Analytics Stories

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Analytics Stories

Wayne L. Winston
Analytics Stories Book PDF

Author : Wayne L. Winston
Publisher : John Wiley & Sons
Page : 535 pages
File Size : 44,8 Mb
Release : 2020-09-02
Category : Business & Economics
ISBN : 9781119646044

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Analytics Stories by Wayne L. Winston Pdf

Inform your own analyses by seeing how one of the best data analysts in the world approaches analytics problems Analytics Stories: How to Make Good Things Happen is a thoughtful, incisive, and entertaining exploration of the application of analytics to real-world problems and situations. Covering fields as diverse as sports, finance, politics, healthcare, and business, Analytics Stories bridges the gap between the oft inscrutable world of data analytics and the concrete problems it solves. Distinguished professor and author Wayne L. Winston answers questions like: Was Liverpool over Barcelona the greatest upset in sports history? Was Derek Jeter a great infielder What's wrong with the NFL QB rating? How did Madoff keep his fund going? Does a mutual fund’s past performance predict future performance? What caused the Crash of 2008? Can we predict where crimes are likely to occur? Is the lot of the American worker improving? How can analytics save the US Republic? The birth of evidence-based medicine: How did James Lind know citrus fruits cured scurvy? How can I objectively compare hospitals? How can we predict heart attacks in real time? How does a retail store know if you're pregnant? How can I use A/B testing to improve sales from my website? How can analytics help me write a hit song? Perfect for anyone with the word “analyst” in their job title, Analytics Stories illuminates the process of applying analytic principles to practical problems and highlights the potential pitfalls that await careless analysts.

Analytics Stories

Wayne L. Winston
Analytics Stories Book PDF

Author : Wayne L. Winston
Publisher : John Wiley & Sons
Page : 535 pages
File Size : 49,8 Mb
Release : 2020-09-16
Category : Business & Economics
ISBN : 9781119646037

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Analytics Stories by Wayne L. Winston Pdf

Inform your own analyses by seeing how one of the best data analysts in the world approaches analytics problems Analytics Stories: How to Make Good Things Happen is a thoughtful, incisive, and entertaining exploration of the application of analytics to real-world problems and situations. Covering fields as diverse as sports, finance, politics, healthcare, and business, Analytics Stories bridges the gap between the oft inscrutable world of data analytics and the concrete problems it solves. Distinguished professor and author Wayne L. Winston answers questions like: Was Liverpool over Barcelona the greatest upset in sports history? Was Derek Jeter a great infielder What's wrong with the NFL QB rating? How did Madoff keep his fund going? Does a mutual fund’s past performance predict future performance? What caused the Crash of 2008? Can we predict where crimes are likely to occur? Is the lot of the American worker improving? How can analytics save the US Republic? The birth of evidence-based medicine: How did James Lind know citrus fruits cured scurvy? How can I objectively compare hospitals? How can we predict heart attacks in real time? How does a retail store know if you're pregnant? How can I use A/B testing to improve sales from my website? How can analytics help me write a hit song? Perfect for anyone with the word “analyst” in their job title, Analytics Stories illuminates the process of applying analytic principles to practical problems and highlights the potential pitfalls that await careless analysts.

Analytics Stories

Wayne L. Winston
Analytics Stories Book PDF

Author : Wayne L. Winston
Publisher : John Wiley & Sons
Page : 528 pages
File Size : 43,9 Mb
Release : 2020-09-02
Category : Business & Economics
ISBN : 9781119646051

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Analytics Stories by Wayne L. Winston Pdf

