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Author : P. Tamizhselvan,A. Sathivel
Publisher : Unknown
Page : 0 pages
File Size : 42,5 Mb
Release : 2023-09-13
Category : Electronic
ISBN : 3346944913
Author : P. Tamizhselvan,A. Sathivel
Publisher : GRIN Verlag
Page : 240 pages
File Size : 51,6 Mb
Release : 2023-09-25
Category : Business & Economics
ISBN : 9783346944900
Doctoral Thesis / Dissertation from the year 2021 in the subject Business economics - Customer Relationship Management, CRM, grade: Commended, Bharathiar University (Tamil Nadu Institute of Urban Studies), course: Ph.D, language: English, abstract: The consumer attitude towards the various financial services products in the past was very passive and attracted less interest. But after the advent of technology and new forms of internet-based Banking, have had a great impact on consumer's attitudes and how they purchase financial products and services. The financial services providers are not certain of retaining their customers and have resorted to the traditional technique of the relationships building and loyalty practices. This makes it all the more important for financial services providers to understand the attitudes of customers and influence their decision-making and behavioral patterns. Consumers tend to search for product information either explicitly or implicitly depend on the attention, perception and other environmental cues related to information on the product. In literature, the choice of a mortgage is conceptualized as a function of value, prepayment, points, type of mortgage sought, etc. A prerequisite for consumers to make good decisions is to have all the relevant information therefore Banks must adopt a mandatory disclosure policy to facilitate this information search.
Author : A. Carretta,F. Fiordelisi,G. Mattarocci
Publisher : Springer
Page : 287 pages
File Size : 44,6 Mb
Release : 2008-11-12
Category : Business & Economics
ISBN : 9780230594814
In a financial revolution, new determinants of performance arise and interest in the way performance is measured and communicated to stakeholders grows. This book presents a wide and accurate analysis of the impact that regulation, structural changes and new financial products have on the performance of markets and intermediaries.
Author : Dr G vani, Dr B Nagarjuna, Md KhwajaMoinoddin, Dr Bindu K Nambiar
Publisher : Archers & Elevators Publishing House
Page : 128 pages
File Size : 43,7 Mb
Release : 2024-07-01
Category : Antiques & Collectibles
ISBN : 9789388805957
Author : Fernando Chaparro
Publisher : Academic Conferences Limited
Page : 390 pages
File Size : 53,9 Mb
Release : 2012
Category : Intellectual capital
ISBN : 9781908272713
Author : Anonim
Publisher : Emerald Group Publishing
Page : 97 pages
File Size : 52,6 Mb
Release : 2006
Category : Marketing
ISBN : 9781846630569
Author : Christine Ennew,Nigel Waite,Roisin Waite
Publisher : Routledge
Page : 518 pages
File Size : 47,8 Mb
Release : 2013-07-18
Category : Business & Economics
ISBN : 9781134075959
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Author : OECD
Publisher : OECD Publishing
Page : 184 pages
File Size : 53,6 Mb
Release : 2014-04-07
Category : Electronic
ISBN : 9789264174825
This publication addresses the challenges linked to the introduction of financial education in schools, provides practical guidance and case studies to assist policy makers, as well as a comparative analysis of existing learning frameworks.
Author : Marina L. Alpidovskaya,Ludmila A. Karaseva,Elena G. Popkova
Publisher : IAP
Page : 692 pages
File Size : 49,9 Mb
Release : 2023-01-01
Category : Business & Economics
ISBN : 9798887301037
The consequences of current experiments in socio-economic global transformation are not favorable for Russia. At the same time, the optimum development trajectory of the country has not been clearly delineated by either theorists or practitioners either in political or socio-economic terms. The paradigm of the market economy has become outdated and is now an object of exploitation by global transnational corporations. There is a need for interdisciplinary consolidation, which can become the basis for understanding the role of the political and economic components of knowledge about the economy and society, the necessity and possibility for its improvement, and its application for the benefit of the country and the world, not excluding departure from obsolete stereotypes while maintaining the basic principles of logic and morality. It is time to redirect the apparatus of economic science to achieve real national and global welfare by eliminating irrational practices characteristic of both government intervention and private entrepreneurship, aimed at the realization of bureaucratic and oligarchic interests.
Author : Tina Harrison
Publisher : Springer
Page : 343 pages
File Size : 55,8 Mb
Release : 2016-09-20
Category : Business & Economics
ISBN : 9783319308869
This book presents selected papers on the factors that serve to influence an individual’s capacity in financial decision-making. Initial chapters provide an overview of the cognitive factors affecting financial decisions and suggest a link between limited cognitive capacity and the need for financial education. The book then expands on these cognitive limitations to explore the tendency for overconfidence in decision-making and the interplay between rational and irrational factors. Later contributions show how credit card companies benefit from limitations in consumer financial literacy, how gender and cognition intersect to play an important role in financial decision-making, and how to improve financial capacity through financial literacy and education campaigns, including those addressing developed marketplaces. This comprehensive collection of papers will be of value to all readers who seek to better understand the multi-factorial and complex nature of personal financial management in today’s economic climate.
