Analysing Professional Genres

Author : Anna Trosborg
Publisher : John Benjamins Publishing
Page : 272 pages
File Size : 51,9 Mb
Release : 2000
Category : Language Arts & Disciplines
ISBN : 9789027250896

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Analysing Professional Genres by Anna Trosborg Pdf

An understanding of genres in communication (written and spoken) is essential to professional success. This volume studies situationally appropriate responses in professional communication in face-to-face interaction and distance communication, from a socio-cognitive point of view. A traditional rhetorical approach does not give much insight in the ways in which genres are embedded in communicative activity or how actors draw upon genre knowledge to perform effectively. However, if genres are considered as embedded in social interaction “as typified forms of typified circumstances”, the rich dynamic aspects of genre knowledge can be disclosed. The chapters deal with genre knowledge in various settings, illustrating the impact of time, place, medium, skills and purpose, and some chapters deal with genre analysis in a broader sense giving ideas for applied genre analysis. The book is of interest to professionals and scholars in communication studies, discourse analysis, and social and cognitive science.

Author : V. K. Bhatia
Publisher : Routledge
Page : 237 pages
File Size : 51,5 Mb
Release : 2014-01-14
Category : Language Arts & Disciplines
ISBN : 9781317896531

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Analysing Genre by V. K. Bhatia Pdf

Genre analysis has a long-established tradition in literature, but interest in the analysis of non-literary genres has been very recent. This book examines the theory of genre analysis, looks at genre analysis in action, taking texts from a wide variety of genres and discusses the use of genre analysis in language teaching and language reform.

Author : Anna Trosborg
Publisher : John Benjamins Publishing
Page : 273 pages
File Size : 54,9 Mb
Release : 2000-02-15
Category : Language Arts & Disciplines
ISBN : 9789027283764

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Analysing Professional Genres by Anna Trosborg Pdf

An understanding of genres in communication (written and spoken) is essential to professional success. This volume studies situationally appropriate responses in professional communication in face-to-face interaction and distance communication, from a socio-cognitive point of view. A traditional rhetorical approach does not give much insight in the ways in which genres are embedded in communicative activity or how actors draw upon genre knowledge to perform effectively. However, if genres are considered as embedded in social interaction “as typified forms of typified circumstances”, the rich dynamic aspects of genre knowledge can be disclosed. The chapters deal with genre knowledge in various settings, illustrating the impact of time, place, medium, skills and purpose, and some chapters deal with genre analysis in a broader sense giving ideas for applied genre analysis. The book is of interest to professionals and scholars in communication studies, discourse analysis, and social and cognitive science.

Author : Vijay K. Bhatia
Publisher : Taylor & Francis
Page : 220 pages
File Size : 41,8 Mb
Release : 2016-11-18
Category : Language Arts & Disciplines
ISBN : 9781317426745

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Critical Genre Analysis by Vijay K. Bhatia Pdf

Genre theory has focused primarily on the analysis of generic constructs, with increasing attention to and emphasis on the contexts in which such genres are produced, interpreted, and used to achieve objectives, often giving the impression as if producing genres is an end in itself, rather than a means to an end. The result of this focus is that there has been very little attention paid to the ultimate outcomes of these genre-based discursive activities, which are more appropriately viewed as academic, institutional, organizational, and professional actions and practices, which are invariably non-discursive, though often achieved through discursive means. It was this objective in mind that the book develops an approach to a more critical and deeper understanding of interdiscursive professional voices and actions. Critical Genre Analysis as a theory of discursive performance is thus an attempt to be as objective as possible, rigorous in analytical endeavour, using a multiperspective and multidimensional methodological framework taking into account interdiscursive aspects of genre construction to make it increasingly explanatory to demystify discursive performance in a range of professional contexts.

Author : Christopher Hopkinson,Renáta Tomášková,Gabriela Zapletalová
Publisher : Cambridge Scholars Publishing
Page : 285 pages
File Size : 42,9 Mb
Release : 2016-05-11
Category : Discourse analysis
ISBN : 9781443894043

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Professional Genres from an Interpersonal Perspective by Christopher Hopkinson,Renáta Tomášková,Gabriela Zapletalová Pdf

This volume brings together contributions focused on, and shaped by, two areas of linguistic research: genre analysis and the interpersonal component of language and discourse. It explores the interplay and interaction of genre and the interpersonal component, revealing potential connections and interdependencies between genre conventions and the realisation of interpersonal meanings, viewed from the perspective of the systemic functional approach to language and discourse analysis. The contributions focus on a variety of aspects of the interpersonal in selected genres of professional discourse, including not only communication among professionals, but also genres produced by professionals to address non-specialists. The volume consists of nine chapters grouped into three sections, guiding readers through four major discourse domains, namely media discourse, academic discourse, institutional discourse, and promotional discourse. Institutional and promotional discourses are combined in a single section, reflecting the hybridism of the majority of the genres under investigation here: genres of institutional discourse typically exhibit features akin to advertising, not only presenting the institutions in terms of the scope of their activities and services, but also serving a clear promotional purpose. The studies document how omnipresent, varied and plentiful the strategies of intersubjective positioning are, and how significant their position in genres and discourses invariably is. The social and cultural grounding of genres requires them to be conventional, yet it also ensures their flexibility, continuous development and change—qualities which make genres a permanent challenge and inspiration for research and discussion.