Inform your own analyses by seeing how one of the best data analysts in the world approaches analytics problems Analytics Stories: How to Make Good Things Happen is a thoughtful, incisive, and entertaining exploration of the application of analytics to real-world problems and situations. Covering fields as diverse as sports, finance, politics, healthcare, and business, Analytics Stories bridges the gap between the oft inscrutable world of data analytics and the concrete problems it solves. Distinguished professor and author Wayne L. Winston answers questions like: Was Liverpool over Barcelona the greatest upset in sports history? Was Derek Jeter a great infielder What's wrong with the NFL QB rating? How did Madoff keep his fund going? Does a mutual fund’s past performance predict future performance? What caused the Crash of 2008? Can we predict where crimes are likely to occur? Is the lot of the American worker improving? How can analytics save the US Republic? The birth of evidence-based medicine: How did James Lind know citrus fruits cured scurvy? How can I objectively compare hospitals? How can we predict heart attacks in real time? How does a retail store know if you're pregnant? How can I use A/B testing to improve sales from my website? How can analytics help me write a hit song? Perfect for anyone with the word “analyst” in their job title, Analytics Stories illuminates the process of applying analytic principles to practical problems and highlights the potential pitfalls that await careless analysts.

Storytelling with Data

Cole Nussbaumer Knaflic
Storytelling with Data Book PDF

Author : Cole Nussbaumer Knaflic
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 52,7 Mb
Release : 2015-10-09
Category : Mathematics
ISBN : 9781119002260

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Storytelling with Data by Cole Nussbaumer Knaflic Pdf

Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

10 Tips and Stories for New Data Analytics Leader

Jacob So
10 Tips and Stories for New Data Analytics Leader Book PDF

Author : Jacob So
Publisher : Jacob So
Page : 37 pages
File Size : 45,8 Mb
Release : 2023-02-22
Category : Computers
ISBN : 8210379456XXX

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10 Tips and Stories for New Data Analytics Leader by Jacob So Pdf

What are you likely to face as a new Analytics Leader? What should you consider before joining a company as their Head of Analytics? What are the expectations from your key stakeholders? "10 Tips for New Data Analytics Leader" is a guide that offers practical advice for individuals who are starting out as data analytics leaders. Whether you are a newly appointed manager, a team lead or a seasoned analyst transitioning into a leadership role, this ebook provides you with essential tips and strategies that will help you succeed.

Effective Data Storytelling

Brent Dykes
Effective Data Storytelling Book PDF

Author : Brent Dykes
Publisher : John Wiley & Sons
Page : 336 pages
File Size : 41,6 Mb
Release : 2019-12-10
Category : Computers
ISBN : 9781119615729

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Effective Data Storytelling by Brent Dykes Pdf

Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.

Agile Analytics

Ken Collier
Agile Analytics Book PDF

Author : Ken Collier
Publisher : Addison-Wesley
Page : 368 pages
File Size : 55,7 Mb
Release : 2012
Category : Business & Economics
ISBN : 9780321504814

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Agile Analytics by Ken Collier Pdf

Using Agile methods, you can bring far greater innovation, value, and quality to any data warehousing (DW), business intelligence (BI), or analytics project. However, conventional Agile methods must be carefully adapted to address the unique characteristics of DW/BI projects. In Agile Analytics, Agile pioneer Ken Collier shows how to do just that. Collier introduces platform-agnostic Agile solutions for integrating infrastructures consisting of diverse operational, legacy, and specialty systems that mix commercial and custom code. Using working examples, he shows how to manage analytics development teams with widely diverse skill sets and how to support enormous and fast-growing data volumes. Collier's techniques offer optimal value whether your projects involve "back-end" data management, "front-end" business analysis, or both. Part I focuses on Agile project management techniques and delivery team coordination, introducing core practices that shape the way your Agile DW/BI project community can collaborate toward success Part II presents technical methods for enabling continuous delivery of business value at production-quality levels, including evolving superior designs; test-driven DW development; version control; and project automation Collier brings together proven solutions you can apply right now--whether you're an IT decision-maker, data warehouse professional, database administrator, business intelligence specialist, or database developer. With his help, you can mitigate project risk, improve business alignment, achieve better results--and have fun along the way.

