nationalism and consumption and an ethnographic perspective on constructs of the nation found in official policy documents, letters to the editor, school textbooks, song lyrics, advertisements, and other materials. This volume will appeal to readers interested in the links among nationalism, consumption, and media, in Melanesia and elsewhere.
In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization—the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures.
Illuminating a hidden and fascinating chapter in the history of globalization, Paul Gootenberg chronicles the rise of one of the most spectacular and now illegal Latin American exports: cocaine. Gootenberg traces cocaine's history from its origins as a medical commodity in the nineteenth century to its repression during the early twentieth century and its dramatic reemergence as an illicit good after World War II. Connecting the story of the drug's transformations is a host of people, products, and processes: Sigmund Freud, Coca-Cola, and Pablo Escobar all make appearances, exemplifying the global influences that have shaped the history of cocaine. But Gootenberg decenters the familiar story to uncover the roles played by hitherto obscure but vital Andean actors as well--for example, the Peruvian pharmacist who developed the techniques for refining cocaine on an industrial scale and the creators of the original drug-smuggling networks that decades later would be taken over by Colombian traffickers. Andean Cocaine proves indispensable to understanding one of the most vexing social dilemmas of the late twentieth-century Americas: the American cocaine epidemic of the 1980s and, in its wake, the seemingly endless U.S. drug war in the Andes.
Managing Modernity in the Western Pacific by Martha Macintyre Pdf
Fast money schemes in Papua New Guinea, collectivities in rural Solomon Islands, gambling in the Cook Islands, and the Vanuatu tax haven—all feature in the interface between Pacific and global economies. Since the 1970s, Melanesian countries and their peoples have been beguiled by the prospect of economic development that would enable them to participate in a world market economic system. Access to global markets would provide the means to improve their standard of living, allowing them to take their places as independent nations in a modern world. Managing Modernity in the Western Pacific takes a broad sweep through contemporary topics in Melanesian anthropology and ethnography. With nuanced and rigorous scholarship, it views contemporary debate on modernity in Melanesia within the context of the global economy and cultural capitalism. In particular, contributors assess local ideas about wealth, success, speculation, and development and their connections to participation in institutions and activities generated by them. This innovative and accessible collection offers a new intersection between Western Pacific anthropology and global studies.
An effervescent exploration of the global history and myriad symbolic meanings of carbonated beverages. More than eighty years before the invention of Coca-Cola, sweet carbonated drinks became popular around the world, provoking arguments remarkably similar to those they prompt today. Are they medicinally, morally, culturally, or nutritionally good or bad? Seemingly since their invention, they have been loved—and hated—for being cold or sweet or fizzy or stimulating. Many of their flavors are international: lemon and ginger were more popular than cola until about 1920. Some are local: tarragon in Russia, cucumber in New York, red bean in Japan, and chinotto (exceedingly bitter orange) in Italy. This book looks not only at how something made from water, sugar, and soda became big business, but also how it became deeply important to people—for fizzy drinks’ symbolic meanings are far more complex than the water, gas, and sugar from which they are made.