Author : C. Bhattacharya
Publisher : Excel Books India
Page : 724 pages
File Size : 51,8 Mb
Release : 2009
Category : Electronic
ISBN : 8174464778
While most books on marketing and services are readable, very few take the student's viewpoint and set out to answer the question Is it understandable? in the affirmative. This book and its pedagogy has been designed precisely with this in mind:v Design: The book has a consistency of design that is innovative, with aesthetic appeals. v Opening and Closing Cases: Every chapter begins and ends with a case. The cases introduce the primary theme and issues discussed in the chapter and closes with analytical tasks for the students. The cases are original, pertaining to Indian situations, companies and protagonists, helping the Indian students to connect.v Objectives: Every chapter has clear learning expectations, get a glimpse of the chapter context and their respective importance. v End-of-chapter Questions: The questions are many and have been designed carefully to enhance learning for the students. There are elements of research, project work, and academic exercises in them.v Illustrations: The book is generous with pleasing and informative charts, tables and diagrams.v Glossary: The Appendix at the end of the book contains a glossary of services and marketing terminologies. v Marketing models: In addition to the text, the appendix also contains major marketing models mentioned in the text, which are frequently used by the marketers.v How to do cases: The Appendix also contains an useful section for all students a template for case discussion and analysis.There are four parts in the book. Part I takes an overview look at the major differences between services and goods and their characteristics, classifications and different models. It methodically analyses the section on the local, domestic and international conditions and environment factors that have affected services. It also examines the importance of Relationship Marketing in services. Part II examines in-depth the marketing of services. It looks sweepingly and with depth at marketing planning and strategy, service buying behaviour, knowledge management and marketing research in services, and the seven marketing mix variables for services. Part III is about the assessment of service delivery and customer relationship management. Part IV deals exclusively with comprehensive service cases. The cases are in addition to the opening and closing cases. The book lucidly explains the basic concepts of services and marketing and fills a long-standing need of the students for a book on both services and marketing.
Author : Aboul Ella Hassanien,Adam Slowik,Václav Snášel,Hisham El-Deeb,Fahmy M. Tolba
Publisher : Springer Nature
Page : 893 pages
File Size : 48,8 Mb
Release : 2020-09-19
Category : Technology & Engineering
ISBN : 9783030586690
This book presents the proceedings of the 6th International Conference on Advanced Intelligent Systems and Informatics 2020 (AISI2020), which took place in Cairo, Egypt, from October 19 to 21, 2020. This international and interdisciplinary conference, which highlighted essential research and developments in the fields of informatics and intelligent systems, was organized by the Scientific Research Group in Egypt (SRGE). The book is divided into several sections, covering the following topics: Intelligent Systems, Deep Learning Technology, Document and Sentiment Analysis, Blockchain and Cyber Physical System, Health Informatics and AI against COVID-19, Data Mining, Power and Control Systems, Business Intelligence, Social Media and Digital Transformation, Robotic, Control Design, and Smart Systems.
Author : Jungo, João,Madaleno, Mara,Botelho, Anabela,Dogan, Eyup
Publisher : IGI Global
Page : 346 pages
File Size : 52,8 Mb
Release : 2024-02-12
Category : Business & Economics
ISBN : 9798369305232
In today's world, financial inclusion has emerged as a critical tool for fostering inclusive economic growth and achieving sustainable development goals. The Role of Financial Inclusion for Reaching Sustainable Development Goals presents a comprehensive exploration of the subject, offering a vital resource for anyone seeking to grasp the intricacies of this dynamic and evolving field. This book assembles a collection of cutting-edge research on financial inclusion, featuring contributions from diverse contributing authors with expertise in various aspects of finance and economics. The volume is structured to examine the main trends and challenges surrounding financial inclusion, while shedding light on its implications for different economies and societies. From the determinants of financial inclusion to its effects on economic agents, financial institutions, and entire economies, each chapter delves into crucial questions, exploring both the theoretical and empirical aspects of the topic. By examining the challenges and implications of financial inclusion in an international context, this book emerges as a relevant and timely reference for policymakers, academics, and financial professionals alike. This book emphasizes the broader social and political impact of financial inclusion, discussing its correlation with issues such as gender inequality, education expenses, health expenses, access to water and sanitation, environmental inequality, and energy needs.
Author : Ordóñez de Pablos, Patricia,Zhang, Xi,Almunawar, Mohammad Nabil
Publisher : IGI Global
Page : 661 pages
File Size : 43,6 Mb
Release : 2021-05-28
Category : Business & Economics
ISBN : 9781799864783
With new technologies constantly being created, implemented, and sold, it is a robust opportunity for companies to hop on board with the latest digital trends. With the business world undergoing rapid changes and advancements in current times, the transformation process has been rapid and the disruptions significant. This has created a culture of innovation and a plethora of available business opportunities, especially when focused on Central Asia, Southeast Asia, and East Asia. Along with these innovative technologies and new opportunities in the business world comes challenges and trends within the Asian region that require more attention and advanced research to fully understand this digital transformation era and the resulting impacts, challenges, and solutions. The Handbook of Research on Disruptive Innovation and Digital Transformation in Asia addresses key topics for understanding business opportunities in Asia, covering a variety of challenges and nations in the Asian region from technological disruption and innovation to connectivity and economic corridors in Asia, Islamic finance and tourism, and more. Due to its innovative topics and approaches, geographical focus, and methodologies, the chapters provide readers with a unique value in bringing new perspectives to understanding emerging businesses and challenges in Asia. This book is ideal for professors in academia, deans, students, politicians, policymakers, corporate heads of firms, senior general managers, managing directors, information technology directors and managers, and researchers.
Author : Ivna Reic
Publisher : Taylor & Francis
Page : 292 pages
File Size : 40,7 Mb
Release : 2016-09-19
Category : Business & Economics
ISBN : 9781136289804
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.