Building Analytics Teams

John K. Thompson,Douglas B. Laney
Building Analytics Teams Book PDF

Author : John K. Thompson,Douglas B. Laney
Publisher : Packt Publishing Ltd
Page : 395 pages
File Size : 42,8 Mb
Release : 2020-06-30
Category : Computers
ISBN : 9781800205185

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Building Analytics Teams by John K. Thompson,Douglas B. Laney Pdf

Master the skills necessary to hire and manage a team of highly skilled individuals to design, build, and implement applications and systems based on advanced analytics and AI Key FeaturesLearn to create an operationally effective advanced analytics team in a corporate environmentSelect and undertake projects that have a high probability of success and deliver the improved top and bottom-line resultsUnderstand how to create relationships with executives, senior managers, peers, and subject matter experts that lead to team collaboration, increased funding, and long-term success for you and your teamBook Description In Building Analytics Teams, John K. Thompson, with his 30+ years of experience and expertise, illustrates the fundamental concepts of building and managing a high-performance analytics team, including what to do, who to hire, projects to undertake, and what to avoid in the journey of building an analytically sound team. The core processes in creating an effective analytics team and the importance of the business decision-making life cycle are explored to help achieve initial and sustainable success. The book demonstrates the various traits of a successful and high-performing analytics team and then delineates the path to achieve this with insights on the mindset, advanced analytics models, and predictions based on data analytics. It also emphasizes the significance of the macro and micro processes required to evolve in response to rapidly changing business needs. The book dives into the methods and practices of managing, developing, and leading an analytics team. Once you've brought the team up to speed, the book explains how to govern executive expectations and select winning projects. By the end of this book, you will have acquired the knowledge to create an effective business analytics team and develop a production environment that delivers ongoing operational improvements for your organization. What you will learnAvoid organizational and technological pitfalls of moving from a defined project to a production environmentEnable team members to focus on higher-value work and tasksBuild Advanced Analytics and Artificial Intelligence (AA&AI) functions in an organizationOutsource certain projects to competent and capable third partiesSupport the operational areas that intend to invest in business intelligence, descriptive statistics, and small-scale predictive analyticsAnalyze the operational area, the processes, the data, and the organizational resistanceWho this book is for This book is for senior executives, senior and junior managers, and those who are working as part of a team that is accountable for designing, building, delivering and ensuring business success through advanced analytics and artificial intelligence systems and applications. At least 5 to 10 years of experience in driving your organization to a higher level of efficiency will be helpful.

Visual Analytics Fundamentals

Lindy Ryan
Visual Analytics Fundamentals Book PDF

Author : Lindy Ryan
Publisher : Addison-Wesley Professional
Page : 414 pages
File Size : 44,8 Mb
Release : 2023-05-29
Category : Computers
ISBN : 9780137956937

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Visual Analytics Fundamentals by Lindy Ryan Pdf

Master the Fundamentals of Modern Visual Analytics--and Craft Compelling Visual Narratives in Tableau! Do you need to persuade or inform people? Do you have data? Then you need to master visual analytics and visual storytelling. Today, the #1 tool for telling visual stories with data is Tableau, and demand for Tableau skills is soaring. In Visual Analytics Fundamentals, renowned visual storyteller and analytics professor Lindy Ryan introduces all the fundamental visual analytics knowledge, cognitive and perceptual concepts, and hands-on Tableau techniques you'll need. Ryan puts core analytics and visual concepts upfront, so you'll always know exactly what you're trying to accomplish and can apply this knowledge with any tool. Building on this foundation, she presents classroom-proven guided exercises for translating ideas into reality with Tableau 2022. You'll learn how to organize data and structure analysis with stories in mind, embrace exploration and visual discovery, and articulate your findings with rich data, well-curated visualizations, and skillfully crafted narrative frameworks. Ryan's insider tips take you far beyond the basics--and you'll rely on her expert checklists for years to come. Communicate more powerfully by applying scientific knowledge of the human brain Get started with the Tableau platform and Tableau Desktop 2022 Connect data and quickly prepare it for analysis Ask questions that help you keep data firmly in context Choose the right charts, graphs, and maps for each project--and avoid the wrong ones Craft storyboards that reflect your message and audience Direct attention to what matters most Build data dashboards that guide people towards meaningful outcomes Master advanced visualizations, including timelines, Likert scales, and lollipop charts This book has only one prerequisite: your desire to communicate insights from data in ways that are memorable and actionable. It's for executives and professionals sharing important results, students writing reports or presentations, teachers cultivating data literacy, journalists making sense of complex trends. . . . practically everyone! Don't even have Tableau? Download your free trial of Tableau Desktop and let's get started!

