An Investigaton Into The Relevance Of Guerrilla Marketing To Small And Medium Sized Enterprises

Author : Benjamin Bach
Publisher : GRIN Verlag
Page : 60 pages
File Size : 44,5 Mb
Release : 2007-12
Category : Electronic
ISBN : 9783638874151

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An Investigaton Into the Relevance of Guerrilla Marketing to Small and Medium-sized Enterprises by Benjamin Bach Pdf

Bachelor Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.9, University of Lincoln (Faculty of Business & Law), course: Marketing & Advertising, 25 entries in the bibliography, language: English, abstract: Guerrilla (ge'rilə) marketing; an unconventional way of promotional marketing activities on a low-budget level. This aggressive marketing approach is characterised by creative and legal attacks targeted on competitors in order to maintain or increase awareness and impact to the customer. Guerrilla marketing stands for focusing on conventional goals such as profit or growth, but doing it by using exceptional promotional approaches, like advertising in yellow pages, wild postings or non-traditional outdoor advertising media vehicles. Customers are confronted with an increasing amount of advertising messages per day and therefore organisations have to develop advertising approaches to stand out in today's media fragmentation. Especially small and medium-sized enterprises are having greater internal limitations regarding a restricted budget for marketing communications and facing bigger external uncertainties than large organisation. Thus, marketing campaigns have to become profitable for an enterprise. The low-cost communication effort is one of the major issues for guerrilla marketers. It is particular relevant for a small company to apply a differentiated set of promotional methods to diversify itself from competition, but guerrilla marketing is also becoming more adopted by large enterprises. This dissertation aims to give the reader a complementary insight of guerrilla marketing and investigates its relevance for a small and medium-sized enterprise (SME) in terms of generating profit. The purpose of this study is to identify how relevant this approach is to guerrilla entrepreneurs in small organisations, regarding profitability and flexibility in respect of strat

Author : Robert J. Kaden,Gerald Linda,Jay Conrad Levinson
Publisher : Kogan Page Publishers
Page : 368 pages
File Size : 47,5 Mb
Release : 2009-09-03
Category : Business & Economics
ISBN : 9780749458461

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More Guerrilla Marketing Research by Robert J. Kaden,Gerald Linda,Jay Conrad Levinson Pdf

More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.

Author : Robert J. Kaden
Publisher : Createspace Independent Publishing Platform
Page : 252 pages
File Size : 40,8 Mb
Release : 2006-10-02
Category : Electronic
ISBN : 1533443157

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Guerrilla Marketing Research by Robert J. Kaden Pdf

Is This Book For You? "My business is slow and getting slower. I've tried a million ways to get new customers but I don't get any real results. I just don't understand why it's so hard to grow my business." Thousands of entrepreneurs and small businesses suffer from not understanding their customers. They don't what they are doing right that causes customers to come to them. And, importantly, they don't know why customers choose to shop a competitor instead. Essentially, they lack a clear understanding of the needs of their customers and prospects which, if exploited, would assuredly grow their business. Often ego or downright stubbornness prevents entrepreneurs or small-business executives from using market research. They think they know the needs of their customers better than the customers themselves. Frequently, they feel that marketing research is too expensive, complex or just won't provide new answers. As such, they plough blindly ahead, wasting money on dull or meaningless advertising, promotion or sales events or introducing irrelevant new products or services. They fail to understand that a small expenditure on marketing research could point them in the right direction. Market research is not a black box. It is not just for big companies. It can be used effectively and economically by any business or entrepreneur seeking to maximize the opportunities for success and minimize the costs of failures. Essentially, Guerrilla Marketing Research provides the hands on tools so that small and mid-size businesses can use marketing research to ensure success and prevent imminently preventable failures. Here's What It's About: Guerrilla Marketing Research-Marketing Research Techniques That Will Make Any Business More Money Guerrilla Marketing Research trades off the well-know Guerrilla Marketing franchise. It explains how to use market research as tool for more effectively developing marketing, sales promotion or new product endeavors. Importantly, it illustrates how big companies use market research to make money and how small companies can do the same at a fraction of the cost. In doing so, it explains to small and mid-size companies and entrepreneurs, and even larger businesses that don't employ market research professionals, how marketing research can add to their bottom line.

Author : Jay Conrad Levinson
Publisher : Morgan James Publishing
Page : 148 pages
File Size : 45,8 Mb
Release : 2011-08-01
Category : Business & Economics
ISBN : 9781933596112

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Guerrilla Marketing During Tough Times by Jay Conrad Levinson Pdf

The multimillion-selling creator of Guerrilla Marketing offers action steps for businesses stuck in a rut or roiled by a recession. Chances are, your business could use some help about now, regardless of the ups or downs of the economy. Let’s face it, we all could. In this book, bestselling author Jay Conrad Levinson gives you a treasure trove of marketing tactics to help you weather even the toughest times. It tells you exactly how to position your business so you can propel to new heights you never dreamt were possible. Each of the twelve chapters in Guerrilla Marketing During Tough Times includes action steps you can use, and an exercise to help you focus your energy on the areas of your business you must change. It’s real-life advice from a real marketing expert.

Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
Page : 212 pages
File Size : 42,5 Mb
Release : 1989
Category : Business & Economics
ISBN : 0395502209

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Guerrilla Marketing Attack by Jay Conrad Levinson Pdf

At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.

Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
Page : 306 pages
File Size : 55,8 Mb
Release : 1994
Category : Business & Economics
ISBN : 0395687187

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Guerrilla Advertising by Jay Conrad Levinson Pdf

Designed to promote cost-effective advertising for the small business, this guide gives instruction in staying within budgets and developing an advertising strategy.

Author : Jay Levinson,Jeannie Levinson
Publisher : Entrepreneur Press
Page : 290 pages
File Size : 55,6 Mb
Release : 2008-01-01
Category : Business & Economics
ISBN : 9781613080337

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Startup Guide to Guerrilla Marketing by Jay Levinson,Jeannie Levinson Pdf

More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: • The personality of a marketing guerrilla • Guerrilla marketing defined • Succeeding with a guerrilla marketing attack • Selecting guerrilla marketing weapons • Creating a seven-sentence guerrilla marketing plan • Making a guerrilla marketing calendar • Launching your attack • Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.

Author : Robert J Kaden
Publisher : Unknown
Page : 128 pages
File Size : 43,8 Mb
Release : 2010-01-01
Category : Electronic
ISBN : 0749460725

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More Guerrilla Marketing Research by Robert J Kaden Pdf

Author : Jay Conrad Levinson
Publisher : Piatkus Books
Page : 384 pages
File Size : 55,8 Mb
Release : 2013-06-06
Category : Advertising
ISBN : 0749940808

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Guerrilla Marketing by Jay Conrad Levinson Pdf

First published in 1983, Jay Levinson's GUERRILLA MARKETING has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand and gain market share. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In GUERRILLA MARKETING Jay Levinson's take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and being a manager in the age of telecommuting and freelance employees, among others, GUERRILLA MARKETING will be the entrepreneur's marketing bible for the twenty-first century.

Author : Jay Conrad Levinson,Jason Myers,Merrilee Kimble
Publisher : Morgan James Publishing
Page : 349 pages
File Size : 45,5 Mb
Release : 2021-10-05
Category : Business & Economics
ISBN : 9781631956249

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Guerrilla Marketing Volume 1 by Jay Conrad Levinson,Jason Myers,Merrilee Kimble Pdf

Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business. Where does it all begin? That’s a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today’s Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses. Jason and Merrilee are continuing Jay Conrad Levison’s unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one’s SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.

Author : Robert J Kaden
Publisher : Unknown
Page : 232 pages
File Size : 43,7 Mb
Release : 2024-06-29
Category : Electronic
ISBN : 0749448997

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Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money by Robert J Kaden Pdf

Author : Jay Levinson,Jeannie Levinson
Publisher : Entrepreneur Press
Page : 464 pages
File Size : 42,8 Mb
Release : 2011-10-01
Category : Business & Economics
ISBN : 9781613081655

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The Best of Guerrilla Marketing by Jay Levinson,Jeannie Levinson Pdf

Cash in with Guerrilla Marketing’s Greatest Hits Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books. When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, Jilllublin.com For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter — and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker, www.PublishedandProfitable.com

Author : Jay Conrad Levinson
Publisher : Mariner Books
Page : 344 pages
File Size : 50,9 Mb
Release : 1993
Category : Business & Economics
ISBN : UOM:49015002057520

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Guerrilla Marketing by Jay Conrad Levinson Pdf

Hundreds of ideas for reaching and keeping the fastest-growing markets in the 90s, marketing during a recession, what consumers in the 90s care most about, how to use the technological explosion for bigger profits, and management lessons for the 21st century.

Author : Small Business Revolution
Publisher : Small Business Revolution via PublishDrive
Page : 15 pages
File Size : 45,5 Mb
Release : 2017-11-07
Category : Business & Economics
ISBN : PKEY:6610000035618

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What is Guerrilla Marketing by Small Business Revolution Pdf

Whаt iѕ Guеrrillа Mаrkеting: Introduction to Guerrilla Marketing The New Age Of Marketing Are you interested in finding new marketing techniques so you can promote your business? Have you heard about Guerrilla Marketing and want to know everything about it? This complete guide will give you all the essential knowledge about this new marketing approach. This beginner’s guide to Guerrilla Marketing will teach you everything, from its definition and background to the pros and cons of each type for every situation. Learn how to incorporate this approach to online marketing and get all the knowledge you’ll need to make a profit. So Learn From The Best And Reach Your Goals Now

Author : Jason Myers,Jay Conrad Levinson,Merrilee Kimble
Publisher : Morgan James Publishing
Page : 236 pages
File Size : 42,7 Mb
Release : 2022-03-01
Category : Business & Economics
ISBN : 9781631957475

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Guerrilla Marketing by Jason Myers,Jay Conrad Levinson,Merrilee Kimble Pdf

Focused on low-cost, strategic marketing concepts that will creatively promote a compelling product or service, Guerrilla Marketing’s winning approach relies on knowledge, time, energy, and imagination rather than a big marketing budget. Now, the winning continues with Guerrilla Marketing Volume 2.