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Author : Lynn H. Turner,Richard West
Publisher : Cambridge University Press
Page : 325 pages
File Size : 45,9 Mb
Release : 2018-10-11
Category : Business & Economics
ISBN : 9781107151048
This concise book presents theory and teaches skills allowing students from all academic backgrounds to understand the communication field.
Author : Sheila Steinberg
Publisher : Juta and Company Ltd
Page : 356 pages
File Size : 40,9 Mb
Release : 2007
Category : Education
ISBN : 0702172618
In this introductory textbook, the author contextualises approaches and theories on cornmunication studies by making use of local examples from the mass media, as well as relevant political and social experiences. The book is divided into two parts. The first provides students with a strong foundation in communication while the second focuses on the areas of specialisation within communication studies. Each chapter starts with the learning Outcomes and a short overview of the chapter. Students can monitor their learning by using the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will prove invaluable to Students and professionals alike. Beginner students majoring in Communication Studies, as well as those studying towards various degrees or qualifications where communication is a prerequisite will find this book useful.
Author : Arthur Asa Berger
Publisher : Routledge
Page : 241 pages
File Size : 55,9 Mb
Release : 2016-06-16
Category : Computers
ISBN : 9781315424729
"This brief introduction to the field of communication has the advantages of Arthur Asa Berger's informal writing style and a flair for popular culture examples that will interest students. Designed for the basic course in communication departments, the volume introduces the key theorists who shaped our concepts of communication as he describes the varied processes and settings in which communication occurs. Chapters on social media, on communication and identity, and on visual communication address key contemporary topics. A specialist on mass media and author of over 75 books in communication and popular culture, Berger's examples range from advertisements to folk tales to James Bond films. Student exercises, quotes from key theorists, and cartoons make this a strong option for instructors who wish to explore alternatives to the standard encyclopedic textbook"--
Author : Karl Erik Rosengren
Publisher : SAGE
Page : 244 pages
File Size : 41,9 Mb
Release : 2000-02-11
Category : Language Arts & Disciplines
ISBN : 0803978375
Written as an introduction for beginning students, this book offers a thorough, yet lively, overview of human communication in all its aspects. Accessibly written and assuming no prior knowledge of the discipline Communication: An Introduction: offers a thorough, yet lively, examination of all aspects of human communication, including: a summary of its nature, form and function; a detailed analysis of all the levels of communication; a description and overview of the different traditions of communication studies; and a consideration of the future of communication - as a phenomenon and as a field of research.
Author : John Fiske
Publisher : Psychology Press
Page : 203 pages
File Size : 50,7 Mb
Release : 1990
Category : Language Arts & Disciplines
ISBN : 9780415046725
In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver'sCommunication Theoryto Saussure's structural linguistics and Peirce'sSemiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.
Author : Alan Goodboy,Kara Shultz
Publisher : Unknown
Page : 444 pages
File Size : 41,6 Mb
Release : 2021-07-13
Category : Electronic
ISBN : 1524926809
Author : Armand Mattelart,Michèle Mattelart
Publisher : SAGE
Page : 196 pages
File Size : 52,8 Mb
Release : 1998-08-24
Category : Language Arts & Disciplines
ISBN : 0761956476
This introduction to communication theory offers an historical account of the development of all major theoretical approaches by summing up the range of existing theories, and explaining how and why the diverse currents of thought emerged.
Author : Sarah Trenholm
Publisher : Routledge
Page : 873 pages
File Size : 41,9 Mb
Release : 2016-08-19
Category : Language Arts & Disciplines
ISBN : 9781315506111
Praised for its teachability, Thinking Through Communication provides an excellent, balanced introduction to basic theories and principles of communication, making sense of a complex field through a variety of approaches. In an organized and coherent manner, Thinking Through Communication covers a full range of topics- from the history of communication study to the methods used by current communication scholars to understand human interaction. The text explores communication in a variety of traditional contexts: interpersonal, group, organizational, public, intercultural, computer-mediated communication and the mass media. This edition also offers new insights into public speaking and listening. This text can be used successfully in both theory- and skills-based courses. Written in a clear, lively style, Trenholm's overall approach-including her use of examples and interesting illustrations-helps both majors and non-majors alike develop a better understanding of communication as a field of study and an appreciation for ways in which communication impacts their daily lives.