Learning SAP Analytics Cloud

Riaz Ahmed
Learning SAP Analytics Cloud Book PDF

Author : Riaz Ahmed
Publisher : Packt Publishing Ltd
Page : 420 pages
File Size : 44,6 Mb
Release : 2017-07-10
Category : Computers
ISBN : 9781788291842

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Learning SAP Analytics Cloud by Riaz Ahmed Pdf

Start making better business decisions backed by data About This Book Predict new opportunities and risks in a few mouse clicks Eliminate complexity with tools that let you plan, analyze, and collaborate in context—in real time Discover, visualize, plan, and predict in a single product with agile BI tools Who This Book Is For This book targets IT professionals, business analysts, BI developers, managers, newcomers to SAP Analytics Cloud, and ultimately anyone who wants to learn from self-paced, professional guidance and needs a solid foundation in SAP Analytics Cloud. What You Will Learn A clear understanding of SAP Analytics Cloud platform Create data models using different data sources, including Excel and text files . Present professional analyses using different types of charts, tables, geo maps, and more Using stories, drill up and down instantly to analyze data from various angles Share completed stories with other team members or compile them in SAP Digital Boardroom agendas for presentation to major stakeholders Export the results of a story to a PDF file Save time by planning, analyzing, predicting, and collaborating in context Discover, visualize, plan, and predict in one product as opposed to separate solutions In Detail The book starts with the basics of SAP Analytics Cloud (formerly known as SAP BusinessObjects Cloud) and exposes almost every significant feature a beginner needs to master. Packed with illustrations and short, essential, to-the-point descriptions, the book provides a unique learning experience. Your journey of exploration starts with a basic introduction to the SAP Analytics Cloud platform. You will then learn about different segments of the product, such as Models, Stories, Digital Boardroom, and so on. Then, you are introduced to the product's interface: the Home screen, the main menu, and more. Then comes the hands-on aspect of the book, which starts with model creation. Next, you learn how to utilize a model to prepare different types of stories(reports) with the help of charts, tables, Geo Maps, and more. In the final chapters of this book, you will learn about Digital Boardroom, Collaboration, and Administration. Style and approach The easy-to-follow visual instructions provided in this book help business users and report developers create simple and complex stories (reports) quickly

The Handbook of News Analytics in Finance

Gautam Mitra,Leela Mitra
The Handbook of News Analytics in Finance Book PDF

Author : Gautam Mitra,Leela Mitra
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 40,8 Mb
Release : 2011-07-13
Category : Business & Economics
ISBN : 9781119990802

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The Handbook of News Analytics in Finance by Gautam Mitra,Leela Mitra Pdf

The Handbook of News Analytics in Finance is a landmarkpublication bringing together the latest models and applications ofNews Analytics for asset pricing, portfolio construction, tradingand risk control. The content of the Hand Book is organised to provide arapid yet comprehensive understanding of this topic. Chapter 1 setsout an overview of News Analytics (NA) with an explanation of thetechnology and applications. The rest of the chapters are presentedin four parts. Part 1 contains an explanation of methods and modelswhich are used to measure and quantify news sentiment. In Part 2the relationship between news events and discovery of abnormalreturns (the elusive alpha) is discussed in detail by the leadingresearchers and industry experts. The material in this part alsocovers potential application of NA to trading and fund management.Part 3 covers the use of quantified news for the purpose ofmonitoring, early diagnostics and risk control. Part 4 is entirelyindustry focused; it contains insights of experts from leadingtechnology (content) vendors. It also contains a discussion oftechnologies and finally a compact directory of content vendor andfinancial analytics companies in the marketplace of NA. Thebook draws equally upon the expertise of academics andpractitioners who have developed these models and is supported bytwo major content vendors - RavenPack and Thomson Reuters - leadingproviders of news analytics software and machine readablenews. The book will appeal to decision makers in the banking, finance andinsurance services industry. In particular: asset managers;quantitative fund managers; hedge fund managers; algorithmictraders; proprietary (program) trading desks; sell-side firms;brokerage houses; risk managers and research departments willbenefit from the unique insights into this new and pertinent areaof financial modelling.

