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Author : Abdul Hamid Mar Iman
Publisher : Penerbit UTM
Page : 452 pages
File Size : 42,5 Mb
Release : 2002
Category : Property
ISBN : 9835202524
Author : Leta McCurry
Publisher : Unknown
Page : 324 pages
File Size : 45,8 Mb
Release : 1990-01-01
Category : Commercial buildings
ISBN : 0131514652
Author : Mary Alice Hines
Publisher : Praeger
Page : 264 pages
File Size : 50,5 Mb
Release : 1988-06-22
Category : Business & Economics
ISBN : UCSD:31822003973369
Written by a specialist in domestic and international real estate, this book provides an introduction to the marketing of real estate, real estate services, and real estate securities on an international basis. The economic, political, legal, and financial considerations for developing international real estate investment strategies are outlined. Beginning with an examination of the international marketing environment, the author discusses marketing management and strategies, pricing, promoting real estate products internationally, market research, and financial management. The book also contains an assessment of the future of international real estate marketing. Business Information Alert This book fills a gap in the real estate literature by providing a comprehensive, sophisticated introduction to the marketing of real estate, real estate services, and real estate securities on an international basis. Written by a well-known authority on real estate investment, Marketing Real Estate Internationally addresses the complex economic, political, legal, and financial considerations that must be taken into account before a coherent international real estate investment strategy can be constructed and applied. This is the first practical guide of international real estate marketing to be written specifically for real estate professionals.
Author : John Lindeman
Publisher : John Wiley & Sons
Page : 231 pages
File Size : 41,5 Mb
Release : 2015-11-16
Category : Business & Economics
ISBN : 9780730319818
The 7 keys to property investment success Brimming with fresh content designed to suit current trends in the market, Unlocking the Property Market shares expert property market analyst John Lindeman's tips and techniques on where to buy, what to buy, how much to pay, and when to sell. Written with your needs in mind, Lindeman reveals the seven keys to property investment success and shows you how to unlock the property market's secrets. The media talks up a housing market boom one minute and then warns of a crash the next, but the housing market's behaviour is predictable. Housing prices move slowly upwards, and then they stagnate for some years—and may even fall for a year or two. However, there are always suburbs in any market that go against the grain and offer property investors a chance to secure the highest returns in the shortest possible time in any market condition. To find these properties, follow John Lindeman in Unlocking the Property Market and successfully discover the seven keys to property investment success including: Understand how the market works and find locations with the best growth potential Know where and when to buy and the best time to sell Narrow down your property search, decide what to buy and determine how much to pay. If you're a private housing investor or just starting out in the field looking for authoritative, accessible information on the topic, Unlocking the Property Market gives you the confidence and know-how to successfully obtain the best possible results from property investment.
Author : M. Joseph Sirgy
Publisher : Routledge
Page : 319 pages
File Size : 45,7 Mb
Release : 2014-05-09
Category : Business & Economics
ISBN : 9781317689058
Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.
Author : Brandon Doyle
Publisher : Createspace Independent Publishing Platform
Page : 174 pages
File Size : 54,8 Mb
Release : 2018-09-12
Category : Electronic
ISBN : 1720374198
Countless marketing books have been written for real estate agents, and for a good reason: to survive in today's challenging economic climate, real estate agents must wear so many hats at once to have a chance at success, and thus need as much help as they can get. While many real-estate marketing books offer a whole-life plan to achieving your goals or attempt to impress you with far-out tactics that may have worked for one person, one time, in a market unlike any other, this book is different. The Real Estate Marketing Playbook was inspired by observations and experiences over many years in the real estate business. Concise chapters get right to the point and offer actionable advice. You'll receive a brief overview of each tactic, learn about best practices, and in most chapters, you'll hear from experts as they chime in on their struggles and successes. This is not to say that the book is merely short; it is merely respectful of your time. Each chapter is its own contained unit. Feel free to flip to any section that intrigues you, or that addresses a situation applicable to you. Keep in mind that it is not humanly possible to implement every idea in this book. Neither is it possible that every concept applies to every real estate agent. Just like your real estate business, every situation is unique. Use common sense to determine if a plan is right for you, your market, and your business. This book is meant to be kept within reach throughout your business day - in the car, in your bag or briefcase, etc. It's a perfect companion when waiting for open houses to begin or for clients to arrive. It's a helpful lunchtime read to keep you in the mindset of innovation and forward movement for your business. Anytime you need a helpful hint or a compelling idea to help boost your current or next marketing project, crack it open; even just flipping it open and reading a chapter at random could spark an idea that skyrockets your real estate business. This book is not for those seeking a shortcut, but for those who are willing to challenge themselves to take advantage of every opportunity to grow their real estate business.
