Guerrilla Marketing Research Marketing Research Techniques That Can Help Any Business Make More Money

Author : Robert J. Kaden,Gerald Linda,Jay Conrad Levinson
Publisher : Kogan Page Publishers
Page : 368 pages
File Size : 44,7 Mb
Release : 2009-09-03
Category : Business & Economics
ISBN : 9780749458461

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More Guerrilla Marketing Research by Robert J. Kaden,Gerald Linda,Jay Conrad Levinson Pdf

More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.

Author : Robert J. Kaden
Publisher : Createspace Independent Publishing Platform
Page : 252 pages
File Size : 51,9 Mb
Release : 2006-10-02
Category : Electronic
ISBN : 1533443157

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Guerrilla Marketing Research by Robert J. Kaden Pdf

Is This Book For You? "My business is slow and getting slower. I've tried a million ways to get new customers but I don't get any real results. I just don't understand why it's so hard to grow my business." Thousands of entrepreneurs and small businesses suffer from not understanding their customers. They don't what they are doing right that causes customers to come to them. And, importantly, they don't know why customers choose to shop a competitor instead. Essentially, they lack a clear understanding of the needs of their customers and prospects which, if exploited, would assuredly grow their business. Often ego or downright stubbornness prevents entrepreneurs or small-business executives from using market research. They think they know the needs of their customers better than the customers themselves. Frequently, they feel that marketing research is too expensive, complex or just won't provide new answers. As such, they plough blindly ahead, wasting money on dull or meaningless advertising, promotion or sales events or introducing irrelevant new products or services. They fail to understand that a small expenditure on marketing research could point them in the right direction. Market research is not a black box. It is not just for big companies. It can be used effectively and economically by any business or entrepreneur seeking to maximize the opportunities for success and minimize the costs of failures. Essentially, Guerrilla Marketing Research provides the hands on tools so that small and mid-size businesses can use marketing research to ensure success and prevent imminently preventable failures. Here's What It's About: Guerrilla Marketing Research-Marketing Research Techniques That Will Make Any Business More Money Guerrilla Marketing Research trades off the well-know Guerrilla Marketing franchise. It explains how to use market research as tool for more effectively developing marketing, sales promotion or new product endeavors. Importantly, it illustrates how big companies use market research to make money and how small companies can do the same at a fraction of the cost. In doing so, it explains to small and mid-size companies and entrepreneurs, and even larger businesses that don't employ market research professionals, how marketing research can add to their bottom line.

Author : Robert J Kaden
Publisher : Unknown
Page : 232 pages
File Size : 47,6 Mb
Release : 2024-07-01
Category : Electronic
ISBN : 0749448997

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Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money by Robert J Kaden Pdf

Author : Robert J Kaden
Publisher : Unknown
Page : 128 pages
File Size : 49,5 Mb
Release : 2010-01-01
Category : Electronic
ISBN : 0749460725

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More Guerrilla Marketing Research by Robert J Kaden Pdf

Author : Mishra, Pratika,Dham, Swati Oberoi
Publisher : IGI Global
Page : 312 pages
File Size : 55,7 Mb
Release : 2018-09-07
Category : Business & Economics
ISBN : 9781522560654

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Application of Gaming in New Media Marketing by Mishra, Pratika,Dham, Swati Oberoi Pdf

The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.

Author : Siddhartha Sarkar
Publisher : Universal-Publishers
Page : 68 pages
File Size : 42,7 Mb
Release : 2016-02-16
Category : Electronic
ISBN : 9781627345910

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International Journal of Cross-Cultural Studies by Siddhartha Sarkar Pdf

CONTENTS 1. Evaluation of Municipal Managers' Roles in Strategic Implementation: A Study of Matatiele Municipality in South Africa by Samuel M. Lehanya et al. 2. Nexus of Trafficking and Migration Issues by Siddhartha Sarkar 3. Perceptions of Senior Staff on Empowerment Strategies in a Tertiary Institution in Ghana by Rosemond Boohene et al 4. Western Cinema and the Work of Empire: Turning the Spotlight on the Orient by Wincharles Coker 5. Babyfacedness: Sometimes a Plus Sometimes a Minus for Male Attractiveness Ratings by Don R. Osborn

Author : Pablo Perea,Pau Giner
Publisher : Packt Publishing Ltd
Page : 354 pages
File Size : 40,7 Mb
Release : 2017-07-28
Category : Computers
ISBN : 9781787283596

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UX Design for Mobile by Pablo Perea,Pau Giner Pdf