Media Ethics at Work: True Stories from Young Professionals

Lee Anne Peck,Guy S. Reel
Media Ethics at Work True Stories from Young Professionals Book PDF

Author : Lee Anne Peck,Guy S. Reel
Publisher : CQ Press
Page : 345 pages
File Size : 47,9 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781452227849

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Media Ethics at Work: True Stories from Young Professionals by Lee Anne Peck,Guy S. Reel Pdf

@ Tool for Thought-how a theory or professional ethics code clarifies the case's central ethical issue. @ Tool for Action-practical how-to tips. @ Thinking it Through-discussion questions. @ What If?-an alternative scenario for students to think through. @ Go Online for More-web resources for further information.

SAP S/4HANA Supply Chain Planning and Manufacturing

Dr. Ankush Agrawal,Arijit Mitra
SAP S 4HANA Supply Chain Planning and Manufacturing Book PDF

Author : Dr. Ankush Agrawal,Arijit Mitra
Publisher : BPB Publications
Page : 529 pages
File Size : 54,5 Mb
Release : 2023-11-21
Category : Computers
ISBN : 9789355516237

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SAP S/4HANA Supply Chain Planning and Manufacturing by Dr. Ankush Agrawal,Arijit Mitra Pdf

Discovering features and functionalities in SAP IBP and SAP S/4HANA Manufacturing KEY FEATURES ● Delve into the core functionalities of SAP S/4HANA for supply chain planning and manufacturing. ● Harness the power of SAP IBP to forecast demand, optimize supply, and manage inventory with precision. ● Explore the intricacies of SAP S/4HANA Manufacturing, streamlining production planning, execution, and quality management. ● Leverage AI and ML to enhance demand forecasting, optimize schedules, automate tasks, and gain real-time visibility. DESCRIPTION Embark on a transformative journey with SAP S/4HANA Supply Chain Planning and Manufacturing, your comprehensive guide to mastering the latest advancements in supply chain management. Step into the world of SAP S/4HANA and conquer the complexities of demand-driven planning, production optimization, and quality control. Unlock the secrets of SAP IBP, a cloud-based powerhouse that empowers you to forecast demand with precision, optimize supply chains seamlessly, and manage inventory levels effortlessly. Master the intricacies of SAP S/4HANA Manufacturing, harnessing its capabilities to streamline production planning, execute orders efficiently, and ensure impeccable product quality. Embrace the transformative power of AI and ML, leveraging these cutting-edge technologies to enhance demand forecasting, optimize production schedules, automate repetitive tasks, and gain real-time visibility into your supply chain operations. Whether you are a seasoned supply chain professional or just starting your journey, this book is your indispensable companion, providing a clear and concise roadmap to success. WHAT YOU WILL LEARN ● Master the art of demand-driven planning, ensuring optimal production and inventory levels. ● Learn about the latest advancements in planning, manufacturing, and quality control. ● Understand the planning journey along with SAP S/4HANA and SAP IBP. ● Gain the knowledge and skills to become a sought-after supply chain expert, equipped to navigate the ever-evolving landscape of supply chain management. WHO THIS BOOK IS FOR This book is designed for the supply chain professionals, including business users, functional and technical consultants, and program managers, who are seeking to transform their supply chain to an integrated digital supply chain planning and manufacturing in SAP S/4HANA and IBP. Prior knowledge of SAP S/4HANA and IBP is not required. However, a basic understanding of supply chain management principles and terminology would be beneficial. TABLE OF CONTENTS 1. Exploring Planning and Manufacturing in S/4HANA 2. Uncovering Inter-connected Business Process through SAP S/4HANA 3. SAP S/4HANA Planning and Manufacturing Capabilities 4. Getting Started with SAP Integrated Business Planning 5. Implementing and Configuring SAP IBP 6. Getting Started with SAP S/4HANA Manufacturing 7. Configuring SAP S/4HANA Manufacturing 8. Understanding SAP Digital Manufacturing Cloud 9. SAP S/4HANA Advance Planning: aATP and ePPDS 10. Implementing SAP S/4HANA ePPDS and aATP 11. SAP S/4HANA Advance Manufacturing Features 12. Implementation Methodologies, Assessments, and Tools 13. Data Integration with SAP IBP and SAP S/4HANA Manufacturing 14. AI, ML, Analytics, and Robotic Process Automation 15. SAP Best Practices