Author : Richard M. Levy
Publisher : Routledge
Page : 268 pages
File Size : 49,9 Mb
Release : 2019-11-05
Category : Architecture
ISBN : 9780429891144
This book provides readers with a basic understanding of the principles that underlie real estate development. A brief historical overview and an introduction to basic principles are followed by examples from practice. Case studies focus on how cities change and respond to the economic, technological, social, and political forces that shape urban development in North America. It is important to have a framework for understanding the risks and rewards in real estate investing. In measuring return, consideration must be given to both investment appreciation and the cash flow generated over the life of a project. In addition, metrics are presented that can be useful in assessing the financial feasibility of a real estate development proposal. This book also provides an overview of the forces of supply and demand that gauge the potential market for a new project. In determining the size of “residual demand”, estimates for population growth, family formation, and new development are important. All development projects fall under the auspices of one or several jurisdictions. Though every jurisdiction has different rules and procedures, basic knowledge of the planning process is critical to the success of all development projects regardless of location. Furthermore, all projects have a legal component. Basic issues of land ownership, property rights, property transfer, and land registration are reviewed, all of which need to be considered when a property is sold or purchased. This book also provides a primary on the design and construction process. In constructing a building, a team of experts is first required to design the architectural, structural, and heating, ventilation, and air conditioning (HVAC) systems for a building. An overview is provided of each building system: wood, concrete, and steel. Critical to a successful real estate development, project management principles for the processes of design, bidding, and construction are explored, with close attention given to budgeting, scheduling, and resource management. Essential reading for anyone involved in the development of our built environment, this is a must-read introduction for students and professionals in architecture, urban planning, engineering or real estate seeking an approachable and broad view of real estate development and finance.
Author : Jim Pellerin
Publisher : Jim Pellerin
Page : 0 pages
File Size : 51,7 Mb
Release : 2024-02-24
Category : Business & Economics
ISBN : 9798224707348
As a Real Estate Investor, you will need to perform some sort of marketing. Ideally, you should hire someone to do your marketing for you. If you decide you want to do it yourself this book will help get you started. If you decide to hire someone else to do your marketing for you, this book will help you understand what it is they should be doing. This book provides an overview of how to get started with Real Estate Investing marketing. As always, this book is NOT a practical approach to real estate marketing and the reader is NOT expected to be able to start marketing in real estate after completing this book. The topics covered in this book are: Chapter 1: Introduction to Real Estate Investing Chapter 2: Building Your Brand Chapter 3: Targeting the Right Markets Chapter 4: Digital Marketing Strategies Chapter 5: Offline Marketing Strategies Chapter 6: Leveraging Technology in Real Estate Marketing Chapter 7: Crafting Compelling Property Listings Chapter 8: Effective Communication Strategies Chapter 9: Financial Management in Real Estate Marketing Chapter 10: Adapting to Market Changes & Summary
Author : Edward Glickman
Publisher : Academic Press
Page : 480 pages
File Size : 55,9 Mb
Release : 2013-10-14
Category : Business & Economics
ISBN : 9780123786272
An Introduction to Real Estate Finance serves as the core of knowledge for a single-semester first course in real estate finance. Unlike other real estate finance textbooks, with their encyclopedic but often stale details, it combines a short traditional text with a living website. The book gives students and professors highly applied information, and its regularly updated online features makes it especially useful for this practitioner-oriented audience. It covers fundamental topics such as accounting and tax, mortgages, capital markets, REITs and more. It also addresses the 2008 financial crisis and its impact on the real estate profession. This text is a valuable companion for students of real estate finance as well as financial analysts, portfolio managers, investors and other professionals in the field. Offers a concise, efficient, "finance-centric" alternative to traditional real estate finance texts Website gives readers the tools to find current information about their own areas of specialization—a unique approach not found in other real estate finance textbooks Gives students and professors the material to examine every subject in broad and highly detailed terms