Author : V. K. Bhatia
Publisher : Routledge
Page : 265 pages
File Size : 40,6 Mb
Release : 2014-01-14
Category : Language Arts & Disciplines
ISBN : 9781317896548

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Analysing Genre by V. K. Bhatia Pdf

Genre analysis has a long-established tradition in literature, but interest in the analysis of non-literary genres has been very recent. This book examines the theory of genre analysis, looks at genre analysis in action, taking texts from a wide variety of genres and discusses the use of genre analysis in language teaching and language reform.

Author : Juan Carlos Palmer,Juan Carlos Palmer-Silveira,Miguel F. Ruiz-Garrido,Inmaculada Fortanet-Gómez
Publisher : Peter Lang
Page : 356 pages
File Size : 46,8 Mb
Release : 2006
Category : Business & Economics
ISBN : 3039109545

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Intercultural and International Business Communications by Juan Carlos Palmer,Juan Carlos Palmer-Silveira,Miguel F. Ruiz-Garrido,Inmaculada Fortanet-Gómez Pdf

This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.

Author : Carmen Sancho Guinda
Publisher : John Benjamins Publishing Company
Page : 389 pages
File Size : 40,7 Mb
Release : 2019-04-24
Category : Language Arts & Disciplines
ISBN : 9789027262943

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Engagement in Professional Genres by Carmen Sancho Guinda Pdf

Engagement has turned essential in today’s communication, as professional communities are becoming more specialised and transient, and their audiences more diverse. Promotionalism and competitiveness, in addition, increasingly pervade human activity, and thus engaging readers, listeners and viewers to attract and persuade them is part of the know-how of almost every profession. The eighteen chapters in this book, written by well-known discourse analysts from different nationalities and research backgrounds, and with various interests and understandings of communicative engagement, guide us through a discovery of perspectives and strategies across work settings and practices, genres, semiotic modes, discourses, disciplines, and theoretical frameworks and methods. They build a mosaic that leads to a broad picture of (meta)discursive engagement as (di)stance and raises current issues, challenges, and future research directions.

Author : Stephanie Schnurr
Publisher : Routledge
Page : 242 pages
File Size : 55,6 Mb
Release : 2012-12-13
Category : Language Arts & Disciplines
ISBN : 9781136212963

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Exploring Professional Communication by Stephanie Schnurr Pdf

Routledge Introductions to Applied Linguistics is a series of introductory level textbooks covering the core topics in Applied Linguistics, primarily designed for those beginning postgraduate studies, or taking an introductory MA course as well as advanced undergraduates. Titles in the series are also ideal for language professionals returning to academic study. The books take an innovative ‘practice-to-theory’ approach, with a 'back-to-front' structure. This leads the reader from real-world problems and issues, through a discussion of intervention and how to engage with these concerns, before finally relating these practical issues to theoretical foundations. Additional features include tasks with commentaries, a glossary of key terms, and an annotated further reading section. Exploring Professional Communication provides an accessible overview of the vast field of communication in professional contexts from an applied linguistics perspective. It explores the nature of professional communication by discussing various fundamental topics relevant for an understanding of this area. The book is divided into eight chapters, each dealing with a specific area of professional communication, such as genres of professional communication, identities in the workplace, and key issues of gender, leadership and culture. Although the book’s main approach to professional communication is an applied linguistics one, it also draws on insights from a range of other disciplines. Throughout, Stephanie Schnurr takes an interactive approach that is reflected in the numerous examples of authentic discourse data, from a variety of written and spoken contexts. Exploring Professional Communication is critical reading for postgraduate and upper undergraduate students of applied linguistics and communication studies.