API Analytics for Product Managers

Deepa Goyal,Kin Lane
API Analytics for Product Managers Book PDF

Author : Deepa Goyal,Kin Lane
Publisher : Packt Publishing Ltd
Page : 344 pages
File Size : 44,6 Mb
Release : 2023-02-21
Category : Computers
ISBN : 9781803241968

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API Analytics for Product Managers by Deepa Goyal,Kin Lane Pdf

Research, strategize, market, and continuously measure the effectiveness of APIs to meet your SaaS business goals with this practical handbook Key FeaturesTransform your APIs into revenue-generating entities by turning them into productsMeet your business needs by improving the way you research, strategize, market, and measure resultsCreate and implement a variety of metrics to promote growthBook Description APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation? API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development. Of course, it's not all about the product—as any good product manager knows; you need to understand your customers' needs, expectations, and satisfaction too. Once you've gathered your data, you'll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals. By the end of this book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs. What you will learnBuild a long-term strategy for an APIExplore the concepts of the API life cycle and API maturityUnderstand APIs from a product management perspectiveCreate support models for your APIs that scale with the productApply user research principles to APIsExplore the metrics of activation, retention, engagement, and churnCluster metrics together to provide contextExamine the consequences of gameable and vanity metricsWho this book is for If you're a product manager, engineer, or product executive charged with making the most of APIs for your SaaS business, then this book is for you. Basic knowledge of how APIs work and what they do is essential before you get started with this book, since the book covers the analytical side of measuring their performance to help your business grow.

The Routledge Handbook of Discourse Analysis

Michael Handford,James Paul Gee
The Routledge Handbook of Discourse Analysis Book PDF

Author : Michael Handford,James Paul Gee
Publisher : Taylor & Francis
Page : 865 pages
File Size : 52,9 Mb
Release : 2023-05-15
Category : Language Arts & Disciplines
ISBN : 9781000860870

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The Routledge Handbook of Discourse Analysis by Michael Handford,James Paul Gee Pdf

The Routledge Handbook of Discourse Analysis covers the major approaches to discourse analysis from critical discourse analysis to multimodal discourse analysis and their applications in key educational and institutional settings. The handbook is divided into eight sections: Approaches to Discourse Analysis, Gender, Race and Sexualities, Narrativity and Discourse, Genre and Register, Spoken Discourse, Social Media and Online Discourse, Educational Applications and Institutional Applications. The chapters are written by a wide range of contributors from around the world, each a leading researcher in their respective field. With a focus on the application of discourse analysis to real-life problems, the contributors introduce the reader to a topic and analyse authentic data. This fully revised second edition includes new sections on Gender, Race and Sexualities, Narrativity and Discourse, Genre and Register, Spoken Discourse, Social Media and Online Discourse and nine new chapters on topics such as digital communication and public policy and political discourse. This volume is vital reading for all students and researchers of discourse analysis in linguistics, applied linguistics, communication and cultural studies, social psychology and anthropology.