Author : David Gadish
Publisher : Unknown
Page : 128 pages
File Size : 53,5 Mb
Release : 2021-11-11
Category : Electronic
ISBN : 1954713177
Author : Owen Bevan
Publisher : Palgrave
Page : 252 pages
File Size : 54,7 Mb
Release : 1991
Category : Marketing
ISBN : 0333555031
Uses the examples of residential and commercial property marketing to probe into the process of marketing and direct attention into an examination of the techniques available in the marketing of both companies and services. This book is an attempt to link
Author : Penny Norton
Publisher : Routledge
Page : 208 pages
File Size : 44,8 Mb
Release : 2020-04-10
Category : Electronic
ISBN : 0367257173
This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique. The editors begin with an introduction to the property cycle and the role of property PR within it; consideration of the changes and challenges facing the industry; various structures of property communications and the need for a strategic approach. Subsequent chapters provide perspectives and lessons from contributors in a variety of property sectors including commercial property, estate agency, social housing, property consultancy, proptech, retail and homebuilding. The book concludes with insight into future change, both for the property industry and the communication function within it. This book is recommended reading for all property PR teams, students studying for property, PR, marketing degrees and for anyone working in the built environment sector who needs to consider PR and marketing as part of their role.
Author : Peter O'Malley
Publisher : Wiley-Blackwell
Page : 288 pages
File Size : 47,7 Mb
Release : 2018-04-02
Category : Electronic
ISBN : 0730345017
The real world of modern real estate exposed Inside Real Estate is a down-to-earth consumer guide for anyone navigating the property market in the digital age. Written by industry veteran Peter O′Malley, this book exposes the truth about modern real estate and shows you how to work the market to optimize your financial benefit. Forget what you′ve seen or heard the media′s hype surrounding real estate doesn′t accurately reflect the reality on the ground. With the rise of digital platforms, foreign buyers and property booms and busts, the agent′s role is changing amidst a rapidly evolving field; media spin benefits agents more than consumers, but this book offers step-by-step guidance on silencing the noise and working with reality. Exposing common practices and blowing myths wide open, this book shows you what the property market is today and how to take advantage of it to buy, sell or invest in your best financial interest. Cut through the hype and learn the truth behind the myths Understand the agent′s new and changing role in a disrupted industry Learn the tips, traps and tactics that could sink or save your investment Deal with rising and falling markets as a buyer or seller The industry′s digital disruption is not going away, and certain aspects of the market have been permanently changed as a result. The good news is that property is still a smart financial move, and it is possible to come out ahead regardless of the market′s behaviour but first you need to separate spin from reality. Inside Real Estate takes you behind the curtain to help you navigate the market with clear eyes and a solid understanding of the real-world market.
Author : Laurence C. Harmon,Kathleen McKenna-Harmon
Publisher : Unknown
Page : 194 pages
File Size : 52,5 Mb
Release : 2008
Category : Customer services
ISBN : 157203131X
Author : Alan Millington
Publisher : Taylor & Francis
Page : 288 pages
File Size : 46,8 Mb
Release : 2013-11-05
Category : Technology & Engineering
ISBN : 9781135321864
It is now 25 years since the first edition of this book was written, and the objectives of the fifth edition remain the same as those of the first edition, that is to provide "an introduction to and general background reading for the subject of property valuation". It is directed not just at would be surveyors and valuers, but at all those who may be interested in getting an understanding of property valuation.