Author : Bodil Helder
Publisher : Samfundslitteratur
Page : 244 pages
File Size : 51,8 Mb
Release : 2011
Category : Discourse analysis, Narrative
ISBN : 8759315687

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Textual Analysis by Bodil Helder Pdf

Author : Sujata S. Kathpalia
Publisher : Routledge
Page : 221 pages
File Size : 41,9 Mb
Release : 2021-09-30
Category : Language Arts & Disciplines
ISBN : 9780429516870

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Persuasive Genres by Sujata S. Kathpalia Pdf

This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the internet. Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic, and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. The book leads readers to an understanding of genre that accounts for the way we interpret, respond to, and create genres in different settings whilst shedding light on how genres change and how they evolve into new and unique forms to meet the ever-changing needs of society. This book would be of interest to those studying or researching the topic of genres, and those interested in reconceptualizing the way in which we interpret and understand genres from linguistic and discourse perspectives.

Author : Vijay Bhatia,Stephen Bremner
Publisher : Routledge
Page : 613 pages
File Size : 50,5 Mb
Release : 2014-02-24
Category : Language Arts & Disciplines
ISBN : 9781317916437

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The Routledge Handbook of Language and Professional Communication by Vijay Bhatia,Stephen Bremner Pdf

The Routledge Handbook of Language and Professional Communication provides a broad coverage of the key areas where language and professional communication intersect and gives a comprehensive account of the field. The four main sections of the Handbook cover: Approaches to Professional Communication Practice Acquisition of Professional Competence Views from the Professions This invaluable reference book incorporates not only an historical view of the field, but also looks to possible future developments. Contributions from international scholars and practitioners, focusing on specific issues, explore the major approaches to professional communication and bring into focus recent research. This is the first handbook of language and professional communication to account for both pedagogic and practitioner perspectives and as such is an essential reference for postgraduate students and those researching and working in the areas of applied linguistics and professional communication.

Author : Charles Bazerman,Adair Bonini
Publisher : Parlor Press LLC
Page : 486 pages
File Size : 54,7 Mb
Release : 2009-09-16
Category : Language Arts & Disciplines
ISBN : 9781643170015

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Genre in a Changing World by Charles Bazerman,Adair Bonini Pdf

Genre studies and genre approaches to literacy instruction continue to develop in many regions and from a widening variety of approaches. Genre has provided a key to understanding the varying literacy cultures of regions, disciplines, professions, and educational settings. GENRE IN A CHANGING WORLD provides a wide-ranging sampler of the remarkable variety of current work. The twenty-four chapters in this volume, reflecting the work of scholars in Europe, Australasia, and North and South America, were selected from the over 400 presentations at SIGET IV (the Fourth International Symposium on Genre Studies) held on the campus of UNISUL in Tubarão, Santa Catarina, Brazil in August 2007—the largest gathering on genre to that date. The chapters also represent a wide variety of approaches, including rhetoric, Systemic Functional Linguistics, media and critical cultural studies, sociology, phenomenology, enunciation theory, the Geneva school of educational sequences, cognitive psychology, relevance theory, sociocultural psychology, activity theory, Gestalt psychology, and schema theory. Sections are devoted to theoretical issues, studies of genres in the professions, studies of genre and media, teaching and learning genre, and writing across the curriculum. The broad selection of material in this volume displays the full range of contemporary genre studies and sets the ground for a next generation of work.

Author : Antonio Fruttaldo
Publisher : Cambridge Scholars Publishing
Page : 250 pages
File Size : 54,6 Mb
Release : 2017-05-11
Category : Language Arts & Disciplines
ISBN : 9781443893404

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News Discourse and Digital Currents by Antonio Fruttaldo Pdf

In recent years, journalistic practices have undergone a radical change due to the increasing pressure of new digital media on the professional practice. The ever-growing development of new technologies and the ceaseless fluctuation of social practices have challenged some of the traditional genres found in these professional contexts. On the basis of these premises, this book investigates a particular genre found in the context of TV newscasts. The genre under investigation is that of news tickers (or crawlers), that is, the graphic elements that scroll at the bottom of the screen during newscasts. The book introduces readers to this under-researched genre through a year-long collection of the news tickers displayed on BBC World News. Thanks to a corpus-based genre analysis, the generic status of news tickers is better defined by highlighting the presence of given strategies of marketization. Additionally, this volume investigates if news tickers can be seen as a mixed (sub-)genre that interdiscursively combines traditional linguistic elements of headlines and lead paragraphs to achieve, from a (Critical) Genre Analysis point of view, a specific private intention in the context of the BBC.

Author : Christina Schäffner
Publisher : Multilingual Matters
Page : 106 pages
File Size : 46,5 Mb
Release : 2002-01-01
Category : Language Arts & Disciplines
ISBN : 1853595934

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The Role of Discourse Analysis for Translation and in Translator Training by Christina Schäffner Pdf

It has been widely recognised that an in-depth textual analysis of a source text is relevant for translation. This book discusses the role of Discourse Analysis for translation and translator training. One particular model of discourse analysis is presented in detail, and its application in the context of translator training is critically examined.