Author : Frans Van Dam,Liesbeth De Bakker,Anne M Dijkstra,Eric Allen Jensen
Publisher : World Scientific
Page : 276 pages
File Size : 41,5 Mb
Release : 2020-03-05
Category : Science
ISBN : 9789811209895
'The book provides a concise, informative, comprehensive, and current overview of key issues in the field of science communication, the background of science communication, its theoretical bases, and its links to science communication practice. Especially the link between theory / research and practice is very well developed in the book and in the individual chapters. I think that is valuable for both readers new to the field of science communication, but also for those who identify with only one of these sides … it is indeed a comprehensive and concise overview, convincing in its aim to link theory, research, and practice and I will definitely use it for my lectures on science communication.'JCOM - Journal of Science CommunicationA concise, coherent and easily readable textbook about the field of science communication, connecting the practice of science communicators with theory. In the book, recent trends and shifts in the field resonate, such as the transition from telling about science to interacting with the public and the importance of science communication in health and environmental communication. The chapters have been written by experts in their disciplines, coming from philosophy of science and communication studies to health communication and science journalism. Cases from around the world illustrate science communication in practice. The book provides a broad, up-to-date and coherent introduction to science communication for both, students of science communication and related fields, as well as professionals.Related Link(s)
Author : Upamanyu Madhow
Publisher : Cambridge University Press
Page : 547 pages
File Size : 47,9 Mb
Release : 2014-11-24
Category : Technology & Engineering
ISBN : 9781107022775
An accessible undergraduate textbook introducing key fundamental principles behind modern communication systems, supported by exercises, software problems and lab exercises.
Author : John B. Thomas
Publisher : Springer Science & Business Media
Page : 360 pages
File Size : 44,7 Mb
Release : 2012-12-06
Category : Technology & Engineering
ISBN : 9781461238263
This book was written as a first treatment of statistical com munication theory and communication systems at a senior graduate level. The only formal prerequisite is a knowledge of ele mentary calculus; however, some familiarity with linear systems and transform theory will be helpful. Chapter 1 is introductory and contains no substantial techni cal material. Chapter 2 is an elementary introduction to probability theory at a nonrigorous and non abstract level. It is essential to the remainder of the book but may be skipped (or reviewed has tily) by any student who has taken a one-semester undergraduate course in probability. Chapter 3 is a brief treatment of random processes and spec tral analysis. It includes an introduction to shot noise (Sections 3.14-3.17) which is not subsequently used explicitly. Chapter 4 considers linear systems with random inputs. It includes a considerable amount of material on narrow-band sys tems and on the representation of random processes. Chapter 5 treats the matched filter and the linear least mean-squared-error filter at an elementary level but in some detail. Numerous examples are provided throughout the book. Many of these are of an elementary nature and are intended merely to illustrate textual material. A reasonable number of problems of varying difficulty are provided. Instructors who adopt the text for classroom use may obtain a Solutions Manual for most of the problems by writing to the author.
Author : Marina Krcmar,David R. Ewoldsen,Ascan Koerner
Publisher : Routledge
Page : 360 pages
File Size : 40,6 Mb
Release : 2016-05-20
Category : Language Arts & Disciplines
ISBN : 9781136288999
This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This book presents an overview of theory in general and of communication theory in particular, while offering a broad look at topics in communication that promote understanding of the key issues in communication science for students and scholars new to communication research. The book takes a predominantly "communication science" approach but also situates this approach in the broader field of communication, and addresses how communication science is related to and different from such approaches as critical and cultural studies and rhetoric. As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.
Author : Don W. Stacks,Sidney R. Hill,Mark Hickson
Publisher : Harcourt Brace College Publishers
Page : 344 pages
File Size : 53,9 Mb
Release : 1991
Category : Language Arts & Disciplines
ISBN : IND:30000087216093
Author : Graeme Burton,Richard Dimbleby
Publisher : Routledge
Page : 294 pages
File Size : 52,9 Mb
Release : 2002-09-11
Category : Social Science
ISBN : 9781134699698
The authors cover the essential elements of communication, including communication between individuals and groups, in organizations and through mass media and new technologies.
Author : Brian McNair
Publisher : Psychology Press
Page : 276 pages
File Size : 55,6 Mb
Release : 2003
Category : Communication in politics
ISBN : 0415307074
In the third edition of this title, the author offers a broad critical preface to the relationship between politics, the media and democracy in the UK and other contemporary societies.