Get proficient in building beautiful and appealing mobile interfaces (UI) with this complete mobile user experience (UX) design guide. About This Book Quickly explore innovative design solutions based on the real needs of your users. Create low and high fidelity prototypes using some of the best tools. Master a pragmatic design process to create successful products. Plan an app design from scratch to final test, with real users. Who This Book Is For This book is for designers, developers and product managers interested in creating successful apps. Readers will be provided with a process to produce, test and improve designs based on best practices. What You Will Learn Plan an app design from scratch to final test, with real users. Learn from leading companies and find working patterns. Apply best UX design practices to your design process. Create low and high fidelity prototypes using some of the best tools. Follow a step by step examples for Tumult Hype and Framer Studio. Test your designs with real users, early in the process. Integrate the UX Designer profile into a working team. In Detail User experience (UX) design provides techniques to analyze the real needs of your users and respond to them with products that are delightful to use. This requires you to think differently compared to traditional development processes, but also to act differently. In this book, you will be introduced to a pragmatic approach to exploring and creating mobile app solutions, reducing risks and saving time during their construction. This book will show you a working process to quickly iterate product ideas with low and high fidelity prototypes, based on professional tools from different software brands. You will be able to quickly test your ideas early in the process with the most adequate prototyping approach. You will understand the pros and cons of each approach, when you should use each of them, and what you can learn in each step of the testing process. You will also explore basic testing approaches and some more advanced techniques to connect and learn from your users. Each chapter will focus on one of the general steps needed to design a successful product according to the organization goals and the user needs. To achieve this, the book will provide detailed hands-on pragmatic techniques to design innovative and easy to use products. You will learn how to test your ideas in the early steps of the design process, picking up the best ideas that truly work with your users, rethinking those that need further refinement, and discarding those that don't work properly in tests made with real users. By the end of the book, you will learn how to start exploring and testing your design ideas, regardless the size of the design budget. Style and approach A quick and simple guide to design and test a mobile application from the UX design point of view

Author : Kirá?ová, Alžbeta
Publisher : IGI Global
Page : 375 pages
File Size : 42,5 Mb
Release : 2016-12-28
Category : Business & Economics
ISBN : 9781522520177

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Driving Tourism through Creative Destinations and Activities by Kirá?ová, Alžbeta Pdf

Tourism has become a booming industry within the last few decades, and with the help of many new unique destinations and activities, creative tourism will continue this upward trajectory for the foreseeable future. Tourism helps stimulate economies, decrease unemployment, promote cultural diversity, and is overall a positive impact on the world. Driving Tourism through Creative Destinations and Activities provides a comprehensive discussion on the most unique, emerging tourism topics and trends. Featuring engaging topics such as social networking, destination management organizations, tourists’ motivations, and service development, this publication is a pivotal resource of academic material for managers, practitioners, students, and researchers actively involved in the hospitality and tourism industry.

Author : Anonim
Publisher : Unknown
Page : 868 pages
File Size : 46,9 Mb
Release : 2007
Category : Marketing
ISBN : CORNELL:31924083380828

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International Journal of Market Research by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 1224 pages
File Size : 55,9 Mb
Release : 2006
Category : Marketing research
ISBN : IND:30000117413546

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Quirk's Marketing Research Review by Anonim Pdf

Author : Milind M. Lele
Publisher : Kogan Page Publishers
Page : 228 pages
File Size : 52,5 Mb
Release : 2007
Category : Business & Economics
ISBN : 0749449659

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Monopoly Rules by Milind M. Lele Pdf

Conventional wisdom attributes winning to having the best products at the lowest prices, a great brand, superior management and the lowest overhead. This book shows you how to win and hold on to that crucial market segment that can make you rich. It provides a different way to think, take action and stay ahead of the game.

Author : Michael Hyman,Jeremy Sierra
Publisher : John Wiley & Sons
Page : 651 pages
File Size : 44,9 Mb
Release : 2010-03-05
Category : Business & Economics
ISBN : 9780470632567

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Marketing Research Kit For Dummies by Michael Hyman,Jeremy Sierra Pdf

The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Author : Joshua Grossnickle,Oliver Raskin
Publisher : McGraw Hill Professional
Page : 459 pages
File Size : 42,9 Mb
Release : 2000-10-02
Category : Business & Economics
ISBN : 9780071378451

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The Handbook of Online Marketing Research: Knowing Your Customer Using the Net by Joshua Grossnickle,Oliver Raskin Pdf

The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more.Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors.With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs.

Author : Arthur James Wells
Publisher : Unknown
Page : 1884 pages
File Size : 41,5 Mb
Release : 2006
Category : Bibliography, National
ISBN : UOM:39015066099196

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The British National Bibliography by Arthur James Wells Pdf

Author : Robert J. Kaden,Gerald Linda,Melvin Prince
Publisher : SAGE Publications
Page : 505 pages
File Size : 41,8 Mb
Release : 2011-11-09
Category : Business & Economics
ISBN : 9781452240718

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Leading Edge Marketing Research by Robert J. Kaden,Gerald Linda,Melvin Prince Pdf

This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and researchers are valued for solving weighty problems and minimizing risks. The authors offer rich new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.